Public Relations Guide for Rural Housing Organizations (manual

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Fact Sheet Sample #3 (continued)i South Main Apartments - 20-unit multi-family housing project ($1.25M)i Loan/Grant Packaging - Over $871,151+ for seventeen (17) Sec. 502 loans and $151,890+ for thirtyseven(37) Sec. 504 loan/grants, totaling $1,023,041.i HAP Loans - Loans totaling $278,302 for down-payment and closing cost assistance.i Certified Community Housing Development Organization (CHDO) 2000.i Total Development and Operating Capital of over $6.6M since October 1995.ACCOMPLISHING THE OTI KAGA, INC. MISSIONThe mission of Oti Kaga, Inc. is to improve housing conditions for the residents of the CheyenneRiver Sioux Reservation, and Native American people in general, with emphasis being placed ondecent, safe and affordable housing development for those with low and very-low income.We have formed a variety of partnerships to accomplish our mission, and we would like to give specialrecognition to the following organizations that have helped us in the past˜ Housing Assistance Council˜ Northwest Area Foundation˜ Cheyenne River Sioux Tribe˜ Enterprise Foundation˜ Enterprise Social Investment Corporation˜ Fannie Mae Foundation˜ C. S. Mott Foundation˜ Center for Community Change˜ Mercy Housing Loan Fund˜ Low-Income Housing Fund˜ USDA Rural Development˜ South Dakota Housing Development Authority˜ Department of Housing & Urban Development˜ Federal Homes Loan Bank of Des Moines˜ State Bank of Eagle Butte˜ Wells Fargo BankOti Kaga, Inc. Board of DirectorsLibby Traversie, PresidentVerna Meeter, Vice-PresidentMelissa Traversie, Secretary/TreasurerEva GilbertElla MeeterJuanita PhillipsBill PicotteRandolph Runs AfterBernard Uses KnifeWashington DCSt. Paul MNEagle Butte SDColumbia MDColumbia MDWashington DCSan Francisco CAWashington DCDenver COSan Francisco CAWashington DCPierre SDDenver CODes Moines IAEagle Butte SDPierre SDStaffBill Picotte, Executive DirectorTricia Murphy, Office ManagerLinda Pesicka, Development OfficerVerzella LaPlante, Project ManagerJennifer Carter, Housing TechnicianKatie Kost, Accounting AssistantDylan Torres, Maintenance ManKenny Eagle Chasing, Security GuardLast Updated: October 5, 2001For more information, contact: Oti Kaga, Inc. Phone: 605.964.4663Bill Picotte, Executive Director Box 751, Eagle Butte, SD 57625 Fax: 605.964.4664Email: billp@rapidnet.com58 Public Relations Guide
APPENDIX B: WEBSITE DEVELOPMENTCreating a WebsiteConsider creating a website for your organization if you do not already have one. This can bedone easily; it is possible to create a website even if you have little technological expertise.Various sources have compiled the necessary components and lead you through the entireprocess at no cost. Refer to the list of “Free Resources” below.Free ResourcesHere are some resources that are available on the internet, all free as of fall 2004.- Free website creation:Plus many more.- Free web hosting:- Free domain registration:- Free web design information:- Free search engine:- To register your website yourself instead of paying to have it done:(“submit site”)(“submit site”)(“submit site”)Housing Assistance Council 59
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Housing Assistance CouncilPUBLIC RE
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TABLE OF CONTENTSIntroduction .....
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INTRODUCTIONThis guide is aimed at
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A 1999 news article notes the impor
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Sharon made every endeavor to stren
Page 11 and 12: For example, at Lee County Communit
Page 13 and 14: - “We help local organizations in
Page 15 and 16: Get the names, titles, addresses, a
Page 17 and 18: “Media relations can make or brea
Page 20 and 21: current community issues, and new m
Page 22 and 23: A headline that grabs attention is
Page 24 and 25: Media AdvisoryA media advisory tell
Page 26 and 27: AS THE OCCASION ARISESSpecial occas
Page 28 and 29: Op-Ed PieceThe term “op-ed” com
Page 30 and 31: second PSAs as well (LWV 1994). The
Page 32 and 33: You might be fortunate enough to ha
Page 34 and 35: - Keep your energy level up and be
Page 36 and 37: to be thorough in your coverage, at
Page 38 and 39: Try to choose something that reflec
Page 40 and 41: The Day of the Event- Station one s
Page 42 and 43: How to Announce Your EventLarge cit
Page 44 and 45: address, using the “http://www”
Page 46 and 47: Laszlo & Associates. 2001. Getting
Page 48 and 49: APPENDIX A: TEMPLATESThe following
Page 50 and 51: Photo Release Template[Use your org
Page 52 and 53: PSA Samples[Use your organization
Page 54 and 55: Media Advisory SampleMEDIA ADVISORY
Page 56 and 57: Media Contact Card/Database Entry[I
Page 58 and 59: Fact Sheet Sample #1COMMUNITY ACTIO
Page 60 and 61: Fact Sheet Sample #2 (continued)Met
Page 64 and 65: - Free online donations: (Free for
Page 66 and 67: APPENDIX C: CASE STUDIESThe six cas
Page 68 and 69: press events, as when a TV reporter
Page 70 and 71: Housing Development Corporation, Hi
Page 72 and 73: HOUSING ASSISTANCE COUNCILBOARD OF
Page 74: This guide is aimed at organization
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