International Journalismaffected area. Hu Shuli, founder andmanaging editor of Caijing Magazine,believed the news of SARS involved<strong>issue</strong>s of government transparency, andthe signficance of these <strong>issue</strong>s meantthat the story had to be reported.In an interview with World PressReview (WPR), Hu Shuli reflected: “Althoughat the time [in February] thedisease was hardly mentioned in anyChinese media, I was quite sure that anepidemic like SARS could hardly becovered up. So I decided to start byreporting about the disease in HongKong. When I saw on the Web site ofthe World Health Organization onMarch 12th that the number of cases inGuangdong had jumped from zero to792, I knew I had real news …. Weassigned a group of four reporters tocover SARS at first and then put anentire desk of 10 people on the reporting.Finally, we put more people on thestory and produced four special weekly<strong>issue</strong>s on SARS in addition to our normalpublications.” Hu was namedWPR’s international editor of the yearfor her magazine’s probing and comprehensivecoverage of SARS.Another leader of the country’sfringe media is the 21st Century BusinessHerald. On May 1st it published aSARS special edition of about 30pages—normally newspapers only havefour pages. From that point on, theBusiness Herald published investigativestories or editorials about SARS inalmost every <strong>issue</strong>. On May 8th aneditorial appeared saying that fightingSARS should depend on science andwarning the local government not totake extreme approaches. On May 15thit published a series of investigativereports about the SARS infection situationin Inner Mongolia, Anhui, Hebeiand rural areas of other provinces, analyzingthe problems and solutions ofthe nation’s marginalized rural medicalsystem.Media Coverage in EnglishChina’s news reporting in Englishserves as a window for the outsideworld to understand China. Since itcaters to foreigners, in general, thiscoverage tends to be more open. Oneadvantage of news reporting in Englishis that it can draw on foreign experts’viewpoints, which makes the reportingmore balanced. With SARS, China’smedia in English did probing analysisand sometimes went in front of theChinese news media.In April and May, the English-languageprogram of China Radio International,“People in the Know,” invitedforeign and domestic experts to giveindependent analysis of topics relatedto SARS. On April 14th, at a time ofincreasing public panic in Beijing,“People in the Know” interviewed DavidRopeik, director of risk communicationat the <strong>Harvard</strong> Center for RiskAnalysis. He was able to explain riskanalysis and inform the public aboutwhy they should not overreact to thedisease. His interview was among thefirst to send a calming message to thepublic.Ropeik explained that because SARSwas a new disease, members of thepress were focusing much attention onit. By doing this, the public’s perceptionof the risk it poses was increasingeven though other epidemics, such asinfluenza, were resulting in far moredeaths than SARS. Ropeik said thatpeople should take precautionary measures,but they should behave rationallyand not panic.China Features of Xinhua NewsAgency reported on many SARS storiesfor foreign media, such as Science,WPR, and Inter Press Service. This reportinghelped foreign readers get abetter sense of the real China duringand after the SARS crisis. Xiong Lei,managing editor of China Features,and her colleagues worked togetherwith Science reporter Martin Enserinkto cover the research on SARS in Chinaand reported how mainland Chineseresearchers missed the chance to bethe first in the world to announce findingsof the coronavirus—the real killerof SARS victims—because they werevery cautious and thought that by announcingit they would not be respectfulto other experts.In July 2003, the article “SARS isMaking a Change” was published in theWPR, and in it Xiong Lei described inblunt language the politics of silenceand change of bureaucratic mentalitythat has occurred during the SARS epidemic:“The dumping of these twoofficials [the mayor of Beijing and theminister of health], regarded as guiltyof holding back information relating tothe spread of the epidemic, is expectedto change China’s old bureaucraticmentality. Before, many governmentofficials would cover up anythingdeemed ‘negative,’ whether it was newsabout the collapse of a coal mine or acase of massive food poisoning …. SARShas shattered the philosophy amongsome bureaucrats that silence on negativetopics might sustain their power.”The Role of Western MediaIn its initial stages, the Western mediabeat its Chinese counterparts in reportingthe SARS crisis. However, someChinese media specialists have criticizedU.S. and other Western media’sexaggeration of the health crisis, claimingthe coverage focused too much onnegative aspects and mixed this medicalcrisis in with political <strong>issue</strong>s. Just asthe two governments—China and theUnited States—hold different views onmany <strong>issue</strong>s, the SARS crisis broughtsome of these differences to the surface.David Ropeik, who was a broadcastreporter for 22 years, explained thatone reason for this problem is that U.S.reporters tend to dramatize problemsand overplay controversy to attractreaders’ and viewers’ attention withheadline-making news. John Pomfret,Beijing bureau chief for The WashingtonPost, said that Ropeik’s viewpointhas some credence, but he does notfeel it’s the main reason. He arguesU.S. reporters regard a part of theirrole as serving as a watchdog—watchingwhat government does (anddoesn’t) do to inform and protect theinterests of the public. Erik Eckholm,who from 1998 to 2003 was Beijingbureau chief of The New York Times,agreed that some Western reporterstend by nature to give relatively morecoverage to crises, corruption andemerging problems in society. He explainedthat the U.S. media’s job is, inpart, to challenge and question every-92 <strong>Nieman</strong> Reports / Winter 2003
International Journalismthing, and this attitude might makesome people in China feel that Westernreporters are too hostile. However,he pointed out that U.S. reporters gofarther in reporting bad news in theirown country than they do in China. Inhis paper’s reporting on China, andthe American press generally, Eckholmobserved that in recent years there hasbeen an enormous expansion in therange of topics covered, including moreabout what’s happening with youngpeople, the arts, culture, social change,and the economy. He said, the goalshould not be to provide a “positive” or“negative” image of China, but a fairand well-rounded picture of a societywith many contradictions undergoingrapid change.What SARS TeachesJournalistsHistorically, the channels of informationin China have been very limited,and it was very easy for the governmentto control the flow of information. Withthe Internet, chatrooms and short messagestransmitted by cellphone, thatkind of control is no longer possible.And when no information is releasedvia official channels, its absence cancause the public to panic and rumorsto spread. Therefore, it is very importantfor members of the media to delivernews accurately and in a timelymanner. To do so will bolster publicconfidence in the government and preparethe public for emergencies.In a May 18th interview conductedby “People in the Know,” Guo Ke,deputy dean of the College of Journalismand Communications of ShanghaiInternational Studies <strong>University</strong>, analyzedthe conflict between the rolegovernment perceives for itself and themedia and how members of the mediaperceive their own role. On one hand,the government regards media as beingpart of it, or the government’smouthpiece—to say what the governmentwants it to say or to defend itsbehavior and policies. Guo Ke suggeststhat one reason why China’s mainstreammedia overreacted in reportingabout SARS was because news organizationswere pushed by the relevantauthority to cover the fight against SARSas a political task. On the other hand,many members of the media perceivetheir job as supplying information forthe benefit of the public.Guo Ke believes that the SARS crisiscould serve as a wake-up call because itcould prompt media to redefine itsmandate and push for changes that willmake the media’s role one of benefitingmembers of the public and society.He thinks media ought to grow moreindependent and be ready to criticizegovernment officials, when it’s necessary.Given the Chinese media’s experiencewith the SARS crisis, it is reasonableto expect that more aggressiveinvestigative reporting for public emergencieswill exist in the future.Since the first SARS case was identifiedlast year, slightly more than 5,000cases have been reported throughoutthe world, and most people afflictedwith the virus survived. Meanwhile,each winter about 36,000 Americansdie from influenza and 114,000 arehospitalized. However, as we witnessed,the outbreak of SARS causedan irrational fear in China, as well as inthe United States and other countries.Some media experts believe thepress played a large part in causing thespread of fear with this disease. Becauseof the virus’s newness, it receivedattention that more well-knownand also deadly viruses no longer do.And this coverage made people morefrightened of SARS than they needed tobe. Putting such news into its properperspective is a major challenge forjournalists. SARS coverage can andshould be used as an example of whythreats of disease should be handled ina scientific way and how journalists’coverage should not push the publicinto overreacting to the threat. ■Sun Yu, a 1999 <strong>Nieman</strong> Fellow, wasreporter and editor of the Chineseand English editions of China EnvironmentNews for 12 years. She wasalso editor of the Chinese edition ofFortune and executive editor ofTimeDigest (the Chinese edition ofTime). She is International Scholarat the Knight Center for Science andMedical Journalism at Boston <strong>University</strong>this year.sunyu65@yahoo.comPressures for Media Reform in KoreaThere are loud calls for changes in the way the press and government interact.By Kwangchool LeeIn late February, Roh Moo-hyun wasinaugurated as the 16th presidentof the Republic of Korea. As soon asRoh stepped into the president’s ovaloffice at the Blue House, he targetedthe Korean press as an institution thathe intended to reform. And he beganthis task by giving government officialsa “not to do” list to break the oldpractices that had characterized governmentand press relations.On the president’s list was an orderthat no members of his executivebranch were to subscribe to the “streetedition” of the daily newspapers. (InKorea, morning newspapers are availableas “street editions” on the previousevening.) In past governments,officials hunted for unfavorable newscoverage in street edition and thencontacted editors to tell them not tocarry such reporting in the morningedition. President Roh compared thispractice to “begging,” and ordered<strong>Nieman</strong> Reports / Winter 2003 93