SYNOPSES - Singapore Polytechnic

SYNOPSESBA0400Business LawCommences with the basic features of theSingapore legal system. It then proceeds tointroduce students to the basic principlesof contract law, the Sale of Goods Act, thelaw of tort, cheques, agency and intellectualproperty. The legal aspects of businessorganisations will also be covered.BA0401Geography of Global TourismCovers the tourist landscape in relation toresources, spatial patterns of supply anddemand, impacts of tourism development,and models of tourist space. Flows betweenmajor world regions are also covered.BA0402Meetings, Incentives,Conventions & EventsProvides students with an overview of theMeetings, Incentives, Conventions andExhibitions (MICE) industry in Singaporeand around the world. Students will learnhow to become a professional meeting andevents planner.BA0403Introduction to Hotel &Resort OperationsProvides students with an introduction tothe scope of the hotel industry in additionto introducing them to the organisationalstructure and operational mechanics of howthe departments of an individual hotel andresort operate. It studies both the front-ofhouseand back-of-house systems, proceduresand controls associated with a modern hoteland resort.BA0404Tourist Behaviour & ResearchAims to develop an understanding of tourists’behavioural characteristics that underpinevolving tourism demand. Topics to be studiedinclude: tourist psychographics and theirvariations with respect to a number of socialfactors and contexts such as age, gender,social class, ethnicity and culture. Tourismmarketing research will also be covered.BA0405Financial & ManagementAccounting for HospitalityProvides students with an understandingof financial and management accountingpractices in the hospitality industry. Themodule will cover company and groupaccounts, cash flow statements and financialratios. Students learn to prepare final accountsof companies and to read and understandpublished accounts. They will also learn toanalyse and interpret financial statementsusing various tools of analysis. Budgeting,breakeven, incremental analysis and pricingmethods will also be taught to assist inmanagement planning and control functions.BA0406Gaming Operations& ManagementExamines the various recognised gamesplayed in casinos in the western world,as well as, in the local scene. Studentswill learn the structure and managementof casinos including licensing, and nationalrules and regulations.BA0407Service QualityInculcates service DNA in students in order toenhance their competitiveness in the tourismand hospitality industry.BA0408Hotel Systems & SecurityAnalyses contemporary security concernsspecific to the tourism and hospitalityindustry. Includes studies of securityequipment, asset protection, loss prevention,disaster control, crisis communication, safetyand emergency management. Practical handsonsessions on the Property Managementsystems used in the hospitality industry.BA0409Resort ManagementStresses on the organisational andmanagement aspects of the hospitalityindustry. It includes history and developmentof spas and resorts, supervisory andmanagerial skills. It also builds awareness onthe various facilities available in resorts.BA0410Airline Services ManagementExposes students to the air travel industry,aviation service and management and itsimpact on tourism. The old model of airlinemanagement is broken. The new paradigmis based upon low cost domestic carriersthat deliver passengers to destinations withseamless service.BA0411Integrated Marketing in TourismIntegrates advance marketing techniquesassociating CRM and sponsorship marketing.This equips students with the understandingof the new paradigm shift in marketing today.Branding and positioning will also be includedto complement and reinforce the efficacy ofthe above marketing tools.BA0412Travel & Tourism PracticesProvides students with an overview of thestructure of the travel agency business inSingapore and the current issues relating toit. Students will learn the various terminologyand practices involved in selling tourismproducts and travel related services, as wellas the essential principles of tour packagingand development.BA0503Training & DevelopmentProvides students with the knowledge oftraining and development issues and equipthem to design, conduct and evaluate trainingprogrammes. Topics such as individual andgroup learning, training needs analyses,design, implementation and evaluation oftraining programmes will be covered.BA0504Compensation &Benefits ManagementIntroduces students to compensation andits objectives, compensation design & paystructure, job evaluations, linking pay &performance, salary surveys, employeebenefits & services and pay administration.BA0505Employment Law in SingaporeProvides students with an understandingand appreciation of Singapore’s employmentlaw which include the Employment Act,Industrial Relations Act, Trade UnionsAct, Trade Disputes Act and Workmen’sCompensation Act.BA0506Employee & Industrial RelationsProvides students with an understandingof the current industrial relations climate,the tripartite system, industrial relationsnegotiation process, issues and problemsencountered by management in dealing withtheir employees and/or unions.BA0601History of Film & TelevisionExamines the recent history of the film andtelevision industries. It aims to give studentsa broad understanding of the social, political,economic and technological influencesaffecting these industries. It will alsoexplore the relevance of these factors in theSingaporean context.240 Singapore Polytechnic Prospectus 2008/2009