Business/Marketing Plan - City of Brantford

Strategic ActionsMar k e t i n g, Co m m u n ic a t i o n s & Pu b l ic Re l a t i o n s - Lo c a lIn collaboration with the Brantford Sports Council, Tournament Capital of Ontario, and Parks &Recreation, provide updates to local sport associations about sport tourism marketing; through thiseffort, solicit new qualified bid opportunitiesWith input from Parks & Recreation key staff, develop an inventory of fields and facilities for promotionon www.discoverbrantford.com/sportorganizersSupport the creation of an annual sport event/tournament calendar in order to strategically promote thecity as a potential host throughout the year, with emphasis on filling in gaps and encouraging awell-rounded calendar of activitiesIn collaboration with the Brantford Hotel Association, host an event to entice local sport organizations towork with the municipality on future bidsParticipate in local networking opportunities, including Tournament Capital of Ontario luncheonsInvestigate options for the creation of a bid securement fund for tournament/sport event opportunitiesongoingongoingQ2Q2ongoingongoingMar k e t i n g, Co m m u n ic a t i o n s & Pu b l ic Re l a t i o n s - Re g i o n a l/ProvincialCoordinate all site tours and requests by sport associations (regional, provincial) to showcase Brantfordas a potential location to host sports-related meetings, events and tournamentsCoordinate two breakfast presentations to the Ontario Sports Alliance in partnership with TournamentCapital of Ontario, Parks and Recreation, the Brantford Sports Council and the Brantford HotelAssociationongoingQ 2 andQ4BR+E - Pr o g r a m Develo pment/Ca p a c i t y BuildingWith representatives from the Tournament Capital of Ontario (TCO) and the City of Brantford Parks andRecreation Department, participate in the 2011 Canadian Sport Tourism Alliance Congress (CSTA)conference and marketplace. Coordinate the the CSTA sponsorship program with the TCO andBrantford Hotel AssociationDevelop sports bid and hosting protocol to complement new municipal policyCoordinate assessment of Brantford’s sport tourism market readinessCompletion of a sport infrastructure competitive analysis of comparable communities within 1-hour ofBrantfordCoordinate the development of a new sport tourism banner in partnership with the Brantford HotelAssociationQ2Q2Q2Q2Q2VISITOR INFORMATION SERVICESObjectives1. Enhance the experience of the individuals and groups that utilize the services of the Brantford Visitor & TourismCentre.Target Audience Segment1. Demographics:• Mainstream Families - Provincial Families• Retired Roamers, adults and mature couples• Visiting Friends & Family (VFR)• Corporate/Business Travel• Group Travel_______________________________________________________________________________________________________________Tourism Brantford 2011-12 Business/Marketing Plan page 24 519. 751.9900