Leveraging the new organisation: Winning in the markets - Unilever
Leveraging the new organisation: Winning in the markets - Unilever
Leveraging the new organisation: Winning in the markets - Unilever
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Build<strong>in</strong>g Competitive Advantage<br />
Reach<strong>in</strong>g Down<br />
Compet<strong>in</strong>g for<br />
non- users at <strong>the</strong><br />
“bottom of <strong>the</strong><br />
pyramid”<br />
<strong>W<strong>in</strong>n<strong>in</strong>g</strong> Capabilities<br />
Creat<strong>in</strong>g <strong>the</strong> Gaps<br />
Reach<strong>in</strong>g Up<br />
Compet<strong>in</strong>g for<br />
share ga<strong>in</strong> &<br />
Premiumisation<br />
Market<br />
Development<br />
Perfect Stores<br />
Reach<strong>in</strong>g<br />
Wide<br />
Be First. Be Fast.<br />
Bigger, better,<br />
faster <strong>in</strong>novation<br />
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