Leveraging the new organisation: Winning in the markets - Unilever
Leveraging the new organisation: Winning in the markets - Unilever
Leveraging the new organisation: Winning in the markets - Unilever
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<strong>W<strong>in</strong>n<strong>in</strong>g</strong> <strong>in</strong> <strong>the</strong> Markets – Summary<br />
� Consistent and competitive growth <strong>in</strong> a challeng<strong>in</strong>g environment<br />
� Our strategic priorities:<br />
o Cont<strong>in</strong>ue strong performance <strong>in</strong> D&E <strong>markets</strong><br />
o Accelerate Personal Care everywhere<br />
o Grow competitively <strong>in</strong> D <strong>markets</strong><br />
� We will expand our user base by „straddl<strong>in</strong>g <strong>the</strong> pyramid‟:<br />
o “Reach<strong>in</strong>g Down” – compet<strong>in</strong>g for <strong>the</strong> non-users at <strong>the</strong> BOP<br />
o “Reach<strong>in</strong>g Up” – driv<strong>in</strong>g premiumisation and share ga<strong>in</strong> at <strong>the</strong> TOP<br />
o “Reach<strong>in</strong>g Wide” – be<strong>in</strong>g first and fast <strong>in</strong> „white spaces‟<br />
� And develop w<strong>in</strong>n<strong>in</strong>g capabilities:<br />
o Market Development, Perfect Stores, Bigger Better Faster Innovations<br />
� Global Markets <strong>organisation</strong> takes <strong>the</strong> transformation to <strong>the</strong> next level<br />
� Still more to be done<br />
o “Consistent….Competitive….Profitable….Responsible Growth”<br />
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