7.Genderization

Debenhams told the group that the gendered signs make it easier for customers to shop, but Brennandisputes that. She says that it doesn’t make it easier for parents to buy a toy kitchen for their son if the toyis under the girls’ games sign, for example.She said that the group gets “a lot more support than criticism”, but that some critics – there is the oddcriticism- usually falls under what’s “the big deal” about marketing toys towards boys or girls.Let Toys be Toys say that this is something that affects their children and as parents that makes it a priorityfor them. They ask people to consider these stereotypes being applied to adults. “It might not be life ordeath but it is a quality of life issue,” said Brennan.Source: http://www.thejournal.ie/lets-bring-an-end-to-boys-and-girls-toys-say-parents-957098-Jun2013/294 She Culture CRT: Genderization