Business/Marketing Plan - City of Brantford

• Community Strategic Plan• Downtown Brantford Master Plan• City of Brantford Parks and Recreation: Special event coordination, marketing and Harmony Square• Brantford Cultural Network: Development of the 2011-16 Five-Year Municipal Cultural Plan and the MuseumSustainability Plan• Public Art Policy and protocol development• Economic Development Strategy• Waterfront Master Plan• Special events and festivals coordinated by volunteers, including; Doors Open Brant, International Villages Festivaland Brantford International Jazz Festival, to name a fewClean, Safe, Friendly, and Well-Appointed Community• Brantford is an emerging urban centre with small-town feel• Population: 96,800• Employment: 42,000• Brantford has many hometown heroes and a strong volunteer base who strive to make the community a great placeto live, work and play• Brantford is a recognized leader in the “Walkable Cities” initiative• Transportation Infrastructure: Brantford Municipal Airport, Brantford Transit Services and rail and bus serviceconnections to points throughout the provinceCommunity Pride• Brantford and area civic pride is increasing and there is a growing appreciation of the community’s promising futurepotentialUniversity/Post-Secondary Education• The growth of post-secondary education in the community includes: The designation of the Schulich School ofEducation program at Nipissing University-Brantford; Mohawk College’s five year plan and potential expansion indowntown Brantford; Laurier Brantford’s Academic and Research Centre/Community Stedman Bookstore opening;increase in student residence capacity by 2011-12; and the completion of Laurier Brantford’s Master PlanGood Value for Money• Brantford and area has a solid offering of roofed accommodations that offer competitive rates• Local attractions offer quality experiences at reasonable admission ratesBrantford’s Downtown District• Harmony Square’s special events and year-round programming, combined with activities of the DowntownBrantford BIA, creates the look and feel of a “destination”• Marketing programs support the newly revived downtown district (e.g. restaurants, entertainment, etc.)• Brantford Public Library growing as a cultural and community resource• Enhanced cultural activities• Brantford Arts Block and programming• City Council-approved Downtown Brantford Master Plan• Re-development of the south side of Colborne Street, which is located in the heart of the downtown district• Brantford Downtown BIA Strategic Plan and Communications/Marketing StrategyCelebrities and Acclaim• Brantford is home to many world-famous individuals, including, Alexander Graham Bell, inventor of the telephone;Lawren Harris, Group of Seven; and E. Pauline Johnson, Indian poetess and actor• Brantford is home of contemporary figures like hockey legend Wayne Gretzky and his father Walter, Canada’s mostfamous hockey Dad__________________________________________________________________________________________________________________________________www.discoverbrantford.com page 11 519. 751.9900