7.Genderization

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So to return to those who think that making a fuss about these things is an overreaction, it is only when youlook at all of this stuff together that you start to realise the immense impact it might be having on younggirls. Everywhere they turn they are bombarded with the idea that their looks are everything, that theirplace is in the home, that pleasing the male gaze is paramount and that they are riddled with imperfectionsthat need to be "fixed". As if the constant bombardment of hyper-sexualised, airbrushed media images ofwomen wasn't enough to get the message across.And things are only getting worse. One mother told us: "My seven-year-old daughter told me 'Barbie is fat'when she compared it to her Monster High doll." Another said her five-year-old daughter had asked to beturned into a boy so she could go into space. A 15-year-old girl wrote to us to say that "I always feel like if Idon't look a certain way, if boys don't think I'm 'sexy' or 'hot' then I've failed and it doesn't even matter if Iam a doctor or writer, I'll still feel like nothing …"So that's the answer, for those people who want to know why we're getting our knickers in a twist – whywe're getting so worked up about this. Because as long as our little girls receive the message, everywherethey look, that hiding their "imperfections" and making themselves sexy is the sum total of their value, weare failing them. Frankly they deserve better.Source: http://www.theguardian.com/lifeandstyle/womens-blog/2014/jan/10/little-girls-deserve-bettertoys-sexism?CMP=twt_gu273 She Culture CRT: Genderization
LEGO Ad From 1981 Should Be Required Reading For Everyone WhoMakes, Buys Or Sells ToysThe Huffington Post - by Jessica SamakowPay attention, 2014 Mad Men: This little girl is holding aLEGO set. The LEGOs are not pink or "made for girls." Sheisn't even wearing pink. The copy is about "youngerchildren" who "build for fun." Not just "girls" who build.ALL KIDS.In an age when little girls and boys are treated as thoughthey are two entirely different species by toy marketers,this 1981 ad for LEGO -- one of our favorite images ever --issues an important reminder.To contrast, here's an image of a LEGO Friends set -- a line made specifically for girls that has beenscrutinized since its launch in 2011:The advertisements for LEGO Friends, too, are noticeably more feminized than their 1981 counterpart.274 She Culture CRT: Genderization
Page 1 and 2: GENDERIZATION1. Toys2. Books and ca
Page 3: Little girls deserve better than to
Page 7 and 8: My Little Pony (Then)My Little Pony
Page 9 and 10: Normal Barbie' Crowdfunding Campaig
Page 11 and 12: As Charlotte Alter pointed out in a
Page 13 and 14: involves for minifig Emma:“Break
Page 15 and 16: This New Girl-Powered Engineering T
Page 17 and 18: New ‘Entrepreneur Barbie’ Prove
Page 19 and 20: titled "Lego Group commentary on it
Page 21 and 22: Marks & Spencer to introduce gender
Page 23 and 24: Ler’s bring and end to “boys”
Page 25 and 26: Debenhams told the group that the g
Page 27 and 28: Souce:http://www.uws.edu.au/newscen
Page 29 and 30: social engineering". He expressed h
Page 31 and 32: Yoon’s historical research, howev
Page 33 and 34: When cowboys wore pinkby Rebecca Ha
Page 35 and 36: Books and cartoons304 She Culture C
Page 37 and 38: And then it straddled the gender-no
Page 39 and 40: Which is all to say: It’s highly
Page 41 and 42: Disney diminishes a heroine in 4 ea
Page 43 and 44: I got that link from Fem it Up! who
Page 45 and 46: Go ahead, give me some explanation
Page 47 and 48: Advertisingand cinema316 She Cultur
Page 49 and 50: Above: An example from a series of
Page 51 and 52: Ads in 19th century magazines sold
Page 53 and 54: When women got thin due to hunger d
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“Husbands admire wives who keep t
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In this ad, pretty Joan has no idea
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According to Tangee in the 1930s, a
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In our gossip-obsessed culture, eve
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A book called, The Feminine Mystiqu
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The average U.S. woman is 5’4”
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Clairol hair dye offered self-reinv
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338 She Culture CRT: Genderization
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During the '60s and '70s, the skin-
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In 2014, cellulite remains an uncon
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Even so, the quest for longer lashe
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Dove 'Real Beauty' Campaign Turns 1
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"[These products] could not possibl
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And so Dove created a fund in 2004
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New! In pointlessly gendered produc
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KID STUFF.Pointlessly gendered toot
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Pointlessly gendered job ads:Bonus!
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4 Ladies Get The 'Cover Model' Make
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44 Stock Photos That Hope To Change
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Is grammatical gender considered ar
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Source: http://allofmenow.com/2013/
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7.Genderization

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