Public Relations Guide for Rural Housing Organizations (manual

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PSA Samples[Use your organization’s letterhead]:15THE HARDWORKING FAMILIES OF RIVERVIEW NEED YOUR HELP IN BUILDING THEIRNEW COMMUNITY CENTER IN RIVERVIEW PARK. VOLUNTEER ON SATURDAY, JUNE 9 TH ,AND HELP BUILD A NEW LIFE FOR THE COMMUNITY. CALL ________ FOR MOREINFORMATION.:20FOR SOME KIDS, CHILDHOOD MEANS SOCCER GAMES AND FAMILY PICNICS. FOROTHERS, IT MEANS LIVING IN A HOMELESS SHELTER. YOU CAN HELP THEM BY BEING APOWERFUL VOICE IN THEIR LIVES. VOLUNTEER AS AN AFTER-SCHOOL TUTOR ANDEMPOWER THE LIVES OF THE LESS FORTUNATE CHILDREN IN OUR COMMUNITY. CALL_________.:30MORE THAN ____(NUMBER) FAMILIES IN ______ (COUNTY/TOWN) OFTEN SPEND YEARSLOST IN THE SYSTEM IN SEARCH OF A SAFE, PERMANENT HOME. THEY NEED SOMEONETO TAKE THE TIME TO FIGURE OUT WHAT’S BEST FOR THEM. SOMEONE TO BE APOWERFUL VOICE IN THEIR LIVES. VOLUNTEER AS A MENTOR IN FAIRVIEW’SHOMEBUYER EDUCATION CLASSES AND HELP FAMILIES ACQUIRE WHAT EVERY FAMILYDESERVES: A SAFE, PERMANENT HOME. CALL _________.48 Public Relations Guide
Media Advisory Template[Use your organization’s letterhead]MEDIA ADVISORYContact: [insert name][insert phone number][insert e-mail address]TITLESubtitle (optional)What: [insert information]Where: [insert information]Who:[insert information]When [insert information][insert paragraph describing your organization]###Housing Assistance Council 49
Page 1 and 2: Housing Assistance CouncilPUBLIC RE
Page 3 and 4: TABLE OF CONTENTSIntroduction .....
Page 5 and 6: INTRODUCTIONThis guide is aimed at
Page 7 and 8: A 1999 news article notes the impor
Page 9 and 10: Sharon made every endeavor to stren
Page 11 and 12: For example, at Lee County Communit
Page 13 and 14: - “We help local organizations in
Page 15 and 16: Get the names, titles, addresses, a
Page 17 and 18: “Media relations can make or brea
Page 20 and 21: current community issues, and new m
Page 22 and 23: A headline that grabs attention is
Page 24 and 25: Media AdvisoryA media advisory tell
Page 26 and 27: AS THE OCCASION ARISESSpecial occas
Page 28 and 29: Op-Ed PieceThe term “op-ed” com
Page 30 and 31: second PSAs as well (LWV 1994). The
Page 32 and 33: You might be fortunate enough to ha
Page 34 and 35: - Keep your energy level up and be
Page 36 and 37: to be thorough in your coverage, at
Page 38 and 39: Try to choose something that reflec
Page 40 and 41: The Day of the Event- Station one s
Page 42 and 43: How to Announce Your EventLarge cit
Page 44 and 45: address, using the “http://www”
Page 46 and 47: Laszlo & Associates. 2001. Getting
Page 48 and 49: APPENDIX A: TEMPLATESThe following
Page 50 and 51: Photo Release Template[Use your org
Page 54 and 55: Media Advisory SampleMEDIA ADVISORY
Page 56 and 57: Media Contact Card/Database Entry[I
Page 58 and 59: Fact Sheet Sample #1COMMUNITY ACTIO
Page 60 and 61: Fact Sheet Sample #2 (continued)Met
Page 62 and 63: Fact Sheet Sample #3 (continued)i S
Page 64 and 65: - Free online donations: (Free for
Page 66 and 67: APPENDIX C: CASE STUDIESThe six cas
Page 68 and 69: press events, as when a TV reporter
Page 70 and 71: Housing Development Corporation, Hi
Page 72 and 73: HOUSING ASSISTANCE COUNCILBOARD OF
Page 74: This guide is aimed at organization

Public Relations Guide for Rural Housing Organizations (manual

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