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EAMake Your Company #1 In The Marketplacecontinued from page #17unique aspect of your company. Topics such as marketshare, administrative support, marketing support andtechnology are great topics I suggest sending one outevery month and following up with a phone call. I alsosuggest sending out postcards that promote who you justhired. They should say, Another Associate Joins XYZRealty. Recruitment letters should be educational andshould never blast the competition.2. Target FliersTarget flyers are just like large postcards. They get asimple, but effective message delivered quickly. I usea lot of quotes, and tie the quote into a message that isdirected to the agent that I am trying to recruit.3. Piggyback SystemMany associates are hired away _when one experiencedassociate leaves an office. I have found that whenthis happens the office itself becomes vulnerable torecruitment raids for 10 days after an agent leaves. Thinkabout it. This Logic is along the same lines as when aFor Sale” sign goes up in a neighborhood. It offers anexcellent opportunity to call other homeowners to seeif they want to sell. So, when one associate leaves anoffice, it opens up the door for others in that office Afterall, those associates may get in the mindset of ‘Thegrass is always greener on the other side.’4. Cold CallingAfter sending a Letter, always follow up with a phonecall. Here is one idea: First, ask if they received yourletter. For this example, we’ll assume the letter wasabout your companies marketing dept. Ask them ifthey do a lot of marketing, and if their company hasa marketing department. Then go into the benefits ofa marketing department. You need to be able to showthat by joining your company they could increase theirincome, or work more efficiently.In general, you must contact the agents that you wantto recruit one time every 30 days in some manner. Phonecalls, letters, open houses, co-ops, board functions, oranything else that keeps you in contact with the onesyou want.Judy LaDeur is the President of Forum Recruiting &Management Solutions, Inc. Her company is #1 in NorthAmerica with results in recruiting quality associates.Forum Recruiting & Management Solutions are CRBaccredited. Judy has proven results to dramaticallyincrease real estate company market position in justone year. For information about Judy’s consultingand training programs, please contact the Frog PondGroup at 800.704.FROG (3764) or email Susie@frogpondgroup.com. http://www.frogpond.com32 ExecutiveAgent Magazine