SYNOPSES - Singapore Polytechnic

SYNOPSESmarketing activities before the developmentand promotion of fashion products.BA0271Principles of Tourism & HospitalityProvides a comprehensive overview of thetourism, hospitality and leisure industries,including definitional issues, historicalaspects of its development, contemporarygrowth trends and underlying factors. Anunderstanding of the new integrated resortsin Singapore would also be covered.BA0274Entrepreneurship in TourismAims to give students an opportunity to studyissues in entrepreneurial development withinthe tourism industry.BA0276AccountingProvides students with an understandingof the basic concepts and principles ofaccounting. Significant areas are the doubleentry concept, accounting process, specialjournals, subsidiary ledgers and controlaccounts, and the financial statements ofmerchandising businesses.BA0277New Venture Planning IRequires students, working in teams, toapply their entrepreneurial skills and businessknowledge to develop and launch theirown enterprises. Students will brainstormfor business ideas and use their creativityand problem-solving skills to formulate themarketing and management plans for theirrespective enterprises.BA0278New Venture Planning IIThis module is a continuation of New VenturePlanning I and requires students, working inteams, to apply their financial knowledge toevaluate the financial viability and develop afinancial plan for their respective enterprises.BA0279Entrepreneurship & Small BusinessDiscusses the concept of entrepreneurshipand the characteristics of small enterprises.Students will also learn the businessstrategies used by small enterprises to createa sustainable competitive advantage in thedynamic business environment.BA0280Entrepreneurship PracticumProvides an opportunity for students to startand run their own businesses and manageuncertainty and risks. Students will have tosource for funds from investors, negotiatewith suppliers, meet and make presentationsto prospective customers, and manageresources and funds effectively.BA0281Law and Ethics Relating to Retail &MarketingSeeks to equip students with a workingknowledge of the salient rules and policiesaffecting marketing and retail operations.The topics covered include selected provisionsof the Consumer Protection (Fair Trading)Act; laws and policies relating to electronicmarketing; legal and ethical management ofdata; legal issues relating to direct selling; andlegalities affecting after-sales matters.BA0282Law of International TradeCovers the Carriage of Goods by Sea Act, Billsof Lading, Charter Parties and the Carriageby Air Act. Students will also be taught cargoinsurance with emphasis on the Institute ofCargo Clauses.BA0283Tourism Law & EthicsThe Innkeeper’s Act, Hotels Act, Travel AgentsAct, Carriage by Air Act and other legalaspects of tourism and hospitality operationswill be examined. Exposes students to thelegal rights and responsibilities of the travellerand those working in the various segmentsof the hospitality, travel and tourism industry.Ethical concepts which affect the tourismindustry would also be covered.BA0284Creative Digital ArtIntroduces students to the role and influencesof art and design in digital art and teachesstudents to critique designs intelligently.Students will learn to appreciate variousart forms and design cultures, and producecreative and sound digital design solutionsthat will help convey persuasive ideas.BA0285Project ManagementAims to provide an understanding ofthe principles of managing an IT project.In particular, it will cover the planning,scheduling and development budget of thework, monitoring and control of IT projectsfrom the perspective of project managers.BA0286Introduction to PsychologyAims to provide students with the basicinformation for understanding themselvesbetter. It helps students to be aware of theimplications of psychology on the behaviourof people. Key topics include DevelopmentalPsychology, Memory and Perception,Abnormal Psychology, and Personality.BA0287Introduction to Electronic BusinessAddresses e-business concepts andstrategies from the business and technologyperspectives. It provides students with thepractical knowledge and skills necessary formaking strategic and operational decisionson e-commerce technology and its businessapplications. It includes knowledge toevaluate the design, technology, security, andmanagement of e-commerce applications.BA0288Management &Organisational BehaviourThe first part of the module provides studentswith basic knowledge of managementprinciples in planning, organising andcontrolling. Topics on organisationalculture and change management are alsoincluded. The second part focuses on OB(Organisational Behaviour) topics such aspersonality, perception, group dynamics,motivation, leadership, communication andinterpersonal skills.BA0289Fundamentals of MarketingIntroduces the basics in marketing tostudents. Topics include the strategicmarketing management process, marketopportunities analysis and target marketselection. The elements of the marketing mixwill also be examined. An integrated approachwill be adopted to discuss how these elementscan be blended to produce an effectivemarketing programme.BA0290Store ManagementProvides students with an understandingof the concepts and practical skills of retailoperations. Upon completion of this module,students will be able to apply managementand problem-solving skills to create a pleasantbuying environment and evaluate theprofitability of retail outlets. Topics includeretail planning & management, customerrelations & strategies, store location, storedesign and layout, non-selling operationsand store security. Practical sessions willprovide students with hands-on practice in asimulated retail environment.238 Singapore Polytechnic Prospectus 2008/2009