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Table 11 SWOT Analysis<br />

STRENGTHS<br />

� Success of Manda Wilderness to date<br />

- Committed investors and volunteers<br />

- Pi<strong>on</strong>eered first lodge in Niassa Province<br />

- Resp<strong>on</strong>sible tourism reputati<strong>on</strong> (BA Award)<br />

- Profitable business and growing<br />

� C<strong>on</strong>sumer Interest<br />

- Wilderness, the destinati<strong>on</strong><br />

- Community benefit and c<strong>on</strong>servati<strong>on</strong><br />

� Funding Agency Interest<br />

- Ford Foundati<strong>on</strong>, Ireland Aid, Swedes, IFC<br />

� Government Interest<br />

- Supports poverty reducti<strong>on</strong> and c<strong>on</strong>servati<strong>on</strong><br />

� Local Support and Growing Capacity<br />

- Village committees, UMOJI Associati<strong>on</strong><br />

- Local partners e.g. UCA and Salt, Light and Health<br />

Project<br />

OPPORTUNITIES<br />

� Tourism Growth and Increasing Demand<br />

- More recogniti<strong>on</strong> as a key <str<strong>on</strong>g>ec<strong>on</strong>omic</str<strong>on</strong>g> sector<br />

- ‘Ecotourism’ fastest growing niche product<br />

- New product development and marketing<br />

- Development in marginal tourism areas<br />

� Community Development<br />

- Significant land and manpower resources<br />

- New earning opportunities, job creati<strong>on</strong><br />

- Small enterprise development<br />

- Transferable skills<br />

- Rolling out projects to remote communities<br />

- Addressing negative livelihood impacts<br />

- Increasing external links and influence<br />

� Envir<strong>on</strong>mental C<strong>on</strong>servati<strong>on</strong><br />

- Incentives for enhanced collective natural resource<br />

management<br />

- Develop forms of multiple and sustainable use<br />

� Model of Good Practice<br />

- FTTSA accreditati<strong>on</strong><br />

- Disseminati<strong>on</strong> of less<strong>on</strong>s learnt<br />

- Catalyst for change in local ASL industry<br />

WEAKNESSES<br />

� Less Developed than Regi<strong>on</strong>al Competiti<strong>on</strong><br />

- Weak destinati<strong>on</strong> marketing<br />

- Product quality challenges (inexperienced staff and<br />

lodge management, food not up to standard etc.)<br />

- Area is heavily depleted of wildlife<br />

- Lack of local tourism certificati<strong>on</strong> schemes<br />

- Trans-fr<strong>on</strong>tier development plans stalled<br />

- Poor infrastructure (communicati<strong>on</strong>s, transport,<br />

power, medical services, retail outlets etc.)<br />

� Manda Wilderness Capacity Issues<br />

- Lack of staff, time and resources<br />

- Pers<strong>on</strong>ificati<strong>on</strong> of MW as ‘Mr. Patrick’<br />

- Weak distincti<strong>on</strong> between trust and business (lodge)<br />

- Lack of capacity of local partners e.g. UCA<br />

- No participatory m<strong>on</strong>itoring and evaluati<strong>on</strong><br />

� Community Capacity Issues<br />

- Risk of interference from elite (chiefs)<br />

- Limited community participati<strong>on</strong> and gender issues<br />

- Weak resource and project management<br />

- Skills deficit and ignorance of tourism<br />

- Lack of access to capital<br />

� Negative Impacts <strong>on</strong> Rural Livelihoods<br />

- Lost access to exclusive tourism area<br />

- Reduced access to harvest natural resources<br />

- Increased wildlife damage to staple crops<br />

THREATS<br />

� Downward Turn in Tourism Demand<br />

- Insecurity, famine/flood, rise in regi<strong>on</strong>al competiti<strong>on</strong><br />

- Fickle c<strong>on</strong>sumers - destinati<strong>on</strong> not ‘in vogue’<br />

� Lack of Performance in Tourism<br />

- Business targets not met, investors withdraw<br />

- Failure to meet resp<strong>on</strong>sible tourism standards<br />

� Lack of Enabling Framework<br />

- Lack of understanding of tourism industry<br />

- Bureaucratic and immigrati<strong>on</strong> challenges<br />

- Lack of implementati<strong>on</strong> of plans, strategies<br />

- Lack of investment in <strong>district</strong> development<br />

- Obstructi<strong>on</strong> as MW perceived as too influential<br />

� Disillusi<strong>on</strong>ed Community<br />

- Expectati<strong>on</strong>s not met (needs great, limited projects<br />

and collective income)<br />

- Inequitable benefit distributi<strong>on</strong><br />

- Negative livelihood impacts not addressed<br />

- Poverty persists and HIV/AIDS increases<br />

- Tensi<strong>on</strong>s rise within and between communities,<br />

Manda Wilderness and government<br />

� Envir<strong>on</strong>mental Degradati<strong>on</strong><br />

- Hunting, over-fishing and deforestati<strong>on</strong> c<strong>on</strong>tinues<br />

� Competing Incompatible Land Uses<br />

- Mining, agro-forestry<br />

26

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