Business/Marketing Plan - City of Brantford

p Rid e t h e Co u n t i e sFocus on the continual development of promoting motorcycling touring in the area• www.ridethecounties.ca• Brantford & Area Motorcycle Touring Brochure - 5,000 distributed at key tradeshows and events• Brantford’s Ride Show ‘n’ Shine - attraction stop opportunity - September 2011p Pr o g r a m/Sh o w ParticipationProgram/Show Date LocationNorth American International Motorcycle Supershow January 7 - 9, 2011 Toronto, ONOutdoor Adventure Show February 26 -27, 2011 Toronto, ONCAA Seminars Ontario March to June, 2011 Various locationsthorughout OntarioCITC Educators Update Show May 2011 Toronto, ONp Di sc o v e r Br a n t f o r d Visitor Ca r dOver 20,000 cards distributed to meeting and convention delegates, tournament participantsand general consumers at regional festivals and events. Distribution: Spring 2011 Cost: $50p Di s c o v e r b r a n t f o r d.co m - To u r i sm Br a n t f o r d’s official w e b s i t eLaunched in time for the 2010 May 24th long weekend, this redeveloped website features a varietyof directories where local businesses and organizations can list their contact information FREE. Event planners canregister events FREE. Contact Tourism Brantford for details.• Sweet Deals PromotionsThe Sweet Deals page on www.discoverbrantford.com continues to be one of the most viewed sections of the newwebsite. If you have specials, incentives, or packages that you would like to promote, let us know so we can get theword out there! Cost: FREE• Banner Ad or Feature BoxOpportunities for banner ad placements on the home page of www.discoverbrantford.com or main sections.Cost: $ 200/two monthsp Br a n t f o r d, Br a n t, Six Na t i o n s a n d New Cr e d i t 2011/12 10t h An n i v e r s a r y Di sc o v e r y Gu id eThe Discovery Guide, now printed and online, is the official tourism publication in the area. The guide will be in-marketby early spring of 2011, with a total distribution of 100,000. Cost: varies.p Sp e c i a l Ev e n t s Va n Pr o g r a mTourism Brantford’s “travelling billboard” is a very popular program. Showcase your product orattraction to over a million visitors a year at key festivals, events and tournaments in the region.Cost: $595 per yearp Tr a v e l Ma p 2011/13In partnership with the County of Brant, City of Brantford Parks and Recreation and TransitServices, Tourism Brantford will coordinate the 2011 travel map project. This fully-indexed, four colour map isan essential tool for visitors. The map is slated to be in-market by the fall of 2011, with a total distribution of 65,000.Cost: starting at $ 1,000__________________________________________________________________________________________________________________________________www.discoverbrantford.com page 29 519. 751.9900