7.Genderization

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These ads still uphold the notion that, when it comes to evaluating ourselves and other women, beauty isparamount. The goal shouldn’t be to get women to focus on how we are all gorgeous in our own way. Itshould be to get women to do for ourselves what we wish the broader culture would do: judge each otherbased on intelligence and wit and ethical sensibility, not just our faces and bodies.Pozner acknowledges that the beauty message is problematic, but deems it necessary. "Until we get to apoint in the culture where the dominant messages about girls and women are not focused on their physicalbodies, then we do need to actually reaffirm a broader and more innate, internal definition of what beautyis," she told HuffPost.Both critics and champions of the campaign have also pointed out that just because women are redefiningbeauty, doesn't mean they are actually feeling differently about themselves. Some see this as a call tochange the conversation entirely, as Friedman suggests, others as evidence that Dove's message aboutbeauty is important and necessary. An estimated 80 percent of American women feel dissatisfied with theirbodies, and 81 percent of 10-year-old girls are afraid of becoming "fat." Can a series of ad campaigns reallychange institutionalized body hatred?The Dove team feels strongly that the campaign will be around for a long time to come."The conversation is as relevant and fresh today as it was 10 years ago," MacLeod said. "I believe we'll bedoing [this campaign] 10 years from now."351 She Culture CRT: Genderization
New! In pointlessly gendered productsBy Lisa WadeIt’s been a while since we treated our audience to a post featuring a collection of pointlessly genderedproducts. Time to correct our lapse in diligence! Here are some favorite examples we’ve added toour Pinterest board lately.THE FOOD CATEGORY.Pointlessly gendered endives:Pointlessly gendered bread:352 She Culture CRT: Genderization
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GENDERIZATION1. Toys2. Books and ca
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Little girls deserve better than to
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LEGO Ad From 1981 Should Be Require
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My Little Pony (Then)My Little Pony
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Normal Barbie' Crowdfunding Campaig
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As Charlotte Alter pointed out in a
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involves for minifig Emma:“Break
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This New Girl-Powered Engineering T
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New ‘Entrepreneur Barbie’ Prove
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titled "Lego Group commentary on it
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Marks & Spencer to introduce gender
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Ler’s bring and end to “boys”
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Debenhams told the group that the g
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Souce:http://www.uws.edu.au/newscen
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social engineering". He expressed h
Page 31 and 32: Yoon’s historical research, howev
Page 33 and 34: When cowboys wore pinkby Rebecca Ha
Page 35 and 36: Books and cartoons304 She Culture C
Page 37 and 38: And then it straddled the gender-no
Page 39 and 40: Which is all to say: It’s highly
Page 41 and 42: Disney diminishes a heroine in 4 ea
Page 43 and 44: I got that link from Fem it Up! who
Page 45 and 46: Go ahead, give me some explanation
Page 47 and 48: Advertisingand cinema316 She Cultur
Page 49 and 50: Above: An example from a series of
Page 51 and 52: Ads in 19th century magazines sold
Page 53 and 54: When women got thin due to hunger d
Page 55 and 56: “Husbands admire wives who keep t
Page 57 and 58: In this ad, pretty Joan has no idea
Page 59 and 60: According to Tangee in the 1930s, a
Page 61 and 62: In our gossip-obsessed culture, eve
Page 63 and 64: A book called, The Feminine Mystiqu
Page 65 and 66: The average U.S. woman is 5’4”
Page 67 and 68: Clairol hair dye offered self-reinv
Page 69 and 70: 338 She Culture CRT: Genderization
Page 71 and 72: During the '60s and '70s, the skin-
Page 73 and 74: In 2014, cellulite remains an uncon
Page 75 and 76: Even so, the quest for longer lashe
Page 77 and 78: Dove 'Real Beauty' Campaign Turns 1
Page 79 and 80: "[These products] could not possibl
Page 81: And so Dove created a fund in 2004
Page 85 and 86: KID STUFF.Pointlessly gendered toot
Page 87 and 88: Pointlessly gendered job ads:Bonus!
Page 97 and 98: 4 Ladies Get The 'Cover Model' Make
Page 99 and 100: 44 Stock Photos That Hope To Change
Page 101 and 102: Is grammatical gender considered ar
Page 103: Source: http://allofmenow.com/2013/
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7.Genderization

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