I n t e r n a t i o n a l M a r k e t i n g
I n t e r n a t i o n a l M a r k e t i n g
I n t e r n a t i o n a l M a r k e t i n g
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What Should You Learn?• The necessity for adapting to cultural differences• How and why management styles vary aroundthe world• The extent and implications of gender bias inother countries• The importance of cultural differences inbusiness ethics• The differences between relationship-orientedand information-oriented cultures5-2
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