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GUIDING AGENTS TO SUCCESSFRED NASSABBy Lalaena Gonzalez-FigueroaFor over 25 years, realestate professionalFred Nassab has foundsuccess with First Team RealEstate®. As an agent, he wasattracted to the abundanceof support including training,marketing and advertising,and cutting-edge tools, whichwould enable him to takehis business to new heights.He accomplished his goals,and eventually was tappedfor a leadership role whenthe company opened a newlocation in Rossmoor/SealBeach. As the office managerhe was responsible not onlyfor recruiting agents, but forbuilding the First Team marketshare within the region.Fortunately, Fred was up fora good challenge. He openedthe Rossmoor/Seal Beach office in 1996, as the real estate industry wasrecovering from a lengthy down cycle. “Many agents were struggling,” herecalls, “not only financially, but emotionally as well.” His response: to offersound solutions to their business problems, backed by a positive and optimisticoutlook. “We provided agents with the opportunity to establish or re-establishtheir businesses, and to grow them,” says Fred. “My vision was to amass asales force of individuals who would distinguish themselves through trainingand productivity.” And that’s exactly what he did. As agents began migratingto First Team Real Estate’s Rossmoor/Seal Beach office, word spread amongthe real estate community.“I believe that our success came not only from the resources and supportthat First Team offered, but also because people understood my goals as amanager,” Fred observes. “I was sincere about assisting agents achievingtheir professional objectives, and I was able to share my own experiences– successes as well as failures – in order to offer them real solutions to thechallenges they were facing.”ExecutiveAgent Magazine