I n t e r n a t i o n a l M a r k e t i n g

• British-AmericanCulture’s Influenceon Strategic Thinking– Individualistic• Japan & Germany– Communitarian• In the less individualistic cultures labor and managementcooperate• A competitive, individualistic approach works well in thecontext of an economic boom• Fourth kind of capitalism –– Common in Chinese cultures– Predicted by culture5-28