Catalog 2012-2013 - Iowa Lakes Community College

Course DescriptionsMarketingMKT-110 Principles of Marketing, 3 cr.Fundamental principles of the flow of goods and services fromproducer to consumer, including buying, selling, transportation,storage, finance, advertising and market information as theyrelate to the marketing structure.MKT-140 Principles of Selling, 3 cr.Studies the concepts of selling. Includes an understanding ofthe customer; realizing the importance of product knowledge;securing and conducting sales presentations, analyzing andhandling different types of customers; steps in selling; and theimportance of maintaining good will. Personality developmentand principles of selling are stressed.MKT-142 Consumer Behavior, 3 cr.External influences such as culture, social class and familysituations; internal influences such as motivation, attitudes,lifestyles and learning; various models of consumer behaviorand how consumer behavior fits into marketing strategy.MKT-150 Principles of Advertising, 3 cr.Fundamentals and principles of advertising as they pertain to themarketing process. Understanding consumer motivation, identifyingthe target market, types of media and creation of ads areincluded.MKT-155 Visual Merchandising, 4 cr.The principles and elements of design and their relationship toan effective display. Hands-on experience in creating effectivedisplays and planning a visual merchandising schedule.Students learn about display materials and store layout in relationto effective selling.MKT-162 Retail Merchandising, 3 cr.Techniques and procedures used in determining profits, pricing ofgoods, inventories and merchandise control. Typical problemsfaced by merchandisers are presented, analyzed and solved.MKT-171 Retail Buying, 4 cr.The procedures involved in buying for a retail merchandisingbusiness. Emphasis is placed on markets, record keeping,market planning and purchasing of merchandise to coverplanned sales, fashion promotions and customer wants, needsand desires.MKT-290 Professionalism: DEX/DECA, 1 cr.Introduction to DECA and what the organization has to offer.The course helps the student gain a better understanding ofDistributive Education Clubs of America.MKT-291 Professionalism Ii: DEX/DECA, 1 cr.This course helps develop competent professionals in marketingmanagement and merchandising. Delta Epsilon Chi contributesto occupational competence by promoting greater understandingand appreciation for the responsibilities of citizenship in ourprivate enterprise system.MKT-292 Professionalism Iii: DEX/DECA, 1 cr.Continuation of the professional development training in DECA.MKT-293 Professionalism Iv: DEX/DECA, 1 cr.Continuation of MKT-292 with more opportunities forprofessional advancement.MKT-938 On-The-Job Training, 2 cr.Introductory work experience in the operational phases of the70modern retail market. Assignments are tailored to the student’sneeds, including basic merchandising, displays, cash registerexperience and selling to customers. Students are supervisedby the coordinator of the program and assigned to work directlyunder a specific store manager who serves as the on-the-jobtrainer.Mass Media StudiesMMS-101 Mass Media, 3 cr.An introductory course that studies mass media and society.The class includes a historical and contemporary overview ofindustries, professions, processes and social effects of the massmedia.MMS-105 Audio Production, 3 cr.Audio production in both radio and television. The main focus isa radio production. Class discussion and lectures focus on coordinationof audio board operation and announcing; creating andproducing radio commercials; familiarizing the student with theSmartcaster; and following a playlist. Lab exercises help studentsdevelop radio control-board skills, production skills, disciplineand structure.MMS-115 TV Studio Production, 3 cr.Basic operation of a television studio. Students will becomefamiliar with the operation of equipment in the studio (cameras,floor directing, on-camera talent) and control room (directing, thecharacter generator, audio, video). Emphasis will be on practicalhands-on elements of studio production.MMS-130 Video Field Production, 3 cr.Study of the equipment used in field/remote video productions.Students will participate in several single camera field productions,including shooting, directing and post-producing.MMS-145 Broadcast Writing, 3 cr.An instructional workshop for developing the skills to write foraudio and video. Students will contribute stories to the collegetelevision newscast and possibly supplement the stories withvideo.MMS-211 Advanced Video Editing, 3 cr.This course takes students past the single-source/cuts-onlyediting system into advanced editing techniques. Studentsutilize A/B Roll/multiple source systems in addition to computerbased editing systems (non-linear).MMS-225 Advanced Television Production, 3 cr.Production of pre-scripted programs for the local cable publicaccess station. Students will perform as crew members invarious studio productions. Prerequisite: MMS-115.MMS-230 Advanced Video Production, 3 cr.Production of advanced single and multi-camera productions.Focus on producing field programs outside the studio environmentfor the local cable public access channel. Programs willinclude college and community activities such as city councilmeetings.MMS-234 Radio Workshop, 4 cr.Radio station operations and practices in the college radiostation. The majority of the programming and performance ofthe station will be the responsibility of students in this course.Prerequisite: MMS-105.MMS-241 Public Relations & Marketing, 3 cr.Public relations methods used for effectiveness and the art ofpersuasion throughout the organization of corporate