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ENERGY FOR PEOPLE - JSC Gazprom Neft

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<strong>JSC</strong> GAZPROM NEFTANNUAL REPORT2009an office in Rome and an oil producingplant in the town of Bari with a capacityof 30 thousand tons of oils and 6thousand tons of lubricants a year.The range of goods produced at theplant — oils for cars and commercialtransport and industrial oils — are soldunder 150 brand names. Additionallythanks to its specific capacities theplant produces 25 kinds of high-techlubricants that are used for manypurposes, including drilling. Thereforeby this acquisition the Companyobtained ownership not only ofa modern European production facilitybut also access to new distributionmarkets.In 2009 <strong>Gazprom</strong> <strong>Neft</strong>-SM launchedthe manufacture of more than 37 newproducts primarily within the premiumindustrial range: lines of oils of <strong>Gazprom</strong><strong>Neft</strong> Hydraulics, <strong>Gazprom</strong> <strong>Neft</strong>Reductor, <strong>Gazprom</strong> <strong>Neft</strong> Compressor,<strong>Gazprom</strong> <strong>Neft</strong> Slide Way, and <strong>Gazprom</strong><strong>Neft</strong> Paper Machine, approved by theworld’s leading equipment producers.In July 2009 the first products under the<strong>Gazprom</strong> <strong>Neft</strong> brand were made at the<strong>Gazprom</strong> <strong>Neft</strong> Lubricants Italia S.p.A.plant. Currently, 20 titles of products areunder production including synthetic,polysynthetic, and mineral oils forcars (<strong>Gazprom</strong> <strong>Neft</strong> Motor Oil productline), polysynthetic and mineral oils forcommercial transport (<strong>Gazprom</strong> <strong>Neft</strong>Super Oil product line), industrial oils(<strong>Gazprom</strong> <strong>Neft</strong> Hydraulic, Reductor,and Circulating Oils) and lubricants(Grease L, Grease L Moly, MetalGrease product lines).Despite the overall 20% decrease indemand for lubricants as compared to2008, the sales of <strong>Gazprom</strong> <strong>Neft</strong>-SM’scommercial and industrial oils grewby 2%.Two large-scale advertising campaignswere conducted in 2009, and asa result, the brand exposure in Russiahas now increased from 250 to 1000retail outlets with regional distributorshaving the main responsibility for thepromotion of new products. . In 2009the regional distribution network grewfrom 27 to 51 companies.According to the development strategyof <strong>JSC</strong> <strong>Gazprom</strong> <strong>Neft</strong>-Lubricants, by2015 the enterprise plans to take upa significant share of Russia’s marketof packaged oils and become one ofthe leading players on the market withfocus on the high tech packaged oils forcars and commercial transport marketsegment.53

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