I n t e r n a t i o n a l M a r k e t i n g

Management Objectivesand Aspirations• Security and mobility– Relate directly to basic human motivation and therefore havewidespread economic and social implications• Personal life– Worldwide study of individual aspirations, (David McClelland)• Affiliation and social acceptance– In some countries, acceptance by neighbors and fellow workersappears to be a predominant goal within business• Power and achievement– South American countries5-10