I n t e r n a t i o n a l M a r k e t i n g

The Western Focus on Bribery• 1970s, bribery became a national issue with publicdisclosure of political payoffs to foreign recipients byU.S. firms• The decision to pay a bribe creates a major conflictbetween what is ethical and proper and what isprofitable and sometimes necessary for business• OECD Convention on combating the bribery offoreign public officials in international businesstransactions• Transparency International (TI)5-22