International Journalismthose in his administration not to exchangetheir pride and dignity for thiskind of arrangement with the press.Under his new policy, when a governmentofficial finds reporting is wrong,challenging the error must be donethrough legal channels, not by negotiatingwith reporters or editors or doinganything illegal.President Roh also advised his employeesnot to flatter or give favor toreporters and editors so that favorablestories would be written. Cabinet membersand government employees weretold not to dine or drink with reporters.Roh argued that in doing this,government officials made the media“a powerhouse without responsibility.”For a strong democracy to thrive,he said, “healthy tension between pressand the government is vital,” and Rohpromised the public he would raise thequality of Korean media to the level ofdeveloped nations’ press. He said hewanted the press to become “powerwith responsibility.”Journalists and editors were quiteunhappy with how the president portrayedthe press. Members of the Koreanpress responded to his actionsand orders by contending that they donot change stories because governmentofficials ask them to do so. Drinkingand meals never changed stories aboutthe truth, the journalists said, and reporterscomplained that it is governmentofficials who invited them to barsand restaurants. For the most part,President Roh ignored complaints fromthe Korean press while continuing toset new rules for engagement with themembers of the press.President Roh instructed that a newsbriefing room was to be set up at theBlue House so the media could gaindirect access to sources in his executivebranch. But the president also prohibitedcorrespondents from gainingentry to the office building where hisstaff members work, explaining thatno nation allows open access to thepresident’s staff. While the staff officesremained off-limits, he allowed a poolof reporters access to activities at hisoval office. In Roh’s view, these newmeasures would enable the press andgovernment officials to devote themselvesfully to their duties and providethe basis for democracy to flourish.The President and the PressIn August, President Roh filed a $2.5million lawsuit against four newspapersand one opposition lawmaker fortheir report that a charge of speculativereal estate trading had been broughtagainst him. Three of the four newspapershe sued claim a 60 percent shareof the country’s readers and are referredto as “majors.” In filing this lawsuit,he became the first president tomake a legal claim against the press.Later, when the newspapers protestedthat while in office he cannot engage inlegal action against news reports abouthim, he agreed to postpone legal actionuntil he finishes his term as president.Also, The Wall Street Journal advisedRoh that he should learn fromBritish Prime Minister Tony Blair, whodid not sue the British BroadcastingCorporation even though it reportedthe British government was under suspicionfor distorting the facts in orderto stage the Iraq War.During the previous Kim Dae-Jungpresidency, it had been these majornewspapers (among a total of 23 mediacompanies that were involved inthe tax investigation) that had to pay anadditional levy resulting from a taxinvestigation into their operations. Twonewspaper owners went to prison fortax evasion, and the wife of one newspaperowner committed suicide duringthe investigation. These newspaperowners asserted that the taxinvestigation was a gag on freedom ofspeech, and international media organizationsalso supported this contention.The government contended it wasa case of business practices (and taxesnot paid), not an attempt to cut off freespeech.Roh, who was minister of MaritimeAffairs and Fisheries in this administration,attacked the major newspaperspublicly and argued for payment oftaxes as the rightful cost of doing business.It was, perhaps, Roh’s support ofthe tax payment that led to many of themajor newspapers criticizing himstrongly during his campaign for president.And after his election, workers atthese newspapers suspected his mediareforms were targeted at them in retribution.During August, Roh also claimedthat since the press had strayed fromreporting fairly, government officialsshould continue to “engage in controversies”with them. A month later Rohwas saying that because of accusationsand false attacks on him and his governmentmade by members of the press,the people would lose confidence intheir work and the result would be thathis government would become almostpowerless. “We should read the newspapersfor fun,” Roh said, in a jokingway. “Occasionally I see the newspaperthat way.”President Roh spoke further aboutthe government and members of thepress fulfilling their duties in “theirproper places.” However, media scholarshad a hard time explaining referencesRoh made to the duties of themedia, especially duties the governmentand the press owe to each otherin their relationship.In Korea, newspapers, television andradio carry more government-relatednews stories than the press does inother countries. The duties of the Koreanpress involve telling the newsabout government actions to readers,viewer and listeners speedily and accurately.However, government officialsin Korea, as in other countries, attemptto conceal news that might be sensitive,making it difficult to bring thisnews to the public. Government officialssee this as their duty to do so.These adherences to duty creates tensionbetween those who try to collectinformation and those who try to hideit, and occasionally these tensions expandinto emotional tangles and legalbattles.For example, a government officialthinks of himself as being “generous”to the reporters and, in return, wantsto be quoted as an only source. But tothe reporter, this official is one of severalsources. When a story appears inwhich the news event is characterizeddifferently from how this official saw it,there is anger at the reporter. But thereporter maintains he did his job well94 <strong>Nieman</strong> Reports / Winter 2003
International Journalismby going to a variety of sources to try toget an accurate story. At times thesemisunderstandings result in lawsuitsfiled by government officials who insistthat reporters acted irresponsibly. UnderPresident Roh, governmental bodieshave made 117 legal claims againstthe press, a significantly higher rate oflawsuits than with any preceding administrations.Media Regulation vs. MediaReformDetermining what the actual dutiesshould be on each side of this relationshipis very difficult and, because theboundaries are not clear, the… when Koreans hear the words‘media regulation,’ they arereminded of when the militaryruled, and the media were tightlycontrolled.major newspapers in Korearegard many of PresidentRoh’s orders regarding thepress as attempts to regulatethe media. And whenKoreans hear the words “mediaregulation,” they are remindedof when the militaryruled, and the media weretightly controlled. Only“good news,” filtered by governmentofficials, could be delivered to the readers.Back then, if reporters wrote unfavorablestories, those in the governmentopenly pushed newsorganizations to fire those reporters. Ifthey were not fired, reporters werekept out of government buildings. Suchrestrictions hampered freedom of thepress and stopped the growth of democracy.Now in Korea, an understanding ofthe need for media reform is developingamong the people. Those who arecritical of the press focus on the “majors”and claim they have not been onthe side of the people. (It was notsurprising when the first newspaperPresident Roh visited was a “minor”paper.) But when polled, the peopleinsist they do not want media reform tocome from government, fearing thatwill damage democracy. Similarly, othernewspapers are also highly critical ofthe “majors,” saying that they act unfairlyin their business practices, suchas giving away bicycles to lure newsubscribers. This leads to tensionamong those who work at these variousnewspapers.But the news media President Roh ismost closely associated with is theInternet, which was responsible for hiselection, as his campaign was praisedon Web sites while it was ignored orcriticized by major newspapers. As soonas he became president, Roh allowedthe Internet news media to enter theBlue House and cover his executivebranch for news stories. He also gaveexclusive interviews to reporters forInternet news sites.The role and position of the Internetnews media arouses a lot of controversyin Korea, as it does in other countries.While this method of transmittingnews is still developing—as itsaccess to readers, the depth of its newsreporting, its reliability and other <strong>issue</strong>sare being sorted out—those in theInternet news media believe theyshould have the same access to governmentofficials and information as theexisting press do.Reform of the news media is difficultto accomplish. And when most peopletalk about media reform, the “majors”are the target of their criticism; somesuggest that the Internet news mediashould replace them. Reporters, as agroup, also advocate media reform butlittle agreement can be found on themethod or goals, and their debatesbecome divisive as groups of reportersargue with one another.After a visit to Korea in October2002, Professor Leonard R. Sussmanfrom the Freedom House, an acknowledgedauthority on the press in Korea,recommended that a special commissioncomposed of prominent, publicspiritedcitizens, drawn from relevantsectors—journalism, academia, finance,religion and commerce—shouldexamine the strengths as well as thecomplaints about the news media, pastand present. The commission shouldhold open hearings and insist on widecoverage and, after much study, itshould provide recommendations formedia reform.Such a course could avoid reform ofthe news media by the government.Instead, public pressure would compelnongovernmental entities to findsolutions for problems that have pittedlarge segments of the public againstmajor journalistic outlets. This approachcould possibly avoid vindictiveness,as the criminalization of past actionswould be ruled out. Civil chargesmight be appropriate, if conductedstrictly under the rule of law. Iflarge claims for back paymentare sustained by the commission,fair arrangements forlong-term payouts should beconsidered rather than demandingpayments that wouldseverely cripple or bankrupt anews institution.It is not obvious that a specialcommission of this kindwould succeed. Never before has sucha commission existed in Korea, andPresident Roh has not made such acommission a priority when he talksabout reforming the media. And somedoubt that any resolutions that mightcome out of it could be made mandatoryon the news organizations.Now it is unclear what will happento this idea, proposed by ProfessorSussman. What members of the pressand government officials must realizeis they both exist to serve the people.Tensions will always exist between journalistsand government officials. Thatis not going to change. But if servingthe people can become the basis forbuilding trust, then both the press anddemocracy will have a better opportunityto thrive in a system of balance andcooperation. ■Kwangchool Lee, a 2000 <strong>Nieman</strong>Fellow, is bureau chief of the KoreanBroadcasting System in Washington,D.C.kclee@kbs.co.kr<strong>Nieman</strong> Reports / Winter 2003 95