7.Genderization

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How women are portrayedThere is no doubt that advertisements are everywhere, in fact the average woman sees about 400 to 600advertisements per day. (1) There have been numerous studies done on the scope of advertisements andhow they depict men and women differently. It been found that sexuality in advertisement have continuedto increase since the 1980’s. Also more female models asapposed to male models are suggestively dressed inthese advertisements. In general interest magazines,men are less likely to be suggestively dressed than in1984 and female models are more likely to be portrayedin decorative roles than are men, and less likely to befeatured in more non-stereotypical or equal roles.(2)It was also found that 28% of female models in televisioncommercials had comments made about their looks, asapposed to male models that were commented on looksonly 7% of the time.(3) Even in advertisements aimed towards children the difference can be seen. Forexample in a study that looked at Saturday morning toy commercials, it was found that 50% of commercialsthat were aimed at girls discussed physical attractiveness within the advertisement, while none of thecommercials aimed at boys referred to appearance. (1) Many questions then arise as to how thesecommercials effect women and their body image.Effects on women69% of girls in one study said that magazine models influence their idea of the perfect body shape. (1)Exposure to the “ideal” body images has been found to lower women's satisfaction with their ownattractiveness. (1)333 She Culture CRT: Genderization
The average U.S. woman is 5’4” and weighs 140 pounds whereas the average U.S. model is 5’11” andweighs 117 pounds.44% of women who are average or underweight think that they are overweight. (4)30% of women chose an ideal body shape that is 20% underweight and an additional 44% chose an idealbody shape that is 10% underweight.(5)In a study 47% of girls were influenced by magazine pictures to want to lose weight, but only 29% wereactually overweight. (1)Girls who were already dissatisfied with their bodies showed more dieting, anxiety, and bulimic symptomsafter prolonged exposure to fashion and advertising images in a teen girl magazine. (1)1. Eating disorders: body image and advertising . (2008, December 11). Retrieved from http://www.healthyplace.com/eatingdisorders/main/eating-disorders-body-image-and-advertising/menu-id-58/2. Carpenter, C., & Edison, A. (2005). Taking It All Off Again: The Portrayal of Women in Advertising Over The Past FortyYears. Conference Papers -- International Communication Association, 1-25. Retrieved from Communication & Mass MediaComplete database.3.Statistics on women and media. (2005). Retrieved fromhttp://www.mediareporttowomen.com/statistics.htm4. Rowland, H. (n.d.). Obsessed with thin: has the media gone too far?. HilaryFashion, Retrieved from http://www.hilary.com/fashion/bikini.html5.Shocking statistics. (n.d.). Retrieved fromhttp://www.colorado.edu/studentgroups/wellness/NewSite/BdyImgShockingStats.htmlSource: http://womeninads.weebly.com/334 She Culture CRT: Genderization
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GENDERIZATION1. Toys2. Books and ca
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Little girls deserve better than to
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LEGO Ad From 1981 Should Be Require
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Normal Barbie' Crowdfunding Campaig
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Page 13 and 14: involves for minifig Emma:“Break
Page 15 and 16: This New Girl-Powered Engineering T
Page 17 and 18: New ‘Entrepreneur Barbie’ Prove
Page 19 and 20: titled "Lego Group commentary on it
Page 21 and 22: Marks & Spencer to introduce gender
Page 23 and 24: Ler’s bring and end to “boys”
Page 25 and 26: Debenhams told the group that the g
Page 27 and 28: Souce:http://www.uws.edu.au/newscen
Page 29 and 30: social engineering". He expressed h
Page 31 and 32: Yoon’s historical research, howev
Page 33 and 34: When cowboys wore pinkby Rebecca Ha
Page 35 and 36: Books and cartoons304 She Culture C
Page 37 and 38: And then it straddled the gender-no
Page 39 and 40: Which is all to say: It’s highly
Page 41 and 42: Disney diminishes a heroine in 4 ea
Page 43 and 44: I got that link from Fem it Up! who
Page 45 and 46: Go ahead, give me some explanation
Page 47 and 48: Advertisingand cinema316 She Cultur
Page 49 and 50: Above: An example from a series of
Page 51 and 52: Ads in 19th century magazines sold
Page 53 and 54: When women got thin due to hunger d
Page 55 and 56: “Husbands admire wives who keep t
Page 57 and 58: In this ad, pretty Joan has no idea
Page 59 and 60: According to Tangee in the 1930s, a
Page 61 and 62: In our gossip-obsessed culture, eve
Page 63: A book called, The Feminine Mystiqu
Page 67 and 68: Clairol hair dye offered self-reinv
Page 69 and 70: 338 She Culture CRT: Genderization
Page 71 and 72: During the '60s and '70s, the skin-
Page 73 and 74: In 2014, cellulite remains an uncon
Page 75 and 76: Even so, the quest for longer lashe
Page 77 and 78: Dove 'Real Beauty' Campaign Turns 1
Page 79 and 80: "[These products] could not possibl
Page 81 and 82: And so Dove created a fund in 2004
Page 83 and 84: New! In pointlessly gendered produc
Page 85 and 86: KID STUFF.Pointlessly gendered toot
Page 87 and 88: Pointlessly gendered job ads:Bonus!
Page 97 and 98: 4 Ladies Get The 'Cover Model' Make
Page 99 and 100: 44 Stock Photos That Hope To Change
Page 101 and 102: Is grammatical gender considered ar
Page 103: Source: http://allofmenow.com/2013/
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7.Genderization

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