SYNOPSES - Singapore Polytechnic

SYNOPSESBA9017EntrepreneurshipProvides students with the basic conceptsof planning for a technology-basedventure. It covers business ideas generation,marketing and finance. Students will applythis knowledge in an integrated manner todevelop a simple business plan.BA9019Introduction toBusiness ManagementAims to give the student some generalbackground and insight into the legal,financial and human aspects of commercialbusiness. Business operations, partnerships,limited liability companies will be considered.Students will then learn about main financialdocuments, business indicators, sourcesof finance. Concepts of human aspects ofindustry will be presented with organisationalstructures and employment laws.BA9020Fundamentals of MarketingAims to give the student some generalbackground, insights and perspectives onthe Marketing Concept and the MarketingEnvironment, mainly with respect tocommercial activity. Inter-relationshipsamong business and commerce will be givenfollowed by new product development in themarketing context. Interdisciplinary teams ina product life cycle will be explained. Pricingand promotion approaches will be discussedfollowed by marketing channels withemphasis on distribution. Various marketingconcepts such as consumer, segmentation,competition etc will be presented in the end.BA9021Marketing of Sports & LeisureStudents will be taught the fundamentalprinciples in marketing with emphasis onsports and leisure. They will also learn retailmarketing, business to business marketingand supply chain marketing.BE2501Law IGives an appreciation of the nature, sourcesof law and the structure and hierarchy ofcourts in Singapore. It introduces ContractLaw and its role in business and economicactivity. Students will be given an appreciationof how to resolve/avoid contractual disputes.BE2502Event Facilities Construction IGives students an understanding of thedifferent types of events and suitabletemporary structures/facilities constructed forevents. It includes an understanding of theconstruction of a simple building, its elementsand their functions. It gives an appreciationof the building structure, fabric and finishesand the impact of event facilities/equipment/structure on buildings.BE2503Event Materials & DecorationProvides students with an understandingof the physical, functional and aestheticproperties of common materials for eventdecoration and finishes, and their uses inbuildings and other supporting infrastructureswhich are related to the organising of events,conventions and exhibitions.BE2504IT Application for Events IGives students the ability in IT applicationsrelevant to Events Management. Topicscovered include types of application softwarein preparing presentation materials for events.Students to have skills to present 2D and 3Drendered drawings using proprietary software.Produce posters for events and exhibitionsusing proprietary software.BE2505Events Design & DrawingGives students the ability to manually draftsimple design details in sketch or scaledrawing form. Students are also introducedto reading and interpreting simple plans.An appreciation is also given, of design &its importance, and to the design process asapplied to building and event facilities designand detailing.BE2506Event ExperienceProvides students with experiential learningby simulating an actual event. Students ingroups will be tasked to brainstorm & selectan event to carry out, develop a theme, selecta suitable venue, plan, organise & execute, dothe logistics, promote, market & launch andcarry out the eventBE2507Project Management IGives students an understanding ofgeneral management principles includingstructure & relationships in an organisation,the management processes of planning,organising, control, motivation, leadershipand organisational behaviour, as well asplanning tools using bar chart and networkanalysis techniques.BE2508CADDProvides basic training for students inthe preparation of drawings using CADDapplication. It trains students to preparedrawings in 2-Dimension. This is a “hands-on”module and will concentrate on building/eventfacilities drawing & will be conducted incomputer laboratories.BE2509Audio Visual SystemsProvides students with an understandingof the science related to the internalenvironmental conditions of buildings &spaces. Particular emphasis is placed onthermal, acoustic and the visual environmentin relation to the building servicesrequirements for event venues.BE2510EconomicsGive students an understanding of basicmicroeconomic and macroeconomic concepts.Topics covered include resource allocation,demand and supply, price determination,production equilibrium, market structure,national income, macro equilibrium andobjectives, money, monetary and fiscalpolicies and international trade.BE2601Logistics & Site OperationsIt covers the planning, allocation, deploymentand coordination of resources required todeliver different types of events. Topicscovered include venue logistics, organisation/production schedule for execution of events,secretariat service, M&E technical support,floor management, working with crewsand service providers, ticketing, hospitality,ushering, visitor/audience management,crowd control, efficiency in operationswith maintenance, risk and emergencymanagement, post-event logistics, etc.BE2602Accounts & FinanceGives students an understanding of the basicconcepts and principles of accounting. Typesof business organisations, preparation andinterpretation of balance sheet and profit &loss statement, basic financial ratio analysis,sources of finance, cash flow analysis andbudget & variance will also be taught.BE2603Event Creation & MarketingGive students an understanding of howa range of different types of events areinitiated and planned and the concepts of246 Singapore Polytechnic Prospectus 2008/2009