Business/Marketing Plan - City of Brantford
Business/Marketing Plan - City of Brantford
Business/Marketing Plan - City of Brantford
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priority focus___________________________________________________________________________________________MandateTo increase the number <strong>of</strong> visitors to <strong>Brantford</strong> and to maximize their impact to the local economy.This is achieved through three main service areas:1. <strong>Marketing</strong>, Communications and Public Relations2. <strong>Business</strong> Retention + Expansion (BR+E)3. Visitor Information ServicesCustomer SegmentsIn order to help develop and grow the tourism sector in <strong>Brantford</strong>, Tourism <strong>Brantford</strong> works with the followingcustomer groups:1. Existing and potential tourism business and organizations in <strong>Brantford</strong> and area2. <strong>Brantford</strong> residents3. Visitors and soon-to-be visitors4.Travel influencers, including tour operators, travel journalists/media, sport event organizers, meeting planners andassociation executivesEffective PartnershipsTourism <strong>Brantford</strong> recognizes its partnerships and values their importance in successfully delivering the division’sservices and thereby fulfilling its mandate, as outlined, by the municipality.Results-DrivenA variety <strong>of</strong> tools are used to measure the results <strong>of</strong> the division’s programs and activities, including:1. Tourism indicators - visitation numbers, economic impact, travel intention surveys, customer satisfactionquestionnaires and occupancy data provided by hotel partners2. Information and feedback from partners3. Competitor analysis4. Budget impacts and timing <strong>of</strong> the delivery <strong>of</strong> the programs<strong>Marketing</strong> ExcellenceOver the last ten+ years, the following associations have given provincial and national recognition to many <strong>of</strong> thedivision’s programs and projects:• Economic Developers Council <strong>of</strong> Ontario (EDCO) - 8 different awards since 2003• Economic Development Association <strong>of</strong> Canada (EDAC) - 3 different awards since 2003• Ontario Tourism <strong>Marketing</strong> Partnership Corporation (OTMPC) - 2 different awards since 2009• Festivals and Events Ontario (FEO) - 7 different awards since 1999_______________________________________________________________________________________________________________Tourism <strong>Brantford</strong> 2011-12 <strong>Business</strong>/<strong>Marketing</strong> <strong>Plan</strong> page 6 519. 751.9900
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