Leveraging the new organisation: Winning in the markets - Unilever
Leveraging the new organisation: Winning in the markets - Unilever
Leveraging the new organisation: Winning in the markets - Unilever
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Reach<strong>in</strong>g Down<br />
Compet<strong>in</strong>g for<br />
non-consumption<br />
Reach<strong>in</strong>g Down<br />
Compet<strong>in</strong>g for non-users at <strong>the</strong> bottom of <strong>the</strong> pyramid<br />
D&E : Low share at <strong>the</strong> bottom-end<br />
<strong>in</strong> Home Care<br />
W.Europe : Increas<strong>in</strong>g share of Private Labels<br />
Affordability: Roll-out Low Cost Bus<strong>in</strong>ess Models<br />
Accessibility:<br />
More Stores, Better Stores, Better Served<br />
2001 2010<br />
29
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