Journalist’s TradeCovering the Recall for a Spanish-Speaking AudienceThe political editor of La Opinión found herself being interviewedby a lot of other reporters.By Pilar MarreroFrom the beginning, minority communitiesin California, which bynow are the majority of the state’spopulation, were not part of the movementtoward the governor’s recall election,the tremor that shook the GoldenState with a force reminiscent of periodicmovements of the San AndreasFault. The decisions involved in therecall of Governor Gray Davis emergedfrom a small but dedicated group ofconservative activists and were laterfueled by the suburban voter who worriesabout raising taxes and the proliferationof benefits for those less fortunate,including the largely facelessgroup referred to as “those illegalaliens.”This pattern is in keeping withRonald Reagan’s election as governorin the 1960’s, passage of the anti-taxProposition 13 during the 1970’s, andthe voters imposition of term limits inthe early 1990’s. Voter revolts haven’tcome from the less affluent and expandingminority communities whereeconomic downturns mean loss of jobs,cuts in pay, closure of neighborhoodhealth clinics, and anti-immigrant initiatives.They arise out of the anger ofthe mostly white middle class.Informing Potential VotersSo it became our job, as journalistsfrom the state’s only Spanish daily newspaper,not only to inform our communityabout developments in this fastpacedpolitical story but also to try toexplain this odd election to our readership.Most of our readers had no knowledgeof the recall process. Is thererelevant historic precedent? How willthe election work? What happens next?Those who rely on us for news includea mix of recent immigrants, newvoters, and older generation Latinoswho’d never seen anything like thiskind of political maelstrom and wonderedhow, in the end, this uniqueelection might affect them. As the campaignsgot underway, they also wonderedwhether it would devolve into acircus or showcase democracy in action.What choices would they have asvoters?Besides following the candidates,we struggled to explain what thesecampaigns were about. We dedicated agreat part of our reporting resources tocivic journalism, which is often a strategyused by newspapers that serve immigrantcommunities. By taking thisapproach, we are able to inform, explain,interpret and, at times, advocatefor the interests of our readership. Inthis election cycle, we found this harderto do; even the experts often didn’tknow answers to our questions.To help bring the community intune with the developing political dynamic,we did some things we hadtried during previous elections. Wewent out on the street and invitedpeople to pose questions to candidates,which we used in our reportingon particular <strong>issue</strong>s. We’d do articlesexplaining how the election wouldwork—explaining what it is, its processand history. We encouraged politicalparticipation by letting our communitymembers understand what wasat stake for them in this election, pointingout the need to vote and remindingthem of key dates for registering, requestingabsentee ballots, and otherdetails related to voting.Former President Bill Clinton and Lt. Governor of California, Cruz Bustamante, greetcrowds at the inauguration of a new school named after Clinton. Photo by J. EmilioFlores/La Opinión.Journalist as SpokespersonIn my job as political editor for LaOpinión, I was pushed to do more than64 <strong>Nieman</strong> Reports / Winter 2003
California Recalljust report, write, plan coverage, andedit—all of which I normally do eachday given the smaller size of our paper.In addition to these roles, I became asource for other journalists, as moreand more called to interview me. Theywere trying to better understandLatinos and to explain us, as Americans,to Spanish-speaking audiencesthroughout the world. Though thishappens during every political campaign,the interviewing demands onme were especially intense during thiselection, and the time I spent doingthem, of course, took away from myown reporting and editing hours.But I recognize that wearing thisother hat—and becoming a source ofnews—is now part of my job. Otherjournalists want me to present theLatino perspective on news shows; oftenI am asked to express the thoughts,feelings or trends in the Latino community,as if I can represent thethoughts and feelings of this large anddiverse group. “What do Latinos thinkabout this election?” I am asked repeatedly.Most of the time, such questionsstrike me as funny, because I’ve neverseen a colleague of the mainstreammedia being asked, “What do Anglosthink about this?”While I understand that these reporterscome to journalists like mebecause we are viewed as “experts,” Ioften wish they would go out into thecommunities themselves and find outon their own about what <strong>issue</strong>s thepeople care about and why. It makesme realize that the lack of a strongLatino presence in newsrooms of mostmainstream publications presents ahandicap to these news organizations.Still, I try to explain to these reporterswhat I know as best as I can. I lookat this as an opportunity to representmy newspaper in front of a differentand broader audience. And I use theseplatforms to try to foster understandingabout the political, social or economicrealities in the Latino community.What I find is that the mainstreampopulation has very little understanding—beyondits usual stereotypes—ofwhat certain groups of people are likewho live only blocks away from them.Governor Gray Davis kisses his wife at a political rally. Photo by Ciro Cesar/La Opinión.With Arnold Schwarzenegger’s entranceinto the campaign, huge interestdeveloped worldwide about thepolitical process in California. Alongwith other colleagues at the newspaper,I received interview requests fromreporters in Latin America, Spain andother countries in Europe, includingthe BBC’s world service in Spanish. Myability to speak Spanish and Englishand firsthand knowledge of the storymade me a valued source.With these reporters I struggled toexplain that, in spite of the entertainmentquality of the story and insistenceby some that this was a circus, not aserious election, this was a very serious,legally sanctioned political eventthat would have real consequences forreal people.I was also invited to serve on thepanel of journalists that conducted thecandidate’s first debate in San Jose,California. There I worked with otherpolitical editors and reporters to preparequestions and topics for discussion.As a Latina journalist, my perspectivegenerated a few questionsabout social and economic <strong>issue</strong>s ofparticular interest to the Spanish-speakingcommunity I serve. BecauseSchwarzenegger did not show up forthis debate, we were not able to get hisperspective on these <strong>issue</strong>s.The Immigrant ConnectionIn California, the related topics of immigrationand demographic changesfind their way to the fore of nearlyevery political debate, and this recallelection proved to be no different. AtLa Opinión, two major angles of coveragefor our readers emerged early inthe campaign: Lieutenant GovernorCruz Bustamante, who became theDemocrat’s alternative candidate in therecall of the governor of his own party,is the first Latino to be the gubernatorialcandidate of a major party in modernCalifornia history. And, in an effortto win over Latino voters, Davis signedcontroversial legislation favored byLatino activists and unions to provideundocumented immigrants with thepossibility of obtaining driver’s licenses.Bustamante’s campaign proved tobe lackluster, and his candidacy’s purposewas hard for people to understandbecause of his politically complicatedmessage of “No on the recall, Yeson Bustamante.” With this campaign,there turned out to be very little tocover after an initial surge and a coupleof good proposals. Instead, the dynamicof the campaign started to re-<strong>Nieman</strong> Reports / Winter 2003 65