Public Relations Guide for Rural Housing Organizations (manual

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HOUSING ASSISTANCE COUNCILBOARD OF DIRECTORSGideon AndersNational Housing Law ProjectOakland, CaliforniaRev. Harry J. BowieDelta Foundation, Inc.Greenville, MississippiPeter N. CareySelf-Help EnterprisesVisalia, CaliforniaAmancio J. Chapa, Jr.LaJoya High SchoolLa Joya, TexasJoseph DebroTrans Bay Engineering & BuildersOakland, CaliforniaCushing N. Dolbeare, HAC First VicePresidentJoint Center for Housing StudiesMitchellville, MarylandScott FergusKey Bridge Group, Inc.Waukesha, WisconsinSandra FernizaArizona State UniversityTempe, ArizonaJohn E. FosterE.B. Advanced, P.C.Columbus, OhioNinfa R. GutierrezConsultantYakima, WashingtonLenin JuarezBuilders Gypsum Supply CompanyHouston, TexasH. Lewis KellomHomes in Partnership, Inc.Apopka, FloridaDavid Lollis, HAC PresidentAppalbancBerea, KentuckyArturo Lopez, HAC ChairmanCoalition of Florida FarmworkerOrganizationsHomestead, FloridaMoises Loza, HAC Second Vice PresidentHousing Assistance CouncilWashington, D.C.Twila Martin KekahbahTurtle Mountain Band of ChippewaBismarck, North DakotaMaria Luisa MercadoMercado Law OfficesGalveston, TexasPolly NicholVermont Housing and Conservation BoardMontpelier, VermontWilliam PicotteOti Kaga, Inc.Eagle Butte, South DakotaWilliam PowersCongress of California SeniorsSacramento, CaliforniaPedro Rodriguez, Jr., HAC SecretaryJob Services of WisconsinMilwaukee, WisconsinIrene E. SikelianosAlbuquerque, New Mexico68 Public Relations Guide
Debra Denise SingletaryDelmarva Rural Ministries, Inc.Dover, DelawareHon. Bennie G. ThompsonU.S. House of RepresentativesBolton, MississippiRebecca Torres-SwansonNogales Housing AuthorityNogales, ArizonaJose TrevinoLansing, IllinoisRichard Tucker, HAC TreasurerWashington, D.C.Lauriette West-HoffSouthern Real Estate Management &Consultants, Inc.Durham, North CarolinaPeggy R. WrightArkansas State University –Delta Studies CenterJonesboro, ArkansasHousing Assistance Council 69
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Housing Assistance CouncilPUBLIC RE
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TABLE OF CONTENTSIntroduction .....
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INTRODUCTIONThis guide is aimed at
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A 1999 news article notes the impor
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Sharon made every endeavor to stren
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For example, at Lee County Communit
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- “We help local organizations in
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Get the names, titles, addresses, a
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“Media relations can make or brea
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current community issues, and new m
Page 22 and 23: A headline that grabs attention is
Page 24 and 25: Media AdvisoryA media advisory tell
Page 26 and 27: AS THE OCCASION ARISESSpecial occas
Page 28 and 29: Op-Ed PieceThe term “op-ed” com
Page 30 and 31: second PSAs as well (LWV 1994). The
Page 32 and 33: You might be fortunate enough to ha
Page 34 and 35: - Keep your energy level up and be
Page 36 and 37: to be thorough in your coverage, at
Page 38 and 39: Try to choose something that reflec
Page 40 and 41: The Day of the Event- Station one s
Page 42 and 43: How to Announce Your EventLarge cit
Page 44 and 45: address, using the “http://www”
Page 46 and 47: Laszlo & Associates. 2001. Getting
Page 48 and 49: APPENDIX A: TEMPLATESThe following
Page 50 and 51: Photo Release Template[Use your org
Page 52 and 53: PSA Samples[Use your organization
Page 54 and 55: Media Advisory SampleMEDIA ADVISORY
Page 56 and 57: Media Contact Card/Database Entry[I
Page 58 and 59: Fact Sheet Sample #1COMMUNITY ACTIO
Page 60 and 61: Fact Sheet Sample #2 (continued)Met
Page 62 and 63: Fact Sheet Sample #3 (continued)i S
Page 64 and 65: - Free online donations: (Free for
Page 66 and 67: APPENDIX C: CASE STUDIESThe six cas
Page 68 and 69: press events, as when a TV reporter
Page 70 and 71: Housing Development Corporation, Hi
Page 74: This guide is aimed at organization
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