I n t e r n a t i o n a l M a r k e t i n g

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Global PerspectiveDo Blondes Have More Fun in Japan?• Knowledge of the management style existing ina country and a willingness to accommodate thedifferences are important to success in aninternational market– Business culture– Management values– Business methods– Behaviors5-4
Required Adaptation• Adaptation is a key concept in internationalmarketing• Ten basic criteria for adaptation1) open tolerance2) flexibility3) humility4) justice/fairness5) ability to adjust to varying tempos6) curiosity/interest7) knowledge of the country8) liking for others9) ability to command respect10) ability to integrate oneself into the environment5-5
Page 1 and 2: I n t e r n a t i o n a l M a r k e
Page 3: Global PerspectiveDo Blondes Have M
Page 7 and 8: Imperatives, Electives,and Exclusiv
Page 9 and 10: Authority and Decision Making• In
Page 11 and 12: Annual Hours WorkedExhibit 5.15-11
Page 13 and 14: Formality and Tempo• Breezy infor
Page 15 and 16: P-Time versus M-Time• Monochronic
Page 17 and 18: Negotiations Emphasis• Business n
Page 19 and 20: Gender Biasin International Busines
Page 21 and 22: Corruption Defined• Types of Corr
Page 23 and 24: Transparency InternationalCorruptio
Page 25 and 26: Bribery -Variations on a Theme• B
Page 27 and 28: Ethical and SociallyResponsible Dec
Page 29 and 30: A Synthesis - Relationship-Oriented
Page 31 and 32: Summary• Some cultures appear to

I n t e r n a t i o n a l M a r k e t i n g

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