Catalog 2012-2013 - Iowa Lakes Community College

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Course DescriptionsMarketingMKT-110 Principles of Marketing, 3 cr.Fundamental principles of the flow of goods and services fromproducer to consumer, including buying, selling, transportation,storage, finance, advertising and market information as theyrelate to the marketing structure.MKT-140 Principles of Selling, 3 cr.Studies the concepts of selling. Includes an understanding ofthe customer; realizing the importance of product knowledge;securing and conducting sales presentations, analyzing andhandling different types of customers; steps in selling; and theimportance of maintaining good will. Personality developmentand principles of selling are stressed.MKT-142 Consumer Behavior, 3 cr.External influences such as culture, social class and familysituations; internal influences such as motivation, attitudes,lifestyles and learning; various models of consumer behaviorand how consumer behavior fits into marketing strategy.MKT-150 Principles of Advertising, 3 cr.Fundamentals and principles of advertising as they pertain to themarketing process. Understanding consumer motivation, identifyingthe target market, types of media and creation of ads areincluded.MKT-155 Visual Merchandising, 4 cr.The principles and elements of design and their relationship toan effective display. Hands-on experience in creating effectivedisplays and planning a visual merchandising schedule.Students learn about display materials and store layout in relationto effective selling.MKT-162 Retail Merchandising, 3 cr.Techniques and procedures used in determining profits, pricing ofgoods, inventories and merchandise control. Typical problemsfaced by merchandisers are presented, analyzed and solved.MKT-171 Retail Buying, 4 cr.The procedures involved in buying for a retail merchandisingbusiness. Emphasis is placed on markets, record keeping,market planning and purchasing of merchandise to coverplanned sales, fashion promotions and customer wants, needsand desires.MKT-290 Professionalism: DEX/DECA, 1 cr.Introduction to DECA and what the organization has to offer.The course helps the student gain a better understanding ofDistributive Education Clubs of America.MKT-291 Professionalism Ii: DEX/DECA, 1 cr.This course helps develop competent professionals in marketingmanagement and merchandising. Delta Epsilon Chi contributesto occupational competence by promoting greater understandingand appreciation for the responsibilities of citizenship in ourprivate enterprise system.MKT-292 Professionalism Iii: DEX/DECA, 1 cr.Continuation of the professional development training in DECA.MKT-293 Professionalism Iv: DEX/DECA, 1 cr.Continuation of MKT-292 with more opportunities forprofessional advancement.MKT-938 On-The-Job Training, 2 cr.Introductory work experience in the operational phases of the70modern retail market. Assignments are tailored to the student’sneeds, including basic merchandising, displays, cash registerexperience and selling to customers. Students are supervisedby the coordinator of the program and assigned to work directlyunder a specific store manager who serves as the on-the-jobtrainer.Mass Media StudiesMMS-101 Mass Media, 3 cr.An introductory course that studies mass media and society.The class includes a historical and contemporary overview ofindustries, professions, processes and social effects of the massmedia.MMS-105 Audio Production, 3 cr.Audio production in both radio and television. The main focus isa radio production. Class discussion and lectures focus on coordinationof audio board operation and announcing; creating andproducing radio commercials; familiarizing the student with theSmartcaster; and following a playlist. Lab exercises help studentsdevelop radio control-board skills, production skills, disciplineand structure.MMS-115 TV Studio Production, 3 cr.Basic operation of a television studio. Students will becomefamiliar with the operation of equipment in the studio (cameras,floor directing, on-camera talent) and control room (directing, thecharacter generator, audio, video). Emphasis will be on practicalhands-on elements of studio production.MMS-130 Video Field Production, 3 cr.Study of the equipment used in field/remote video productions.Students will participate in several single camera field productions,including shooting, directing and post-producing.MMS-145 Broadcast Writing, 3 cr.An instructional workshop for developing the skills to write foraudio and video. Students will contribute stories to the collegetelevision newscast and possibly supplement the stories withvideo.MMS-211 Advanced Video Editing, 3 cr.This course takes students past the single-source/cuts-onlyediting system into advanced editing techniques. Studentsutilize A/B Roll/multiple source systems in addition to computerbased editing systems (non-linear).MMS-225 Advanced Television Production, 3 cr.Production of pre-scripted programs for the local cable publicaccess station. Students will perform as crew members invarious studio productions. Prerequisite: MMS-115.MMS-230 Advanced Video Production, 3 cr.Production of advanced single and multi-camera productions.Focus on producing field programs outside the studio environmentfor the local cable public access channel. Programs willinclude college and community activities such as city councilmeetings.MMS-234 Radio Workshop, 4 cr.Radio station operations and practices in the college radiostation. The majority of the programming and performance ofthe station will be the responsibility of students in this course.Prerequisite: MMS-105.MMS-241 Public Relations & Marketing, 3 cr.Public relations methods used for effectiveness and the art ofpersuasion throughout the organization of corporate
Course Descriptionscommunications.MMS-298 Portfolio Preparation, 0 cr.The portfolio consists of the student’s traditional copy resume,audio demotape and video resume tape prepared for jobapplication requests.MMS-928 Independent Study, 1 cr.Independent study or a special project in broadcasting.MMS-941 Practicum, 2 cr.Students accumulate 140 or more hours of work-relatedexperience at broadcasting institutions or other approvedfacilities. Students gain specific skills in a practical job setting.Motorcycle TechnologyMOT-129 Motorcycle Eng 2&4 Stroke Lab, 2 cr.Engine disassembly, reassembly, operation of variousmotorcycle and ATV engines. Includes adjustment and testing ofengines. Prerequisite: First semester of program. Co-requisite:MOT-131MOT-131 Motorcycle Engine 2&4 Stroke, 3 cr.This course includes the construction and design of motorcycleengines, both two and four stroke. Correct service procedures,troubleshooting, failure analysis, and theory.MOT-139 Motorcycle Fuel Systems, 3 cr.Motorcycle fuel systems including carburetion, fuel injection andoil injection. Troubleshooting, testing, adjustments and disassembly/reassemblyare covered. Proper service procedures arediscussed, demonstrated and practiced. Lecture and laboratory.Prerequisite: first two semesters of program.MOT-144 Drive Systems/Chassis/Suspension, 4 cr.This course covers the functions, construction, and operation ofmotorcycle drive systems, chassis, and suspension systems.Their importance in the safe operation and control of a motorcycleis discussed. Disassembly, assembly, troubleshooting, andrepair of these components are covered.MOT-146 Ignition/Electrical Systems, 3 cr.Study of the construction, principles of operation and design ofmotorcycle ignition and electrical systems.MOT-202 ATV Systems, 3 cr.Introduction to ATV’s and all of their systems.MOT-203 Motorcycle/ATV Tune Up/Maintenance, 4 cr.This course includes tune up procedures for both two and fourstroke engines. Since it is not only the engines that requiremaintenance, the maintenance items for Motorcycles and ATVsthemselves are also covered in depth.MOT-211 Adv Driveability & Troubleshooting, 4 cr.This course will better prepare the student for real life drivabilityand troubleshooting problems that they will encounter in thefield.MOT-221 Advanced Electrical Diagnosis/Troubleshoot, 4 cr.This course provides the student with the advanced electricaldiagnosis and troubleshooting skills needed to work in theMotorcycle and Small Engine Industry.MOT-231 Advanced Fuel Systems, 4 cr.This course will prepare the student to better diagnose,troubleshoot, and tune fuel systems. It will also better preparethem to be able to tune all types of fuel systems to be able tomeet emissions standards.MOT-240 Dyno Analysis, 2 cr.This course includes Dyno usage, data analysis, and tuning.MOT-250 Outdoor Power Equipment, 3 cr.An introduction to Outdoor Power Equipment.MOT-910 Cooperative Work Experience, 4 cr.Student is involved in a supervised cooperative work experiencein a dealership.MOT-932 Internship, 2 cr.On-the-job experience at a motorcycle repair facility as a technician,part and service person, or salesperson. The student isevaluated by the job supervisor and the instructor. Prerequisite:completion of the first year of the program.Marine Service TechnologyMSE-143 Small Engines Theory, 3 cr.Basic two- and four-stroke engine theory, design and construction.All basic systems are studied, as well as troubleshooting,failure analysis and repair procedures. Service literature, warrantiesand engine identification are covered.MSE-146 Small Engines Laboratory, 3 cr.Complete disassembly and reassembly of modern engines, troubleshooting,failure analysis and proper repair techniques.Hands-on testing and inspection of engine systems. Corequisite:MSE-143.MSE-147 Introduction to Marine Service, 2 cr.Course covers basic system operations of boats and off seasonstorage, including how to properly operate a boat, dock and tieup a boat, the purpose of instrument gauges and accessories,marine industry terminology and how to identify various serialnumbers. Considerable practice will be provided in properly winterizingboats and personal watercraft for off season storage.MSE-148 Introduction to Marine Detailing, 1 cr.This course will cover basic detailing of boats and personalwatercraft, to include removal of mild oxidation; wax build up andfine scratches, how to properly restore optimum gloss, especiallyon dark colors, and how to provide long lasting protection fromharmful UV rays. You will additionally learn how to clean andprotect teakwood. This course provides practice in basic correctuse of a buffer, detail cleaners, waxes, polishes and protectants,how to identify specific problems and possible solutions.MSE-149 Introduction to Marine Rigging, 2 cr.This course will cover basic rigging operation of boats and personalwatercraft, including how to properly install motors and allnecessary wiring, how to properly determine what motor shouldbe installed and how to install gauges, depth finders, stereosand other equipment. The course will also include trailer set upprocedures, the purpose of instrument gauges and accessorieson boats. Factory service manuals, electronic and paper, will beused to look up parts as you learn marine industry terminologyand how to identify various serial numbers on motors.MSE-150 Shop Management, 3 cr.In this course, students learn proper shop managementprocedures including parts ordering, inventory, repair orderwriting, payroll, employee-employer relations, customer relationsand communication skills, sales and service in the service71
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Page 86 and 87: WTT-204 Wind Turbine Siting, 4 cr.T
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Catalog 2012-2013 - Iowa Lakes Community College

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