ENERGY FOR PEOPLE - JSC Gazprom Neft

KEY PERFORMANCE INDICATORSOF THE COMPANY IN 2009 BY TYPEOF OPERATIONEnergy for lifeENERGY FOR PEOPLE“A Reliable Landmark/Reference Point”.The renovation of the filling stationsenvisages turning them into a kind ofa landmark/reference point for driverson the road, a place where they canfind not only gasoline of high quality, butimpeccable service, reliable support,that will make their journey easier. Thatis why the structural concept includesa special ‘lighthouse’ stela. The visualgraphics of the new brand unites themain Gazprom’s brand identity elements(the logo, ‘lighter’ symbol, typicalcolours) and the dynamic graphics.Active diagonal graphical shapesymbolizes movement, leadership, andpower, and is associated with positiveenergy, dynamics, and development.Together with the integration of newstandards for the stations’ interior andexterior Gazprom Neft conducts thefollowing activities within the rebrandingprogram:AArenovation of filling stations;AAimprovement of the quality ofservicing (training and educationalprograms for the staff; control overthe quality of servicing);AAdevelopment of unique product offer;AAextended offer of related goods andservices;AAintegration of the updated paymentsystem;AAfederal advertising campaign;AAlaunch of national loyalty program;The development of the petroleumproduct retail distribution segment isone of the operational priorities of theCompany. The launch on the marketof a national brand with a high brandawareness related to ‘trust in quality’(product and service) will serve thestrategic goal of the Company: tobecome one of the leaders in petroleumproducts’ sales in Russia.ELECTRONIC TRADING FLOORAND EXCHANGE TRADEGazprom Neft is interested indevelopment of exchange trading andsupport of other projects for compilingobjective market indicators. Since2008 the Company has been activelydeveloping the mechanism of salesthrough electronic trading floor (ETF),allowing buyers themselves to formmarket prices for Company productswith open competition.Since its launch more than 240companies have registered at the floor.Large and small traders as well asend consumers taking part in trading.Products are traded on the ETF fromfour bases – the Omsk Refinery,Moscow Refinery, YANOS (plants of thecompany) and Sokur station. The salesalgorithm has been updated taking intoaccount the experience accumulatedand the requirements of the statebodies.286 th. tons of petroleum productscosting more than 4.7 bn rubles havebeen sold via ETF since it startedoperations.Since April 2009 JSC Gazprom Nefthas been selling petroleum productsat Saint Petersburg InternationalMercantile Exchange. JSC GazpromNeft is a cofounder of CJSC SaintPetersburg International MercantileExchange and since November 2009 ithas been submitting products for tenderon a regular basis. The Company sellsabout 20 th. tons of petroleum productsper month at the exchange.50