SYNOPSES - Singapore Polytechnic

SYNOPSESBA0043Principles of Accounting IIProvides students with an understandingof the control and accounting for cash,inventories and fixed assets. Introductoryaccounting on goods and services tax,partnership and fundamental accountingprinciples underlying accounting practices willalso be included.BA0044MicroeconomicsProvides students with an understandingof basic microeconomic concepts that areneeded in the decision-making processesof firms. Topics covered include resourceallocation, demand and supply, pricedetermination and market structure.BA0045MacroeconomicsIntroduces students to basic macroeconomicconcepts and applications and enablesthem to have a better understanding ofthe larger economic environment. Topicscovered include national income and incomedetermination, employment, inflation, moneyand international trade.BA0046Principles of ManagementProvides students with an understanding ofthe basic management functions, namely,planning, organising and controlling. Otherrelated topics such as corporate cultureand environment, decision-making andmanagement of change are also included.BA0047Organisational BehaviourProvides students with an understandingof human behaviour in organisationsat the individual, group and corporatelevels. Major topics include: attitudes,personality, perception, group dynamics,motivation, leadership, communication andinterpersonal skills.BA0048Introduction to Business StatisticsCovers the basic knowledge of statisticalconcepts and its relevance to the businessenvironment. Topics covered includeorganisation and presentation of data,measures of central tendency and dispersion,probability distributions, sampling andsampling distributions. Students are taught touse statistical software for presentation andanalysis of data. Computer-basedlearning (CBL) packages are also introduced.BA0049Statistical Applications for BusinessIntroduces students to the use and applicationof statistical methods for the analysis ofbusiness problems. Topics covered includeestimation, hypotheses testing, chi-square,analysis of variance, linear regression andcorrelation and index numbers. Statisticalsoftware and computer-based learning (CBL)packages are also introduced.BA0050Introduction to MarketingIntroduces the basics in marketing to students.Topics include the strategic marketingmanagement process, market opportunitiesanalysis and target market selection.BA0051Marketing Mix ManagementThe elements of the marketing mix will beexamined. An integrated approach will beadopted to discuss how these elementscan be blended to produce an effectivemarketing programme.BA0052Financial AccountingProvides students with an understanding offinancial accounting covering company andgroup accounts, cash flow statements andfinancial ratios. Students learn to preparefinal accounts of companies and to read andunderstand published accounts. They will alsobe taught to analyse and interpret financialstatements using various tools of analysis.BA0053Cost & Management AccountingIntroduces students to cost and managementaccounting, basic cost terminology,manufacturing accounts, budgeting, costvolume-profitanalysis and budget varianceswhich will be used to assist in managementplanning and control functions. Decisionmakingtechniques using marginal costingand breakeven analysis will be included. Inaddition, the use of spreadsheet for problemsolving will be emphasised.BA0058Business Law ICommences with the basic features of theSingapore Legal System. This is followed byan introduction to the basic principles ofcontract law and the Sale of Goods Act andthe law of tort.BA0059Business Law IIFocuses on the legal aspects of themore common commercial transactionsnamely agency and cheques. Intellectualproperty rights and the legal aspects ofbusiness organisations will also be covered.BA0060Financial ManagementIntroduces students to the financial objectivesand financial environment of a firm. It coversthe basic concepts of financial analysis,planning and control, risk and return, timevalue of money, and stock andbond valuations.BA0061Investment Analysis & FinanceIntroduces students to the fundamentalconcepts of investment appraisals andfinancing decisions of a firm. It covers capitalbudgeting techniques, working capitalmanagement, long-term financing andinternational finance.BA065ZBusiness DevelopmentRequires students, working in teams, tointegrate and apply the knowledge acquiredfrom the various business disciplines tothe process of launching a small business.Students will use their creative-thinkingand problem-solving skills to develop abusiness plan after scanning the dynamicbusiness environment.BA0075Marketing ResearchProvides students with a working knowledgeof the research techniques used in marketingresearch. Topics dealt with include researchsystems and activities, research designs,data collection methods, data analysis,fieldwork operations and preparation ofresearch reports.BA0076Consumer BehaviourProvides students with an understanding ofthe basic concepts of consumer behaviour andthe factors influencing it.BA0081Services MarketingSeeks to equip students with the conceptualtools and working knowledge of servicesmanagement. Topics include the formulationof strategies for the marketing of services andthe management of customer relationships.Singapore Polytechnic Prospectus 2008/2009 233