Leveraging the new organisation: Winning in the markets - Unilever
Leveraging the new organisation: Winning in the markets - Unilever
Leveraging the new organisation: Winning in the markets - Unilever
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Build<strong>in</strong>g Competitive Advantage – Perfect Stores<br />
From „Supply<strong>in</strong>g Retailers‟ to „Market<strong>in</strong>g to Shoppers‟<br />
The Shopp<strong>in</strong>g<br />
Experience<br />
Proposition<br />
= shopper call to<br />
action<br />
Price<br />
The Perfect<br />
Store<br />
Place<br />
Product<br />
Pack<br />
Promotion<br />
14
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