Public Relations Guide for Rural Housing Organizations (manual

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Media Contact Card/Database Entry[Include: all print media in your area; college, university and community newspapers, churchbulletins, etc.; state/local specialty publications/magazines that feature housing issues; televisionand radio stations with news and current-event talk shows; organizations that might publicizeyour information in their own publication/newsletter][Select one of the following titles for your information listing]Issue Reporter:Assignment Editor:Managing Editor:After-hours Newsroom Staff:News Director: (Early Edition/morning News Shows Producers)News Director: (Late Edition/afternoon or Evening News Shows Producers)Talk Show Host:Daily News Editor:Weekend News Editor:Publisher:Key Photographers:Local Wire Service Bureau:Work Phone:Home Phone:E-mail:Fax:Street Address:Post Office Box:Deadline:Best Way to Contact: [E-mail, Phone, Fax, Etc.]Best Times to Reach:Issues Covered:Advance Notice Time:Did this Person Initiate Contact?Did this Contact Result in Story Being Printed/covered?List of Publicity Opportunities:Record of Dates Contacted:Comments:[When including radio and TV stations, include a listing of all pertinent information such asPublic Service Announcement preferences (timing, format, etc.), reporter deadlines, and names ofspecific reporters related to your issue (National Migrant Resource Program 1995). Note how eachcontact prefers to receive announcements from you – by fax, phone, or e-mail.]52 Public Relations Guide
Media File Card SampleName:The Rio Bueno Weekly(Community Paper)200 Main StreetEl Paso, TX 79994Phone: 915.555.4567Fax: 915.555.4455Contact:Area of Interest/Beat:Publicity Opportunity:Deadlines:Notes:Linda Rodriguez,Metro EditorHealth/EducationCommunity CalendarLetters to the EditorAnnouncements for Community Calendar column follow the standardformat; submit no later than Tuesday, at 3 p.m. for publication in theweekend’s paper.(Re: August 17, 1995 phone conversation with Linda Rodriguez.)Rodriguez is interested. Suggests we contact her two weeks prior toour National Breast Cancer Awareness Month 5K walk; will probablysend reporter and a photographer to cover the event.Date Entered: August 17, 1995(National Migrant Resource Program 1995)Housing Assistance Council 53
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Housing Assistance CouncilPUBLIC RE
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TABLE OF CONTENTSIntroduction .....
Page 5 and 6: INTRODUCTIONThis guide is aimed at
Page 7 and 8: A 1999 news article notes the impor
Page 9 and 10: Sharon made every endeavor to stren
Page 11 and 12: For example, at Lee County Communit
Page 13 and 14: - “We help local organizations in
Page 15 and 16: Get the names, titles, addresses, a
Page 17 and 18: “Media relations can make or brea
Page 20 and 21: current community issues, and new m
Page 22 and 23: A headline that grabs attention is
Page 24 and 25: Media AdvisoryA media advisory tell
Page 26 and 27: AS THE OCCASION ARISESSpecial occas
Page 28 and 29: Op-Ed PieceThe term “op-ed” com
Page 30 and 31: second PSAs as well (LWV 1994). The
Page 32 and 33: You might be fortunate enough to ha
Page 34 and 35: - Keep your energy level up and be
Page 36 and 37: to be thorough in your coverage, at
Page 38 and 39: Try to choose something that reflec
Page 40 and 41: The Day of the Event- Station one s
Page 42 and 43: How to Announce Your EventLarge cit
Page 44 and 45: address, using the “http://www”
Page 46 and 47: Laszlo & Associates. 2001. Getting
Page 48 and 49: APPENDIX A: TEMPLATESThe following
Page 50 and 51: Photo Release Template[Use your org
Page 52 and 53: PSA Samples[Use your organization
Page 54 and 55: Media Advisory SampleMEDIA ADVISORY
Page 58 and 59: Fact Sheet Sample #1COMMUNITY ACTIO
Page 60 and 61: Fact Sheet Sample #2 (continued)Met
Page 62 and 63: Fact Sheet Sample #3 (continued)i S
Page 64 and 65: - Free online donations: (Free for
Page 66 and 67: APPENDIX C: CASE STUDIESThe six cas
Page 68 and 69: press events, as when a TV reporter
Page 70 and 71: Housing Development Corporation, Hi
Page 72 and 73: HOUSING ASSISTANCE COUNCILBOARD OF
Page 74: This guide is aimed at organization
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Public Relations Guide for Rural Housing Organizations (manual

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