7.Genderization

44 Stock Photos That Hope To Change The Way We Look At WomenBy Ashley PerezGetty Images launched the “Lean InCollection” Monday in partnership withLeanIn.org,featuring more than 2,500 photos of femaleleadership in contemporary work and life.The project began when Pam Grossman, director ofvisual trends at Getty Images, commissioned a studythat would track the changes in the representation ofgirls and women in the media. The study turned into apresentation that Grossman later shared with SherylSandberg and the Lean In team at FacebookHeadquarters in Palo Alto, Calif., last fall.“This is such a big passion project for all of us, and cheesy as it sounds, by showing people powerful imagesof women, we thought maybe we could actually change the world,” Grossman told BuzzFeed.According to Grossman, everyone at Getty Images hasbeen “utterly supportive,” though the process ofcurating the collection was not without its fair share ofdebate. The curation team consisted of Grossman,Jessica Bennett, a contributing editor at LeanIn.org,and two other Getty Images art directors (one maleand one female).The editors were especially attuned to a viewer’sperception of the women in the photos. “The mostimportant thing for us is that you felt like the womanhad agency, not like the image was happening to her,but she was the protagonist of her own story — theyall should feel like the hero of their image,” Grossman said.In addition, “we paid careful attention to make sure the images werediverse, not just in terms of race, but also in age, family situation, andcareer,” said Bennett. Notably, the collection also features men activelyparticipating in what may be seen as nontraditional male roles.Grossman said she hopes to continue adding images to the project eachmonth.“My hope is that internally our photographers will see these stories and itwill inspire them to create even more [positive images of women],” shesaid.For More Photos: http://www.buzzfeed.com/ashleyperez/stock-photosthat-hope-to-change-the-way-we-look-at-womenSource: http://www.buzzfeed.com/ashleyperez/stock-photos-that-hope-to-change-the-way-we-look-atwomen368 She Culture CRT: Genderization