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Business/Marketing Plan - City of Brantford

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Tourism Performance: Ontario 2Total Person Visits: 100,999,000Who is coming to Ontario?• 85,667,000 or 85% are Canadians• 13,165,000 or 13% are from the US• 2,167,000 or 2% are from other countriesOvernight Stays:• 34,153,000 or 34% are Canadians• 6,190,000 or 6% are from the US• 1,952,000 or 2% are from other countriesImpact:• $17,628,560 spent by visitors (same-day and overnight)Impact to Ontario’s economy:• $20.424 billion in direct, indirect and induced contributions to the GDPTourism Performance: <strong>Brantford</strong> 3Total person visits: 865,000Who is coming to <strong>Brantford</strong>?• 789,000 or 91% are from Ontario• 16,000 or 2% are from, Other Canada• 35,000 or 4% are from the US• 24,000 or 3% are from overseasOvernight Stays: 307,000Top ten activities by overnight visitors (in ranked order):1. Any outdoor/sports-related activity2. Golfing3. Sports events4. OLG Casino <strong>Brantford</strong>5. Nature parks6. Cultural performances7. Festivals/fairs8. Fishing9. Boating/water activities10. Historic sitesImpact to <strong>Brantford</strong>’s economy:• $76.431 million22008 Statistics Canada, Canadian Travel Survey, International Travel Survey, Ontario Ministry <strong>of</strong> Tourism32009 Tourism <strong>Brantford</strong> Annual Report; Ontario Ministry <strong>of</strong> Tourism: Regional Tourism Pr<strong>of</strong>iles, 2008 Ministry <strong>of</strong> Tourism/Statistics Canada__________________________________________________________________________________________________________________________________www.discoverbrantford.com page 5 519. 751.9900

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