7.Genderization

The Pink & Blue Projects: Exploring the Genderization of Colorby Maria PopovaHow political correctness resulted in enforcing a universal, cross-cultural gender stereotype.When cultural anthropology, psychology and photographic ingenuity converge, it’s a fascinating thing. Andthat’s exactly what South Korean visual artist Jeong Mee Yoon has been doing since 2005 in her thesiswork, The Pink and Blue Projects.Inspired by her own daughter’s obsession with the color pink, Yoon’s project explores the color preferencesof children and their parents across different cultures and ethnic groups, probing into gender identity as asocialized construct.Yoon found that girls’ preference for pink and boys’ for blue was universal and widespread, powered bypervasive advertising and media messaging intentionally targeting each gender of children with therespective color.299 She Culture CRT: Genderization