HOW WE DELIVERED ON OUR CORPORATE STRATEGYCUSTOMER SERVICE9. IMPROVE STAKEHOLDER RELATIONSHIP MANAGEMENTKEY INITIATIVES RESULTS COMMENTDevelop business partnerships and corporate networksto encourage business development in <strong>Parramatta</strong>Develop a focused media relationship strategyStrengthened relationships with <strong>Council</strong>’s core businesspartners in 2010/11, achieving targetCommunications and Marketing achieved targetSeptember 201010. EMBED A CUSTOMER SERVICE CULTURE INTERNALLYAND EXTERNALLYKEY INITIATIVES RESULTS COMMENTImplement an improved service standards and‘customer value chains’ as a result of <strong>Council</strong>’s ServicesReview, and include in business plansIncorporated in <strong>Council</strong>’s Customer Strategy. Targetwas March 2011Implement the new Community Engagement andCollaboration Delivery Model – ‘Community Voice’Achieved target of March 2011Develop a <strong>Council</strong> Customer Service Strategy Delivered final draft June 2011Implement a more effective and comprehensiveInternetAchieved target date of December 201062 PARRAMATTA CITY <strong>COUNCIL</strong> - ANNUAL REPORT 2010/11
BALANCED SCORECARD KEY PERFORMANCE INDICATORS<strong>Council</strong> continued to refine and implement its balanced scorecard of Key Performance Indicators during 2010/11.STRATEGICPRIORITYOBJECTIVE KEY PERFORMANCE INDICATOR TARGET RESULT COMMENTFINANCECUSTOMERS AND STAKEHOLDERSComplete <strong>Council</strong>’s capital worksprogram on time and within budgetKeep staff costs at or below latestbudgetMonitor latest forecasts and actual costsagainst the original budgetEnsure services expenses are at or belowlatest budgetGenerate business service revenue thatachieves or exceeds budgetCapital expenditure to forecast $38,526,000 $34,177,000Staff costs to forecast $70,976,000 $68,776,000Staff YTD costs to original budget $72,893,000 $68,776,000Services expenses to forecast $134,565,000 $131,007,000Business Service Revenue $31,781,000 $33,602,000$2.51 million of uncompleted works were carriedover to 2011/12 due to various circumstances,below our targetThe result was under budget due to savingsachieved and vacancies in some business unitsBudgeted costs were reduced throughout theyear, reflecting Services Review initiatives,implementation of new salary system and staffvacanciesSavings achieved in staff costs and other operatingexpensesBudgets were exceeded in areas including aquaticcentres, development activity fees and roadopening permitsImprove completion rate of servicerequests% of service requests completedwithin agreed service standardstimeframeTimely assessment of DAs % of DAs assessed within 40 days 75% 57%Enacting <strong>Council</strong> resolutions % <strong>Council</strong> resolution enactment 80% 85%80% 85% Exceeded our target completion rate by 5%Made progress on reaching the 75% DA assessmentin 40 days targetExceeded our target of 80% of <strong>Council</strong> resolutionsenactedIncreasing customer use of website Online usage by customers 60% 53%Building towards 60% target of customer use of<strong>Council</strong>’s websiteImproving over-the-phone service% calls resolved, first point ofcontact80% 90%Achieved a pleasing 90% of calls resolved withouttransferPARRAMATTA CITY <strong>COUNCIL</strong> - ANNUAL REPORT 2010/1163