Public Relations Guide for Rural Housing Organizations (manual

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Fact Sheet Sample #1COMMUNITY ACTION COMMISSIONOF FAYETTE COUNTY324 E. Court StreetWashington Court House, OH 43160(740) 335-7282/ (740) 335-6802 (fax)MISSION STATEMENT:PROGRAMS:HOMEOWNERSHIP:To develop and implement programs to improve the quality of life fordisadvantaged people in Fayette County. The development of affordablehousing is a specific purpose in Community Action Commission (CAC) ofFayette County’s Constitution. CAC is a private, nonprofit corporationgoverned by a 15-member board of directors of public officials, privateorganizations and residents.Among CAC’s programs are homeownership, home repair services for theelderly, Head Start, home weatherization, emergency services, a countywidetransportation system, pediatric clinic, prenatal clinic and visiting nurseservices. CAC also oversees 16 transitional housing units, three apartmentcomplexes, two homeless shelters and single-room-occupancy housing forthe homeless.Homeownership is CAC’s fastest growing program. More than 109 homesfor ownership by low-income families have been built since the programbegan in 1993, an additional 15 homes are under construction and land for 65lots for future development has been purchased.The program began as scattered sites with construction in several locations.A private developer, Darrell Krupul, helped CAC build its first subdivision,Logtown, in 1996. A second subdivision, Village Green in Bloomingburg,nears completion. Plans for Arbor Village in Washington Court House areunderway.Self-Help Housing Program: This USDA program has provided more than$1.6 million in technical assistance grants to help build 11 homes in the pasteight years. About $650,000 in Self-Help Homeownership OpportunityProgram (SHOP) grants, distributed through the Housing Assistance Council,was used to purchase 75 lots for construction. Client Equity averages$10,000 per household.Other Funding Sources: Local lenders using interest rate buy-down andsubsidies have helped CAC complete 22 single-family, new constructionhomes. The Office of Housing and Community Partnerships providedadditional assistance, through the Ohio Housing Trust Fund, using “sweatequity” to help maintain affordability.ACCOMPLISHMENTS:CAC owns Glennview Apartments (56 units), Woodsview Square (40 units),Fayette Inn (17 apartments), Summer Tree Terrace (24 apartments). Morethan 3,500 children have been enrolled in Head Start since 1966. More than100 seniors have benefitted from the home repair program since 1977 andmore than 157 low-income families have a place to call home each yearthrough CAC housing programs.(Enterprise Foundation 2002)54 Public Relations Guide
Fact Sheet Sample #2EVERGLADES COMMUNITY ASSOCIATION“Affordable Housing for Working Families”Post Office Box 343529Homestead, FL 33034Telephone (305) 242-2142 Facsimile (305) 242-2143EVERGLADES FARMWORKER VILLAGEFACT SHEETOwner: Everglades Community Association, Inc., a 501(c)(3) corporation founded in 1982Management:Contact:Board of Directors:Total Site Area:The ‘Village’:SameMr. Steven C. Kirk, President and CEO21-members including 1/3rd low-income tenantsEverglades Farmworker Villages encompasses 108 acres; integrating Metro Dade FarmLabor total site is 120 acres +/Everglades Farmworker Village is not simply a rental housing ‘project’ but a planned,affordable housing community; average income $14,000/annum;90% of tenants < 50% AMIResidentialPhase I and 2: Phase I completed 1997; Phase 2 completed April 2002.- 4 5-bedroom single-family homes- 51 4-bedroom single-family homes- 30 4-bedroom townhomes- 45 2-bedroom townhomes- 226 3-bedroom duplex apartments- 26 2-bedroom duplex apartments382 subtotalPhase 3: To Begin Construction September 2002.- 8 4-bedroom townhomes- 12 2-bedroom townhomes- 4 3-bedroom duplexes24 subtotalHousing Assistance Council 55
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Housing Assistance CouncilPUBLIC RE
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TABLE OF CONTENTSIntroduction .....
Page 5 and 6:
INTRODUCTIONThis guide is aimed at
Page 7 and 8: A 1999 news article notes the impor
Page 9 and 10: Sharon made every endeavor to stren
Page 11 and 12: For example, at Lee County Communit
Page 13 and 14: - “We help local organizations in
Page 15 and 16: Get the names, titles, addresses, a
Page 17 and 18: “Media relations can make or brea
Page 20 and 21: current community issues, and new m
Page 22 and 23: A headline that grabs attention is
Page 24 and 25: Media AdvisoryA media advisory tell
Page 26 and 27: AS THE OCCASION ARISESSpecial occas
Page 28 and 29: Op-Ed PieceThe term “op-ed” com
Page 30 and 31: second PSAs as well (LWV 1994). The
Page 32 and 33: You might be fortunate enough to ha
Page 34 and 35: - Keep your energy level up and be
Page 36 and 37: to be thorough in your coverage, at
Page 38 and 39: Try to choose something that reflec
Page 40 and 41: The Day of the Event- Station one s
Page 42 and 43: How to Announce Your EventLarge cit
Page 44 and 45: address, using the “http://www”
Page 46 and 47: Laszlo & Associates. 2001. Getting
Page 48 and 49: APPENDIX A: TEMPLATESThe following
Page 50 and 51: Photo Release Template[Use your org
Page 52 and 53: PSA Samples[Use your organization
Page 54 and 55: Media Advisory SampleMEDIA ADVISORY
Page 56 and 57: Media Contact Card/Database Entry[I
Page 60 and 61: Fact Sheet Sample #2 (continued)Met
Page 62 and 63: Fact Sheet Sample #3 (continued)i S
Page 64 and 65: - Free online donations: (Free for
Page 66 and 67: APPENDIX C: CASE STUDIESThe six cas
Page 68 and 69: press events, as when a TV reporter
Page 70 and 71: Housing Development Corporation, Hi
Page 72 and 73: HOUSING ASSISTANCE COUNCILBOARD OF
Page 74: This guide is aimed at organization
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Public Relations Guide for Rural Housing Organizations (manual

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