7.Genderization

More documents

Recommendations

Info

Today, nail polish -- and the services that go along with it -- have become beauty staples for women. As of2012, Americans spent a record $768 million on the stuff.7. "Your eyelashes aren't long enough."Historically, women darkened their lashes with everything from elderberries to resin, but mascara productsdidn't emerge until the twentieth century when T.L. Williams founded Maybelline. The brand's popular 10-cent mascara swept the nation. While makeup had once been considered immoral by some, Hollywoodactresses made it glamorous. Women were promised the sultry eyelashes of their favorite actresses, as inthis advertisement from a 1929 "Motion Picture" magazine:As more mascara products emerged, companies began making numerous claims about the lengthening andvolumizing effects of their products. Major cosmetic companies have come under fire for misleadingadvertising methods, like using false eyelashes on models.343 She Culture CRT: Genderization
Even so, the quest for longer lashes has grown into a full-fledged beauty and pharmaceutical market. AsNancy LeWinter, editorial director of OneStopPlus.com, told The Huffington Post: "Five years ago, thelashes you had were the lashes you had and you threw mascara on. Today, you're getting extensions,you're using Latisse, we've got the whole area of obsession over eyelashes!" 'Cause hey, your eyelashescould always use another millimeter or two, right?Source: http://www.huffingtonpost.com/2014/04/29/beauty-industrywomen_n_5127078.html?utm_hp_ref=women-and-advertising344 She Culture CRT: Genderization
Page 1 and 2:
GENDERIZATION1. Toys2. Books and ca
Page 3 and 4:
Little girls deserve better than to
Page 5 and 6:
LEGO Ad From 1981 Should Be Require
Page 7 and 8:
My Little Pony (Then)My Little Pony
Page 9 and 10:
Normal Barbie' Crowdfunding Campaig
Page 11 and 12:
As Charlotte Alter pointed out in a
Page 13 and 14:
involves for minifig Emma:“Break
Page 15 and 16:
This New Girl-Powered Engineering T
Page 17 and 18:
New ‘Entrepreneur Barbie’ Prove
Page 19 and 20:
titled "Lego Group commentary on it
Page 21 and 22:
Marks & Spencer to introduce gender
Page 23 and 24: Ler’s bring and end to “boys”
Page 25 and 26: Debenhams told the group that the g
Page 27 and 28: Souce:http://www.uws.edu.au/newscen
Page 29 and 30: social engineering". He expressed h
Page 31 and 32: Yoon’s historical research, howev
Page 33 and 34: When cowboys wore pinkby Rebecca Ha
Page 35 and 36: Books and cartoons304 She Culture C
Page 37 and 38: And then it straddled the gender-no
Page 39 and 40: Which is all to say: It’s highly
Page 41 and 42: Disney diminishes a heroine in 4 ea
Page 43 and 44: I got that link from Fem it Up! who
Page 45 and 46: Go ahead, give me some explanation
Page 47 and 48: Advertisingand cinema316 She Cultur
Page 49 and 50: Above: An example from a series of
Page 51 and 52: Ads in 19th century magazines sold
Page 53 and 54: When women got thin due to hunger d
Page 55 and 56: “Husbands admire wives who keep t
Page 57 and 58: In this ad, pretty Joan has no idea
Page 59 and 60: According to Tangee in the 1930s, a
Page 61 and 62: In our gossip-obsessed culture, eve
Page 63 and 64: A book called, The Feminine Mystiqu
Page 65 and 66: The average U.S. woman is 5’4”
Page 67 and 68: Clairol hair dye offered self-reinv
Page 69 and 70: 338 She Culture CRT: Genderization
Page 71 and 72: During the '60s and '70s, the skin-
Page 73: In 2014, cellulite remains an uncon
Page 77 and 78: Dove 'Real Beauty' Campaign Turns 1
Page 79 and 80: "[These products] could not possibl
Page 81 and 82: And so Dove created a fund in 2004
Page 83 and 84: New! In pointlessly gendered produc
Page 85 and 86: KID STUFF.Pointlessly gendered toot
Page 87 and 88: Pointlessly gendered job ads:Bonus!
Page 97 and 98: 4 Ladies Get The 'Cover Model' Make
Page 99 and 100: 44 Stock Photos That Hope To Change
Page 101 and 102: Is grammatical gender considered ar
Page 103: Source: http://allofmenow.com/2013/
show all

7.Genderization

Create successful ePaper yourself

Delete template?

Save as template?