I n t e r n a t i o n a l M a r k e t i n g

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The Impact of American Cultureon Management Style• “Master of destiny” viewpoint• Independent enterprise as the instrument ofsocial action• Personnel selection and reward based on merit• Decisions based on objective analysis• Wide sharing in decision making• Never-ending quest for improvement• Competition producing efficiency5-8
Authority and Decision Making• Influencers of the authority structure of business:– High PDI Countries► Mexico, Malaysia– Low PDI Countries► Denmark, Israel• Three typical authority patterns:– Top-level management decisions– Decentralized decisions– Committee or group decisions5-9
Page 1 and 2: I n t e r n a t i o n a l M a r k e
Page 3 and 4: Global PerspectiveDo Blondes Have M
Page 5 and 6: Required Adaptation• Adaptation i
Page 7: Imperatives, Electives,and Exclusiv
Page 11 and 12: Annual Hours WorkedExhibit 5.15-11
Page 13 and 14: Formality and Tempo• Breezy infor
Page 15 and 16: P-Time versus M-Time• Monochronic
Page 17 and 18: Negotiations Emphasis• Business n
Page 19 and 20: Gender Biasin International Busines
Page 21 and 22: Corruption Defined• Types of Corr
Page 23 and 24: Transparency InternationalCorruptio
Page 25 and 26: Bribery -Variations on a Theme• B
Page 27 and 28: Ethical and SociallyResponsible Dec
Page 29 and 30: A Synthesis - Relationship-Oriented
Page 31 and 32: Summary• Some cultures appear to

I n t e r n a t i o n a l M a r k e t i n g

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