Career Development Service - Cranfield School of Management ...
Career Development Service - Cranfield School of Management ...
Career Development Service - Cranfield School of Management ...
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<strong>Career</strong> <strong>Development</strong> <strong>Service</strong><br />
The Cranfi eld MSc<br />
Strategic Marketing<br />
Introducing the Class <strong>of</strong> 2010
Details<br />
Personal Statement<br />
Name:<br />
Ms Amaka Anyanwu<br />
Country <strong>of</strong> Origin:<br />
UNITED STATES/NIGERIA<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Interested in group startups,<br />
leadership opportunities,<br />
taking on new challenges,<br />
volunteering for charity work.<br />
Three years' analytical, marketing and creative problem solving in American Express, Citigroup and Lehman Brothers. Self-starter who thinks big<br />
and takes on serious challenges. Influential, with ambition to excel in academic and extra-curricular activities (volunteering, leadership positions).<br />
Looking for a challenging role within a global Fortune 500, to further develop strategic mindset.<br />
Key Achievements<br />
Appointed Anheuser-Busch InBev Campus Ambassador for <strong>Cranfield</strong> University.<br />
Golden Key Honor Society member (membership, by invitation only. Top 25% <strong>of</strong> graduating class).<br />
American Express Golden Ring <strong>of</strong> Reward Recipient 2008 for championing a re-engineering project.<br />
Qualifications:<br />
BBA Marketing <strong>Management</strong> City University <strong>of</strong> New York (CUNY) Baruch<br />
College<br />
Minor - Behavioural Psychology City University <strong>of</strong> New York (CUNY) - Baruch<br />
College<br />
<strong>Career</strong> History:<br />
Curriculum Vitae: Ms Amaka Anyanwu<br />
Anheuser-Busch InBev (ABInBev): Campus Ambassador -�UK (Oct 2009 - Dec 2009)<br />
2002 - 2006<br />
2002 - 2006<br />
ABInBev is the leading global brewer and one <strong>of</strong> the world's top five consumer products company. In 2008, the company generated<br />
revenues <strong>of</strong> US$39bn. ABInBev employs around 120,000 people in 30 countries.<br />
� Chosen from over 150 MSc Strategic Marketing, Logistics and Supply Chain students to be the voice <strong>of</strong> ABInBev on campus. Invited to<br />
attend a two day intensive training programme in Belgium, to learn more about the brand and values, as well as meet and network with key<br />
senior personnel at the European head <strong>of</strong>fice.<br />
� Planned and managed �out <strong>of</strong> the box��strategies that helped create awareness <strong>of</strong> the ABInBev brand on campus.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
� Matched and referred top calibre students for the ABInBev Global <strong>Management</strong> Training Program (GMT).<br />
� Compiled and documented a detailed �Key Findings��report for the GMT country leader and InBev global recruiters.<br />
���������������������������������������������������������������������������������������������������������- New York, NY (Jan<br />
2008 - Feb 2009)<br />
AMEX is a diversified global financial services company and one <strong>of</strong> the 30 components <strong>of</strong> the Dow Jones Industrial Average,<br />
generating revenues <strong>of</strong> US$32bn in 2009 and employing over 67,000 people.<br />
� Analysed and tracked all EE reporting, using the ePPT and BIS databases (analysed �plastic��spend activation rates, share <strong>of</strong> wallet metrics)<br />
to compile trend commentary. This information was used by business unit heads to make key business decisions.<br />
� Worked cross-functionally with the risk and finance departments, on the EE Scorecard initiative, which revamped a 30 page report to a one<br />
page snapshot <strong>of</strong> the business' key metrics (received �Ring <strong>of</strong> Reward��for efficiently completing a high level project).<br />
� Planned and executed EE non-activation/usage campaigns, by creating mail plans, source codes, dart requests and copy pro<strong>of</strong>ing by<br />
working with creative agencies, DMS, product managers and the legal department. This resulted in the successful execution <strong>of</strong> three<br />
different campaigns per quarter, with a reach <strong>of</strong> 20,000 card members.<br />
� Co-ordinated and managed cross functionally with the finance and risk departments, the EE campaign budget <strong>of</strong> US$14m in order to ensure<br />
the efficient utilisation <strong>of</strong> funds and timely quarterly givebacks, thereby resulting in the approximate savings <strong>of</strong> US$2m per year.<br />
Lehman Brothers : Prime Brokerage Trade Support Analyst - New York, USA (Feb 2007- Dec 2007)<br />
A global financial services firm with businesses in investment banking, equity/FI Sales, research and trading.<br />
� Production <strong>of</strong> prime brokerage �done with��and �arranged financing��trade reconciliation and client fails reports by using depository trust and<br />
clearing (DTC) and the Bloomberg system, to match and settle client trades.<br />
� Resolution <strong>of</strong> breaks and fails via liaison with trade support, trading desk and prime brokerage client services, to ensure the timely<br />
settlement <strong>of</strong> trades.<br />
� Advised key clients (hedge funds-state street and highbridge, amongst others) on process improvement <strong>of</strong> current reconciliations, which<br />
helped maximise resources.<br />
Citigroup: Summer Placement, Citicards Thank you Network Rewards Programme - ������������������������- Sep 2006)<br />
Citigroup Inc, is the world�s largest bank by total number <strong>of</strong> customer accounts, holding 200m customer accounts in more than 140<br />
countries. Citi employs 322,000 staff with approximately 16,000 <strong>of</strong>fices worldwide and generated US$53bn in 2008.<br />
� Analysed weekly �earn and burn��reports to identify trends in consumer points redemption transactions, this information was used in<br />
improving Citigroup's cross selling and up selling strategies, third party partnership and alliance portfolios.<br />
� Performed QA�s by creating thresholds to track internal and external fraud, which resulted in the reduction <strong>of</strong> call centre complaints, and<br />
accounted for savings in the billions <strong>of</strong> dollars per year for Citigroup.<br />
� Liaised with the legal and compliance departments to manage and update consumer databases in preparation <strong>of</strong> internal audits. This<br />
resulted in the team achieving a 95% consumer data compliant score.<br />
AMEX: Consumer Credit <strong>Service</strong>s Group, Balance Transfer Team, Six Month In-<strong>School</strong> Marketing Project - New York, USA (Jan 2006 -<br />
Jun 2006)<br />
AMEX is a diversified global financial services company and one <strong>of</strong> the 30 components <strong>of</strong> the Dow Jones Industrial Average,<br />
generating revenues <strong>of</strong> US$32bn in 2009 and employing over 67,000 people.<br />
� Monitored and tracked competitive direct mail campaigns, using Mintel-Comperemedia database and reported findings to the team<br />
members; key findings were used for campaign planning purposes.<br />
� Analysed key metrics with the pricing manager, building Mekko Charts and drafting pricing recommendations, which top management used<br />
as a directional tool for making key pricing decisions.<br />
� Built project macros using Excel, as a way <strong>of</strong> automating recurring processes to achieve efficiency.<br />
� ������������������������������������������������������������������������������������������������������������������������������������<br />
� Attended various training sessions including, Six Sigma (re-engineering) legal & compliance, risk, marketing, and finance, which contributed<br />
to overall understanding <strong>of</strong> the consumer credit card business segment.<br />
ABC TV Networks: Integrated Marketing & Promotions Internship -�New York, USA (Sep 2005 - Dec 2005)<br />
ABC is owned by The Walt Disney Company and is the home network for hit shows such as �Desperate Housewives��and �Who Wants<br />
To Be A Millionaire�.<br />
� Carried out in-depth research on competitive promotions and participated in team brainstorming sessions to explore new ways <strong>of</strong> product<br />
integration into TV shows, working with department manager to implement findings.<br />
� Assisted two creative directors in the development <strong>of</strong> project binders including summaries and visual elements (promotional spots,<br />
advertisement placements and press releases), which were used to pitch and present ideas to clients. This resulted in a multi million dollar<br />
show placement deal with a top five US automotive company in 2005.<br />
� Dubbed and digitised promotional clips into e-mail viewable formats, which were reviewed by a panel <strong>of</strong> 10 managers who managed the<br />
new initiatives project for the company.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Mr Arinze Ogbonnia-Okoye<br />
Country <strong>of</strong> Origin:<br />
NIGERIA<br />
Languages:<br />
Igbo (Nigeria)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Dedicated to community<br />
service as the Vice<br />
President <strong>of</strong> YMCA and local<br />
church. Member <strong>of</strong> SAFAD<br />
<strong>Cranfield</strong> and the Caribbean<br />
Society. Also enjoys social<br />
networking in wine bars and<br />
attending jazz nights.<br />
Excellent team player with seven years' customer relationship management experience. Skilful in identifying business opportunities; possesses<br />
good analytical and negotiation skills gained working for banks and Shell Petroleum in Nigeria. Highly adaptable to new and challenging<br />
environments with an insight to understand and <strong>of</strong>fer solutions to issues.<br />
Key Achievements<br />
Involved in designing a value chain model in work place banking that guaranteed a one stop banking service to corporate customers and increased<br />
the teams��pr<strong>of</strong>itability.<br />
Led the drive for increased growth <strong>of</strong> retail bank�s deposit liability at Regent Bank Plc.<br />
Achieved a 10% cost reduction on downtime payments at Shell Petroleum <strong>Development</strong> Company.<br />
Qualifications:<br />
Curriculum Vitae: Mr Arinze Ogbonnia-Okoye<br />
BSc Banking and Finance University <strong>of</strong> Nigeria, Nsukka 1995 - 2000<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Skye Bank Plc: Relationship Officer, Corporate Banking Group - Lagos, Nigeria (Aug 2005 - Sep 2009)<br />
With a balance sheet size <strong>of</strong> US$7bn, Skye Bank is one <strong>of</strong> Nigerian�s top 10 banks and is fast expanding into other West African<br />
countries with similar business cultures to Nigeria.<br />
� Took ownership <strong>of</strong> customers��transactions across different units in the bank from start to finish, improving the overall quality <strong>of</strong> service and<br />
developing a positive relationship with customers, thereby achieving an average increase <strong>of</strong> 12% per customer�s trade businesses.<br />
� Involved in growing the team's quality risk assets to about US$60m by analysing customers��financial situation to determine credit rating and<br />
presenting the worthwhile requests to the management credit committee for approval.<br />
� Instrumental in the cross selling <strong>of</strong> retail banking services including work place banking (e-salary payments, personal loans, credit cards) to<br />
corporate customers, building on the team's quality relationships with clients. These banking services were for the benefit <strong>of</strong> employees,<br />
assisting to improve workforce commitment.<br />
Regent Bank Plc: Relationship Officer, Retail Banking - Lagos, Nigeria (Jan 2005 - Jul 2005)<br />
Regent Bank, a commercial bank in Nigeria was re-branded and re-positioned in the fourth quarter <strong>of</strong> 2004, to compete aggressively in<br />
the market until its merger with StanbicIBTC in 2006.<br />
� Headed a team <strong>of</strong> three that contributed significantly to a 20% increase in deposit liability <strong>of</strong> the bank�s retail unit within a six month period,<br />
achieving a targeted customer acquisition plan through providing positive customer relationship management experiences.<br />
� Led and motivated the team to bring about a reduction in customer complaints, increasing customer retention and referrals using fresh and<br />
revitalised customer service to give customers confidence in the bank.<br />
Shell Petroleum <strong>Development</strong> Company Limited (SPDC): Contract Staff, Community Liaison Officer - �Port Harcourt, Nigeria (Jul 2002 -<br />
Mar 2004)<br />
One <strong>of</strong> the world�s major oil producing companies, Shell Companies in Nigeria are involved in a diverse range <strong>of</strong> businesses.<br />
� Involved in continuous negotiations with key community leaders on projects to be carried out in their communities as part <strong>of</strong> SPDC�s<br />
corporate social responsibility programme, successfully achieving a 10% cost reduction in downtime payments for Shell. Developed<br />
communication and conflict management skills.<br />
� Responsible for inspection <strong>of</strong> community projects, maintained and updated a database on all payments to contractors, key community<br />
leaders and joint venture contractors to ensure compliance with budget. Informed and updated the group heads on finances utilised, gaining<br />
support and approval for any increases in budgeted costs prior to utilisation.<br />
� Prepared weekly, monthly and quarterly progress reports on payments and community projects for the group head's presentation in<br />
management quarterly business reviews (QBR). Progress reports assisted management in taking decisions on present and future projects.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Asel Shilikbayeva<br />
Country <strong>of</strong> Origin:<br />
KAZAKHSTAN<br />
Languages:<br />
Russian<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Reading biographies,<br />
photography and portrait<br />
drawing, exploring foreign<br />
cultures.<br />
An ethical and proactive leader,with more than eight years��experience gained working in multinational organisations, in the areas <strong>of</strong> corporate<br />
communications, public relations and human resources. Promoter <strong>of</strong> cohesive team co-operation with ability to adapt in diverse environments and<br />
propose effective innovative solutions, with a strong orientation to delivering customer needs and business results.<br />
Key Achievements<br />
Led the �Education Support Project�, which resulted in 165 undergraduate students from Western Kazakhstan receiving partial or full financial<br />
support in pursuit <strong>of</strong> higher education from Maersk Oil.<br />
Delivered Maersk Oil's �Values Seminars��to more than 250 employees in four locations, which involved collaboration with consulting agencies and<br />
Maersk Oil's senior management. Annual Employees Engagement Survey results showed that 94% <strong>of</strong> employees lived up to the corporate values.<br />
Organised social events (commemoration <strong>of</strong> personal achievements, other celebrations, sports competitions, picnics for over 150) and corporate<br />
citizenship projects (support <strong>of</strong> orphanages and local community), which boosted staff morale and promoted teamwork.<br />
Qualifications:<br />
Bachelor (Hons) International Economic<br />
Relations<br />
Finalist <strong>of</strong> FSA Undergraduate Exchange<br />
Programme<br />
Curriculum Vitae: Ms Asel Shilikbayeva<br />
Kazakh National University n-a. Al-Farabi 1998 - 2002<br />
Black Hawk College, Moline, IL, USA 1999 - 2000<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Maersk Oil Kazakhstan GmbH (MOK): Public Relations and Human Resources Assistant - Almaty, Kazakhstan (Aug 2006 - ����������<br />
Branch <strong>of</strong> Maersk Oil, a top 25 independent oil and gas producing company, involved in exploration and production <strong>of</strong> oil and gas,<br />
from two oilfields in the north-western and western parts <strong>of</strong> Kazakhstan.<br />
� Managed the marketing and recruitment <strong>of</strong> promising technical graduates to Maersk Oil International Technology and Science (MITAS)<br />
Education Programme. Marketing campaign included MITAS presentations in major technical universities throughout Kazakhstan, which<br />
resulted in hiring talented students to meet the recruitment target, and will run until 2011.<br />
� Worked closely with corporate communications in the company's headquarters, to produce footage and advertising material (budget:<br />
US$60k) to be used at career fairs and international exhibitions (KIOGE). MOK exhibition stand successively gained a recognition award<br />
(2006-2008) and footage was used in the corporate video on the health and safety policy.<br />
� Liaised on a regular basis with the European Business Association and Kazakhstan Petroleum Associations, regional supervisory and<br />
ministerial authorities on MOK membership and sponsorship initiatives.<br />
� Represented MOK branch at the internal corporate communications conferences and semi-annual learning board alignment meetings.<br />
Agenda included marketing <strong>of</strong> education programmes, development <strong>of</strong> in-house training and organisation <strong>of</strong> development plans.<br />
� Supported functions <strong>of</strong> senior human resources specialist in assessment, employment, compensation and co-ordination with recruitment<br />
agencies.<br />
Assistant to Production and Drilling Departments - Almaty, Kazakhstan (Aug 2002 - Aug 2006)<br />
Developed MOK proprietary electronic database <strong>of</strong> hydrocarbon proven reserves in Kazakhstan with potential acquisition targets and<br />
exploration trends linked to geophysical maps. Database is widely used up to the present day throughout the company.<br />
� Established long lasting contacts with leading international training providers <strong>of</strong> technical courses.<br />
� Conducted a fast-track recruitment campaign in co-operation with human resourse consultant, which led to testing and employment <strong>of</strong> 45<br />
qualified welding and production specialists out <strong>of</strong> more than 200 applicants for the startup <strong>of</strong> oilfield operations.<br />
McCann-Erickson Kazakhstan: Internship - Almaty, Kazakhstan (Sep 2000 - Mar 2001)<br />
Subdivision <strong>of</strong> McCann-Erickson Group in Kazakhstan, world's leading advertising agency.<br />
� Co-ordinated a Nescafe project with six members <strong>of</strong> the public relations department, aimed at introducing a c<strong>of</strong>fee culture to a traditional<br />
tea-drinking society. Project included a large market research and promotion campaign, which resulted in installation <strong>of</strong> c<strong>of</strong>fee machines in<br />
major Kazakhstani cities.<br />
American Red Cross Organisation: Internship - Rock Island, Quad Cities, IL, USA (Jan 2000 - Jun 2000)<br />
Humanitarian worldwide organisation providing emergency assistance, disaster relief and education.<br />
� Designed layout <strong>of</strong> local magazines and newsletters on first-aid assistance.<br />
� Promoted first-aid and volunteer service opportunities at the job fairs in local educational institutions.<br />
� Participated in implementation <strong>of</strong> �Clean Hands��project designed to decrease a disease rate in the quad cities low income community.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Barbara Schless<br />
Country <strong>of</strong> Origin:<br />
NETHERLANDS<br />
Languages:<br />
Dutch<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
(Team) Sports, Captain<br />
hockey team, Spanish<br />
language, Active member <strong>of</strong><br />
the Students Association<br />
Amphitryon, affiliated with<br />
the Hotel <strong>Management</strong><br />
<strong>School</strong> Maastricht.<br />
A customer focussed marketer with proven interpersonal skills and experience in working in a multicultural environment. Actively contributed to<br />
implementation <strong>of</strong> several projects in service and hospitality management, through organisation <strong>of</strong> business and private events. Demonstrated<br />
persistence, tolerance and ability to adapt quickly and efficiently, delivering added value to the customer.<br />
Key Achievements<br />
Developed a questionnaire for 'Mystery Guest Visits' for Sodexo B.V. currently used to determine customer satisfaction levels <strong>of</strong> catering service<br />
provision, March 2009.<br />
Arranged the New Year's Celebration for the Society Club comprising 80 people, January 2008.<br />
Successfully completed a three day workshop about entrepreneurship, by Klaus Kobjoll, December 2007.<br />
Qualifications:<br />
Bachelor <strong>of</strong> Business Administration in Hotel<br />
<strong>Management</strong><br />
International Marketing Training (two days) by<br />
Tim Ripley<br />
Curriculum Vitae: Ms Barbara Schless<br />
Hoge <strong>School</strong> Zuyd, The Netherlands 2005 - 2009<br />
NH Amsterdam, The Netherlands 2009 - 2009<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Sodexo B.V: Marketing Department, Internship - Capelle aan den IJssel, The Netherlands (Feb 2009 - Aug 2009)<br />
Sodexo is an international catering firm ranked third in the world among outsourcing service companies, serving thousands <strong>of</strong> guests<br />
daily, in five different segments worldwide.<br />
� Implemented a new concept for food and beverage arrangement with the marketing team, consisting <strong>of</strong> 10 people, by conducting research<br />
<strong>of</strong> trends and opportunities and using feedback from 18 pilot locations in The Netherlands.<br />
� Developed an online order list for catering managers, enabling the purchase <strong>of</strong> additional inventory in different locations. The assignment<br />
included gathering <strong>of</strong> feedback from catering managers and visiting pilot locations.<br />
� Launched a checklist and time schedule to implement the food and beverage concept in each region, with assistance from the deployment<br />
manager. The concept is currently being implemented in The Netherlands by district managers.<br />
Mirasierra Suites Hotel Madrid: Front Office and Housekeeping, Internship - Madrid, Spain (Feb 2008 - Jul 2008)<br />
A five star hotel affilliated with the Preferred Hotels & Resorts Group.<br />
� Streamlined operations <strong>of</strong> the housekeeping department, through an internal scheduling process, using OPERA reservations system,<br />
ensuring the service met customers' expectations. This resulted in a promotion within the housekeeping department from trainee to<br />
supervisor, within only three months.<br />
Ca'del Biro: Waitress, Internship - Maastricht, The Netherlands (Jun 2007 - Dec 2007)<br />
A luxury Italian restaurant.<br />
� Managed client relationships, greeting customers, taking orders and serving guests during corporate and private dinners. Some corporate<br />
clients were from international organisations.<br />
Bakery Van Dam: Sales Department, Internship - Breda, The Netherlands (Jun 2004 - Jul 2005)<br />
A private luxury bakery.<br />
� Assisted sales team behind the counter working directly with customers selling a wide product range including bread, cheese, olives, wine,<br />
chocolate and different types <strong>of</strong> toasts.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Blessing Agina<br />
Country <strong>of</strong> Origin:<br />
NIGERIA<br />
Languages:<br />
Igbo (Nigeria)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Humanitarian work,<br />
voluntary work and planning<br />
charity events, event<br />
organisation, key account<br />
presentations.<br />
Nine years' marketing experience in various financial service industries. In-depth knowledge <strong>of</strong> credit analysis, review, portfolio management and<br />
financial appraisal. Excellent team leader with good interpersonal, time management and organisational skills. Strong negotiation skills and<br />
persuasive ability developed by managing key accounts and high pr<strong>of</strong>ile presentations.<br />
Key Achievements<br />
Led a team <strong>of</strong> eight to achieve over 75% <strong>of</strong> financial target within the first quarter <strong>of</strong> new banking structure, including the acquisition <strong>of</strong> over 15,000<br />
new retail customers to the bank.<br />
Surpassed consumer loan target by 100% within a financial year at Bankphb, Nigeria.<br />
Established a new business <strong>of</strong>fice for United Bank <strong>of</strong> Africa and achieved 65% <strong>of</strong> income target within six months, which earned an executive<br />
management recommendation.<br />
Qualifications:<br />
Curriculum Vitae: Ms Blessing Agina<br />
BA (Hons) English Language and Literature Abia State University, Nigeria 1994 - 1998<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Bankphb Plc: Retail Branch Manager - Lagos, Nigeria (Jul 2007 - Sep 2009)<br />
Bankphb is a leading Nigerian Bank with branches in the largest West African countries and Europe with strategic focus in retail and<br />
commercial banking.<br />
� Pioneered the strategic structure <strong>of</strong> a retail banking branch and led a team <strong>of</strong> eight to achieve over 75% <strong>of</strong> US$500m financial target by<br />
acquiring new retail customer accounts for the branch.<br />
� Formulated a retail marketing and business strategy that led to the acquisition <strong>of</strong> over 15,000 new accounts using market storms, house to<br />
house visits and telemarketing campaigns.<br />
� Achieved 100% <strong>of</strong> consumer credit target by motivating and training the team to aggressively market a list one consumer credit loan to every<br />
new account opened with 90% recovered within one year <strong>of</strong> disbursement.<br />
� Managed the strategic recruitment and selection <strong>of</strong> the team, including development aspects such as training, mentoring and performance<br />
appraisals, achieving maximum performance within the team.<br />
United Bank for Africa Plc: Pr<strong>of</strong>it Centre Manager - Private Banking Group - Lagos (Sep 2005 - Jan 2007)<br />
United Bank for Africa is the product <strong>of</strong> the merger <strong>of</strong> Nigeria�s third and fifth largest banks, with a presence in the most influential<br />
countries in the world and operating a one stop financial service strategy.<br />
� Co-ordinated staff for UBA Chevron Texaco Community, Lekki branch and initiated a strategic plan to target Chevron Texaco contractors<br />
and <strong>of</strong>fer LPO finance and commercial credit, which helped in meeting 65% <strong>of</strong> income target within six months.<br />
� Developed a new account acquisition plan that helped to capture 50% <strong>of</strong> market share within three months <strong>of</strong> operation, through using<br />
marketing techniques such as telemarketing, <strong>of</strong>fice to <strong>of</strong>fice distribution and direct mailing.<br />
� Received recognition letter from executive management for outstanding performance and target achievement for the financial year.<br />
� Led a team <strong>of</strong> six and handled all aspects <strong>of</strong> training, mentoring and performance appraisals, improving motivation levels and commitment.<br />
As a result <strong>of</strong> effective management, the team revitalised the range <strong>of</strong> financial products and services, effectively communicating a new<br />
range <strong>of</strong> non-banking investment options to consumers.<br />
Broad Bank Limited: Team Member - Lagos (Jan 2004 - Jun 2005)<br />
Broad Bank merged with Union Bank Plc in 2005 to form a strong financial powerhouse in the Nigerian Banking Industry.<br />
� Part <strong>of</strong> the marketing team <strong>of</strong> five with the key function <strong>of</strong> handling all credit analysis and new account acquisition strategies with the aim <strong>of</strong><br />
improving sales and providing detailed information to the management team.<br />
� Responsible for the preparation <strong>of</strong> cash-flow analysis for the credit approval team which was successfully used for ALCO meetings,<br />
ensuring accuracy and efficiency.<br />
� Offered financial advisory services to clients through restructuring <strong>of</strong> existing credit lines and advising on which loan facilities should be<br />
accessed from the bank, ensuring a high standard <strong>of</strong> customer service.<br />
� Analysed Risk Asset portfolio for lending customers and computed the credit score cards for the unit.<br />
Africa <strong>Development</strong> Insurance Company: Team Member - Lagos, Nigeria (Mar 2003 - Dec 2004)<br />
African <strong>Development</strong> Insurance is the fifth indigenous insurance company in Nigeria, <strong>of</strong>fering both life and general business<br />
insurance, with a strong presence in the market <strong>of</strong> marine insurance.<br />
� Assisted in business development, marketing and liability generation for the insurance company endowment fund and general business<br />
insurance, developing various marketing techniques and methods.<br />
� Handled and issued unit reports and daily reviews <strong>of</strong> new business records, which were used to evaluate performance.<br />
� Undertook insurance risk assessments and carried out a daily evaluation <strong>of</strong> the departmental risk pr<strong>of</strong>ile, providing details to management<br />
for review.<br />
Accord Mortgage Limited: Customer <strong>Service</strong> Officer - Nigeria (Sep 1999 - Mar 2003)<br />
Accord is a family owned mortgage firm established in 1975. The firm is highly reputable in mortgage investment and real estate.<br />
� Assisted with the opening <strong>of</strong> new mortgage accounts following regulated procedures, and carried out general administrative duties,<br />
improving organisational skills.<br />
� Handled customer complaints and enquiries for the firm, ensuring a high level <strong>of</strong> customer service was delivered, through <strong>of</strong>fering flexible<br />
solutions to problems.<br />
� Responsible for the assessment and handling <strong>of</strong> National Housing Funds loans, maintaining consistency.<br />
� Managed the main information desk and support services, which aimed to resolve all customer problems quickly and efficiently, and<br />
developed techniques to deal with consumer issues.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Bora Kilic<br />
Country <strong>of</strong> Origin:<br />
TURKEY<br />
Languages:<br />
Turkish<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Organising weekly football<br />
games, travelling and getting<br />
to know different cultures,<br />
following trends in marketing<br />
and consumer markets.<br />
Passionate young marketer equipped with strong leadership, communication and teamworking skills. Thinks strategically and critically for<br />
continuous improvement. Adapts to tasks and situations quickly and contributes to the organisation as demonstrated during internships.<br />
Enthusiastic about working in a dynamic, international environment and aspires to make a difference in strategic marketing.<br />
Key Achievements<br />
Led a group <strong>of</strong> four with the goal <strong>of</strong> helping underprivileged teenagers to join vocational education programmes. Achieved a 60% placement rate<br />
among teenagers under the responsibility <strong>of</strong> the group. (Sep 2007 - Jun 2008)<br />
Developed a spreadsheet model in order to enable easier data entry and faster response to overdue accounts and acquired responsibility for<br />
implementing the model. (July 2007)<br />
Developed a complete marketing report concerning the Coca-Cola Cherry launch in Italy collaborating with a team <strong>of</strong> four and received excellent<br />
feedback from the instructor. (June 2007)<br />
Qualifications:<br />
Curriculum Vitae: Mr Bora Kilic<br />
BA in <strong>Management</strong> Faculty <strong>of</strong> Arts and Sciences, Sabanci<br />
University<br />
2004 - 2008<br />
Baccalaureat Saint Joseph Private French High <strong>School</strong>. 1996 - 2004<br />
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<strong>Career</strong> History:<br />
Marmara Akademisi: Volunteer Work - Istanbul, Turkey (Sep 2007 - Jun 2008)<br />
Private academy in Istanbul engaged in pr<strong>of</strong>essional education and social work.<br />
� Led a group <strong>of</strong> four in weekly visits to a youth centre in Istanbul, with the goal <strong>of</strong> creating opportunities in vocational education for<br />
underprivileged teenagers staying at the youth centre. Achieved a 60% placement rate among teenagers, whilst maintaining responsibility for<br />
the group.<br />
� Taught the team members the skills to communicate with the teenagers and instructed in how to deal with difficult situations, and facilitated<br />
adaptation to the various tasks.<br />
� Helped the teenagers with their schoolwork and their social problems and thereby strengthened the relationship between the group and the<br />
teenagers, improving communication and teamwork.<br />
ABN AMRO Bank: Leasing Marketing Intern - Istanbul, Turkey (July 2007)<br />
One <strong>of</strong> the largest global players, ABN AMRO Bank is now owned by RFS Holdings B.V, a consortium <strong>of</strong> Royal Bank <strong>of</strong> Scotland Group,<br />
the Government <strong>of</strong> the Netherlands, and Banco Santander.<br />
� Independently researched and compiled credit history <strong>of</strong> leasing applicants to assist senior management with the decision to approve or<br />
reject the leasing <strong>of</strong> various assets.<br />
� Successfully developed a spreadsheet model to standardise the routine tracking <strong>of</strong> clients in debt in order to enable easier data entry and<br />
faster response to overdue accounts.<br />
� Presented the new model to credit manager to provide support with immediate senior management level assignments and acquired<br />
responsibility for implementing the model through demonstrating its effectiveness.<br />
Renault Trucks: Marketing Intern - Istanbul, Turkey (Jul 2006 - Aug 2006)<br />
Renault Trucks is a French truck manufacturer and is one <strong>of</strong> the major global players. The company is owned by Volvo Group since<br />
2001.<br />
� Conducted an extensive competitive landscape analysis to provide a thorough picture <strong>of</strong> the truck market in Turkey, highlighting the<br />
capabilities and positioning <strong>of</strong> all the key players geographically.<br />
� Conducted an analysis <strong>of</strong> the strengths, weaknesses, opportunities and threats (SWOT) for the competitive landscape; identifying<br />
opportunity areas for Renault in the short and mid-term as well as identifying the key areas <strong>of</strong> risk, where competition was stronger.<br />
� Recommended immediate actions upon the analysis to senior management to help shape the company�s local marketing strategy and<br />
produced a report which highlighted areas to be focussed.<br />
Megavizyon A.S: <strong>Management</strong> Trainee - Istanbul, Turkey (Jun 2005 - August 2005)<br />
Local music and multimedia retail store chain operating in Istanbul, Ankara and Antalya.<br />
� Pro-actively participated in various assignments at different units <strong>of</strong> the company such as procurement, logistics and sales, gaining<br />
experience in a fast-paced and dynamic retail environment and developing an understanding <strong>of</strong> cross-functional working.<br />
� Assessed customer value and store performance by monitoring receipts in order to identify improvement areas by store. Acted upon the<br />
collected data by contacting store managers in order to brief the sales managers on findings, and <strong>of</strong>fering advice.<br />
� Assisted customers and sold merchandise during sales training period. Received recognition for exemplary customer commitment, product<br />
knowledge and communication skills from the store and sales management.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Caroline Gerber<br />
Country <strong>of</strong> Origin:<br />
FRANCE<br />
Languages:<br />
French<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Tennis (ranked in<br />
tournaments), Paris,<br />
international cultures,<br />
organising events<br />
(concerts).<br />
Proactive and results-������������������������������������������������������������������������������������������������������������������������������<br />
industrial biology (four years) and marketing (one year). Seeking to work in the phamaceutical and cosmetics industries, building on a strong<br />
scientific background and to establish relationships cross-functionally within an organisation.<br />
Key Achievements<br />
Exhaustive marketing research conducted for diversification strategy, Silliker, Cergy, France.<br />
Awarded highest grade, quality managment project, Ecole de Biologie Industrielle (EBI), Cergy France.<br />
Organisation <strong>of</strong> a successful annual school event �Gala��for the Entertainment Committee <strong>of</strong> EBI, 2008 - 2009.<br />
Qualifications:<br />
Curriculum Vitae: Ms Caroline Gerber<br />
Second Year <strong>of</strong> Engineering Cycle Ecole de Biologie Industrielle (EBI), Cergy,<br />
France<br />
Foundation Course Ecole de Biologie Industrielle (EBI), Cergy,<br />
France.<br />
2007 - 2009<br />
2005 - 2007<br />
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<strong>Career</strong> History:<br />
Ecole de Biologie Industrielle (EBI): Academic Projects (Virtual Companies), Cergy, France (Sep 2008 - Feb 2009)<br />
EBI is an engineering school (duration <strong>of</strong> the course is five years), focussed on industrial biology where the research and<br />
development techniques, the industrial processes and the quality controls in the cosmetics, pharmaceutical and environmental<br />
industries are taught.<br />
� Developed, within a team <strong>of</strong> eight students, four projects, implementing the quality management process, marketing strategy, formulation<br />
and toxicological researches <strong>of</strong> three innovative products (�smoothie party�, the �tanning bubble bath��and the �luxury spot cream�). Evaluated<br />
every aspect <strong>of</strong> a new product development process by undertaking research (personal training) and by using the alumni experience.<br />
Presented these projects in front <strong>of</strong> a panel made up <strong>of</strong> members <strong>of</strong> administration, industry experts and consultants.<br />
� Carried out quality work by using creative techniques and scientific knowledge, as well asallocating the resources <strong>of</strong> the eight person team<br />
to maximum effect. Developed the marketing project with the �Talents' Nursery <strong>of</strong> Cergy, an agency seeking innovative ideas and sponsoring<br />
the best product <strong>of</strong> the class each year. Awarded top marks.<br />
Gala EBI 2009: Vice President <strong>of</strong> the Entertainment Committee -�Paris, France (Apr 2008 - Jan 2009)<br />
Gala EBI is a five year old event, run annually and organised by a 20 student team, to promote the school. The purpose is to assist and<br />
help the students, alumni and companies to network.<br />
� Built and managed the team <strong>of</strong> 20 people, co-operated with the team leader in the organisation <strong>of</strong> this event, with a budget <strong>of</strong> �35k for 1,000<br />
people. Raised �6k within nine months by organising events (concerts, parties, personal jobs) and through company sponsorship, by a<br />
canvassing process, designing a partnership booklet in which the added value was explained, targeting companies, cold calling, then visiting<br />
�����������������������������������������������������������������������������������������������������������������������������������<br />
Parisbas, Air Liquide and Silliker.<br />
� Improved the reputation <strong>of</strong> the school by relaunching the Gala, managing 95% participation within the students and administration members.<br />
��������������������������������������������������������������������������������������������������-term relationship with the school.<br />
Silliker: Marketing Department, Internship - Cergy Pontoise, France (Jul 2008 - Sep 2008)<br />
Silliker provides food manufacturers, restaurants, caterers and retailers with consulting, testing, auditing, research and training<br />
services that assure quality, safety and nutrition.<br />
� Led market research to evaluate business diversification (new market, new services) for cosmetic product testing, by using scientific<br />
knowledge in cosmetics. Evaluated the business opportunities and potential to purchase a specialised laboratory, through competitor and<br />
financial analysis. Collected all the information about the cosmetic life cycle and conducted tests at each stage to meet authorities'<br />
requirements. Overcame the main difficulty, the service's lack <strong>of</strong> knowledge in cosmetics, (by using the help <strong>of</strong> the school's network).<br />
� Presented to the corporate marketing manager and from this Silliker decided to follow the suggested strategy and at the time <strong>of</strong> leaving, was<br />
considering purchasing a laboratory in the near future for this purpose.<br />
Institut de Recherches Internationales Servier (IRIS): Therapeutic Quality Assurance Department, (Intern) - Courbevoie, France (Jul<br />
2007 - Aug 2007)<br />
Servier is the first independent pharmaceutical French group. It provides medicines for cardiology, diabetes, depression and artery<br />
disease. Servier is a manufactoring company, as well as a research laboratory.<br />
� Updated the database <strong>of</strong> the quality indicators <strong>of</strong> clinical studies during the development <strong>of</strong> medicine. Worked with a staff <strong>of</strong> 20 in the<br />
department to understand the problems with the current indicators and the expectations for the new ones.<br />
� Analysed the feedback and reviewed the indicators by fitting together some and deleting others. Submitted amendments by presenting the<br />
new database to the Director <strong>of</strong> the department.<br />
� Produced a draft for a regulatory document as the second stage <strong>of</strong> the project, �The Risks Prevention Plan��for a specific clinical study, by<br />
studying previous reports and collecting data from the doctors involved. As a result, the department is now more organised and more<br />
efficient.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Celine Daniel<br />
Country <strong>of</strong> Origin:<br />
FRANCE<br />
Languages:<br />
French<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Stanley Kubrick cinema, art<br />
exhibitions, theatre.<br />
A hardworking and motivated individual whose international experience combines marketing, as well as voluntary participation. Strong analytical<br />
skills and ability to work under pressure, with respect for deadlines. Enjoys diversity, thus looking for an organisation which actively promotes<br />
change and creativity.<br />
Key Achievements<br />
Distribution <strong>of</strong> hundreds <strong>of</strong> school supplies in Africa for a month.<br />
Qualifications:<br />
Curriculum Vitae: Ms Celine Daniel<br />
BA (Hons) International Business Middlesex University, UK and ESC Troyes,<br />
France<br />
2005 - 2009<br />
Economics, Law and Foreign Languages University Paris X, France 2004 - 2005<br />
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<strong>Career</strong> History:<br />
Carlson Wagonlit Travel: Intern Product Marketing Assistant - Paris, France (Mar 2009 - ����������<br />
A leading company in business travel management worldwide - $27.8bn turnover in 2008.<br />
� Researched and analysed market information to provide global teams with a strategy and marketing plan, focussing on the impact <strong>of</strong> the<br />
global economic crisis on the business travel sector.<br />
� Collaborated with the marketing department to ensure the smooth transition <strong>of</strong> the intranet to a new platform successfully in one month.<br />
���������������������������������������- Southampton, UK (Feb 2007 - Jun 2007)<br />
European gift box company - 30 employees.<br />
� Managed a team <strong>of</strong> four people to ensure a good follow-up <strong>of</strong> customer queries.<br />
� Worked closely with the IT department to make significant improvements to customer marketing materials. Also suggested changes to the<br />
website, which were implemented.<br />
� Responsible for creating new �customer experience��packages, created 25 new activities through effective negotiation <strong>of</strong> 11 new contracts<br />
with suppliers.<br />
CRDS: Intern Marketing Assistant - Chengalpattu, India (Jul 2005 - Aug 2006)<br />
Social organisation fighting for the untouchables' development in Tamil Nadu.<br />
� Selected products whilst studying the potential impact <strong>of</strong> sales on the French market.<br />
� Observed and analysed the improvement <strong>of</strong> workers' standard <strong>of</strong> living while visiting more than 25 villages in Tamil Nadu within two months.<br />
Laser C<strong>of</strong>inoga: Summer job - Paris, France (Jun 2005 - Jul 2005)<br />
European group specialising in management and client portfolio development - �818,512K turnover.<br />
� Implemented and modified databases as part <strong>of</strong> an important migration project regarding the group.<br />
� Dealt with the existing suppliers in order to provide different departments with the equipment and supplies needed.<br />
The French Red Cross: Volunteer - Paris, France (Dec 2003 - Jun 2004)<br />
Participated in relief work.<br />
� Allowed the association to receive a substantial amount <strong>of</strong> donations by succeeding in selling more than 120 stickers within one day.<br />
� Helped several foreign nationals within their pr<strong>of</strong>essional integration while giving them French lessons and support.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Chaolun Liu<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (People's Republic<br />
<strong>of</strong> China)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Chinese chess. Travel to<br />
international historical cities.<br />
Voluntary work within social<br />
welfare. Yoga.<br />
Pragmatic and detail-orientated individual with a strong customer focus. Prefers to make decisions by analysing the logical consequences <strong>of</strong> a<br />
choice or action. Experienced in human resources management, sales and government sectors, accomplished in communication, as well as<br />
handling contingencies. Keen to be challenged in a multinational environment.<br />
Key Achievements<br />
Outstanding Graduate <strong>of</strong> Nanjing Institute <strong>of</strong> Technology, 2008, Nanjing, China.<br />
Social Assistance and Education volunteer in Nanjing Female Prison, 2008, Nanjing, China. Presented topics on social security and community<br />
service to ex-convict personnel.<br />
First Prize in Technical and Academic Innovation Competition <strong>of</strong> Nanjing Institute <strong>of</strong> Technology, 2006, Nanjing, China.<br />
Qualifications:<br />
Human Resources <strong>Management</strong> Assistant<br />
Qualification<br />
Bachelor <strong>of</strong> <strong>Management</strong> majoring in Labour<br />
and Social Security<br />
Curriculum Vitae: Ms Chaolun Liu<br />
Ministry <strong>of</strong> Human Resources and Social<br />
Security (MOHRSS).<br />
2007 - 2008<br />
Nanjing Institute <strong>of</strong> Technology, China 2004 - 2008<br />
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<strong>Career</strong> History:<br />
Nanjing Mingri Hotel: Assistant Sales Manager - Nanjing, China (Feb 2009 - Jun 2009)<br />
Nanjing Mingri Hotel is a four-star hotel, which also has a long-term relationship with Nanjing Construction Bureau and many other<br />
construction companies.<br />
� Assisted the sales manager to negotiate with three long-standing clients and extended the co-operation contract between them for two<br />
years. By selling a combination <strong>of</strong> the rooms, the revenue from these three clients was increased by 3% compared with the previous<br />
contract, which had been expected to bring in around RMB570k (equal to approximately �50k).<br />
� Organised two academic conferences, which catered for 90 guests in all, by liaising with all the departments <strong>of</strong> the hotel. Co-ordinated with<br />
staff from different departments, such as catering, transportation, and finance. The conferences ran smoothly and received 100% positive<br />
feedback.<br />
Nanjing Hongye Construction Engineering Company Ltd: Human Resources Assistant -�Nanjing, China (Jun 2008 - Nov 2008)<br />
Nanjing Hongye Construction Engineering focuses on industrial construction on a large scale, having an enormous potential for<br />
growth with its revenue increased by 17% per annum.�<br />
� Managed and co-ordinated employee training and pr<strong>of</strong>essional examinations for construction budgetary specialists, senior draftsmen,<br />
project architects, architectural engineers and others. Communicated with teachers from the government construction training department<br />
and arranged the timetable for the training to make sure it co-ordinated between the teaching and staff schedules, to ensure that the training<br />
impacted as little as possible into the daily routine. Within the six months from June to November, 37 from the 39 candidates passed the<br />
������������������������������������������������������������������������������������������������������������������������������������������<br />
97%.<br />
� Created a database which produced social security, as well as social welfare figures for the whole company monthly and automatically,<br />
which cut down labour cost by 30% saving time inputting and calculating.<br />
� Contributed to the design <strong>of</strong> employee performance measuring and evaluating system which measured the staff performance with seven<br />
dimensions and could give advice to improve the performance according to the outcome. This system was estimated to increase revenue<br />
at the rate <strong>of</strong> 15% by enhancing employees' working efficiency.<br />
� Selected qualifying CVs, recommended them to the department directors and organised the interviews. This resulted in 37 excellent<br />
candidates being hired for a variety <strong>of</strong> roles.<br />
Nanjing Gulou District Huaqiao Road Street Community Centre: Internship - �������������������������- Aug 2006)<br />
Nanjing Gulou District Huaqiao Road Street Community Centre is a government department for community service covering an area<br />
<strong>of</strong> 120,000 square metres, which provides services to almost 8,000 residents, including health care service, re-employment guidance<br />
and lifestyle, retirement and community development.�<br />
� Implemented research on the purchasing habits <strong>of</strong> consumers in Gulou District, by collecting and analysing survey data collected from<br />
2,000 residents living in the community. This research contributed to the report on the Chinese consumer habit compiled by the Ministry <strong>of</strong><br />
Finance, which studied consumption <strong>of</strong> all types <strong>of</strong> goods in the last five years (2002 - 2006) using the family unit and financially forecasting<br />
for the coming three years (2007 - 2009).<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Cheng Cheng<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Events marketing, adventure<br />
travelling, badminton.<br />
Bright and self-driven graduate who has the ingenuity to remodel previously acquired skills to suit new environments. Demonstrates excellent<br />
customer relationship management alongside personal communication skills, gained during two years' experience in bank and commercial<br />
settings. Keen to work in a medium size company and eager to make contributions to assist in a company�s future development.<br />
Key Achievements<br />
Developed new administrative systems and procedures that reduced expenditure by 5%, for the biggest sodium silicate manufacturing enterprise<br />
in Asia.<br />
Accomplished top cold call success rate (nearly 10%) in Standard Charted Bank, Qingdao branch.<br />
Awarded �Provincial Outstanding Paper��for thesis project.<br />
Qualifications:<br />
Curriculum Vitae: Ms Cheng Cheng<br />
BA (Hons) Marketing <strong>Management</strong> Ocean University <strong>of</strong> China 2004 - 2008<br />
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<strong>Career</strong> History:<br />
China Merchant Bank (CMB): <strong>Management</strong> Trainee - Qingdao, China (Jul 2008 - Jun 2009)<br />
CMB is the largest private bank in China. It is currently among the top 100 banks in the world, valued at US$4.6bn, the largest<br />
controlling-stake acquisition in mainland China's history.<br />
� Acquired a pr<strong>of</strong>ound understanding <strong>of</strong> the processes involved in banking operations through job rotation in the personal banking department,<br />
developing team working and communication skills.<br />
� Developed and implemented improvements to staff training in financial knowledge, which were adopted by Shandong branch, leading them<br />
to achieve the top customer satisfaction rate.<br />
� Won Provincial Outstanding Paper through writing a project thesis �A Discussion on the <strong>Development</strong> <strong>of</strong> China Merchant Bank Qingdao subbranch�s<br />
Personal Finance <strong>Management</strong> Business (Compared with Standard Chartered Bank)�, gaining research and analytical skills<br />
throughout the project.<br />
Qingdao Dongyue Sodium Silicate Co. Ltd (QDSS): Sales Assistant - Qingdao, China (Jan 2008 - Jun 2008)<br />
QDSS is the largest manufacturer <strong>of</strong> sodium silicate in China, with an annual capacity <strong>of</strong> over 300,000 tons for major sodium silicate<br />
products.<br />
� Communicated with customers, obtaining feedback for product performance. Analysed data and forecast the future demand and supply <strong>of</strong><br />
sodium silicate products, co-operating with the sales team with the objective <strong>of</strong> improving sales performance.<br />
� Developed new administrative systems which instructed the sales clerks to pay more attention to detail and time management during sales<br />
calls, reducing expenditure by 5% <strong>of</strong> the total overhead cost.<br />
� Handled routine clerical work, using initiative to evaluate key processes and made improvements to organisational processes. Compiled a<br />
report with recommendations and changes, which was submitted to the senior management team.<br />
www.quingdaonews.com: Journalist - Qingdao, China (Jan 2008 - Apr 2008)<br />
Qingdaonews is the largest online press release centre in Qingdao, China.<br />
� Interviewed and reported on many major events including Spring Festival, taking part in report writing and presenting, developing<br />
presentation skills and acquiring media experience.<br />
� Designed questionnaires about internet images and website structure and took charge <strong>of</strong> investigation, operation and analysis <strong>of</strong> the<br />
research process, mastered the interview methods and communication skills and techniques.<br />
Standard Chartered Bank (SCB): Personal Finance Constant - Qingdao, China (Jul 2007 - Jan 2008)<br />
Standard Chartered Plc, listed on both the LSE and the HKSE, ranks among the top 25 companies in the FTSE-100 by market<br />
capitalisation.<br />
� Achieved a high degree <strong>of</strong> recognition from key customers and colleagues by organising two high-quality seminars with Chrysler and<br />
Mercedes-Benz, whilst servicing and maintaining the seminars. Built good relationships between SCB and its potential customers and key<br />
partners.<br />
� Developed excellent cold calling skills and enjoyed the highest success rate in Qingdao branch, through analysing patterns <strong>of</strong> existing call<br />
data and developing new customer relationships from previous cold call lists.<br />
� Managed a positive relationship with customers, winning many new customers over from competitors, and achieving the number one sales<br />
score within sales team.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Chrysanthi<br />
Papadopoulou<br />
Country <strong>of</strong> Origin:<br />
GREECE<br />
Languages:<br />
Greek<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Member <strong>of</strong> a skiing club,<br />
travelling, voluntary work,<br />
volleyball.<br />
Excellent team player, passionate about building customer relationships and proactive towards organisational growth. Demonstrates an<br />
outstanding capability to adapt communication style when working with different people. Aspiring to work in a challenging and dynamic<br />
environment. Enthusiastic about the power <strong>of</strong> brand imaging and determined to accomplish goals and take on responsibilities.<br />
Key Achievements<br />
Achieved campaign targets through effective interaction with high pr<strong>of</strong>ile customers at Advert Plan Advertising, Greece.<br />
Successful in increasing customer retention and satisfaction rate through excellent customer relationship management skills at Trimis Fotios,<br />
Greece.<br />
Graduated in the top 10% <strong>of</strong> class from Democritus University in 2008, Komotini, Greece.<br />
Qualifications:<br />
BSc in International Economic Relationship<br />
and <strong>Development</strong><br />
Curriculum Vitae: Ms Chrysanthi Papadopoulou<br />
Democritus University, Greece 2004 - 2008<br />
ECDL Core Micros<strong>of</strong>t SA 2006 - 2007<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
<strong>Career</strong> History:<br />
Advert Plan Advertising Company: Promotion Assistant, Marketing Department - Thessaloniki, Greece (Jul 2009 - Aug 2009)<br />
Advert Plan has established exclusive contracts with some <strong>of</strong> the biggest telecommunication companies in Greece, as well as with<br />
large retailers.<br />
� Assisted in the organisation process <strong>of</strong> promotional campaigns by creating advertisement leaflets and flyers. Developed close relationships<br />
with local media groups, which achieved a steady sales increase and improved customer awareness, meeting business targets.<br />
� Supported the campaigns administratively by designing and preparing questionnaires, supervising their distribution and completion. The<br />
findings were then used to plan and implement future campaigns and make improvements where necessary.<br />
Atlantis Consulting S.A, <strong>Management</strong> Consulting Unit: Assistant to Marketing Executive - Thessaloniki, Greece (Jul 2008 - Jun 2009)<br />
Atlantis is one <strong>of</strong> North Greece's leading post research organisations. A private consulting firm established in Thessaloniki, Greece in<br />
1992. It is composed <strong>of</strong> engineers, economists and IT specialists with post-graduate studies in Greece and abroad.<br />
� Collected data and information for a strengths, weaknesses, opportunities, threats analysis by participating in a team responsible for<br />
strategic marketing planning for small and medium size companies. Successfully obtained data by effectively communicating with internal<br />
and external contacts, enhancing pr<strong>of</strong>essional relationships in the process.<br />
� Member <strong>of</strong> the team responsible for assessing various businesses' viability, by analysing economical and financial data in order to calculate<br />
essential key performance indicators (KPIs). Results were then fed back to management with recommendations for further actions.<br />
� Involved in the team that investigated businesses' incorporation in funding programmes, searching for data and supporting evidence through<br />
sources such as the Internet, then looking for various bank loan options available to fund the plans.<br />
Trimis Fotios Custom Broker Ltd: Marketing Assistant, Import Export Department - Thessaloniki, Greece (Mar 2007 - Oct 2007)<br />
The biggest import-export company in northern Greece, with the largest market share in Greece.<br />
� Calculated tax and customs rates basing analysis on Greek tax regulation and collaborating with the financial department to achieve an<br />
accurate and timely outcome.<br />
� Supported the development <strong>of</strong> the company's image and brand reputation in the local market by communicating and arranging<br />
presentations, leading to increased customer loyalty, as a result <strong>of</strong> effective campaigns.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
Details<br />
Personal Statement<br />
Name:<br />
Ms Claudia Luehrs<br />
Country <strong>of</strong> Origin:<br />
GERMANY<br />
Languages:<br />
German<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Travelling, flying (training<br />
towards private pilot's<br />
licence). Active sports<br />
person (running, member <strong>of</strong><br />
the <strong>Cranfield</strong> University<br />
volleyball team), Learning<br />
Mandarin and Web 2.0.<br />
Con�dent, energetic individual with a passion for marketing and valuable experience in market research, product management and marketing<br />
consulting. A creative thinker with strong analytical skills, who looks forward to demonstrating abilities in an innovative, dynamic and international<br />
environment. Always seeking new challenges.<br />
Key Achievements<br />
Developed a recommendation on the integration <strong>of</strong> sustainability into the business model for a chemical company in India. Bachelor thesis about<br />
�brand communities��was featured by the German association for journalism and communication science. Created individual advertising <strong>of</strong>fers for<br />
cross-media campaigns for international clients.<br />
Qualifications:<br />
Summer <strong>School</strong>: Capital Markets and<br />
Investments<br />
Curriculum Vitae: Ms Claudia Luehrs<br />
Harvard University, USA 2009 - 2009<br />
BA Mass Communication Ludwig-Maximilians-University, Munich,<br />
Germany<br />
2005 - 2009<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
BBDO Consulting Shanghai: Marketing Consultant (Internship) - Shanghai, China (Oct 2008 - Feb 2009)<br />
BBDO Consulting is the international management consultancy for market-orientated management.<br />
� Developed a comprehensive outline <strong>of</strong> consumer behaviour and the environment for branding and marketing in China forming a principal<br />
item for various client projects.<br />
� Analysed the brand awareness, brand image and communications performance <strong>of</strong> several chemical companies in India resulting in a<br />
detailed benchmark analysis.<br />
� Supported the management with the development <strong>of</strong> a �value proposition proposal��for potential clients regarding the benefits <strong>of</strong> a focussed<br />
brand positioning in China.<br />
� Prepared the subject �Current Trends in Sustainability and CSR��for a corporate social responsibility conference in Singapore.<br />
SevenOne Media: International Product Manager (Part-time) - Munich, Germany (Mar 2008 - Aug 2008)<br />
SevenOne Media is Germany�s leading marketer for audiovisual media, generating approximately 3.2 bn gross contacts on television<br />
and online.<br />
� Analysed national research and programme data <strong>of</strong> the company's television stations resulting in a comprehensive report for the<br />
international market containing performance evaluations and trend reports.<br />
� ����������������������������������������������������������������������������������������������������������������������������������������<br />
� Supervised the website and composed features for current programme highlights to attract customers.<br />
Ludwig-Maximilians-University Munich: Tutor (part-time) - Munich, Germany (Oct 2007 - Feb 2008)<br />
� Led practice sessions for Bachelor students teaching empirical social research, statistics, data analysis and management with SPSS.<br />
� Provided <strong>of</strong>fice hours for assisting students with homework and exam-related questions.<br />
� Involved in the correction and evaluation process <strong>of</strong> the exam in co-operation with the tutor team and the supervising lecturer.<br />
GfK Group: Market Researcher (Internship) - ����������������������������- Oct 2007)<br />
The GfK Group is the fourth largest market research organisation worldwide, operating in more than 100 countries and employing<br />
over 10,000 staff. In 2008, the GfK Group�s sales amounted to �1.2bn.<br />
� Analysed complex data from the consumer panel and used the key findings as a basis for giving FMCG clients strategic advice on new<br />
product launches and communications measures.<br />
� Assisted the marketing consultants in analysing and preparing research result presentations for clients such as Beiersdorf, Procter &<br />
������������������<br />
� Conducted complex calculations with SPSS to be integrated into the market research projects.<br />
Triad Berlin: Event Manager (Internship) - Berlin, Germany (Aug 2006 - Sept 2006)<br />
Founded in 1994, Triad Berlin is one <strong>of</strong> Germany�s most successful communication agencies today.<br />
� Planned and organised brand-related events for well-known German corporations including Karstadt Warehouses and the Bertelsmann<br />
Foundation.<br />
� Developed and co-ordinated time schedules for the preparation and realisation <strong>of</strong> different projects involving various functions <strong>of</strong> the agency.<br />
� Involved in managing artists, presenters and speakers for the events.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Dagmar Sejnova<br />
Country <strong>of</strong> Origin:<br />
CZECH REPUBLIC<br />
Languages:<br />
Czech<br />
German<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
French, skiing, writing<br />
novels, studying dance,<br />
composing music, playing<br />
the piano.<br />
A creative and confident young pr<strong>of</strong>essional, experienced in developing and communicating marketing concepts with senior managers, crossfunctionally<br />
in a multinational organisation. Adapts quickly and enjoys responsibility, making decisions swiftly and under pressure. Worked and<br />
lived in Germany, Czech Republic and UK, resulting in cultural awareness and an international network.<br />
Key Achievements<br />
Co-implemented a creative marketing communications strategy for a new product introduction at Agilent Technologies.<br />
Co-managed an important product-safety project.<br />
Designed all supporting material for new and existing products.<br />
Qualifications:<br />
Curriculum Vitae: Ms Dagmar Sejnova<br />
BSc International <strong>Management</strong> and German University <strong>of</strong> Bath, UK 2005 - 2009<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Agilent Technolgies: Internship, MarCom Team - Germany (Jul 2007 - Jul 2008)<br />
Agilent Technologies is the world's premier measurement company and a technology leader in communications, electronics, life<br />
sciences and chemical analysis.<br />
� Co-implemented working within a world-wide team <strong>of</strong> 20, a marketing communications strategy for a key new product, which involved<br />
designing and enhancing new and established product literature, advertisments, websites, banners, s<strong>of</strong>tware-look and posters, and gained<br />
a reputation for creative design recognised by management.<br />
� Presented new ideas to senior product managers and the head <strong>of</strong> marketing, to improve market research and analysis, which resulted in<br />
optimisation <strong>of</strong> marketing team performance and research results.<br />
� Co-managed a key product-safety project with two senior managers, by effectively communicating with clients from the US, China, India, UK<br />
and Germany, in order to sustain company reputation and improve customer satisfaction.<br />
� Effectively implemented marketing strategy together with a cross-functional team, responsible for new product launches, in order to meet<br />
deadlines when entering a market in such a highly competitive industry.<br />
Gaff Retail Store: Sales Assistant - Bath, UK (Oct 2006 - May 2007)<br />
Fashion store specialising in fashion names such as: Diesel, Miss Sixty, JackJones.<br />
� Worked closely with management to improve overall store appearance resulting in more customers and increased revenue.<br />
� Proven track record <strong>of</strong> meeting and <strong>of</strong>ten exceeding sales targets, despite high value products.<br />
� In charge <strong>of</strong> <strong>of</strong>fering fashion advice to customers, became pr<strong>of</strong>icient at understanding customers' requirements and style, which assisted in<br />
increasing sales and repeat business.<br />
CIPA Prague: Project Officer - Czech Republic (Jun 2003 - Jul 2003)<br />
An Italian limited company specialising in luxury foods distribution.<br />
� Re-structured existing invoice database resulting in easier use for company.<br />
� Provided translation assistance to senior managers in client meetings and writing <strong>of</strong> documents.<br />
� Proposed and implemented new back-<strong>of</strong>fice filing system, resulting in simplicity and time efficiency.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Dan Wang<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (People's Republic<br />
<strong>of</strong> China)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Cooking, creating new<br />
menus.<br />
A highly motivated individual with a strong desire to work in an international organisation, Especially within a PR or communications arena. An<br />
effective team player, with the ability to learn quickly, adapt to any scenario and make use <strong>of</strong> good interpersonal skills.<br />
Key Achievements<br />
Competed with five team members in the �IVEY-COCA COLA��Business Case Analysis Competition, 2007 in Beijing, successfully reaching the<br />
semi-finals by beating more than 600 teams.<br />
Researched and compiled five minute reports for a weekly radio show in China.<br />
Responsible for organising the launch <strong>of</strong> two new flagship stores for Vantage in China.<br />
Qualifications:<br />
Curriculum Vitae: Ms Dan Wang<br />
BA Public Affairs <strong>Management</strong> Beijing Normal University 2005 - 2009<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Renmin Beijing Radio (RBC): Journalist - China (Jul 2007 - Sep 2007)<br />
RBC is the largest broadcasting corporation in Beijing. As a public service broadcaster, RBC provides services including nine radio<br />
stations and an extensive website: http://www.rbc.com covering seven regions in China and has a strong collaboration with the BBC<br />
and CNN.<br />
� Researched and compiled independent five minute reports, including looking at the trend behind parents sending their children to study<br />
during school holidays across China's universities. The programme was called 'Education Face to Face' and accompanied the studio<br />
discussions on the subject.<br />
� Responsible for selecting and inviting guests to be interviewed on the programme, communicating with the guest regarding the outline <strong>of</strong> the<br />
show, questions that would be asked, duration, time and date and generally putting them at ease.<br />
� Covered international and internal education conferences and expositions and pre-recording the broadcast at the location in order to<br />
promote these events, which would be aired daily on the programme.<br />
Vantage Company: Administrative Assistant - China (Jul 2008 - Sep 2008) & (Jul 2009 - Sep 2009)<br />
The largest manufacturer and distributor <strong>of</strong> kitchen and bathroom cabinets for the building trade in China.<br />
� In charge <strong>of</strong> the opening ceremonies <strong>of</strong> two new flagship stores, which involved writing press releases and issuing to national papers,<br />
working with a local agency on a new advertisement for TV to launch the stores, designing the layout and content for posters and flyers,<br />
which were mailed out to customers, subway stations and seen on side <strong>of</strong> buses. These activities were aimed at strengthening the brand<br />
and resulted in a 400% increase in sales over a three day period.<br />
�<br />
Press Office <strong>of</strong> Beijing Normal University: Editor for News Online and Journalist for Newspaper - China (Nov 2005 - Nov 2007)<br />
Press Office <strong>of</strong> Beijing Normal University handles a wide range <strong>of</strong> media enquiries, including the publication <strong>of</strong> a weekly newspaper,<br />
website and a TV station.<br />
� Selected the best, most interesting and thought provoking articles from hundreds supplied by faculty and students and replied to every<br />
submission, whether it would be printed or not.<br />
� Edited the articles, using the equivalent <strong>of</strong> an Apple Mac in China and with assistance from the team <strong>of</strong> eight, published the finished paper.<br />
� Successfully had published six articles, with topics ranging from interviews with famous pr<strong>of</strong>essors and students who were known for<br />
winning a national competition or who volunteered their time within the community to teach youngsters.<br />
� Led the weekly planning meetings, discussing and agreeing the next topics with the team, scheduling interviews and editing reports for the<br />
news website.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Mr Donald Hopper<br />
Country <strong>of</strong> Origin:<br />
SPAIN/UNITED KINGDOM<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Cross-country and downhill<br />
Skiing, enjoys global travel,<br />
the Finnish Language.<br />
An enthusiastic strategic marketer with two years' experience in business-to-business. Successfully led global projects at corporate level,<br />
acquiring extensive customer-facing experience with high pr<strong>of</strong>ile clients in the United States <strong>of</strong> America, South Africa, Chile and Australia. Gained<br />
international exposure working in multi-functional and culturally diverse teams. Possesses strong interpersonal, motivational and leadership skills.<br />
Key Achievements<br />
Demonstrated capability to ensure the customer is central to all thinking and to maintain the focus on driving customer value, identified a new<br />
market worth US$500m.<br />
Effectively built and managed global, diverse, cross-functional teams, which excelled at delivering consistently and on time.<br />
Awarded a first class distinction on Bachelor's thesis �Building relationships and co-creating value in an industrial business-to-business context�.<br />
Qualifications:<br />
Curriculum Vitae: Mr Donald Hopper<br />
BSc (Hons) Economics University <strong>of</strong> Tampere 2007 - 2008<br />
BSc (Hons) Industrial <strong>Management</strong> Technical University <strong>of</strong> Tampere 2007 - 2008<br />
Diplom Kaufmann Freie Universitat / Berlin <strong>School</strong> <strong>of</strong> Economics<br />
and Law<br />
2006 - 2007<br />
BA (Hons) General Business Administration Cambridge, UK. 2005 - 2009<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Sandvik Mining and Construction: Project Manager - Tampere and London (Mar 2008 - Jun 2009)<br />
Sandvik Mining and Construction is one <strong>of</strong> the world�s leading providers <strong>of</strong> equipment and solutions for mineral exploration, surface<br />
and underground mining, bulk-materials handling, construction and environmental restoration.<br />
� Led a project and built a team <strong>of</strong> 10 within the global <strong>of</strong>fering department, to develop and implement global cross-selling and account<br />
management strategies across nine different regions. Collaborated closely with key accounts around the globe to generate strategic<br />
account plans and enhance customer pr<strong>of</strong>itability. Reported directly to the executive management team.<br />
� Focussed primarily on identifying and building areas within the business unit's <strong>of</strong>fering that could effectively create and deliver customerperceived<br />
value, whilst maximising internal synergies across functional silos. Built a business case around the company's materials<br />
processing segment to demonstrate the correlation between cross-selling and account management and the ability to generate a<br />
sustainable competitive advantage. As a result, the business unit was re-organised into three segments to maximise internal synergies and<br />
a new market worth US$500m was identified.<br />
Sandvik Mining and Construction: Marketing Trainee - Tampere (Aug 2007 - Mar 2008)<br />
� Conducted market research to identify differing customer pr<strong>of</strong>iles, as well as competitor behaviour. Created and regularly updated a<br />
customer database for internal use, increasing the efficiency <strong>of</strong> the company's account management programme.<br />
� Represented Sandvik Mining and Construction at international conventions, fairs and customer events. Organised the launch <strong>of</strong> a new<br />
product for the construction segment, displayed at SMOPYC (Zaragoza, Spain), Europe's largest trade show, to create new business leads<br />
and to strengthen its position in the European (especially Spanish) and Latin American markets.<br />
� Created new marketing and sales materials, reports, articles (published in �Engineering and Mining Journal�) and conference papers, in cooperation<br />
with the sales support department and an advertising agency, for underground mining - a segment within Sandvik Mining and<br />
Construction.<br />
El Corte Ingles S.A: Salesman - Tenerife, Spain (Dec 2003 - ����������<br />
Spain's largest department store chain.��<br />
� Generated over �25k in monthly sales in the electronics department. Assigned responsibility for the management <strong>of</strong> the Personal Digital<br />
Assistant (PDA) department, having demonstrated driving pr<strong>of</strong>itability and customer satisfaction.<br />
� Worked with senior management to provide exceptional customer service, through the implementation <strong>of</strong> a �Back to <strong>School</strong>��programme<br />
within the books and stationery departments. Liaised and negotiated with the company's supply chain, from the original suppliers through to<br />
the end user in the education sector, continuously strengthening interpersonal communication skills.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Mr Eray Ozaydin<br />
Country <strong>of</strong> Origin:<br />
TURKEY<br />
Languages:<br />
Turkish<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Archery, motorsports,<br />
gliding, photography, music.<br />
Motivated, pro-active and energetic graduate. Highly developed ability to adopt multi-cultural environments, gained through multi-cultural training<br />
programmes. Capable <strong>of</strong> working under pressure within strict deadlines, highly skilled in time management and organisation. Very creative and<br />
analytical individual and a reliable team player. Looking to working in an innovative and dynamic international environment.<br />
Key Achievements<br />
Published a paper �Justice Perception and <strong>Service</strong> Recovery�, presented in second biennial international conference on services marketing.<br />
Won the Garanti Bank innovation challenge, held during Brandmarker 2008, a branding and communications conference, with a new concept in<br />
credit cards, targeting university students.<br />
Successfully implemented a new product launch campaign (Tuborg Draught Can) in Turk Tuborg Carlsberg Company, which resulted an increase<br />
in sales by 20%.<br />
Qualifications:<br />
Curriculum Vitae: Mr Eray Ozaydin<br />
BSc Business Administration Dokuz Eylul University, Izmir, Turkey 2005 - 2009<br />
Intercultural <strong>Management</strong> Socrates Education Programme, EU 2006 - 2006<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Kent Hospital: HR Intern - Turkey (Aug 2008 - Sep 2008)<br />
A reputable private hospital in Turkey, operating in premium segment, accredited by JCI and JCAHO.<br />
� Revitalised the job applications database by moving it to an online system; supervised and managed the workload <strong>of</strong> an intern team <strong>of</strong> five<br />
people to successfully re-organise the human resources archives.<br />
� Reviewed internship applications, scheduled interviews and became involved in the interviews along with human resources manager,<br />
contributing to the selection process through analysing candidates and communicating feedback to management.<br />
� Provided assistance to the human resources team in preparation <strong>of</strong> monthly payrolls and performance appraisals on a computer based<br />
system, ensuring accuracy and consistency <strong>of</strong> information. Resulted in an improvement <strong>of</strong> the human resources service to other<br />
departments.<br />
Turk Tuborg Carlsberg: Trade Marketing Intern - Turkey (Jun 2008 - Jul 2008)<br />
As a subsidiary <strong>of</strong> the international brewing giant Carlsberg Group, Turk Tuborg Carlsberg is exporting to 51 countries, with �78.7m<br />
sales volume.<br />
� Supervised the preparation stage <strong>of</strong> a new campaign, targeting <strong>of</strong>f-premises points, in order to increase sales volumes and brand<br />
awareness <strong>of</strong> a recently launched product (Tuborg Draught Can). The campaign boosted the sales by 20%.<br />
� Analysed previous pricing reports, assisted the marketing finance executive to prepare a database for pricing activities, so as to collect all<br />
reports in a single place.<br />
� Prepared reports and made presentations to marketing executives about China and Chinese culture, new trends in merchandising activities,<br />
and new trends in POP materials, making recommendations for the future and developing an understanding <strong>of</strong> cross-cultural marketing<br />
techniques.<br />
Rulopa: <strong>Management</strong> Trainee - Turkey (Jun 2007 - Jul 2007)<br />
One <strong>of</strong> the leading companies in painting tools and equipment market in Turkey, with �1.1m sales volume.<br />
� Managed the design stage <strong>of</strong> new catalogues and brochures, attended pricing meetings for preparation <strong>of</strong> new price lists, accomplished the<br />
final checks and error correction process, leading to improved accuracy.<br />
� Co-operated with the sales and marketing team in order to create customer pr<strong>of</strong>iles and gain feedback regarding services and quality<br />
improvements, making recommendations for future changes based on responses.<br />
� Attended management meetings aiming to improve customer intimacy, made presentations about customer relationship marketing whilst<br />
developing presentation skills. The company started a loyalty program thereafter based on the recommendations.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Mr Erdem Sozvar<br />
Country <strong>of</strong> Origin:<br />
TURKEY<br />
Languages:<br />
Turkish<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Golfing, international travel,<br />
AFS and AIESEC<br />
participant, UNIBJK director<br />
<strong>of</strong> marketing. Executive<br />
vice-president <strong>of</strong> Park<br />
Business <strong>School</strong> MBA<br />
Alumni.<br />
A highly motivated and influential leader with a progressive career track record gained within international markets such as US and Turkey. Over<br />
three years' experience working in cross-functional teams on a variety <strong>of</strong> projects, covering strategy, business development, logistics and supply<br />
chain. Now seeking opportunities to continue to learn, develop and run strategic international operations.<br />
Key Achievements<br />
Koc University, �Excellence in Leadership Award��recipient 2006.<br />
Four promotions in three years within a boutique consulting company.<br />
Entrusted with running entire southern operations during Hurricane Ike and delivered impressive results.<br />
Qualifications:<br />
Curriculum Vitae: Mr Erdem Sozvar<br />
MBA International Business, Min. Finance Park University, Graduate <strong>School</strong> <strong>of</strong><br />
<strong>Management</strong>.<br />
2007 - 2009<br />
BA Business Administration Koc University, Koc Business <strong>School</strong>, Turkey 2002 - 2006<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Paris Brothers: Senior Logistics & Supply Chain Consultant - Kansas City, MO, USA (Jan 2008 - Sep 2009)<br />
���������������������������������������������������������������������������������������������������<br />
� Provided logistics and supply chain solutions via warehousing, transportation, inventory management, distribution layout and IT projects for<br />
North American clients, leading a team <strong>of</strong> 12 on a day to day basis.<br />
� Redesigned the warehousing and distribution system for a large FMCG company, where the client received over 15% in annual savings on<br />
its operational costs during the first six months.<br />
� Delivered an impressive 100% customer satisfaction on distribution, running the entire southern operations for the FMCG client during<br />
Hurricane Ike.<br />
� Brought in four new clients by <strong>of</strong>fering solutions partnership and increased the division revenues by 11%.<br />
� Formed partnerships with transportation agencies and widened the company's rail, truck and airline network by 9% in freight volume.<br />
� Consulted with the marketing team on structuring the marketing and distribution strategy for a company product in Midwest United States.<br />
Ground Freight Expeditors: Logistics & Supply Chain Analyst - Kansas City, MO, USA (Sep 2006 - Jan 2008)<br />
Ground Freight Expeditors is a 3PL company <strong>of</strong>fering services, including warehousing, transportation, supply chain management,<br />
inventory management and IT solutions.<br />
� Managed domestic shipments in specific accounts such as Hillsdale, Sprint, Nikon, Target, Best Buy and Wal-Mart.<br />
� Analysed the customer database and proposed a marketing plan to the management, which was later implemented.<br />
� Promoted to managing the OS and D department for four months and during that time, completed a full study on the most common<br />
problems and reduced claims by 7%, whilst increasing the customer satisfaction by 19%, before being transferred to the parent company,<br />
Paris Brothers.<br />
Izmir Chamber <strong>of</strong> Commerce: Foreign Economic Relations Internship - Izmir, Turkey (Jun 2005 - Sep 2005)<br />
� Analysed the city�s foreign trade volume worksheets with a focus on agriculture and tourism industries, which was then used in the EXPO<br />
2015 conference.<br />
� Led a team <strong>of</strong> four, working on a report by allocating the work load and revising the data for the management on sister cities��trade activities<br />
for negotiation purposes.<br />
Naktas Logistics: Project <strong>Management</strong> Internship - Istanbul, Turkey (Feb 2005 - Jun 2005)<br />
Naktas Logistics is a 4PL company with a vast client portfolio including Pepsi Co, POAS and Sisecam.<br />
� Conducted research on the city-wide buying power and prospective store locations for the www.evedvd.com project and reported directly to<br />
the project manager.<br />
� Set up the pre-database using advanced Excel techniques, which was handed over to the IT department.<br />
Delphi Automotive Systems: Aftermarket Internship - Izmir, Turkey (Jun 2004 - Sep 2004)<br />
Delphi is a leading automotive parts company headquartered in the USA.<br />
� Conducted research on diesel products market, designing surveys, prepared aftermarket activity reports, helped to run marketing<br />
promotions such as a points award scheme and product information sessions, working directly with the sales director.<br />
Eldor Pulse Engineering: Logistics & Supply Chain and Warehousing Internship - Izmir, Turkey, (Jul 2003 - Sep 2003)<br />
Eldor Pulse Engineering is an electronic parts company with headquarters in the USA.<br />
� Performed effectiveness study for the warehouse system by using company�s internal benchmarking s<strong>of</strong>tware.<br />
� Supported the warehousing team <strong>of</strong> over 10 on scheduling and planning the incoming and outgoing trucks.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Francisca Dyegh<br />
Country <strong>of</strong> Origin:<br />
NIGERIA<br />
Languages:<br />
Yoruba (Nigeria)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
International travel, writing,<br />
dance aerobics.<br />
Proactive team player with natural leadership qualities, adapted to working under pressure to achieve deadlines. With nine years' experience in the<br />
banking sector, gained relevant relationship management skills handling major accounts <strong>of</strong> companies in the downstream sector <strong>of</strong> the oil and gas<br />
industry. Interested in roles involving marketing and strategy development.<br />
Key Achievements<br />
Member Integration Committee <strong>of</strong> Unity Bank Plc Nigeria December 2005, involving the merger <strong>of</strong> seven major banks <strong>of</strong>f site for six months, in<br />
partnership with a leading consulting firm (Philips Consulting Nigeria).<br />
Pr<strong>of</strong>it Centre Manager Corporate Banking <strong>of</strong> Pacific Bank, April 2004 .Grew balance sheet size from zero to US$6.5m in three months by signing<br />
on four accounts, which performed major petroleum products importation transactions with the Bank.<br />
Sustained robust customer base <strong>of</strong> 20 major clients such as Conoil Nigeria Plc, with an average balance sheet size <strong>of</strong> US$160m, through<br />
relationship management and customer retention strategies.<br />
Qualifications:<br />
Curriculum Vitae: Ms Francisca Dyegh<br />
BA English Language University <strong>of</strong> Ilorin, Kwara State, Nigeria 1994 - 1999<br />
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<strong>Career</strong> History:<br />
Equatorial Trust Bank Nigeria Limited: Deputy Manager - Nigeria (Apr 2006 - Sep 2009)<br />
A new generation commercial bank with over 50 branches spread across Nigeria providing online real-time banking with electronic<br />
products and services. The Bank had a balance sheet <strong>of</strong> over US$12bn in September 2008.<br />
� ���������������������������������������������������������������������������������������������������������������������������������<br />
synergy within the groups businesses, such as Conoil Plc and Globacom Nigeria, leading to client loyalty and enhanced pr<strong>of</strong>itability.<br />
� Lowered risk <strong>of</strong> potential toxic assets in excess <strong>of</strong> US$120m with detailed credit appraisal and risk analysis, resulting in higher pr<strong>of</strong>its and<br />
increased brand quality.<br />
� Maintained stable liquidity position <strong>of</strong> US$20m by constant review <strong>of</strong> risk asset portfolio in line with management policy which ensured<br />
healthy growth, pr<strong>of</strong>itable accounts and prevention <strong>of</strong> bad loans.<br />
� Conducted strategic planning and competitive analysis by studying current industry trends which resulted in the reduction <strong>of</strong> asymmetric<br />
information to management and improved decision making.<br />
� Generated annual budgets and quarterly reviews to senior management by co-ordinating a diverse team <strong>of</strong> pr<strong>of</strong>essionals which aided in<br />
formulating the strategic focus <strong>of</strong> the bank.<br />
Unity Bank Plc Nigeria: Senior Banking Officer - Nigeria (Jan 2006 - Apr 2006)<br />
A commercial bank that arose out <strong>of</strong> the consolidation process, with Pacific bank as a merging partner. The bank had a total branch<br />
network in excess <strong>of</strong> 250 and a balance sheet <strong>of</strong> over US$16bn as at September 2007.<br />
� �����������������������������������������������������������������������������������������������������������������������������������������<br />
the units customer base and overall pr<strong>of</strong>itability.<br />
� ���������������������������������������������������������������������������������������������������������������������������������������<br />
Petroleum), these relationships accounted for the highest returns in the unit.<br />
� Performed credit appraisal and risk analysis functions with other team members, for the purpose <strong>of</strong> lending and preventing bad loans.<br />
� Mobilised money market investments form various sources both from individual and corporate bodies, to increase liability and better<br />
matching <strong>of</strong> funds.<br />
� Produced monthly and quarterly group performance reports for management.<br />
Pacific Bank Nigeria Limited: Senior Banking Officer - Nigeria (Apr 2004 - Dec 2005)<br />
A commercial bank that converted from a merchant bank, operating from a single location to having a network <strong>of</strong> 28 branches within<br />
two years <strong>of</strong> its existence. The bank was then re-engineered to a medium scale commercial bank, <strong>of</strong>fering innovative services to<br />
companies in the middle tier <strong>of</strong> the industry.<br />
� Involved in customer acquisition, signing pr<strong>of</strong>itable accounts such as Shield Petroleum and Petroleum Brokers placed in the middle <strong>of</strong> the<br />
downstream sector <strong>of</strong> the Nigerian oil and gas industry.<br />
� Carried out credit appraisal and risk analysis functions in the unit, before lending to customers and monitoring credit facilities that had<br />
already been disbursed.<br />
� Managed the oil and gas pr<strong>of</strong>it centre (unit) and key customer relationships, which enhanced the unit's balance sheet and increased<br />
pr<strong>of</strong>itability.<br />
� Sourced money market deposits to enhance the balance sheet size <strong>of</strong> the unit, from individuals and other corporate bodies.<br />
� Prepared annual and quarterly budgets for presentation to senior management to help set the unit's and the bank's overall objectives.<br />
Broad Bank <strong>of</strong> Nigeria Limited: Assistant Banking Officer - Nigeria (Jul 2000 - Mar 2004)<br />
A second generation commercial bank with over 30 branches spread across Nigeria providing online banking with electronic products<br />
and services. The bank had a balance sheet size <strong>of</strong> over US$176m in April 2005, according to the annual reports and accounts <strong>of</strong> the<br />
bank as at April 2004.<br />
� Introduced new customers to the bank and worked with a seven member team to sign on major accounts, including Mearsk Line, Cussons<br />
PZ and Nigerian Breweries.<br />
� Managed the key banking relationships signed on by the group, to ensure customer loyalty and pr<strong>of</strong>itability.<br />
� Studied and analysed current industry reviews and made recommendations to management to formulate new marketing strategies or<br />
improve those existing.<br />
� Appraised customer credits for disbursement consideration by the management and board.<br />
� Mobilised fixed and demand deposits for the unit from individual and corporate bodies, to increase the unit's balance sheet.<br />
� Involved in preparing the unit's budget and monthly performance reports for presentation to management, to enable decision making.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Guilhem Parfait<br />
Country <strong>of</strong> Origin:<br />
FRANCE<br />
Languages:<br />
French<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Tennis, student's union,<br />
alpine skiing, scouting.<br />
Energetic and motivated with particular involvement in team projects. Adapts quickly, with the<br />
ability to reach objectives, practised during a three month internship within a pharmaceutical business unit. Dual skilled in industrial biology and<br />
marketing. Looking to explore opportunities in the pharmaceutical or food-processing sector <strong>of</strong> an international organisation.<br />
Key Achievements<br />
Marketing trainee for three months, in the pharmaceutical industry, conducting research with customers such as Pfizer, Johnson & Johnson, GSK<br />
and Astra Zeneca, for the launch <strong>of</strong> a new pharmaceutical product.<br />
Successful grade in a marketing and management project, Ecole de Biologie Industrielle, France.<br />
President <strong>of</strong> the Student's Union Entertainment Committee, 2008, Cergy, France.<br />
Qualifications:<br />
Curriculum Vitae: Mr Guilhem Parfait<br />
Second year <strong>of</strong> engineering cycle Ecole de Biologie Industrielle, France 2007 - 2009<br />
Preparatory cycle Ecole de Biologie Industrielle, France 2005 - 2007<br />
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<strong>Career</strong> History:<br />
Roquette Freres: Marketing Trainee in the Pharmaceutical and Cosmetology Business Unit - Lestrem, France (Jun 2009 - ����������<br />
The Roquette Group family enterprise is one <strong>of</strong> the leading processors <strong>of</strong> starch, second in Europe and fourth in the world, as well as<br />
being world leader in polyols, pyrogen free raw materials and dry sugars. In 2009 it achieved a turnover <strong>of</strong> over �2.5bn. Roquette<br />
transforms renewable resources (corn, wheat, potatoes and peas) into an extensive line <strong>of</strong> high quality ingredients, for a wide range<br />
<strong>of</strong> food and non-food industries globally.<br />
� Conducted market research for the launch <strong>of</strong> a new pharmaceutical product (orodispersible excipient) and evaluated business opportunities<br />
with customers such as Pfizer, Johnson & Johnson, GSK and AstraZeneca and competitors, such as Spi Pharma, Eurand and Cima.<br />
� Prospected potential new customers by buying listings <strong>of</strong> pharmaceutical companies contacts and then identifying according to potential<br />
interest for the new product.<br />
� Created a database for a mailshot campaign, which targeted 450 customers linked with the new product. This proved to be a very<br />
successful way to launch.<br />
� Worked closely during the pharmaceutical project, with the development manager and director <strong>of</strong> marketing and development through<br />
weekly meetings, in order to control work in progress and fix new objectives.<br />
Gala EBI 2009, President <strong>of</strong> the Student's Union Entertainment Committee, Ecole de Biologie Industrielle -�France (Apr 2008 - Jan<br />
2009)<br />
Gala EBI is one <strong>of</strong> the most important associations in the Ecole de Biologie Industrielle. Every year, a team <strong>of</strong> 20 students organisea<br />
ball to promote the school. The purpose is to bring students, alumni and organisations together to network, during a formal cocktail<br />
party.<br />
� Managed a team <strong>of</strong> 20 students, meeting weekly, to organise this event, with a �35k budget.<br />
� ����������������������������������������������������������������������������������������������������������������������������������������<br />
a rapport with the companies, communicating and delivering some branded gifts. Negotiated with different external providers, such as an<br />
entertainment agency, caterer and musicians to obtain significant discounts.<br />
� Increased the reputation <strong>of</strong> the school by adding a new dimension to this event by proposing new activities (concert, poker games,<br />
magicians). Managed to double the participation in comparison with previous years (1,000 people) and in the process improved ability to<br />
conduct a team project and work under pressure to tight deadlines.<br />
Ecole de Biologie Industrielle: Marketing and <strong>Management</strong> Project - France (Sep 2008 - Feb 2009)<br />
The purpose <strong>of</strong> this eight person team project was to create a virtual company and to launch a new innovative product by analysing all<br />
steps to set up a business.<br />
� Developed marketing skills and a strong ability to work in a team by reaching difficult objectives together.<br />
Diagnostica Stago: Trainee (Production Department - Immunology <strong>Service</strong>) - Franconville, France (Aug 2007 - Sep 2007)<br />
Diagnostica Stago develops, produces and markets the widest range <strong>of</strong> reagent and <strong>of</strong> instruments <strong>of</strong> analyses worldwide, appealing<br />
to the most advanced technologies.<br />
� Participated in the production <strong>of</strong> different products (antibodies) and created a product sheet by analysing all the different tasks and raw<br />
materials needed to obtain a final product in order to optimise the production and to better control the stock. The service is now more<br />
efficient and the productivity has increased with this new tool.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Hicham Zaraket<br />
Country <strong>of</strong> Origin:<br />
LEBANON/ALGERIA<br />
Languages:<br />
Arabic<br />
French<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Languages, basketball,<br />
theatre (acting), reading<br />
(philosophy).<br />
Ambitious and creative individual with a rich cultural background proved through experience; has the ability to succeed in leadership positions.<br />
Adapts to a diverse set <strong>of</strong> challenging environments proved by various theatrical performances and through managing a student�s club. Strong<br />
business and law influences with a wide interest in languages. Aspiring to an international career in marketing.<br />
Key Achievements<br />
Founder and President <strong>of</strong> the International Students Club, American University <strong>of</strong> Beirut.<br />
Successfully represented Lebanon in the Mediterranean Theatrical Festival, and developed a passion for working with people from various<br />
cultures.<br />
Proposed a series <strong>of</strong> recommendations to the management at Soepla and initiated the implementation <strong>of</strong> an alternative reporting system.<br />
Qualifications:<br />
BA Business Administration (Marketing<br />
concentration)<br />
American University <strong>of</strong> Beirut 2005 - 2009<br />
LLB Law Lebanese University 2005 - 2009<br />
French Baccalaureat in Economic and Social<br />
Sciences<br />
Lebanese Baccalaureat in Economic and<br />
Social Sciences<br />
Curriculum Vitae: Mr Hicham Zaraket<br />
France 2004 - 2005<br />
Lebanon 2004 - 2005<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
<strong>Career</strong> History:<br />
Sorepla: Internship, France (Jul 2008 - Aug 2008)<br />
A leading French plastic-recycling company.<br />
� Assisted in the Strategic <strong>Management</strong> department and was proactive in the organisational communication <strong>of</strong> performance and financial<br />
reports; presenting recommendations to management.<br />
� Responsible for evaluating and improving monthly management reporting systems for all departments, as a result <strong>of</strong> the CEO's<br />
dissatisfaction with the lack <strong>of</strong> co-ordination between internal teams. Initiated changes, resulting in a more effective system.<br />
� Produced a report that included a series <strong>of</strong> recommendations to the General Manager and proposed the implementation <strong>of</strong> an alternative<br />
reporting method, which consisted <strong>of</strong> simplifying and standardising the reporting process used in the organisation, helping to save both time<br />
and money.<br />
� Communicated recommendations to all functional managers and successfully convinced them to implement relevant changes.<br />
Successfully emphasised the urgent need to move away from traditional Excel reports and move to a pr<strong>of</strong>essional s<strong>of</strong>tware system.<br />
� Analysed and researched the positive impact that Sage reporting s<strong>of</strong>tware could have on the organisation. As a result the company agreed<br />
to spend money on training and invest in overcoming the resistance to change amongst employees.<br />
� Actively participated in meetings and commercial negotiations with external suppliers and customers including Renault and a group <strong>of</strong><br />
potential Algerian suppliers. Developed communication and negotiation skills as a result.<br />
� Designed and distributed a satisfaction survey in English and French aimed at gathering quantitative data concerned with customer<br />
satisfaction levels, regarding products and services <strong>of</strong>fered by Sorepla; also obtaining qualitative data related to comments and suggestions<br />
for future changes.<br />
President <strong>of</strong> International Students Club, Volunteer: American University <strong>of</strong> Beirut - Lebanon (Nov 2007 - Oct 2008)<br />
� Created, promoted and ran the students club for ten months in a university with over 1,000 international students.<br />
� Achieved immediate success and grew rapidly to include more than 60 members from over 30 different countries, marketing the students<br />
club to students from a vast range <strong>of</strong> cultural backgrounds. Resulted in the coming together <strong>of</strong> a coherent and international team. Managed<br />
the work distribution <strong>of</strong> the team, and ensured that the volunteers remained committed and motivated.<br />
� Organised and assisted with a number <strong>of</strong> social events ranging from on-campus activities to field trips to Jordan, managing the event<br />
planning and implementation from start to finish. Events proved highly successful, gaining support from participants.<br />
Mediterranean Theatrical Festival: Performer - Alicante, Spain (Apr 2005)<br />
� Represented Lebanon along with fellow students in an event that brought together students from six Mediterranean countries, working<br />
together to create a positive atmosphere.<br />
� Developed communication skills and an understanding <strong>of</strong> cross-cultural relationships from people who shared one passion - theatre.<br />
� Selected as the lead actor in troupe and was highly successful. Performances had a great impact on the organisers and was recognised as<br />
the star <strong>of</strong> the festival, developed confidence and a number <strong>of</strong> important skills.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
Details<br />
Personal Statement<br />
Name:<br />
Mr Hui Tong<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (People's Republic<br />
<strong>of</strong> China)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Electronic entertainment,<br />
reading (including comics),<br />
tennis.<br />
An innovative and self-disciplined individual with experience gained in internships, where both marketing and finance activities were undertaken.<br />
Creative and determined team player who is eager to work in a challenging environment, with the opportunity to interact cross-functionally within<br />
an organisation.<br />
Key Achievements<br />
Experienced a thorough understanding <strong>of</strong> the Chinese Stock Market, whilst undertaking an internship with Xinda Stock Company Limited, a rare<br />
opportunity in China.<br />
Served and internship in WE Marketing Group, Shanghai and was <strong>of</strong>fered a position within the organisation on completion <strong>of</strong> studies.<br />
Increased sales by 15% through noticing an opportunity, whilst working in Jindongshan's wholesale fruit market.<br />
Qualifications:<br />
Curriculum Vitae: Mr Hui Tong<br />
Bachelor <strong>of</strong> Business Administration Zhongnan University <strong>of</strong> Economics and Law 2005 - 2009<br />
Bachelor <strong>of</strong> Finance Zhongnan University <strong>of</strong> Economics and Law 2006 - 2009<br />
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<strong>Career</strong> History:<br />
Xinda Stock Co. Ltd: Internship, Marketing Assisant - ��������������������������- Jun 2009)<br />
The largest brokerage company in Southeast China, with 68 outlets.<br />
� Assisted stock brokers, by inputting customer information onto a database to comply with regulations <strong>of</strong> the bank and the Stock Exchange,<br />
also involved in opening brokerage accounts for the Chinese Stock Exchanges, (Shanghai and Shenzhen).<br />
� Assisted in marketing activities, with a core team <strong>of</strong> five, organising three road shows and ensuring the materials were ready and available<br />
on time, attendance at each event and meeting the public. The second involved assisting in the preparation <strong>of</strong> the PowerPoint presentations,<br />
being on hand to assist the manager and looking after existing and potential clients.<br />
WE Marketing Group Co. Ltd: Internship, Account Executive -�Shanghai, China (Jul 2008 - Sep 2008)<br />
���������������������������������������������������������������������������������-Benz, Omega, Panasonic, Estee Lauder and<br />
Roewe etc, in China.<br />
� Communicated with approximately 50 distributors, assisted the Account Manager to prepare materials for <strong>of</strong>fline activities (i.e directly facing<br />
the customer, email shots and exhibitions) for Roewe Cars.<br />
� Contributed suggestions regarding the pricing <strong>of</strong> materials for themed events, such as a snooker event involving well known players who<br />
would participate and meet distributors and customers <strong>of</strong> Roewe Cars. Also involved in brainstorming ideas for family themed events, to be<br />
held around the time <strong>of</strong> the Moon Festival (a traditional festival in China) to the Account Director, a strategy which has since been adopted.<br />
� Handled the process relating to print media, from discussion with the in-house design team through to gaining sign <strong>of</strong>f approval from the<br />
Account Manager/Director and core members <strong>of</strong> the team.<br />
Jindongshan Wholesale Fruit Market: Salesman - Yichang, China (Jan 2008 - Feb 2008)<br />
The largest wholesale fruit market in Yichang, which has a population <strong>of</strong> one million.<br />
� Involved in the whole process <strong>of</strong> fruit-selling to educational organisations such as secondary schools (High, Junior and Middle), including<br />
connecting with the growers and negotiating between them and the buyers; determining the best price, checking quality, organising a driver<br />
and van to ensure delivery was on time.<br />
� Successful in increasing pr<strong>of</strong>it by approximately 15% more than the previous year, by noticing an opportunity through dealings with the<br />
schools, to promote the sale <strong>of</strong> apples, which could be used as a gift during the Spring Festival, leading to an increase in sales.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Isha Ghodgaonkar<br />
Country <strong>of</strong> Origin:<br />
INDIA<br />
Languages:<br />
Hindi<br />
Marathi<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Indian classical and folk<br />
music and dancing (passed<br />
dancing examination for<br />
Kathak with distinction in<br />
four years), yoga.<br />
An ambitious and pro-active marketing pr<strong>of</strong>essional with demonstrated strategic thinking and analytical skills, who possesses solid theoretical<br />
understanding <strong>of</strong> business practices and strong negotiation and communication skills, developed through active participation in customer events.<br />
Looking forward to pursuing a challenging career in a diverse and motivating global environment.<br />
Key Achievements<br />
Completed a marketing project �Study <strong>of</strong> Flexible Intermediate Bulk Container (FIBC) Industry with special reference to Kanpur Plastipack Limited.��<br />
which was marked as the best project in the course (Score: 47/50).<br />
Successfully organised and choreographed dancing event in Lions Club India comprising 70 people and 12 performers.<br />
Qualifications:<br />
Bachelors <strong>of</strong> Business Administration<br />
(Marketing)<br />
Curriculum Vitae: Ms Isha Ghodgaonkar<br />
Pune University (India), 2006 - 2009<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Amway India Enterprises Private Limited: Distributor - Kanpur, India (Jun 2008 - Present)<br />
Amway India is a prominent and active leader in the regional and national direct selling association worldwide. Over 450 unique, high<br />
quality products carry the Amway name in the areas <strong>of</strong> nutrition, wellness, beauty and home care, as well as commercial products and<br />
services.<br />
� Carried out personal selling, achieving high sales <strong>of</strong> products through direct telephone and networking marketing campaigns including<br />
contact with existing clients and establishing a new client base.<br />
� Negotiated best price for customers ensuring maximum margins and understanding <strong>of</strong> customers needs. This resulted in successful<br />
closing <strong>of</strong> sales and repeat purchases.<br />
� Developed skills in maintaining solid business relationships through expanding network and setting up repeat business with clients which<br />
ensured the opportunity to demonstrate more products.<br />
Kanpur Plastipack Limited: Internship - Kanpur, India (Jun 2009 - Aug 2009)<br />
One <strong>of</strong> the largest export orientated units in North India, manufacturing flexible intermediate bulk containers (FIBC).<br />
� Managed a project team <strong>of</strong> six interns focussing on improving the customer relationship management system with existing company clients<br />
by analysing feedback and solving customer queries.<br />
� Assisted marketing department in successful implementation <strong>of</strong> a project on feasibility <strong>of</strong> new distribution channels for FIBC in the<br />
international market. This was reached through effective market research involving data analysis <strong>of</strong> competitors' activity and existing<br />
distribution channels adopted by the company.<br />
� Compared data <strong>of</strong> major competitors and produced recommendations to adopt a new distribution model in several phases, enabling the<br />
company to understand its intricacies and gradually expand the model throughout the business. The company is currently in the process <strong>of</strong><br />
implementing the proposal.<br />
Reliance Telecommunications: Pune University Project - Pune, India (Dec 2007)<br />
India's largest private sector communication group with over 92m subscribers, with interests ranging from telecommunications to<br />
financial services and power.<br />
� Conducted a market survey on customer satisfaction among mobile users with a sample group <strong>of</strong> 50 in Pune (India).<br />
� Compiled a questionnaire and systematically planned the project interviewing customers in various outlets.<br />
� Analysed and evaluated the data and presented the conclusion to the university. Received excellent feedback from pr<strong>of</strong>essors.<br />
� Analysed and evaluated the data and presented the conclusion to the faculty <strong>of</strong> the University, which received favourable feedback.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Jingyu Cai<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Badminton, classical music,<br />
history <strong>of</strong> 'lost civilisations',<br />
biodiversity protection.<br />
Proactive and innovative leader with four years work experience. Respected for outstanding capability to identify, analyse and resolve issues.<br />
Proven effective communication and negotiation skills in multi-cultural and cross-functional environments. Highly adaptable to change; able to<br />
motivate teams to conquer difficulties. Seeking a challenging and rewarding position in a multinational company.<br />
Key Achievements<br />
Led a team and generated US$58m revenue in 2008, with 51% compound annual growth rate from 2006 to 2008; standardised a set <strong>of</strong> working<br />
procedures for further development.<br />
Awarded �The Great Potential Prize��<strong>of</strong> Unilever (China) in 2007, for continuous internal processes integration to achieve the corporate global target<br />
efficiently.<br />
Won �The Top Performance Prize��<strong>of</strong> Unilever (China) in 2006, for proactive efforts in product quality control and procedure optimisation in new<br />
product development.<br />
Qualifications:<br />
BSc in Environmental Science and Technology Fudan University, China 2001 - 2005<br />
<strong>Career</strong> History:<br />
Curriculum Vitae: Mr Jingyu Cai<br />
Unilever (China) Company, Limited: Assistant Manager <strong>of</strong> Supply Chain Finished Goods International Business <strong>Development</strong> &<br />
Customer Relationship <strong>Management</strong> Team - Shanghai, China (Oct 2008 - Sep 2009)<br />
� Led and motivated a team <strong>of</strong> four to implement the corporate strategic plan: building a world class product development and manufacturing<br />
capability for Home and Personal Care (HPC) products in China, as the global sourcing site. Provided excellent customer service during the<br />
inter-company sourcing, and vastly improved cross-functional business relationships.<br />
� Managed HPC product portfolio in export business, covering five categories (detergent, hair cleaning, body wash, facial care and oral care)<br />
and eight main brands including Lux, Dove and Vaseline. The business generated US$40.6m revenue in 2009.<br />
� Streamlined and standardised HPC export business procedures, including new product development, order processing and fulfilment,<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
demand forecast, inventory control, customer satisfaction measures and financial report monitoring. In the process <strong>of</strong> procedure<br />
formulation, proactively emphasised collaboration with regional and local level supply chain, marketing, research and development, and<br />
finance departments, with Vice President's support.<br />
� Optimised and re-balanced supply chain operational efficiency with customer service level, cutting 25% <strong>of</strong> finished goods inventory, whilst<br />
accelerating customer satisfaction rate from 92% to 96% as a result.<br />
� Lowered the trade receivable overdue rate from 13% to 9% to improve cash flow, which was crucial in the recession period.<br />
Unilever (China) Company, Limited: Supervisor <strong>of</strong> Supply Chain Finished Goods International Business <strong>Development</strong> - Shanghai,<br />
China (Nov 2006 - Sep 2008)<br />
� Established trade relationships with 16 Unilever companies in Asia, Africa, the Middle East and Europe. Boosted the home and personal<br />
care (HPC) inter-company business revenue to US$58m in 2008, enjoying 51% compound annual growth rate from 2006 to 2008.<br />
� Supervised all HPC new product launch projects for export business, monitoring development, manufacture and delivery processes by<br />
project schedule control, multi-functional co-ordination and crisis resolution. Fulfilled the target <strong>of</strong> 100% on-time delivery for new launch<br />
projects every year.<br />
� Set up and managed a quantitative analysis tool to evaluate customer satisfaction rate, which achieved 92% in 2008, through constant<br />
evaluation and feedback related improvements.<br />
� Reduced business wastage by 65% through demand forecast accuracy improvement, inventory optimisation and quality control from<br />
procurement to logistics.<br />
� Enforced the control over cash flow in a variety <strong>of</strong> ways, including quarterly transfer price examinations, payment term reviews <strong>of</strong> new<br />
contracts, weekly trade receivable reminders and overdue payment collections.<br />
� Won �The Great Potential Prize��in 2007 for outstanding achievement and future potential in the organisation; only four <strong>of</strong> 90 managers<br />
received this award.<br />
Unilever (China) Company, Limited: Project Co-ordinator <strong>of</strong> Foods Research & <strong>Development</strong> - Shanghai, China (Jul 2005 - Oct 2006)<br />
� Initiated a set <strong>of</strong> working procedures to improve cross-functional communication among marketing, supply chain and research and<br />
development departments in new product development projects and cost saving projects. Included prioritising research and development<br />
resources based on potential turnover and cost analysis, project schedule alignment after feasibility checks and project progress periodic<br />
reviews.<br />
� Successfully co-ordinated the research and development and manufacturing team on commissioning arrangements and raw material<br />
inspection standards during new product launch projects, ensuring the highest possible standard across all areas.<br />
� Provided food safety laws and regulations support to reduce the legal risks and avoid the trade barriers in export business, ensuring that the<br />
organisation maintained a positive corporate image.<br />
� Established and maintained the raw material specification database to ensure finished goods safety from origin, including manufacturers'<br />
qualification, foods additives and allergens statement, genetically-modified organism free declarations and cross-contamination prevention.<br />
As a result, all food brands (Knorr, Lipton, Skippy) developed excellent brand reputations in China, without any safety issues during this<br />
period.<br />
� Assisted procurement team to select alternative suppliers based on above database. With backup suppliers at home and abroad, the<br />
company sustained production even in the crises <strong>of</strong> mad cow disease and bird flu.<br />
� Awarded �The Top Performance Prize��in 2006 for outstanding achievement, only two <strong>of</strong> 40 received this award.<br />
Fudan University Environmental Protection Association: President - Shanghai, China (Apr 2002 - Mar 2003)<br />
� Accomplished the mission to become �The Five Star Student Association in Fudan University��in 2002.<br />
� Advocated and designed the recyclable paper telephone top-up cards as substitute to plastic cards. China Telecommunications Company<br />
(top three in China telephone communication industry) adopted this business model in 2003.<br />
� Led the association and several college faculties to launch an environmental production education programme towards primary and<br />
secondary school students on Chongming Island in Shanghai, which was a critical part <strong>of</strong> the �Yellow Sea Eco-regional Sustainable<br />
<strong>Development</strong> Programme��initiated by The World Wildlife Fund, along with government <strong>of</strong>ficers, business leaders and volunteers from<br />
China, Japan and South Korea.<br />
� Invited Dr. Jane Goodall and British Petroleum Company to give presentations in Fudan University for biodiversity protection and the vision <strong>of</strong><br />
cleaner production respectively.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Junting Zhang<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (People's Republic<br />
<strong>of</strong> China)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Window shopping, exploring<br />
diversified cultures, dancing,<br />
social events.<br />
Highly self-��������������������������������������������������������������������������������������������������������������������������<br />
pharmaceuticals industry. Demonstrates pr<strong>of</strong>iciency in logical thinking with excellent analytical skills; innovative in launching projects and<br />
processing improvement. Ambitious in aspiring to a strategic marketing management role in a multi-national company.<br />
Key Achievements<br />
Achieved a promotion to Business Analyst in Shanghai Roche Pharmaceuticals 2007, as a result <strong>of</strong> excellent achievements and commitment in<br />
the workplace.<br />
As a result <strong>of</strong> key contributions to customised business intelligence projects, was nominated for the��Best Employee��<strong>of</strong> Roche, 2008.<br />
Awarded several scholarships in Shanghai University, China, due to academic excellence.<br />
Qualifications:<br />
Curriculum Vitae: Ms Junting Zhang<br />
Project <strong>Management</strong> AMA China 2009 - 2009<br />
Creative Thinking AMA China 2008 - 2009<br />
Advanced MS Office Application Shanghai Venus Training Company, China 2007 - 2008<br />
BA Business English Shanghai Institute <strong>of</strong> Foreign Trade, China 2002 - 2006<br />
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<strong>Career</strong> History:<br />
Shanghai Roche Pharmaceuticals Ltd: Business Analyst - China (Feb 2007 - Sep 2009)<br />
Shanghai Roche Pharmaceuticals is Roche�s first joint venture in China. Founded in Switzerland, the Roche Group is one <strong>of</strong> the top<br />
ten global pharmaceutical enterprises. Through 15 years <strong>of</strong> development, Shanghai Roche has grown into one <strong>of</strong> the leaders in<br />
China�s pharmaceutical industry, with double-digit increases in sales turnover in consecutive years.<br />
� Initiated and implemented new customised business intelligence projects for different products, and as a team member, was instrumental in<br />
����������������������������������������������70m), by carefully planning and initiating projects. As a result, was nominated �Best<br />
Employee��<strong>of</strong> Roche in 2008, and achieved recognition from senior management.<br />
� Participated in the marketing team activities, producing and enhancing marketing strategies, through analysing outsourced and internal<br />
market intelligence and acting upon the findings.<br />
� Assisted the marketing and sales team to co-ordinate annual target and budget setting, working closely with the financial control team.<br />
Involved in cross-departmental activities and communications, positively influencing the process.<br />
Shanghai Roche Pharmaceuticals Ltd: Marketing Assistant - China (Jan 2006 - Jan 2007)<br />
Provided assistance to the central marketing team, organising marketing activities including brand meetings, seminars, sponsor<br />
projects and client training (UCLA Hospital management training). Contributed to an annual sales increase <strong>of</strong> 30% (�6m) through<br />
managing the event organisation process.<br />
� Actively participated in agency briefings; contributed the idea <strong>of</strong> organising brand meetings, seminars and fora, which was adopted by the<br />
organisation. These proved successful in increasing sales turnover.<br />
� Co-ordinated with finance and purchasing departments to make sure every marketing activity ran smoothly and within budget, whilst still<br />
fulfilling the required criteria <strong>of</strong> the marketing department, and maintaining the aim <strong>of</strong> satisfying the needs <strong>of</strong> consumers.<br />
� Presented findings from internal sales data and marketing intelligence reports monthly to marketing team, presenting field force<br />
performance and <strong>of</strong>fering recommendations and solutions.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Kaibo Chen<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (People's Republic<br />
<strong>of</strong> China)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Enjoys playing volleyball and<br />
hiking. Currently learning<br />
Spanish. Socialising and<br />
having dinner with friends.<br />
An outstanding ability for detailed research and analysis <strong>of</strong> markets and how they work, as well as strong learning skills evidenced through four<br />
years' study in mathematics. Sound understanding <strong>of</strong> complex situations and a strong sense <strong>of</strong> commitment to the team. Passionate about<br />
seeking a creative role using practical marketing insights and initiative that will add real value to the business.<br />
Key Achievements<br />
Negotiated with Pudong <strong>Development</strong> Bank's card promotions department, acquiring the highest single contribution <strong>of</strong> 3,000 RMB towards Urban<br />
Survival whilst at university.<br />
Cross-departmental implementation <strong>of</strong> a banking system for internal and external knowledge at Agricultural Bank <strong>of</strong> China, 2009.<br />
Logistics Model: Thesis, Wuhan University, China, 2009.<br />
Qualifications:<br />
Curriculum Vitae: Ms Kaibo Chen<br />
Bachelor Degree <strong>of</strong> Mathematics Wuhan University, China 2005 - 2009<br />
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<strong>Career</strong> History:<br />
Agricultural Bank <strong>of</strong> China: Internship - China (Jan 2009 - ����������<br />
One <strong>of</strong> China's 'big four' banks and a Fortune 500 organisation 2009, providing financial services on a very large scale.<br />
� Quickly grasped the operating procedures <strong>of</strong> day-to-day business in the bank through observing and liaising with colleagues. Gained an<br />
understanding <strong>of</strong> how to resolve issues and where to go and who to approach in the bank. Efficiently tackled customers' requests and<br />
demands through good communication and active inquiries, using banking knowledge to propose the best solution. This enhanced efficiency<br />
and improved customer satisfaction.<br />
� Through face-to-face dialogue with an important business client (Nantong Chemical and Light Industry Co Limited, NCLI) assisted<br />
communications and the relationship between bank and clients was strengthened. Demands were met on both sides and NCLI sales<br />
revenue was expected to increase from RMB8.425bn in 2008.<br />
Broadcast Station <strong>of</strong> Wuhan University: Editor - China (Oct 2006 - Jan 2008)<br />
Official student radio station, <strong>of</strong>fering daily broadcasts to the campus. Wuhan University is in the Top 10 <strong>of</strong> Universities in China.<br />
There are about 4,000 students on campus.<br />
� Produced a programme called 'Sports Carnival', which involved researching and drafting the sports news, and selecting and making<br />
comments on hot topics as Editor. Collaborated with hosts and technicians, which ensured high quality <strong>of</strong> each programme. Used excellent<br />
research skills to locate stories for broadcast which were very popular.<br />
� Communicated original and innovative ideas with colleagues to restructure the programme in both form and content. Added more<br />
comments on hot issues and more special topics, such as sports gossip, to make programmes more fun. This diversified the programme,<br />
spreading the interest and knowledge <strong>of</strong> various sports on campus.<br />
�����������������������- China (Nov 2005)<br />
Urban Survival is one <strong>of</strong> the most popular activities in Wuhan University, and attracted wide attention from Chinese mass media, such<br />
as Changjiang Daily and Sina (Sina is China's biggest online media outlet).<br />
� Acquired sponsorship <strong>of</strong> RMB3,000 from the Pudong <strong>Development</strong> Bank by negotiating with its card promotions department. Used the good<br />
relationship built during a part-time job there and achieved the largest single contribution through sponsorship, which guaranteed the<br />
success and development <strong>of</strong> the project.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Kamran Razmdoost<br />
Country <strong>of</strong> Origin:<br />
IRAN, ISLAMIC REPUBLIC<br />
OF<br />
Languages:<br />
Persian<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Singing, playing guitar,<br />
football, writing poetry.<br />
Committed to achieving goals and striving for excellence. Over seven years' engineering and management experience in the oil, gas and<br />
������������������������������������������������������������������������������������������������������������������������������������������������<br />
all levels <strong>of</strong> organisations and skilled at qualitative and quantitative tasks with exceptional analytical ability.<br />
Key Achievements<br />
Article �Developing a Refined Model for Purchasing and Supply System Transformation: Benefiting from Organisational Change Theories in<br />
Purchasing <strong>Development</strong> Models�, 14th International Manufacturing Symposium, University <strong>of</strong> Cambridge, UK, 2009.<br />
In the top three students <strong>of</strong> Sharif University MBA programme in winter semester, 2007.<br />
Ranked top 1% in Nationwide University Undergraduate Entrance Exam, 1997.<br />
Qualifications:<br />
Curriculum Vitae: Mr Kamran Razmdoost<br />
MBA Sharif University <strong>of</strong> Technology, Tehran, Iran 2005 - 2007<br />
BSc in Mechanical Engineering KNT University <strong>of</strong> Technology, Tehran, Iran 1997 - 2002<br />
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<strong>Career</strong> History:<br />
Namvaran Consulting Engineers: Business <strong>Development</strong> Manager - Tehran, Iran (Sep 2008 - Sep 2009)<br />
Namvaran <strong>of</strong>fers a broad range <strong>of</strong> engineering, purchasing and project management services in diverse fields such as hydrocarbon,<br />
mining, metals and other industries. Namvaran is one <strong>of</strong> the two leading engineering consultancies in Iran, with over 700 employees.<br />
� Managed three engineering, procurement and construction tenders by co-ordinating 15 experts from the engineering and procurement<br />
teams, in a matrix organisation; negotiating with basic designers, vendors and construction companies, fixing the scope, time and cost <strong>of</strong><br />
the project. Reviewed contract and identified discrepancies, and presented the proposal to client, under supervision <strong>of</strong> the programme<br />
director, which led to winning a �200m lump-sum turn key project.<br />
Project <strong>Management</strong> Research and <strong>Development</strong> Center: Independent Senior Auditor <strong>of</strong> Project Based Organisations Maturity Model<br />
- Tehran, Iran (Sep 2007 - Sep 2009)<br />
Project <strong>Management</strong> Research and <strong>Development</strong> Center (PMRDC) is a specialist research and development centre in the field <strong>of</strong><br />
project management, working under the authority <strong>of</strong> the National Petrochemical Company <strong>of</strong> Iran. The project based organisations<br />
maturity model was designed to measure the level <strong>of</strong> excellence in project based organisations.<br />
� Audited two medium size companies - �Namvaran Sanat��and �Karsazan�, using the project based organisations maturity model, supervising<br />
two auditors, interviewing senior management and presenting the results. Helped companies to find their position in the model and to define<br />
improvement projects.<br />
Bakhtar Petrochemical Company: <strong>Management</strong> Systems Senior Specialist - Tehran, Iran (Oct 2007 - Sep 2008)<br />
Bakhtar Petrochemical Company is a holding company, which provides the required resources and services for its subsidiary<br />
(petrochemical) companies, which are fed through the West Ethylene Pipeline <strong>of</strong> Iran. Bakhtar is the largest private petrochemical firm<br />
in Iran.<br />
� Defined and led subsidiaries' improvement projects, through assessing management systems with focus on eight main stakeholders,<br />
including leadership and shareholders, customers, suppliers, employees, technology providers, finance creditors, joint ventures,<br />
government and society.<br />
� Reviewed the �managing contractors��contract, transferring responsibility <strong>of</strong> petrochemical plants construction to other expert firms.<br />
Reviewed all parts <strong>of</strong> the contract and amended with a team <strong>of</strong> six experts from legal, technical, commercial and finance departments. The<br />
performance <strong>of</strong> the managing contractors was improved dramatically under the amended contract.<br />
Namvaran Consulting Engineers: Project Risk <strong>Management</strong> Leader - Tehran, Iran (Jun 2002 - Sep 2007)<br />
Namvaran <strong>of</strong>fers a broad scope <strong>of</strong> engineering, purchasing and project management services in diverse fields such as hydrocarbon,<br />
mining, metals and other industries. Namvaran is one <strong>of</strong> the two leading engineering consultants in Iran with over 700 employees.<br />
� Led risk management process <strong>of</strong> two main projects through identifying, assessing, responding and controlling risks with the help <strong>of</strong><br />
document reviews, interviews and regular meetings. This process helped two projects to reduce their risk by approximately 3%.<br />
� Assessed management control system by interviewing, reviewing documents and auditing quality management system <strong>of</strong> the organisation.<br />
The improvement strategies were based on the assessment to enhance the company management control system.<br />
� Developed an effective model for integrated cost management, used in EPC projects based on the concept <strong>of</strong> target costing.<br />
� Supervised HSE engineering discipline, designing HSE engineering systems, managing six design engineers and communicating with other<br />
disciplines and Engineering Manager.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Lena Maria Heckmann<br />
Country <strong>of</strong> Origin:<br />
GERMANY<br />
Languages:<br />
French<br />
German<br />
Portuguese<br />
Spanish<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Languages (learning<br />
Chinese and Italian),<br />
teaching sports and student<br />
groups, voluntary work at<br />
church.<br />
A proactive and versatile individual with the demonstrated ability to develop and implement marketing strategies in different industries and crosscultural<br />
environments. Strong analytical and conceptual skills. Looking for an international career in a strategic and/or marketing environment.<br />
Excellent communication skills and highly motivated by challenging work in a fast paced setting.<br />
Key Achievements<br />
<strong>Development</strong>, implementation and presentation <strong>of</strong> Autumn/Winter 2009/10 collection marketing strategy at L'Oreal Pr<strong>of</strong>essionnel, Germany.<br />
Bachelor Thesis in co-operation with EADS Astrium, analysing the �Potential for Improvement Concerning the Follow-Up <strong>of</strong> Events at EADS<br />
Astrium�.<br />
Project management for the development <strong>of</strong> new concept and marketing strategy for Bremen tourism industry, concerning the yearly event<br />
�Freimarkt�.<br />
Qualifications:<br />
Curriculum Vitae: Ms Lena Maria Heckmann<br />
BA International Tourism <strong>Management</strong> University <strong>of</strong> Applied Sciences, Bremen,<br />
Germany<br />
2004 - 2008<br />
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<strong>Career</strong> History:<br />
L������������������������������������������������������������������- ������������������������������- Aug 2009)<br />
������������������������������������������������������������������������������������������������������������������<br />
� �����������������������������������������������������������������������������������������������������������������������������������������<br />
customer behaviour, set to generate an extra �100k in revenue.<br />
� �����������������������������������������������������������������������������������������������������������������������������������<br />
developing individual marketing materials and strategies and working with advertising, print and film agencies. Customers who used these<br />
strategies gained up to 50 new customers per marketing event.<br />
� Ensured continuous success <strong>of</strong> marketing strategy for the top five wholesalers by revising and analysing past and current data and<br />
marketing materials. Results indicated direction for future strategies.<br />
Smartyhost: Sales and Marketing Assistant - Melbourne, Australia (Sep 2008 - Dec 2008)<br />
Accredited registrar for Australian domain names with 30 employees serving over 60,000 customers; business unit <strong>of</strong> MYOB, a trusted<br />
supplier <strong>of</strong> s<strong>of</strong>tware services to more than 700,000 businesses worldwide.<br />
� Promoted, sold and registered new domain and hosting accounts by advising customers over the phone and via email. Ensured customer<br />
satisfaction and reliability, thereby sales increased by 5% through checking and updating accounts, as well as meeting and greeting clients<br />
and business partners.<br />
Lyceum Language Institute: German Teacher - Melbourne, Australia (Aug 2008 - Jan 2009)<br />
Nationally and internationally recognised language school with 30 employees.<br />
� Successfully taught beginner, intermediate and advanced classes <strong>of</strong> up to 10 adult students, through constantly monitoring <strong>of</strong> students'<br />
progress through testing and in-class assessments.<br />
� Planned, developed, and implemented class and extra-curricular activities for students <strong>of</strong> all levels, by analysing students' interests and<br />
progress, as well as implementing personal teaching strategies.<br />
EADS Astrium, PR & Exhibitions Department: Internship - Bremen, Germany (Feb 2008 - Jul 2008)<br />
Department with 20 employees in global aerospace company, subsidiary <strong>of</strong> EADS, a global leader in aerospace, defence and related<br />
services.<br />
� Organised participation in national and international fairs, exhibitions and events by communicating with all stakeholders, such as logistics<br />
agencies, participants and organisers and analysing former successful events to ensure smooth future delivery.<br />
� Re-designed and promoted two <strong>of</strong> the visitor centres at different company sites by developing marketing strategies and plans, guaranteeing<br />
visitor's facilities were modern and well equipped in time for the opening <strong>of</strong> the new production hall in Lampoldshausen.<br />
� Co-ordinated sponsorship activities for careers fairs by communicating with organisers, participants and internal departments.<br />
� Applied customer relationship marketing tools to establish and organise contact with customers.<br />
� Worked as assistant to the public relations and exhibitions manager, organising travel, meetings, and maintaining diaries and emails.<br />
EcoColors: Sales & Marketing Department, Internship - �������������������������- Jun 2007)<br />
Tour operator for sustainable tourism with 20 employees, catering for global clients.<br />
� Promoted the company via electronic marketing by designing and updating the company's website, creating mail campaigns and applying<br />
and controlling marketing tools, such as Google Adwords and Affiliate Marketing. Website traffic increased by 9% after implementing the<br />
new electronic marketing tools.<br />
� Designed and created marketing materials in co-operation with advertising and print agencies, contacting wholesalers, selling tours to<br />
national and international travel agencies and writing press releases, which resulted in co-operation with six new international agencies<br />
including Marco Polo Travel and Bestday Tours and an increase in sales.<br />
� Organised and implemented events, tours, and participation in fairs such as the ITB Berlin, one <strong>of</strong> the largest international tourism fairs and<br />
the International Tourism & Travel Show in Toronto.<br />
� Created questionnaires, analysed client feedback and implemented improvements when needed in co-operation with a team <strong>of</strong> five tour<br />
guides.<br />
�����������������������������������������������������������- Dublin, Ireland (Jul 2004 - Sep 2004)<br />
Department with 10 employees within major Irish daily newspaper.<br />
� Promoted the business in a team <strong>of</strong> four by implementing electronic marketing tools, creating online and <strong>of</strong>fline marketing campaigns and<br />
preparing presentations for major clients such as Germanwings and Aer Lingus.<br />
� Analysed sales and market share by undertaking cost analysis and bench marking and interpreting statistics.<br />
� Assisted the sales and marketing manager by processing enquiries, data entry and fulfilling general administration duties.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Lin Hou<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (People's Republic<br />
<strong>of</strong> China)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Volleyball, Chinese<br />
calligraphy, event planning,<br />
sports volunteer.<br />
A good public speaker, demonstrating excellent communication skills in both a pr<strong>of</strong>essional and social setting. Highly adaptable and dedicated<br />
team player, who thrives in a competitive environment, with ability to inspire teams, in banking, consulting, sports marketing or volunteer work.<br />
Passionate about building and maintaining networks.<br />
Key Achievements<br />
Champion and Ambassador <strong>of</strong> Vasaloppet China Kranskulla Competition, 2006, Mora, Sweden.<br />
Winner <strong>of</strong> �Outstanding Achievement Prize in PR�, 2008, Jilin, China.<br />
Top 10 <strong>of</strong> CCTC and Excellent University Student Award <strong>of</strong> Changchun City, 2009, Changchun, China.<br />
Qualifications:<br />
Curriculum Vitae: Ms Lin Hou<br />
BSc International Finance Changchun Taxation College 2005 - 2009<br />
BA Law Changchun Taxation College 2006 - 2009<br />
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<strong>Career</strong> History:<br />
Nordic Ways: Marketing Internship/Events Co-ordinator - Changchun, China (Mar 2009 - Sep 2009)<br />
A leading sports event company in China, providing many <strong>of</strong> the largest international events for marketing, public relations and<br />
teambuilding.<br />
� Identified China Construction Bank, one <strong>of</strong> the big four in China and proposed a series <strong>of</strong> events, including orienteering, biking and a travel<br />
package, <strong>of</strong>fered as rewards to more than 80 key clients in Jilin Province.<br />
� Initiated customer satisfaction service questionnaire, which was either emailed to clients or conducted over the phone, resulting in improved<br />
relationships with Wutai Fitness centre, cuckoo club (largest outdoor club in Changchun) and Coca-Cola.<br />
� Co-ordinated events with event managers and a team <strong>of</strong> 20, such as Vasaloppet China (skiing event) and Lidingoloppet China (crosscountry<br />
running event), with more than 10,000 participants each.<br />
Ernst & Young: Assurance, Advisory <strong>Service</strong>s Internship - Beijing, China (Jul 2008 - Aug 2008)<br />
A global leader in assurance, tax, transactions and advisory services.<br />
� Contributed in IPO Auditing for China National Offshore Oil Corporation (CNOOC), third largest oil company in China with a team <strong>of</strong> six,<br />
identifying problems with SAP and ensuring procedures were being met, reporting back to a senior manager.<br />
� Assisted in providing advice to clients to improve SAP through interviewing staff, observation and documentation and acted as an<br />
intermediary between customers and senior managers.<br />
Sandnes Sparebank: Corporate Finance Internship - Stavanger, Norway (Jul 2007 - Sep 2007)<br />
Sixth largest bank in Norway with a strong position in savings services.<br />
� Created and delivered presentations at large dinners with audiences <strong>of</strong> in excess <strong>of</strong> 100, introducing Chinese culture and economy <strong>of</strong> the<br />
country, as the first Chinese employee. Collaborated with a colleague from the securities department in preparing the presentation, which<br />
was used by the project manager to report to the chief executive <strong>of</strong>ficer on the Changsha real estate project.<br />
� Assisted in networking with potential investment partners in China's capital market, by researching and translating the annual report into<br />
Chinese.<br />
� Contacted the Chinese city government's Zone Head <strong>of</strong> <strong>Development</strong> Bureau, in relation to the Changchun real estate project and<br />
contributed important information through analysis and research. The project was put on hold due to the financial crisis.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Margaret Odunukwe<br />
Country <strong>of</strong> Origin:<br />
NIGERIA<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Organising social events,<br />
athletics.<br />
Focussed individual with a key interest in pursuing a marketing and strategy development career in a multi-national organisation, having worked for<br />
a global player. Excellent communication and analytical skills, as well as ability to reason and structure a sound argument and extrapolate key<br />
information, gained through undertaking a law degree in the UK.<br />
Key Achievements<br />
Undertook a financial modelling project for KPMG Nigeria, analysing data from banks in India, UK and China, as well as three other countries<br />
during an internship.<br />
Assisted in telephone research with Bank PHB's customers.<br />
Won several inter-school athletics track event competitions.<br />
Qualifications:<br />
Curriculum Vitae: Ms Margaret Odunukwe<br />
LLB Law University <strong>of</strong> Nottingham, UK 2006 - 2009<br />
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<strong>Career</strong> History:<br />
KPMG Pr<strong>of</strong>essional <strong>Service</strong>s: Internship -�Nigeria (Jul 2008 - Sep 2008)<br />
One <strong>of</strong> the leading advisory firms specialising in tax, audit and business performance services.<br />
� Worked alongside the financial team <strong>of</strong> six on a financial remodelling project <strong>of</strong> a major bank in Nigeria, Bank PHB, who were seeking to<br />
change their commercial focus to retail banking. Assisted in analysing and organising research data on various retail banks in six countries<br />
such as India (ICICI), Spain (Santander), Brazil (Banco Bradesco) and in the UK (Lloyds and HSBC ). As a result, gained market insight<br />
knowledge <strong>of</strong> the business, looking at how the competition managed the retail arm <strong>of</strong> their banks, compiling data and handing over to the<br />
direct line manager.<br />
� Assisted in telephone research interviews with Bank PHB's customers who had accounts with other retail banks, in order to compare and<br />
determine the bank's existing competitive advantage. As a result <strong>of</strong> this gained experience in compilation and analysis <strong>of</strong> key data.<br />
� Developed communication skills and knowledge, attending meetings with senior managers, with such clients as 21st Century, who were<br />
looking to make a bid for an organisation, taking notes and from time to time asking key questions.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Marielouise Ezeh<br />
Country <strong>of</strong> Origin:<br />
NIGERIA<br />
Languages:<br />
Igbo (Nigeria)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Organising events, dancing,<br />
healthy cooking, cars.<br />
Seven years <strong>of</strong> marketing experience in the banking industry in relationship management, credit analysis and customer service, in both retail and<br />
commercial banking's strategic business units. An ethical and pro-active leader, with a natural tendency to propose effective and innovative<br />
solutions in pr<strong>of</strong>essional and personal environments, with a focus in achieving customer excellence.<br />
Key Achievements<br />
Reactivated and resuscitated 20 dormant accounts to the value <strong>of</strong> US$5m in the branch, during 2008 financial year.<br />
Headed a team <strong>of</strong> 10, working on the new product project, which incorporated reviewing some existing products. In six months increased the<br />
bank's balance sheet to US$3.3m against previous US$2.1m.<br />
Qualifications:<br />
Curriculum Vitae: Ms Marielouise Ezeh<br />
Bachelor <strong>of</strong> Science in Marketing University <strong>of</strong> Nigeria, Enugu Campus 1995 - 1999<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
<strong>Career</strong> History:<br />
Equitorial Trust Bank Limited: Team Leader, Corporate and Commercial Banking Unit - Nigeria (Nov 2006 - Sep 2009)<br />
A medium sized Nigerian universal bank with 90 branches and 1,000 staff, with a balance sheet <strong>of</strong> US$1.8bn and gross earnings <strong>of</strong><br />
US$200m in financial year ending December 2008.<br />
� Managed and reactivated 20 accounts (key clients included Globacom Telecommunication Limited, KPMG, Global Outdoors, International<br />
Learning Systems Limited, Globe Motors Limited, Coscharis Groups Limited), leading to over US$5m in corporate and commercial<br />
transactions, through direct pitches and one-to-one relationship management with clients.<br />
� Advised clients on changes in government policies, such as foreign exchange restriction for importation or exportation, ensuring proper<br />
channels were used and timing was right for bid processing, mitigating goods being held as contraband. This assisted the bank and clients<br />
by reducing issues on repayment <strong>of</strong> credit loans.<br />
� Built a strong six member team in retail banking, through effective supervision, delegation with growing responsibility, team building and<br />
bonding.<br />
Skye Bank Plc: Retail Banking Unit - Nigeria (Sept 2004 - Sept 2006)<br />
A large Nigerian universal bank, with over 200 branches, 2,000 staff and balance sheet <strong>of</strong> US$1bn and gross earnings <strong>of</strong> US$340m in<br />
financial year ending June 2009.<br />
� Generated a turnover <strong>of</strong> US$500m under retail banking group through effective personal selling, cold calling and referrals through other<br />
banks' customers.<br />
� Introduced five high net worth individuals to the bank, whose business involved fixed and call deposits through the Personal Banking Group,<br />
with transactions in excess <strong>of</strong> US$2.6m.<br />
� Personally managed one <strong>of</strong> the bank's very demanding customers, retaining them for the bank through one-to-one relationship<br />
management, daily visits, arranging meetings with senior management to be part <strong>of</strong> their businesses. The company has a turnover <strong>of</strong> over<br />
US$666m on average.<br />
Platinum-Habib Bank Plc: Personal/Consumer Banking - Nigeria (May 2000 - Jun 2002)<br />
This is one <strong>of</strong> the fast emerging commercial banks in Nigeria and Africa as a whole with over 200 branches, staff <strong>of</strong> 2,000, a balance<br />
sheet <strong>of</strong> US$4.5bn and gross earnings <strong>of</strong> US$941m in financial year ending June 2009.<br />
� Team leader for four member retail banking at the branch level with a portfolio <strong>of</strong> US$1.2m through relationship management in personal and<br />
consumer banking.<br />
� Worked with the retail product design committee, which consisted <strong>of</strong> two assistant general managers, one manager, two supervisors and<br />
an analyst, redesigning the bank's retail products and gaining approval for all the new products within three weeks. As analyst, was tasked to<br />
undertake a product pilot survey with the other 24 banks, which was completed within one week.<br />
� Generated key non-borrowing retail clients, generating a turnover <strong>of</strong> US$1.1m through door-to-door marketing, referrals and cold calls to<br />
companies and individuals.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
Details<br />
Personal Statement<br />
Name:<br />
Ms Marina Cereghetti<br />
Country <strong>of</strong> Origin:<br />
SWITZERLAND<br />
Languages:<br />
Italian<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Fitness group sessions,<br />
legal novels and fashion<br />
trends, mediterranean<br />
cooking, pets.<br />
Determined pr<strong>of</strong>essional with five years' work experience in the fashion retail business and customer service with an extensive background in<br />
corporate communication. Excellent organisational and interpersonal skills define a sharp and flexible mind, committed to team work and quality<br />
results. Interested in consumer behaviour and psychology, seeks to explore opportunities within FMCG and consulting.<br />
Key Achievements<br />
Successfully undertook competitor and consumer analysis and structured a corporate website aimed at increasing corporate identity and<br />
improving the relationship with customers and external agents at GEOS International, UK.<br />
Cross-departmental re-organisation <strong>of</strong> a management system for internal and external knowledge flows relative to advertising, promotion and<br />
public relations communication activities at Tarchini Consulting SA, Switzerland.<br />
Credit Suisse - BA Thesis project: HRM and organisational change in the banking sector, Lugano, Switzerland.<br />
Qualifications:<br />
BA Corporate Communication (Hons) Lugano University, Switzerland 2005 - 2008<br />
BA Mass Communication and New Media<br />
(Hons)<br />
Curriculum Vitae: Ms Marina Cereghetti<br />
Lugano University, Switzerland 2005 - 2008<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Tarchini Consulting SA: Marketing Assistant - Lugano, Switzerland (May 2009 - Sep 2009)<br />
Tarchini Consulting SA, an international real estate company involved in building, letting and managing private and industrial units.<br />
The most pr<strong>of</strong>itable <strong>of</strong> these are FoxTown Factory Stores designer outlets in Switzerland and China (2,000 employees).<br />
� Evaluated and executed advertising, sponsorship, collaboration and commercial unit hiring incoming proposals, in relation to corporate<br />
objectives and annual marketing strategy. Liaised with sales, finance and graphics departments, including weekly meetings with general<br />
management and the executive team, resulting in the successful opening <strong>of</strong> Escada and Ferrari stores in less than two months, ahead <strong>of</strong><br />
competitors' timescales.<br />
� Performed ongoing relationship management with 160 store managers (FoxTown Factory Stores) and on the basis <strong>of</strong> customer buying<br />
trends, fashion manufacturers' evaluation and through outstanding communication skills contacted potential target companies, leading to<br />
several promising meetings (Kathy van Zeeland, Murphy&Nye, John Richmond, Peak Performance).<br />
� Active member <strong>of</strong> the media centre, directly involved in and responsible for writing press releases, press kits, event organisation and<br />
customer newsletters, increasing FoxTown brand equity, customer retention and acquisition, boosting second and third quarter sales<br />
revenue by 18% in comparison to the same period in 2008. During the Diva Campaign, this involved writing, co-authoring and editing the<br />
work <strong>of</strong> others, sending out releases fortnightly, as well as writing pieces for tour guides and magazines such as Shopping Milano and Marie<br />
Claire.<br />
� Promoted and led a four month mystery shop project, which included spending time visiting all the stores at FoxTown Outlet, evaluating<br />
shopping windows layout and attractiveness, shopping assistants attitude and approach to the customer, stock levels and quality <strong>of</strong> clothes,<br />
shoes, accessories, services and in-store communication effectiveness (pricing, labels, promotions). The results served as basis for the<br />
performance and pr<strong>of</strong>itability analysis <strong>of</strong> the stores present in the outlet and as a proven tool during meetings with several companies<br />
challenged by the economic crisis.<br />
GEOS International: Marketing Assistant - Brighton & Hove, United Kingdom (Jan 2009 - Mar 2009)<br />
GEOS International is a company involved in the educational services sector, and is active through a network <strong>of</strong> over 500 schools and<br />
colleges worldwide with the goal <strong>of</strong> furthering international communication. Member <strong>of</strong> a cross-country team, which re-structured the<br />
company corporate website with the goal <strong>of</strong> unifying the corporate identity across the international branches and pursuing a lined up<br />
marketing strategy. With regard to the customers and the agents, the aim <strong>of</strong> the project was to increase awareness, recognition and<br />
familiarity <strong>of</strong> GEOS brand and services <strong>of</strong>fered by the company around the world.<br />
� Contributed to a cross-divisional European marketing team for the brand repositioning, based on competitor best practice analysis and<br />
customer needs, ICT habits and new trends in the education sector research. The results formed the basis for all further customer<br />
relationship marketing improvements, lowering the operational customer service costs.<br />
� Executed two projects efficiently and in a high pressure multi-cultural environment; constantly challenged by the more change/risk-averse<br />
Asiatic branch. Due to confidentiality agreement, results <strong>of</strong> the projects cannot be disclosed, however through the openness and<br />
determination <strong>of</strong> the team, tight deadlines were met and the company's marketing division goals fulfilled.<br />
FoxTown Factory Stores: Customer <strong>Service</strong> Assistant - Mendrisio, Switzerland (May 2006 - Sep 2008)<br />
FoxTown Factory Stores, a designer outlet that <strong>of</strong>fers great value at small prices with 160 stores and more than 250 brands under the<br />
same ro<strong>of</strong>. In 2008 voted one <strong>of</strong> the 10 best outlets in the world by Forbes (2008 turnover US$250m).<br />
� Involved in ensuring quality customer service and responsible for the outlet supervision at its busiest times. Intermediary between<br />
customers, personnel and management, charged with submitting reports, including input and creative ideas to improve the service, in<br />
accordance with the company's strategic direction. The invaluable customer insights, served as a main starting point for the advertising<br />
campaign launched during Spring 2009, aimed at positioning the outlet at the top <strong>of</strong> the rankings in the Southern European market.<br />
� Took part in the management <strong>of</strong> quality questionnaires and in a customer behaviour observation project, which concerned spending time at<br />
the mall noting how staff engaged with shoppers, consumers shopped with friends or family, customers' window shopping and which<br />
questions were asked most at the information point. The project included interviews with members <strong>of</strong> the staff (store managers, shop<br />
assistants, maintenance personnel) aimed at gaining more insight and improving both the tangible and intangible <strong>of</strong>fer to the customer,<br />
resulting in an annual increase <strong>of</strong> 23% in sales turnover in 2008.<br />
���������������������������������- Ascona, Switzerland (Apr 2005 - Sep 2005)<br />
��������������������������������������������������������������������������������������������������������������������������������<br />
trade and premium products distribution (16,000 employees, 2008 turnover US$1.4bn).<br />
� Member <strong>of</strong> a highly co-operative and competitive team <strong>of</strong> 45 working in sales and customer service. Responsible for ensuring high quality<br />
service to international customers, in charge <strong>of</strong> the ice-cream parlour's daily activities including opening the store, ensuring stock levels and<br />
inventories were maintained. Revenues depended heavily on ice-cream sales.<br />
� Assisted tourists through interpersonal and communication skills, which enabled the branch to increase sales by 20% at the end <strong>of</strong> 2005<br />
summer period.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Marleen Relling<br />
Country <strong>of</strong> Origin:<br />
GERMANY<br />
Languages:<br />
German<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Political engagement<br />
(member <strong>of</strong> the student<br />
political party RCDS e.V.<br />
and member <strong>of</strong> the student<br />
parliament <strong>of</strong> the University<br />
<strong>of</strong> Passau). Sports including<br />
badminton, jogging and<br />
tennis, learning languages<br />
including French and<br />
Chinese.<br />
A cosmopolitan, highly developed analytical thinker that integrates into teams quickly, having studied in Europe, the US and China and contributed<br />
to the success <strong>of</strong> multiple projects by using evaluation skills, as well as, a structured and effective approach to work. Ambitious and highly<br />
motivated individual, eager to work for an industry or consultancy multinational.<br />
Key Achievements<br />
Project co-ordinator, behind the production <strong>of</strong> bespoke prizes for the winners <strong>of</strong> the 'Labello Designer' competition, Hamburg, Germany.<br />
Led the statistics team, conducting advertising analysis relating to a television campaign for adidas AG, Passau, Germany.<br />
Valedictorian <strong>of</strong> bachelor class at the University <strong>of</strong> Passau and Summa Cum Laude marked bachelor's thesis on �Comparison <strong>of</strong> Business<br />
Segment and Branch Analysis Techniques�, Passau, Germany.<br />
Qualifications:<br />
BSc in Business Administration and<br />
Economics<br />
Foreign Languages for Special Purposes<br />
Course in English<br />
<strong>Career</strong> History:<br />
Curriculum Vitae: Ms Marleen Relling<br />
University <strong>of</strong> Passau, Germany 2006 - 2009<br />
University <strong>of</strong> Passau, Germany 2006 - 2008<br />
Beiersdorf AG Internship at International Brands Marketing Department, Germany (Mar 2009 - Sep 2009)<br />
Beiersdorf is a leading international company <strong>of</strong> branded consumer products for skin and beauty care.<br />
� Supported the entire remodelling <strong>of</strong> the 'Labello' website for the 2009 brand re-launch, cooperated intensively with the internet agency<br />
NetEye GmbH, including design briefings, feedback to provisional results and provided the agency with supportive material, such as product<br />
samples and ATL / BTL material.<br />
� Organised independently the online 'Labello Designer' competition, nominated the winners for all four participating countries and designed<br />
and coordinated the production process <strong>of</strong> the prizes awarded to each <strong>of</strong> the winners; responsible for a budget <strong>of</strong> �20,000.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
� Evaluated and edited global consumer insights against multiple criteria, such as understandability from a customer�s point <strong>of</strong> view,<br />
innovation and their strategic impact, resulting in an overview <strong>of</strong> global consumer insights helping the HQ to understand consumers needs<br />
worldwide.<br />
� Supported the international brand manager / international junior brand manager with all on-going projects and the day-to-day business <strong>of</strong> the<br />
BLU Lip Care team, through the preparation <strong>of</strong> presentations and briefings, competitor analyses and preparation <strong>of</strong> market data, providing an<br />
overview <strong>of</strong> the Labello brand's positioning in the market.<br />
� Teamed with and coordinated information with internal departments (Manufacturing, Supply Chain, Quality <strong>Management</strong>, Legal, Laboratory,<br />
Packaging and Market Research) to ensure the success <strong>of</strong> the master artwork process for the 2009 brand re-launch.<br />
� Communicated independently and negotiated prices successfully with multiple agencies.<br />
adidas AG: Conducting Advertising Analysis for TV Campaign - Germany (Apr 2008 - Jun 2008)<br />
Being a global leader in the sporting goods industry, the adidas Group has been part <strong>of</strong> the world <strong>of</strong> sports on every level for over 80 years,<br />
delivering state-<strong>of</strong>-the-art sports footwear, apparel and accessories.<br />
� Conducted advertising analysis for an adidas TV campaign, in cooperation with the Market Intelligence Manager and Business <strong>Development</strong><br />
department <strong>of</strong> adidas AG and a team <strong>of</strong> 24 students from the University <strong>of</strong> Passau. Evaluated the results <strong>of</strong> a self-designed online<br />
questionnaire completed by approximately 1500 people <strong>of</strong> the Federal Republic <strong>of</strong> Germany. The Resulting report described the method <strong>of</strong><br />
collecting data, as well as, results <strong>of</strong> the analysis.<br />
� Led and supervised five members <strong>of</strong> the statistical analysis and evaluation team by allocating duties, setting deadlines and milestones and<br />
verifying the results ensuring a pr<strong>of</strong>essional analysis <strong>of</strong> the survey results.<br />
� Trained the five statistical analysis team members, by explaining how SPSS worked and the steps that needed to be taken in the process,<br />
allowing apportioning <strong>of</strong> statistical work to the team.<br />
INSTEAD e.V. Member <strong>of</strong> the Advisory Board, Germany (Sep 2008 - Apr 2009)<br />
Established over 20 years, INSTEAD has successfully carried out strategic and operational projects in the area <strong>of</strong> Marketing & Sales,<br />
HR and Business Analysis, for small and medium sized companies in Germany.<br />
� Set goals and milestones for the Directors <strong>of</strong> the management board according to the problems in each department, ensuring the strategic<br />
refinement <strong>of</strong> the organisation, which resulted in an improvement <strong>of</strong> INSTEAD�s consulting quality and the internal organisational processes.<br />
� Approved the actions <strong>of</strong> the board <strong>of</strong> management at the end <strong>of</strong> the fiscal year, by checking every board members annual report and<br />
importantly, the annual report <strong>of</strong> the cash auditor to ensure that all business activities pursued by the board members were legally correct<br />
and in the best interest <strong>of</strong> the organisation.<br />
� Assisted the board <strong>of</strong> management by advising on critical situations or decisions such as, the future legal form <strong>of</strong> the organisation or<br />
anticipated high spending.<br />
INSTEAD e.V. Director <strong>of</strong> the Human Resource Department & Member <strong>of</strong> the <strong>Management</strong> Board, Germany (Sep 2007 - Apr 2008)<br />
� Hired 16 new members as aspirants at the beginning <strong>of</strong> the fiscal year, after having interviewed approximately 100 students with the support<br />
<strong>of</strong> other members <strong>of</strong> the HR department, to ensure a talent pipeline within the organisation.<br />
� Motivated members through managing INSTEAD's reward system, which allocates a certain number <strong>of</strong> points for fulfilling specific tasks<br />
within the organisation such as, training <strong>of</strong> other members and recognising achievements, awarding prizes according to their performance.<br />
��������������������������������������������������������������- Apr 2009)<br />
� Led a consultancy project for determining Passau's business structure in order to provide local clients with information about their business<br />
environment, as well as, conducting and evaluating a survey about Passau's business climate; including the design and despatch <strong>of</strong> the<br />
questionnaire to various companies, the statistical analysis <strong>of</strong> the survey's outcome and preparation and online publication <strong>of</strong> the resulting<br />
report.<br />
� Supported the Director <strong>of</strong> the Key Account department by assisting with the day-to-day business, including acquisition <strong>of</strong> new customers<br />
and CRM through cold and warm calling, resulting in the acquisition <strong>of</strong> new projects for the members <strong>of</strong> INSTEAD.<br />
CenTouris Data Analyst, Germany (Jan 2007 - Aug 2008)<br />
CenTouris is the market research institute <strong>of</strong> the University <strong>of</strong> Passau.<br />
� Ensured quality by controlling data <strong>of</strong> the incoming interviews and by developing control mechanisms with SPSS Syntax and established<br />
SPSS Syntax programmes and SPSS data sets for data input, to enhance the process <strong>of</strong> data evaluation.<br />
� Prepared project reports and tables for data evaluation in order to provide the project managers with the necessary information that they<br />
need to interpret the data and give recommendations to the clients.<br />
Ernst & Young AG Internship in the Human Capital Department, Germany (Mar 2008 - Apr 2008)<br />
Ernst & Young is a global leader in assurance, tax, transaction and advisory services.<br />
� Individually supervised the creation <strong>of</strong> a brochure for the China Competence Centre regarding the settlement <strong>of</strong> Chinese companies in<br />
Germany, providing Ernst & Young�s Chinese clients with a quick overview on the most important issues to consider when settling their<br />
company in Germany.<br />
� Prepared proposals for potential clients and new businesses.<br />
� Supervised and assisted clients <strong>of</strong> diverse industries (e.g. retail and consumer products, technology, communication, global financial<br />
services) with their daily business by clarifying legal issues regarding tax for them in order to reduce the tax payment for their employees.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
Details<br />
Personal Statement<br />
Name:<br />
Mr Martin Minc Malecki<br />
Country <strong>of</strong> Origin:<br />
SWEDEN<br />
Languages:<br />
Polish<br />
Swedish<br />
Self starter and entrepreneur with one years��corporate sales background and two years' new<br />
venture project management experience in the online gaming industry. <strong>Career</strong> to date has<br />
been underpinned by strong networking and interpersonal skills.<br />
Key Achievements<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Sailing, diving, squash,<br />
poker.<br />
Managed a share portfolio, initially valued at �60k at the Warsaw Stock Exchange, with growth <strong>of</strong> 70% up to �102k in 2006.<br />
Planned and executed a successful parliamentary election campaign in Poland, on behalf <strong>of</strong> Michal Szczerba (www.szczerba.waw.pl).<br />
Developed and launched a yacht charter website (www.vindcharter.se) and turned it into a pr<strong>of</strong>itable business within two years.<br />
Qualifications:<br />
Curriculum Vitae: Mr Martin Minc Malecki<br />
BA (Hons) Marketing University <strong>of</strong> Hull, UK 2008 - 2009<br />
BSc Business Kozminski University, Poland 2006 - 2008<br />
Sales Training Securia, Sweden. 2005 - 2005<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
AB InBev: Campus Ambassador - <strong>Cranfield</strong>, UK (Oct 2009 - Nov 2009)<br />
AB InBev is one <strong>of</strong> the world�s top five consumer products companies with a business spanning 30 countries, standing in the number<br />
one or number two position in over 20 key markets and with a combined annual revenue exceeding �26bn.<br />
� Attended an open weekend in Leuven, Belgium, after being appointed as campus ambassador, to meet all key directors and senior<br />
managers, gaining a feel for the business and its values. This is the first year the campus ambassador programme has been in effect.<br />
� Encouraging students using social media such as Facebook to apply for the management trainee programme and identifying talent, is a key<br />
part <strong>of</strong> the role.<br />
� Maintain contact with student groups and the respective careers representatives, delivering short in-class presentations on behalf <strong>of</strong><br />
ABInBev to three MSc cohorts: Finance & <strong>Management</strong>, Strategic Marketing and Logistics and Supply Chain, in total over 200 students.<br />
EM-�������������������������- Warsaw (Mar 2006 - Aug 2006)<br />
EM-Capital a Stockholm based venture capital firm today owned by HQ Bank a main investment bank in Sweden.<br />
� Tasked to development and implement, as project manager, an on and <strong>of</strong>f-line market strategy along with general management and sales<br />
functions. The role required managing a team <strong>of</strong> five and cultivating a relationship with several marketing agencies.<br />
� Negotiated with major information portals and television broadcasting channels and collaborated with multiple stakeholders in the venture.<br />
As a team managed to face inconsistent guidelines and started the campaign with a reception for celebrities, followed by a BTL marketing<br />
campaign.<br />
� Acquired strategic partners such as Interia.pl and Polsat alongside establishing company structure and customer base.<br />
Securia: Junior Account Manager - Warsaw (Jun 2005 - Feb 2006)<br />
Securia is the main provider <strong>of</strong> personal security solutions in Sweden with over 3m customers worldwide.<br />
� Developed the business by attaining new customer accounts by attending meetings, business mixers and other networking events.<br />
� Conducted sales training sessions for new sales executives, encompassing account selection, lead generation and prospecting. Used own<br />
business network to bring on board new customers.<br />
� Acquired and managed major greenfield account as Assa Abloy, Axalux and B2B Poker with highest acquisition value for a single new<br />
customer account, resulting in �30k <strong>of</strong> new business.<br />
�������������������������- Warsaw (Sep 2004 - May 2005)<br />
Privately founded online poker venture.<br />
� Founded and managed an on-line play money poker project from scratch, involving own funds and inspiring other individuals to join the<br />
project.<br />
� Established company structure and managed a team <strong>of</strong> four, mainly in IT production using technologies as PHP, Actionscript with Flash and<br />
MY SQL database.<br />
� Gained valuable knowledge <strong>of</strong> the start-up process along with contacts in the online industry, acquired strategic partners as gry-online, epuls.pl<br />
and o2.pl. The project was sold to a private investor for �10k.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Mr Matthew Parker<br />
Country <strong>of</strong> Origin:<br />
UNITED KINGDOM<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Border collie dogs, football,<br />
golf, reading newspapers.<br />
Recent graduate who has gained experience in the brand management and FMCG industries through an industrial placement. A hard-working,<br />
ambitious individual with excellent creativity and an appetite to learn and improve. Previous work experience has given the opportunity to work as<br />
part <strong>of</strong> both large and small teams, as well as develop customer service skills.<br />
Key Achievements<br />
Gained the responsibility <strong>of</strong> being the sole manager <strong>of</strong> a large brand (Lemsip) for Sonoco-Trident during industrial placement year.<br />
CPD Placement Award for Yorkshire and Humberside Region <strong>of</strong> Chartered <strong>Management</strong> Institute.<br />
Produced Sonoco-Trident's first employee induction brochure during industrial placement year.<br />
Qualifications:<br />
BSc (Hons) Accounting (with Pr<strong>of</strong>essional<br />
Experience),<br />
Curriculum Vitae: Mr Matthew Parker<br />
University <strong>of</strong> Hull, UK 2005 - 2009<br />
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<strong>Career</strong> History:<br />
Sonoco-Trident: Junior Customer Account Manager (Industrial Placement) - Hull, UK (Jun 2007 - Jun 2008)<br />
Brand management company which specialises in providing packaging pre-press service for FMCG businesses.<br />
� Managed and developed over 30 projects for numerous brands operating in many European and Asian markets, specifically working on the<br />
Reckitt Benckiser account.<br />
� Attained sole responsibility for Reckitt Benckiser's Lemsip brand, through demonstrating strong drive, motivation, organisational skills,<br />
customer service and pr<strong>of</strong>iciency at project management.<br />
� Co-ordinated the flow <strong>of</strong> Lemsip packaging designs through the company, ensuring that strict project deadlines were met in order for<br />
successful product launches.<br />
� Key duties performed across multiple projects included liaising with customers, examining print designs to ensure consistency with both<br />
brand and market specifications, delegating artists' time amongst different assignments and ensuring costs incurred were recorded and<br />
charged appropriately, which drew on a variety <strong>of</strong> skills. These included excellent time-management and pre-planning abilities and gaining<br />
familiarity with customers' needs, meeting these without fail.<br />
� Establishment <strong>of</strong> strong working relationships with marketing personnel at Reckitt Benckiser, which were enhanced during the life <strong>of</strong> the<br />
project.<br />
Whittlebury Hall: <strong>Management</strong> Training Centre Porter (Summer Vacation Work) - �Northamptonshire, UK (May 2006 - Sep 2006) and<br />
(Jun 2008 - Sep 2008)<br />
Hotel and management training centre, which <strong>of</strong>fers conference facilities and services to delegates.<br />
� DemonstratIng capability to work well within a team was vital in order to serve the customers' demands and meet time constraints.<br />
� Responsibility <strong>of</strong> delegating tasks to other porters, supervising the organisation <strong>of</strong> conference rooms and organising the team in order to<br />
successfully serve large events and functions.<br />
� Teams comprised members <strong>of</strong> staff from a variety <strong>of</strong> cultural and national backgrounds and this allowed for a particularly valuable and<br />
rewarding environment.<br />
� Overseeing large events would <strong>of</strong>ten receive great amounts <strong>of</strong> praise both internally and from the customers themselves for care and<br />
������������������������������������������������������������<br />
Focus DIY: Sales Assistant (Part-time) - Towcester, Northamptonshire, UK (Sep 2004 - Sep 2005)<br />
Store providing DIY and gardening products and services.<br />
� Contributed to the store's success through maintaining high levels <strong>of</strong> service byremaining helpful and upholding the qualities and product<br />
knowledge, which are appreciated by retail customers.<br />
� Performed stock taking, ensured the shelves were fully stacked and maintainied the presentation in order to maximise sales and customer<br />
satisfaction.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Meng Wang<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
E-commerce, calligraphy,<br />
ping-pong.<br />
Experienced accountant in one <strong>of</strong> China's biggest banks for nearly two years and an active assistant engineer in a joint-venture with two telco<br />
giants for more than four years. Outstanding employee with honed communication skills, who adapts quickly to change. Looking for opportunities<br />
in customer relationship management, marketing analysis, consultancy, or marketing strategy.<br />
Key Achievements<br />
Assisted Credit Manager at China Construction Bank with negotiations between Japanese business clients translating at meetings and any related<br />
documentation.<br />
Managed a team <strong>of</strong> seven, communicating between two clients: Alcatel-Lucent and ZTE.<br />
Qualifications:<br />
Curriculum Vitae: Ms Meng Wang<br />
BA <strong>of</strong> Japanese Language Nanjing University, Nanjing, China 1999 - 2003<br />
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<strong>Career</strong> History:<br />
Shanghai NTT Telecommunications Engineering Co., Ltd., (SNTE): Assistant Engineer (Customer <strong>Service</strong> Division) - Shanghai, China<br />
(Apr 2005 - Jul 2009)<br />
SNTE is a joint venture established by China Telecom Group, Shanghai Telecom Corporation and NTT Communications Corporation<br />
(both <strong>of</strong> which are amongst the biggest telecoms corporations in the world).<br />
� The company provides customers with high-quality services in consultation and network solutions.<br />
� Managed the PHS repair-centre with a team <strong>of</strong> seven, responsibilities included arrangement <strong>of</strong> repairs, communications between<br />
contractors and two clients; Alcatel-Lucent and ZTE, management <strong>of</strong> accessories stock, translation <strong>of</strong> repair reports and logistics <strong>of</strong><br />
returned products.<br />
� Maintained the mail-hosting project (creating and administering the email system for customers) for more than 30 companies including<br />
Panasonic and ANA. Solved several troublesome problems for customers, e.g, international email, which had been blocked due to<br />
Government control, this was resolved through working closely with engineers within the client organisations to analyse and identify the root<br />
cause. Following this, emails were re-routed to a sever in Japan and sent back via a direct line.<br />
� Responsible for collecting and analysing financial data <strong>of</strong> the customer service division and forecasting the revenue <strong>of</strong> the fiscal year, to<br />
assist the Board <strong>of</strong> Directors in adjusting their business plan.<br />
China Construction Bank (CCB): Accountant - Suzhou, China (Aug 2003 - Mar 2005)<br />
CCB is one <strong>of</strong> the 'big four' banks ranked as the second largest bank in China and the second largest in the world by market<br />
capitalisation.<br />
� Conducted foreign exchange and local currency accounting activities with three accountants, approaching approximately 200 customers.<br />
� Assisted a credit manager, who was in charge <strong>of</strong> looking after clients from Japanese organisations, to develop new and maintain existing<br />
customers. Took part in negotiations, prepared information prior to meetings and interpreted/translated at meetings all documentation, for<br />
the manager. Improved communication skills from this process.<br />
Nanjing Fujitsu Nanda S<strong>of</strong>tware Technology Co., Ltd., (FNST): Translator (Part-time) - Nanjing, China (Jun 2002 - Apr 2003)<br />
FNST is a joint venture established by Fujitsu and Nanjing University and is the only Research & <strong>Development</strong> centre <strong>of</strong> systems and<br />
basic s<strong>of</strong>tware development for Fujitsu China.<br />
� Translated technical documents and interpreted at five conferences and new product launches, improving computer skills and Japanese<br />
language ability.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Muxuan Xu<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Cantonese)<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Enjoys self-guided tours <strong>of</strong><br />
places, swimming regularly,<br />
Yoga sessions, keen on<br />
documentaries, playing<br />
piano, learning German.<br />
Ambitious, self-motivated and innovative young graduate with strong marketing acumen that has been honed by a strong academic background<br />
and practical working experience. Possesses effective communication, interpersonal and decision-making skills that are vital to teamwork; not<br />
afraid to take the initiative to lead. Thrives in a collaborative environment and eager to work in a marketing role.<br />
Key Achievements<br />
Served as a liaison between local suppliers and foreign purchasers, which effectively led to new business development worth over �2m in one<br />
year.<br />
Gained valuable marketing experience through undertaking marketing research and assisting in marketing communications, strategic planning and<br />
sales promotions. Facilitated three successful marketing campaigns that incresed revenue by �0.6m.<br />
Consistently ranked amongst the top 20% for academic performance with an average score <strong>of</strong> 89% in business modules. Awarded 'Excellent in<br />
Academic Contribution' Scholarship by Sun Yat-sen University.<br />
Qualifications:<br />
BA English and Business Communication<br />
Major, German Minor<br />
Sun Yat-sen University 2005 - 2009<br />
International Exchange Programme University <strong>of</strong> Mainz, Germany 2008 - 2008<br />
<strong>Career</strong> History:<br />
Curriculum Vitae: Ms Muxuan Xu<br />
The China Import and Export Fair: Purchasing Representative (Part-time) -�Guangzhou City, China (Apr 2008 - May 2009)<br />
'China's No.1 Fair,' which deals in export trade and the import business. Includes business activities such as economic and technical<br />
cooperations, exchanges, commodity inspections, insurance, transportation, advertising and consultancy.<br />
� Assisted foreign purchasers in market research by creatively compiling a �process detail tracking diagram��which enhanced processes and<br />
greatly improved the efficiency and accuracy <strong>of</strong> work by 80%.<br />
� Individually facilitated negotiation with local suppliers, which contributed to the signing <strong>of</strong> eight major contracts valued at �1.3m, gaining new<br />
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customers and increasing the potential for future business opportunities.<br />
� Effectively organised and fulfilled management tasks to meet revised delivery deadlines, which avoided a �1m loss. Gained vital experience<br />
in co-ordinating and managing complex situations that required high levels <strong>of</strong> detail and quality assurance.<br />
ASUSTek Computer Incorporation: Marketing Investigator (Part-time) - Zhuhai City, China (Oct 2007 - May 2008)<br />
'Asia�s Top 10 IT Companies' and the No.1 motherboard manufacturer in the world, providing peripheral computer equipment and<br />
striving to be an integrated 3C solution.<br />
� Conducted field research to investigate the business performance <strong>of</strong> 300 targeted distributors in two days, leading to further analysis on the<br />
entire logistics operation. Resulted in recommendations for future improvements.<br />
� Effectively analysed large amounts <strong>of</strong> sales data, providing coherent graphical analysis to aid other departments in understanding the PC<br />
market environment. Critically evaluated the marketing strategies, <strong>of</strong>fering feedback and advice.<br />
� Presented the benefits <strong>of</strong> the relationship approach to the distributors and the management by identifying key areas for optimisation, upon<br />
which the two parties were able to act.<br />
Abbott Pharmaceutical Ltd.: Marketing Assistant (Summer Intern) - Guangzhou City, China (Jul 2007 - Sep 2007)<br />
A global, broad-based health care company, with its core businesses focusing on pharmaceuticals, medical devices and nutritional<br />
products.<br />
� Supported management to plan and conduct product promotions, advertising, distribution and events, which proved to be successful in real<br />
market, helping to increase customer awareness.<br />
� Acquired excellent negotiation and sales skills, through extensive market research projects and sustained interaction with clients, developing<br />
communication and pr<strong>of</strong>essional working relationships.<br />
� Assisted in the launch <strong>of</strong> a new product by creating awareness and carrying out promotional activities that achieved sales targets.<br />
� Earned a positive reputation and prestige from management and colleagues for passion in work, outstanding communication techniques<br />
and adaptation skills, which had been applied to a number <strong>of</strong> key projects, all <strong>of</strong> which were highly successful.<br />
Research project on "Farmers, Agricultures, Rural Areas": Team Leader - Zhuhai City, China (Feb 2008 - Jun 2008)<br />
One <strong>of</strong> the key research programmes undertaken by Sun Yat-sen University and sponsored by the Zhuhai Government.<br />
� Managed a team <strong>of</strong> 17, gathering information on rural issues through interviews and questionnaires. Applied analytical techniques with the<br />
aim <strong>of</strong> improving the overall performance <strong>of</strong> the group during data collection.<br />
� Collected and codified a wealth <strong>of</strong> statistics, which provided valuable reference materials for the entire research group. Successfully<br />
became the co-author <strong>of</strong> a research report on the topic <strong>of</strong> the Rural Reform System.<br />
� Praised by the Director Pr<strong>of</strong>essor <strong>of</strong> the research group for "demonstrating impressive dedication and sound research potential, with strong<br />
analytical and problem-solving abilities" throughout the research programme.<br />
Qiujin Newspaper Office: Minister <strong>of</strong> Salon Department, Sun Yat-sen University - China (Sep 2007 - Jul 2008)<br />
A platform for scholars to lecture their latest speeches and for students to discuss national affairs and social phemomena.<br />
� Greatly improved the organisational image by creating the first 'Enlightening Forum' for freshmen, planning the first 'Festival for Journalists,'<br />
which laid a solid basis for Qiujin's later development.<br />
� Canvassed large enterprises including Coca-Cola, via face-to-face negotiation, to sponsor a series <strong>of</strong> fora, lectures and student activities,<br />
which substantially improved organisational and managerial skills and the ability to seal a deal.<br />
Taobao Online Store: Self -Employment (Jan 2001 - Feb 2003)<br />
Initiative in a proprietorship business on Taobao, retailing and wholesaling trendy women's underwear.<br />
� Established own brand 'Bra-tender' at the age <strong>of</strong> 14. Designed unique marketing strategies and managed to achieve over 300 deals in the<br />
first month, exceeding 1,000 deals monthly at its peak through individually launching successful sales promotions and maintaining valuable<br />
customer relationships.<br />
� Took on multiple responsibilities, including market research <strong>of</strong> products, ordering, marketing, delivery, customer service and stock control,<br />
resulting in the development <strong>of</strong> a successful brand and approach.<br />
� Gained insight into retail and wholesale business and acquired useful experience <strong>of</strong> providing fast and efficient services to customers.<br />
Proactively gained a strong customer focus, demonstrated through effective handling <strong>of</strong> more than 150 client queries on a daily basis,<br />
resulting in increased repeat orders by 10% on average, and winning several customers through word <strong>of</strong> mouth recommendations.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Oludara Dosumu<br />
Country <strong>of</strong> Origin:<br />
NIGERIA<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Enjoys participating in track<br />
events, entrepreneurial<br />
spirit, socialising with<br />
friends.<br />
Developed high level <strong>of</strong> communication through liaising with international suppliers and facing challenging responsibilities whilst working in<br />
previous organisations. Good attention to detail, as well as playing an active role within teams. Hoping to develop further within a multinational<br />
organisation.<br />
Key Achievements<br />
Completed the Insight into <strong>Management</strong> Course, which developed presentation, team working and negotiation skills.<br />
Attended the Top Graduate Skills Workshop organised by the careers team in conjunction with IBM and Accenture, gaining valuable skills such as<br />
commercial awareness and leadership.<br />
The Social Secretary <strong>of</strong> the African Caribbean Society for two years running.<br />
Qualifications:<br />
BSc. Information <strong>Management</strong> and Business<br />
Studies<br />
Curriculum Vitae: Ms Oludara Dosumu<br />
Loughborough University, UK 2005 - 2008<br />
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<strong>Career</strong> History:<br />
Mothercare UK Ltd: International Range Merchandise Assistant -���������������������������- ����������<br />
One <strong>of</strong> the market leaders in mother and baby care employing around 5,000 employees in the UK.<br />
� Delivered support to international strategy, by keeping up-to-date Excel reports, using Phoenix s<strong>of</strong>tware and JDA, to analyse stock levels<br />
and pricing. This was achieved by tracking and analysing stock in order to maximise on-time delivery <strong>of</strong> franchise orders, as well as<br />
providing a high level <strong>of</strong> customer service. This resulted in achieving the department targets, as well as retaining customer satisfaction.<br />
� Liaised regularly with international suppliers (A&J, MCS and Blues), regarding factors which affected the companies targets, with downturn<br />
in high street spending being the main issue. This ensured up-to-date records on the supply chain, which was then communicated to<br />
franchisees.<br />
� Worked in a team <strong>of</strong> six, to develop range plans in preparation for quarterly franchisee meetings in the UK, (involving up to 50 countries),<br />
which showcased the range for the following year.<br />
� Resolved franchisees problems by actively listening, identifying issues and evaluating alternatives which resulted in customer satisfaction<br />
and loyalty.<br />
Creseada International: Human Resource Assistant - Nigeria (Jul 2007- Sep 2007)<br />
An SME air-freight company, employing around 200.<br />
� Delivered effective administrative support within the company by working with staff from various departments such as IT and the warehouse<br />
team and then reporting to the human resource <strong>of</strong>ficer.<br />
� Involved in reviewing salaries and bonuses, by providing a list <strong>of</strong> employees based on criteria such as completion <strong>of</strong> the career development<br />
programme and the achievement <strong>of</strong> targets.<br />
� Maintained up-to-date information, which required a level <strong>of</strong> diplomacy and good relationship skills with staff, in order to acquire the relevant<br />
data.<br />
� Identified the necessity to compile a database to efficiently store staff records. Advised the IT team about the possible creation, which was<br />
presented to the CEO and at time <strong>of</strong> leaving was being considered for implementation.<br />
� Dealt with staff grievances and was involved with confidential information, which necessitated a great deal <strong>of</strong> tact in order to deal with<br />
situations where disciplinary procedures were sometimes required.<br />
� Worked in a small team <strong>of</strong> two, along side the customer service manager in identifying the interpersonal training needs <strong>of</strong> the front desk<br />
staff.<br />
Deloitte & Touche: Human Resource Assistant - Nigeria (Jul 2005 - Aug 2005)<br />
One <strong>of</strong> the largest audit companies in Nigeria, employing over 2,000.<br />
� Worked in a team <strong>of</strong> five students, with two line managers from the company, to draw up a job description for a junior accountant role, which<br />
had to include headings such as title, role description, qualifications and key performance indicators, which resulted in a number <strong>of</strong><br />
applications for the position.<br />
� Involved in preparing advertisements, short listing candidates and arranging interviews for line managers, which would translate into the best<br />
candidate being <strong>of</strong>fered the position.<br />
� Maintained staff records by keeping detailed information <strong>of</strong> every employee, developing an understanding <strong>of</strong> ethics, which made it easier at<br />
the time <strong>of</strong> performance reviews and identifying areas for development.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Panagiotis Polymeros<br />
Country <strong>of</strong> Origin:<br />
GREECE<br />
Languages:<br />
Greek<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Basketball, watching<br />
motorsports, karting,<br />
swimming.<br />
������������������������������������������������������������������������������������������������������������������������������������������������<br />
������������������������������������������������������������������������������������������������������������������������������������������������<br />
organised and disciplined when working as a team member, with a real desire for innovation.<br />
Key Achievements<br />
Selected by the Store Manager among 14 employees to assist in the preparation and fitting out <strong>of</strong> a new warehouse, to improve efficiency and<br />
capacity. Selection based on educational background, specifically logistics involvement.<br />
Selected by the Commander <strong>of</strong> the military base to conduct daily scheduling <strong>of</strong> guard duty for 60 soldiers. Selection based on well developed<br />
organisational and managerial skills.<br />
Qualifications:<br />
Curriculum Vitae: Mr Panagiotis Polymeros<br />
BSc Business Administration University <strong>of</strong> Macedonia, Greece 2002 - 2007<br />
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Pull and Bear S.A: Salesperson - Thessaloniki, Greece (Dec 2005 - May 2006)<br />
One <strong>of</strong> the largest multinational chains <strong>of</strong> fashion stores, currently operating in more than 40 countries. Member <strong>of</strong> Inditex Group,<br />
which houses brands including Zara and Bershka.<br />
� Resolving customer problems inside the store, which necessitated good relationship skills, turning a possible complaint into a sale.<br />
� Responsible for the inventory control <strong>of</strong> the menswear section and compiling a detailed and accurate order sheet to send to the head <strong>of</strong>fice.<br />
� Worked closely with the store manager assisting in the fitting out and logistics <strong>of</strong> the new warehouse, which took one month to complete<br />
and involved logistic analyses for maximisation <strong>of</strong> capacity and efficiency.<br />
Greek Armed Forces: National <strong>Service</strong> Corporal - SSAS Thessaloniki, Greece (Nov 2007 - Nov 2008)<br />
Responsible for the daily scheduling <strong>of</strong> guard duty for the military base with a capacity for 60 soldiers.<br />
�<br />
<strong>Career</strong> History:<br />
� Effectively managed and co-ordinated day to day activities <strong>of</strong> the administration as the corporal <strong>of</strong> platoon, working on the daily organisation<br />
and deployment <strong>of</strong> men for specific duties around the base.<br />
� Worked with the commander on improvements to hygiene standards and living conditions, which included speaking with suppliers regarding<br />
refit <strong>of</strong> bathrooms and new beds for the barracks.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Parikshit Gopalakrishnan<br />
Country <strong>of</strong> Origin:<br />
INDIA<br />
Languages:<br />
Hindi<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Creative writing,<br />
photography, films, music<br />
and sports (in particular<br />
football and cricket), trekking<br />
(successfully completed<br />
level 5).<br />
Self-motivated, and hard working individual, with a wealth <strong>of</strong> creative and practical skills. Experience in initiating new initiatives and heading up<br />
teams. Problem solver with out <strong>of</strong> the box thinking capabilities, an enthusiastic approach to work and attention to detail, with the ability to plan<br />
projects and meet tight timescales whilst prioritising conflicting demands.<br />
Key Achievements<br />
Managed major clients: JWT and ONM and brands such as Cadbury and Yahoo, whilst working as production assistant for Corcoise Films<br />
Limited.<br />
Involved in setting up the strategic business and marketing plans, working closely with the managing director.<br />
Conducted career seminars on advertising and marketing for graduating school students.<br />
Qualifications:<br />
BSc Computer Applications - People's<br />
Education Society<br />
Curriculum Vitae: Mr Parikshit Gopalakrishnan<br />
Institute <strong>of</strong> Technology, Bangalore, India 2004 - 2007<br />
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<strong>Career</strong> History:<br />
Freelance Script Writer - Mumbai, India (Dec 2008 - Jul 2009)<br />
Wrote two film scripts for production houses in Mumbai and sold one to Globo Sports, which is currently in production.<br />
Corcoise Films Ltd: Production Assistant - Mumbai, India (May 2008 - Sep 2008)<br />
One <strong>of</strong> the leading production houses in India, known for its creative work and run by Mr. Prasoon Pandey, one <strong>of</strong> the most respected<br />
names in the Indian advertising industry.<br />
� Co-ordinated with the production department, which included working closely with the line producers and production teams, involved in initial<br />
meeting with the director, conducted a reconnoitre and was in charge <strong>of</strong> organisation <strong>of</strong> the film shoots.<br />
� Managed major clients such as, JWT, ONM, Mudra Communications and Rediffusion, whilst working on advertising shoots for brands such<br />
as Cadbury, Yahoo, Union Bank <strong>of</strong> India and Titan. This involved regular meetings with the key account directors and internal copywriters to<br />
ensure compliance with the brands' and clients' needs.<br />
Bell Textiles Pvt. Limited: Marketing Executive - Surat, India (Jun 2007 - Apr 2008)<br />
Bell Textiles is a well known textile manufacturing company, with a presence across all states in India.<br />
� Involved in the development <strong>of</strong> strategic business and marketing plans for new market segment penetration, working closely with the<br />
managing director. Analysed organisational strengths and weaknesses <strong>of</strong> the competition, which had been previously identified. This<br />
resulted in the opportunity to display products in two large outlets in India.<br />
� Assisted the director in promoting the brand, targeting selective clients, initially via mailshots, personalised letters and small branded gifts.<br />
� Created a mini CD, a form <strong>of</strong> business card, as a new initiative and handed it out during visits to new clients, which highlighted the complete<br />
product range and generated much interest.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Paula Nino Acosta<br />
Country <strong>of</strong> Origin:<br />
COLOMBIA<br />
Languages:<br />
Spanish<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Swimming, outdoor<br />
activities, yoga, participating<br />
in a voluntary association<br />
that promotes labour<br />
opportunities for women in<br />
Colombia.<br />
Action orientated marketer with five years' experience in the service sector; involved in formulation and execution <strong>of</strong> strategies in direct and<br />
relational marketing, market research and product development. Dynamic and highly committed team player with experience in working with<br />
cross-departmental teams on organisational-wide projects. Highly motivated and willing to undertake new challenges.<br />
Key Achievements<br />
Involved in launching a new telecommunication service (IPTV) in a highly competitive market.<br />
Designed an effective customer referral scheme now extended to other potential customer related groups.<br />
Succesfully implemented a quality management system on marketing processes based on international ISO standards.<br />
Qualifications:<br />
Curriculum Vitae: Ms Paula Nino Acosta<br />
BSc Industrial Engineering Los Andes University, Bogota, Colombia 1998 - 2003<br />
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<strong>Career</strong> History:<br />
EPM Bogota Telecomunicaciones: Marketing Analyst, Households Segment - Bogota, Colombia (Aug 2007 - Sep 2009)<br />
EPM Bogota belongs to a telecommunications group that possess the greatest share <strong>of</strong> the Internet market in Colombia. EPM is the<br />
second company in Latin America that <strong>of</strong>fers IPTV.<br />
� Managed the implementation <strong>of</strong> a new customer referral scheme by analysing preferences for incentives and the impact <strong>of</strong> actions on new<br />
customer subscriptions. The scheme helped the company to be more effective when dealing with potential clients and current customers,<br />
ultimately leading to a larger customer base for the business.<br />
� Participated in the design <strong>of</strong> customer loyalty strategies to prevent the retirement <strong>of</strong> the customers for economic reasons. Achieved<br />
increases in customer retention and commitment, improving organisational position.<br />
� Involved in the launch <strong>of</strong> a new IPTV service, which required the analysis <strong>of</strong> the market, the configuration <strong>of</strong> the <strong>of</strong>fer and the design and<br />
execution <strong>of</strong> a communication strategy. Improved the competitive edge <strong>of</strong> the organisation and enhanced communication with consumers.<br />
����������������������������������������������������������- ���������������������������- ����������<br />
� Assisted in the development <strong>of</strong> a new segmentation model. Actions included an exploration study design and proposals <strong>of</strong> new services that<br />
linked to the segmentation model. This acted as the framework for future innovation projects.<br />
� Implemented the sales force training programme on handling customer objections, providing them with tools to learn the advantages and<br />
disadvantages <strong>of</strong> each <strong>of</strong>fer. The programme made the sales force more confident in their ability and effective throughout the sales process,<br />
improved results.<br />
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� Assisted in the analysis <strong>of</strong> special <strong>of</strong>fers from a financial perspective to focus on each individual business customer. Reported findings to<br />
Marketing Manager with the aim <strong>of</strong> improving future financial performance. Participated in the construction <strong>of</strong> the annual sales budget by<br />
analysing historical sales results and marketing objectives through communicating with cross-departmental teams, successfully obtaining<br />
required data.<br />
� Individually responsible for the implementation and diffusion <strong>of</strong> ISO 9001 quality standards on the marketing process. The main processes <strong>of</strong><br />
the company were <strong>of</strong>ficially certified. This was achieved by communicating with the ISO project team and by leading the re-design <strong>of</strong><br />
marketing processes to fit in with the ISO standards and framework.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
Details<br />
Personal Statement<br />
Name:<br />
Mr Pierre Dubus<br />
Country <strong>of</strong> Origin:<br />
FRANCE<br />
Languages:<br />
French<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Snowboarding, squash,<br />
social events, member <strong>of</strong><br />
student union.<br />
Dynamic and creative young engineer in industrial biology, seeking an international career focussed on overlapping engineering and marketing<br />
skills, with particular interest in the food and beverage industries. Experience gained through internships and course projects. Demonstrated the<br />
ability to adapt quickly, be productive under pressure and collaborate well within teams.<br />
Key Achievements<br />
Conducted a course project over a four month period, which involved the set up <strong>of</strong> a company and launch <strong>of</strong> a new product �an electronic food<br />
manager�, presented to industrial executives.<br />
������������������������������������������������������������������������������������������������������������-Lheritier lecturer in formulation,<br />
2009, Cergy Pontoise, France.<br />
Qualifications:<br />
1st Year Masters Programme Industrial Biology<br />
and Marketing<br />
Curriculum Vitae: Mr Pierre Dubus<br />
<strong>School</strong> <strong>of</strong> Industrial Biology, France 2008 - 2009<br />
BSc Industrial Biology Engineering <strong>School</strong> <strong>of</strong> Industrial Biology,<br />
France<br />
2005 - 2008<br />
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<strong>Career</strong> History:<br />
Idal Animation: Student Job - Paris, France (Apr 2009 - Jun 2009)<br />
A business specialising in promotion <strong>of</strong> grocery products (fruit and vegetables) within Monoprix Supermarkets, across France.<br />
� Created product awareness inside Monoprix's chain <strong>of</strong> supermarkets, through promoting awareness and benefits to the consumer <strong>of</strong><br />
organic fruit and vegetables. This was achieved by producing flyers and organising in-store tasting sessions and this awareness increased<br />
sales by more than 60% over a two day period.<br />
<strong>School</strong> <strong>of</strong> Industrial Biology: Teaching Assistant - Cergy Pontoise, France (Sep 2008 - Jun 2009)<br />
Engineering <strong>School</strong>, training and educating students for the food, cosmetics, environmental and pharmaceutical industries.<br />
� Extracted and processed relevant scientific data from a database, establishing curves and patterns, working and collaborating closely with<br />
the teacher <strong>of</strong> physics and mechanics. This data was used in editorials within scientific publications.<br />
Christian Hansen: Quality Control (Lab Technician Trainee) -�France (Jul 2008 - Aug 2008)<br />
A food industry multinational company, developing natural ingredient solutions such as, culture, enzymes and colourings for the food,<br />
pharmarceutical and nutritional industries.<br />
� Successfully controlled the quality, (after being monitored for one week), <strong>of</strong> lactic ferment, used by a global brand name in their probiotic<br />
drink, adhering to the company's strict guidelines.<br />
� Attended weekly team meetings, alongside technicians and managers, listening to the briefings concerning improvements <strong>of</strong> the quality<br />
control process and analysing the results. As part <strong>of</strong> the course, wrote a report explaining role and outcomes from this two month project,<br />
delivered to the lecturer responsible for the quality standards and procedures within the industry department.<br />
The Colomer Group: Trainee - Spain (Jul 2007 - Aug 2007)<br />
A globally recognised leader in the beauty industry B2B and B2C, manufacturing skin creams shampoos and other beauty products.<br />
� Conducted water quality analysis tests for the water treatment department, analysing the results and reporting to the senior engineer in<br />
charge <strong>of</strong> the department, ensuring that the waste from the manufacturing process met with national environmental policies.<br />
� Observed the manufacturing processes <strong>of</strong> the company on a visit to one <strong>of</strong> the plants, accompanied by an engineer, looking at the<br />
machines and technology used in production <strong>of</strong> beauty products, the type <strong>of</strong> industrial processes used, through to the distribution channels.<br />
A report was then compiled with the findings <strong>of</strong> the visit and submitted to a lecturer within the school.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Puja Vaidya<br />
Country <strong>of</strong> Origin:<br />
UNITED KINGDOM<br />
Languages:<br />
Hindi<br />
Marathi<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Skydiving, Hip Hop and Jazz<br />
dance, travelling.<br />
A highly creative and motivated person with a strong sense <strong>of</strong> responsibility. Excellent people management skills developed during educational<br />
studies. Goal orientated and eager to work in a diverse and challenging international business environment having worked abroad previously. A<br />
flexible team member and open-minded individual.<br />
Key Achievements<br />
In charge <strong>of</strong> Organising Committee for the AIESEC; Loughborough University, 2007<br />
Qualifications:<br />
Curriculum Vitae: Ms Puja Vaidya<br />
International Economics BSc (Hons) Loughborough University 2005 - 2009<br />
Applications <strong>of</strong> DEA and SFA s<strong>of</strong>twares Comparative Banking; Loughborough<br />
University<br />
2008 - 2009<br />
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<strong>Career</strong> History:<br />
Loughborough University: Final Year Dissertation Project - Loughborough (Oct 2008- Jun 2009)<br />
Loughborough University is among the top 10 universities in the UK; with over 10,000 students pursuing a Bachelor�s level or<br />
equivalent degree, with over 67 programmes to select from.<br />
� Conducted research in assessing the extent to which the UK airline industry would become more efficient after the break-up <strong>of</strong> BAA airports.<br />
This involved using Data Envelopment Analysis and Stochastic Frontier Analysis s<strong>of</strong>tware to calculate efficiency scores for each <strong>of</strong> the 40<br />
UK airports and comparing results generated using ratio analysis.<br />
� Outcome <strong>of</strong> the findings was that although BAA airports were productively efficient by more than 90%, the overall efficiency fell due to<br />
mismanagement between employees and customers; particularly, the IRR values for some <strong>of</strong> the London-based BAA airports seemed to be<br />
negative, suggesting inefficiency. Achieved 1st class grade for this work.<br />
Bradford Metropolitan Council: Administrative Officer - Bradford (Summer 2007 and 2008)<br />
Tasked with inputting data, filing, taking customer appointments and managing mail, which helped to perfect organisation skills.<br />
� Promoted from working as an assistant administrator <strong>of</strong> the bus depot department to being administrator <strong>of</strong> Bradford Council�s southern<br />
area in summer 2008.<br />
� Met targets, working within a team <strong>of</strong> six and cross-functionally, by contacting customers through email and letters, reducing the level <strong>of</strong><br />
customer complaints from 34% to 2%. This was achieved through responding quickly to complaints from local residents, demonstrating an<br />
understanding <strong>of</strong> the local community and by helping to bridge the gap between the council management and local residents.<br />
Face to Face Fundraising: Commercial Trainee and Fundraiser - Sydney (Jan 2006 - Jun 2006)<br />
Face to Face Fundraising is one <strong>of</strong> the leading and successful commercial institutions promoting various charities and social causes<br />
by employing over 5,000 fundraisers in Australia.<br />
� Performed fundraising campaigns for Cancer Research by spreading cancer awareness effectively, through targeted advertising and use <strong>of</strong><br />
emotive and persuasive language to increase cancer research donors; contributing to 35% <strong>of</strong> the total growth <strong>of</strong> cancer donors weekly.<br />
The Young Enterprise, Heckmondwike Grammar <strong>School</strong>: Secretary - UK (Oct 2004 - Jun 2005)<br />
A self-owned company named Fleur-t with four other shareholders, wide product portfolio that included trinkets brooches, greetings<br />
cards and home accessories.<br />
� Co-ordinated within a team <strong>of</strong> five the administration <strong>of</strong> company, which won 1st prize within the Kirklees Council. Competed at county level<br />
gaining an environmental prize for the product.<br />
� Gained insight into market survey methods carried out to devise product�s pricing strategy; product innovation techniques during<br />
manufacturing process and, after receiving customer feedback, through efficient customer service.<br />
� Refined customer relationship management, increasing sales and generating �1,000 pr<strong>of</strong>it at the end <strong>of</strong> the first financial year.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Rahul Chawdhry<br />
Country <strong>of</strong> Origin:<br />
INDIA<br />
Languages:<br />
Hindi<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Writing on business related<br />
issues especially<br />
international marketing.<br />
Reading and interpreting<br />
history for management<br />
lessons especially ancient<br />
Indian history and Elizabeth I<br />
from English Tudor History.<br />
Sustainability issues such<br />
as the environment. Surfing<br />
the internet.<br />
Dynamic entrepreneur with several years experience <strong>of</strong> running a small business in a challenging business environment. Adaptable and self<br />
motivated marketing pr<strong>of</strong>essional with diversified experience in industry, education and publishing sectors with a focus on business development.<br />
Team player with the ability to plan and execute innovative ideas through strong communication.<br />
Key Achievements<br />
Contributed marketing and business articles in leading business publications including the Economic Times, Wall Street Journal (India Journal),<br />
Strategies Europe, Business Line and Special Edition <strong>of</strong> the India-EU Summit.<br />
Conducted training workshops in marketing and international marketing in business schools including Modi-Apollo, WLC, EMPI and Corporations<br />
for over seven years.<br />
Member <strong>of</strong> the business quiz winning team during the first year <strong>of</strong> College in University <strong>of</strong> Delhi.<br />
Qualifications:<br />
Curriculum Vitae: Mr Rahul Chawdhry<br />
Post Graduate Diploma in Marketing Chartered Institute <strong>of</strong> Marketing 1996 - 1998<br />
Bachelor <strong>of</strong> Commerce University <strong>of</strong> Delhi 1992 - 1995<br />
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<strong>Career</strong> History:<br />
Panache Publishers: Publisher/Business <strong>Development</strong> - New Delhi, India (Jun 2003 - Dec 2008)<br />
Launched Panache Publishers as a contract publishing house catering to a niche audience <strong>of</strong> diplomatic missions, government<br />
<strong>of</strong>ficials, business and media. The company identified communication goals <strong>of</strong> the clients and successfully implemented the same by<br />
producing publications which were handed over to the client under a unique business model.<br />
� Managed and co-ordinated a team <strong>of</strong> 28 full time and ad hoc team members. The team members included marketers, graphic designers,<br />
editors and print production specialists.<br />
� Successfully negotiated publishing contracts for the company from clients ranging from diplomatic missions, trade commissions and<br />
chambers <strong>of</strong> commerce. These publications were meant for a niche audience and included commemorations <strong>of</strong> high level<br />
Presidential/Prime Ministerial state visits. Clients included Indo-French Chamber <strong>of</strong> Commerce & Industry, Indo-Belgian-Luxembourg<br />
Chamber <strong>of</strong> Commerce & Industry, Embassy <strong>of</strong> India (Luanda) and the Embassy <strong>of</strong> Indonesia (New Delhi).<br />
� Succeeded in publishing 75 magazines over a span <strong>of</strong> five years, providing consultancy and guidance to clients in their marketing<br />
communication strategies. This entailed deciding the promotional objectives, target audience, circulation strategy and editorial contents for<br />
desired impact.<br />
� Received appreciation letters from clients such as the Trade Commission <strong>of</strong> Austria, (New Delhi), and the Embassy <strong>of</strong> Afghanistan, (New<br />
Delhi) for quality publications.<br />
L.B. Associates (Pvt.) Limited: Business <strong>Development</strong> - Noida, NCR Region (Dec 2001 - May 2003)<br />
A leading publisher <strong>of</strong> niche publications in India. L.B. Associates is a diversified company with publishing as its core business. The<br />
company publishes leading magazines including Diplomatist, Survive and Creature Companion.<br />
� Successfully diversified the company from the existing client base <strong>of</strong> diplomatic missions to trade blocks, state and central government<br />
institutions and launched educational newsletter �Options��aimed at the student community. Led, motivated and trained the marketing and<br />
sales team <strong>of</strong> the company which led to increased sales by approximately 35% in a single year.<br />
Wigan and Leigh College (India): Junior Faculty (Marketing) (Dec 2000 - May 2001)<br />
Developed lecture notes for senior faculty in marketing through research <strong>of</strong> academic journals, articles and textbooks. Participated in<br />
conducting classroom sessions with senior faculty on �Fundamentals <strong>of</strong> Marketing�.<br />
� Organised guest lectures and seminars for management students from industry.<br />
Sterling Auto Engineers: Senior Business <strong>Development</strong> Manager - New Delhi, India (Sep 1998 - Nov 2000)<br />
The firm is a leading auto-parts manufacturer and export firm based in New Delhi.<br />
� Successfully diversified the company's client base away from OEMs where a higher realisation was met. The diversification was achieved<br />
after careful market analysis using market research.<br />
� Negotiated contracts with domestic and international clients for the company�s piston rings product range. The majority <strong>of</strong> the contracts<br />
were successfully renewed.<br />
� Motivated, coached and led international sales and marketing team <strong>of</strong> six people.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Rui Su<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Cantonese)<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Foreign language learning,<br />
(Japanese, French and<br />
Spanish). Bargain hunting.<br />
A young target driven graduate with internship experience in business-to-business sales and television programme production in China. Enjoys<br />
cooperating, insipring and sharing ideas with colleagues and turning them into reality. An analytical thinker who is highly motivated and passionate<br />
about expressing potential within an innovative environment.<br />
Key Achievements<br />
Organised with the student union on-campus key activities, such as college basketball games and approached organisations for sponsorship,<br />
including McDonalds who <strong>of</strong>fered meal vouchers.<br />
Wrote some <strong>of</strong> the webpages for 1KG More (NGO in China), aimed at recruiting volunteers, also updating information about recently donated<br />
items.<br />
Won SCAU Excellent Student Scholarship for three years in a row, out <strong>of</strong> 1,400 students in the <strong>School</strong> <strong>of</strong> Foreign Studies, at South China's<br />
Agricultural University.<br />
Qualifications:<br />
BA in English (emphasis on International<br />
Trade)<br />
Curriculum Vitae: Ms Rui Su<br />
South China Agricultural University, China. 2005 - 2009<br />
Consecutive Interpreter Monotary Interpretation Institute 2007 - 2007<br />
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<strong>Career</strong> History:<br />
Southern Television Guangdong: Producer�s Assistant (Internship) - Guangzhou, China (May 2009 - Aug 2009)<br />
Leading provincial television station in China, with annual average growth rate <strong>of</strong> 3.2% in audience ratings. Over 9m households<br />
watch television�s five channels, via the provincial cable network.<br />
� Collaborated with a reporting team <strong>of</strong> 32, by collecting information from the local population, to highlight current social issues. This was<br />
reinforced by a hotline number being shown at the end <strong>of</strong> the programme, inviting viewers to phone in and suggest issues that could be<br />
covered in a later programme. Many university students requested the station to cover issues involved in starting up their own business and<br />
one programme went inside Ogilvy China to give a view <strong>of</strong> what it's like to work inside a well known advertsing agency, the show was<br />
entitled �Fun in Ogilvy China�.<br />
� Briefed the coming weeks' topics to 12 producers on a weekly basis, covering mainly Cantonese public interest stories in a local<br />
programme, �City Search��on TVS2 (TVS Satellite Channel, the first Cantonese satellite TV channel in mainland China, to be broadcast<br />
globally).<br />
� Contributed ideas and wrote the scripts for the �International Labour Day Special��and the �Childrens Day Special�.<br />
� Responsible for post editing with support <strong>of</strong> the director, producer and senior members <strong>of</strong> the team, the �Diyisou��(latest news) section,<br />
targeting young peoples' preferences, by providing information about creative and cutting-edge products and popular places for<br />
entertainment, on the 'City Search' programme, using the Dayang Editing System, following three weeks <strong>of</strong> training.<br />
� Reduced workload <strong>of</strong> the reporting team by learning quickly and being able to look after work with little or no supervision.<br />
Global Market Group (Asia) Limited: Promotions Assistant (Internship) - Hongkong and Guangzhou, China (Apr 2008 - Jul 2008)<br />
Hong Kong listed business-to-business company, Deloitte Technology one <strong>of</strong> the 500 fastest growing high-tech firms in Asia Pacific.<br />
Offers updated sourcing information <strong>of</strong> products manufactured in China to international buyers, produces in-depth consultancy<br />
services for product matching, export trading and logistics and also organises exhibition tours.<br />
� Arranging the booth display and assisting the stand team comprising 34 people, in completion <strong>of</strong> customer questionnaires, involving<br />
potential international buyers at a lighting trade show <strong>of</strong> the 13th China Import and Export Fair in Canton, (18,721 international exhibitors<br />
participated). Delivered a brief introduction <strong>of</strong> lighting products to the buyers and scheduled meetings with the department manager.<br />
� Negotiated the size and location <strong>of</strong> the stand and display area with assistance from 10 members <strong>of</strong> the team at a selection <strong>of</strong> Cantonese<br />
hotels including Royal Hotel, Ramada Pearl Hotel and Grand Hyatt Guangzhou, which saw thousands <strong>of</strong> international buyers twice a year,<br />
as well as managing the distribution <strong>of</strong> promotion materials.<br />
� Reported customer feedback on a daily basis to the team leader, successfully collecting over 500 potential international buyer leads.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Sabrina Zhou<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (People's Republic<br />
<strong>of</strong> China)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Debating, psychology,<br />
experiencing new things,<br />
meeting new people.<br />
Proactive young leader with four years' experience in cross-functional development. Strong negotiator with excellent communication skills<br />
developed through active participation in supplier and customer meetings. Sharp analytical skills supported by a strong IT background. Possesses<br />
the ability to work productively under pressure. Looking for an international career.<br />
Key Achievements<br />
Contributed significantly to the control team at A.P Moller-Maersk, consistently achieving maximum performance within budget.<br />
Established valuable industry contacts with key local customers including Triangle Tyres and Costco.<br />
Awarded 'Employee <strong>of</strong> the Year' in 2008 at A.P Moller-Maersk, for excellent contribution and achievement.<br />
Qualifications:<br />
Curriculum Vitae: Ms Sabrina Zhou<br />
BSc in Computing Yantai University 2000 - 2004<br />
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A.P. Moller-Maersk Logistics: Customer <strong>Service</strong> Leader - Northern China Office (Oct 2007 - Aug 2009)<br />
World leading logistics company, serving customers all over the globe. Worldwide organisation with over 117,000 employees and<br />
<strong>of</strong>fices in 130 countries, with headquarters in Copenhagen, Denmark.<br />
� Managed the customer service team <strong>of</strong> eight, participating actively in staff training programs which equipped staff with the skills and<br />
knowledge to handle daily work; executing annual staff appraisals as an assessment tool. Continued development by organising weekly<br />
meetings to <strong>of</strong>fer support, motivating staff to follow-up on customer issues and reach team KPI targets.<br />
� Undertook negotiations with suppliers and key-customers such as Schneider, Triangle Tyres China and Haier, through co-ordinating and<br />
participating in face to face meetings, building up long-term solid business relationships as a result.<br />
� Led a team from another branch that consisted <strong>of</strong> five executives, with the aim <strong>of</strong> developing a policy for customer relationship<br />
management. Applied processes such as SOP (Operation Process) in association with key-customers and effectively kept the business<br />
running smoothly. Resulted in continuous feedback exercises with every supplier and consignee providing input.<br />
� Successfully solved the communication gap between staff and customers, managing to resolve complaints by successfully telephoning or<br />
visiting businesses to deliver excellent service and <strong>of</strong>fer solutions.<br />
� Supported marketing team leader during sales, with an aim to identify gaps in daily service procedures, making improvements and collecting<br />
regular customer information. Resulted in a satisfied and confident customer base.<br />
A.P. Moller-Maersk Logistics: Indoor Sales - ����������������- Sep 2007)<br />
Responsible for inputting and updating the quotation system, supporting sales and ensuring accuracy across the system. Helped to<br />
ensure that all quotes and requests were managed effectively and in a pr<strong>of</strong>essional manner.<br />
�<br />
<strong>Career</strong> History:<br />
� Conducted thorough market research, involving data analysis <strong>of</strong> competitor information; contacting potential customers to enhance brand<br />
awareness and build a positive relationship.<br />
� Responded and acted upon customer comments, passing on suggestions immediately in order to resolve matters without delay, resulting in<br />
improved customer service and enhanced relationships with clients.<br />
� Member <strong>of</strong> the sales team, helping to maximise sales through strong customer service skills, whilst achieving quarterly budgets. Resulted in<br />
increased sales and pr<strong>of</strong>itability for the department.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Santiago Cabrera<br />
Moreno<br />
Country <strong>of</strong> Origin:<br />
COLOMBIA<br />
Languages:<br />
Spanish<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Passionate about marketing<br />
design and technology,<br />
sports including football,<br />
squash, golf and general<br />
fitness. Enthusiastic about<br />
cooking and dancing.<br />
Highly creative, dynamic and customer focussed marketer with excellent organisational and analytical skills. Proven ability in dealing with<br />
customers within a unique business environment, and in demonstrating the qualities to adapt and achieve results in diverse situations. Excellent<br />
communication skills, with a commitment to learn and develop in a challenging marketing environment.<br />
Key Achievements<br />
Successfully led the design and implementation <strong>of</strong> an affiliate programme for Wonderful House, Colombia, which currently accounts for 23% <strong>of</strong><br />
the company's annual turnover.<br />
Co-developed and implemented a new line <strong>of</strong> packaging for two products currently utilised to a national level in Colombia.<br />
Awarded with a first class dissertation on 'Motivational approaches used by Pret A Manger and its impact on productivity.'<br />
Qualifications:<br />
Curriculum Vitae: Mr Santiago Cabrera Moreno<br />
BA (Hons) Business <strong>Management</strong> University <strong>of</strong> Wales, Lampeter, UK 2007 - 2009<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
University <strong>of</strong> Wales Lampeter: Dissertation - London, UK (Apr 2009 - Jun 2009)<br />
Conducted research into �Motivational approaches used by Pret A Manger and its impact on productivity', a study to explore the effect<br />
<strong>of</strong> supervisory practices on employee motivation and productivity.<br />
� Undertook primary research using both a qualitative and quantitative methodology and carefully analysed information. Through effective time<br />
management and constant commitment, achieved a first class dissertation and <strong>of</strong>fered Pret A Manager useful findings on employee<br />
motivation and productivity levels.<br />
� Highlighted the importance and value <strong>of</strong> providing training to supervisors, not only in internal processes, but also in motivational techniques<br />
and managerial expertise. Findings were presented and are being evaluated by the company, with a view to implementing changes in the<br />
near future.<br />
Wonderful House Limited: Marketing Manager - Bogota, Colombia (Nov 2005 - Jan 2007)<br />
Wonderful House is a hotel company <strong>of</strong>fering customised services to executives, new adoptive parents, and plastic surgery patients.<br />
� Designed and implemented an affiliate programme managing a team <strong>of</strong> four, based on market analysis and customer pr<strong>of</strong>ile, which<br />
enhanced the internal relationships and structure <strong>of</strong> the company, increasing sales by 30% in 2006.<br />
� Successfully led negotiations with international travel agencies, including Hotels.com and Expedia, through effective introduction and<br />
representation <strong>of</strong> the firm to agencies. Resulted in a 20% incremental growth in monthly bookings.<br />
� Reviewed the entire customer services process manual to increase efficiency through dynamic involvement <strong>of</strong> day-to-day activities at an<br />
operational level, expanding customer loyalty and improving the customer base.<br />
� Secured a three-year contract with a National Adoption Organisation, through demonstrating commercial acumen and strong presenting<br />
skills. Exceeded budgeted sales by 8% in the first year <strong>of</strong> operation.<br />
Wonderful House Limited: Marketing Assistant - Bogota, Colombia (Feb 2005 - Nov 2005)<br />
� Conducted extensive market research; involving data analysis <strong>of</strong> competitors as well as visiting several hotels in order to gain an insight into<br />
customer pr<strong>of</strong>iles and promotional activities. Provided valuable information in the design and implementation <strong>of</strong> a successful affiliate<br />
programme, assisting to implement changes.<br />
� Trained and motivated new reception staff through delivering a broad variety <strong>of</strong> structured training courses and events, which increased the<br />
efficiency and effectiveness <strong>of</strong> work and reduced the amount <strong>of</strong> complaints by 40%.<br />
� Devised and launched promotional sales through the benchmarking <strong>of</strong> in-room couponing and loyalty reward programmes, which<br />
surpassed forecasted sales by 18% in the first semester.<br />
Tropical Cocktails SA: Strategic Marketing Intern - Bogota, Colombia (Apr 2004 - Jan 2005)<br />
Tropical Cocktails is pub chain in the exotic cocktails market operating 30 units in Colombia.<br />
� Co-developed packaging and marketing <strong>of</strong> two products to a national level in a team <strong>of</strong> four, through creative and dynamic participation in the<br />
design stages. Increased sales figures by 12% in 2004, with these products still on the market today.<br />
� Organised social events and outings for 60 staff in order to increase employee morale and commitment, assisting to reduce labour turnover<br />
by 10% within a year, through maintaining a satisfied workforce.<br />
� Produced a marketing report covering the market situation and competitors��position, presented to the commercial department. Resulted in<br />
the revision and modification <strong>of</strong> pricing for a particular range <strong>of</strong> products.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Mr Serden Eren<br />
Country <strong>of</strong> Origin:<br />
TURKEY<br />
Languages:<br />
Turkish<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Good conversational<br />
German, tennis and skiing<br />
since 1993, diving since<br />
2002 (2 star CMAS),<br />
innovative ideas (eg.<br />
TED.com).<br />
Motivated pr<strong>of</strong>essional with more than five years' extensive and diverse experience in the ICT sector. Deep involvement in enterprise solution<br />
selling. Worked closely with many international companies such as Adobe, Blackboard and IBM by maintaining the communication bridge between<br />
them and the Turkish distributor company.<br />
Key Achievements<br />
Promoted to Enterprise Product Manager, following a successful year in previous role as a Sales Engineer.<br />
Member <strong>of</strong> the team who prepared the technical specifications <strong>of</strong> Adobe products for the Ministry <strong>of</strong> Education project, the largest s<strong>of</strong>tware deal in<br />
Turkish history (size: �15m, 10,000 s<strong>of</strong>tware licenses, training 30,000 teachers).<br />
Qualifications:<br />
Curriculum Vitae: Mr Serden Eren<br />
BSc Computer Science and Engineering Yildiz Technical University, Istanbul, Turkey 2000 - 2005<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Medyas<strong>of</strong>t Information Systems: Sales Engineer/Enterprise Product Manager - Turkey (Nov 2006 - Sep 2009)<br />
Medyas<strong>of</strong>t is an Ulker ICT Group company and is one <strong>of</strong> the largest corporate groups in Turkey with a total yearly revenue <strong>of</strong> US$10bn<br />
in 2008 and more than 30,000 employees. Medyas<strong>of</strong>t is the s<strong>of</strong>tware sales and marketing company <strong>of</strong> Ulker ICT Group and is the IBM,<br />
Adobe, Autodesk, Babylon and Blackboard distributor for Turkey, Micros<strong>of</strong>t Gold Certified Partner and master franchisee <strong>of</strong> New<br />
Horizons (authorised training centre for Apple, Micros<strong>of</strong>t, Adobe and SAP).<br />
� Presented vendors' product portfolio in meetings with top level directors <strong>of</strong> more than 200 institutions including companies, such as Daimler,<br />
Ministry <strong>of</strong> Education, Turkcell and Ministry <strong>of</strong> Health.<br />
� Supported the sales team and solution partners by delivering numerous product training to assist with sales <strong>of</strong> 34 enterprise s<strong>of</strong>tware<br />
licenses (value US$1.47m).<br />
� Successfully completed enterprise solution selling training for these international ICT companies; IBM, Adobe, Blackboard and New<br />
Horizons.<br />
� Active volunteer <strong>of</strong> the learning organisations workgroup, aiming to increase Medyas<strong>of</strong>t�s training sales. The workgroup reached its aim and<br />
increased sales by 45% in six months.<br />
� Planned and organised four events each year for enterprise products, liaising with the marketing communications team. The prospective<br />
clients had the opportunity to meet existing customers and learn from their experiences.<br />
� Consistently communicated with the Adobe and Blackboard headquarters in Europe and visited prospective clients within Turkey, with the<br />
regional sales managers and solution engineers <strong>of</strong> Adobe and Blackboard.<br />
Central Registry Agency Inc: S<strong>of</strong>tware <strong>Development</strong> Specialist -Turkey (Sep 2005 - Nov 2006)<br />
Central Registry Agency Inc. <strong>of</strong> Turkey is a private company established in 2001 as a legal entity under the provision <strong>of</strong> the Turkish<br />
�����������������������������������������������������������������������������������������������������������������������������������������<br />
respect to issuers, intermediary institutions and owner <strong>of</strong> rights. The Central Registry System is managing the data for 926,000<br />
investors.<br />
� Planned and developed five detailed data input applications and 12 report applications, where special attention had to be taken as they were<br />
����������������������������������������������������������������������������������������<br />
Micros<strong>of</strong>t Turkey: Micros<strong>of</strong>t Student Consultants Leader - Turkey (Sep 2004 - Sep 2005)<br />
Micros<strong>of</strong>t Turkey has a Micros<strong>of</strong>t student consultancy programme. The Micros<strong>of</strong>t student consultants (MSCs) are studying in<br />
universities across Turkey and become Micros<strong>of</strong>t representatives in their schools. MSCs help Micros<strong>of</strong>t Turkey to organise seminars<br />
and training in Universities.<br />
� Organised more than 20 seminars for Micros<strong>of</strong>t Turkey in universities related to new Micros<strong>of</strong>t products by guiding 17 MSCs from different<br />
schools. These activities strengthened Micros<strong>of</strong>t Turkey's relations with the Uuniversities and the students.<br />
� Taught participants from companies such as: HSBC, Heidelberg and Philips about Micros<strong>of</strong>t products.<br />
� Granted Micros<strong>of</strong>t Certified Solution Developer. NET (MCSD.NET) certificate.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Seung Soo Kim<br />
Country <strong>of</strong> Origin:<br />
KOREA, REPUBLIC OF<br />
Languages:<br />
Korean<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Tennis, golf, baseball,<br />
football.<br />
Over eight years <strong>of</strong> medical sales experience, within global healthcare leaders including Siemens AG, Bayer AG and Dade Behring Inc. Managed<br />
key accounts, as well as providing healthcare services and propositions for the customers' optimised business. A versatile and passionate sales<br />
manager, with comprehensive understanding <strong>of</strong> the healthcare industry combined with an MBA.<br />
Key Achievements<br />
Achieved the maintenance contract sales for medical equipment <strong>of</strong> US$27m in 2008, as service sales section manager, in the customer service<br />
department.<br />
Responsible for the top five customers, such as The Catholic and Yonsei Medical Centre <strong>of</strong> the leading hospitals in South Korea.<br />
Increased the revenue whilst at Siemens AG by 20% in 2008, by building successful customer relationship management with department<br />
managers and with the radiation departments in hospitals.<br />
Qualifications:<br />
Master <strong>of</strong> Science in Business Administration Korea University Business <strong>School</strong>, Seoul,<br />
Korea.<br />
BA <strong>of</strong> Public Administration (Subject: Police<br />
Administration)<br />
Curriculum Vitae: Mr Seung Soo Kim<br />
2002 - 2005<br />
Dong-Guk University, Seoul, Korea. 1993 - 2001<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Siemens AG in Healthcare Sector, Customer <strong>Service</strong> Department: Section Manager/Customer <strong>Service</strong> Sales Representative, Seoul,<br />
Korea (Mar 2007 - Jun 2009)<br />
Siemens AG and its subsidiaries employ approximately 480,000 people in nearly 190 countries and reported global revenue <strong>of</strong> �77.3bn<br />
in 2008. Supplying healthcare consulting services for the maintenance <strong>of</strong> imaging diagnostic systems: MRI, CT, PET-CT, Angiography<br />
and Digital Radiation equipment, with the leading medical centres in South Korea.<br />
� Responsible for the maintenance service contracts worth US$27m in 2008, reporting to the managing director <strong>of</strong> the department, as well as<br />
taking responsibility for three managers and four administrators within the service sales section, liaising closely on a day to day basis with<br />
60 customer service engineers.<br />
� Managed approximately 30 key accounts, through a comprehensive understanding <strong>of</strong> the complexity <strong>of</strong> the healthcare industry and hierarchy<br />
found in many hospitals.<br />
� Prevented and handled complaints from hospitals, which could be from senior level managers, expediating a resolution by intervening before<br />
a complaint became <strong>of</strong>ficial. This involved identifying issues and discussing with senior personnel in Germany and mediating with the<br />
customer to ensure a timely resolution, which would not incurr penalties and therefore reduce revenue.<br />
Handok-Aventis in Invitro Diagnostic Business Unit/Dade Behring Franchise: Assistant Manager, Medical Sales Representative -<br />
Seoul, Korea (Jan 2005 - Oct 2006)<br />
Dade Behring Franchise/Dade Behring Inc. was merged with Siemens Diagnostic Division in July 2007. Handok-Aventis has been<br />
separated into Handok Pharmaceutical Inc. and San<strong>of</strong>i-Aventis AG in Korea after global M&A between Aventis Pharma and San<strong>of</strong>i-<br />
Syntherabo in 2005.<br />
� Initiated the analysis <strong>of</strong> running costs for the clinical laboratory managers, on behalf <strong>of</strong> medical centres - the findings showed the reliabilty <strong>of</strong><br />
the product (clinical reagent), <strong>of</strong>fering the hospitals most up to date assay results.<br />
� Responsible for 15 new accounts <strong>of</strong> the central Seoul district and a sales turnover <strong>of</strong> US$3.5m in 2005, which involved regular visits and<br />
resolving issues related to product reliability.<br />
� Introduced new products and test methods into key hospitals, by networking with key personnel; head <strong>of</strong> clinical laboratories, as well as the<br />
manager <strong>of</strong> the purchasing department. Turnover increased in 2005 by 15%.<br />
Bayer AG in Korea (Pharmaceutical Division): Supervisor, Medical Sales Representative - Seoul, Korea (Dec 2000 - Jan 2005)<br />
Bayer AG reported global revenue <strong>of</strong> �����������������������������������������������������������������������������������������������<br />
� Managed key doctors <strong>of</strong> the referencing hospitals in the northern part <strong>of</strong> Seoul district and provided up to date medical information,<br />
introducing new ethical medicines into the cardiology and endocrinology departments, increasing turnover in this district by 45%, to US$350k<br />
in 2004.<br />
� Responsible for increasing the business with existing customers within this low revenue generating district, achieving the sales target and<br />
increasing by 45% in 2004 through frequent visits and establishing trust and rapport.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Shiladitya Singh Roy<br />
Country <strong>of</strong> Origin:<br />
INDIA<br />
Languages:<br />
Assamese (India)<br />
Bengali (India)<br />
Hindi<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Calligraphy, classic<br />
Hollywood movies, listening<br />
to film scores.<br />
����������������������������������������������������������������������������������������������������������������������������������������������<br />
through collaboration with the team. Exhibits a high level <strong>of</strong> motivation, refined during previous degree in business management. Wishes to<br />
leverage existing knowledge and skills in a consumer driven market.<br />
Key Achievements<br />
Analysed consumer care practices <strong>of</strong> the Indian motorbike industry by studying the impact <strong>of</strong> its models; awarded The Cambridge International<br />
Diploma - Standard Level Module Certificate; with distinction by Cambridge University for a project entitled �Customer Care�.<br />
Qualifications:<br />
Curriculum Vitae: Mr Shiladitya Singh Roy<br />
MBA (Major - Marketing) University <strong>of</strong> Wales, U.K. 2006 - 2008<br />
BBM (First Class) Bangalore University, India 2003 - 2006<br />
Diploma in Finance Jain Institute <strong>of</strong> <strong>Management</strong> Studies, India. 2004 - 2005<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
University <strong>of</strong> Wales: Dissertation - Pune, India (Aug 2007 - Mar 2008)<br />
Researched �Consumer Brand Preference <strong>of</strong> Indian Cigarettes Amongst Adults�, identifying which brands predominated and why.<br />
� Investigated the level <strong>of</strong> influence <strong>of</strong> promotion and branding; for example sponsoring and social marketing <strong>of</strong> the cigarette brands and what<br />
increases or decreases the smoking rates, even when strong brand awareness and brand preferences exist.<br />
� Formulated quantitative marketing research under various hypothetical situations, using convenience sampling, to a sample <strong>of</strong> 300 regular<br />
adult cigarette smokers <strong>of</strong> distinctive brands which consisted <strong>of</strong> a field survey using a non-camouflaged questionnaire with the research<br />
activity was restricted to within the vicinity <strong>of</strong> Pune.<br />
� Concluded that consumers develop an affinity towards brand preference at an early age, as choice forms their identity and the brands they<br />
purchase reflect their preferences.<br />
Bangalore University: Project - Bangalore, India (Jan 2006 - May 2006)<br />
Conducted research on �Customer Relationship Marketing and Customer Care��with reference to Bajaj Caliber 115, a product <strong>of</strong> Bajaj<br />
Auto Limited. (India�s largest motorbike manufacturer).<br />
� Analysed the expectation and satisfaction levels <strong>of</strong> the consumers for the product and effectiveness <strong>of</strong> the company�s after sales service in<br />
appraising the product.<br />
� Implemented quantitative research analysis to a sample <strong>of</strong> 100 existing consumers, in order to interpret the data. Inference was drawn<br />
accordingly.<br />
� Established the fact that enhancing customer value, delivering a higher level <strong>of</strong> service, and enriching the brand, all play a critical role in a<br />
company�s ability to grow pr<strong>of</strong>itably and consistently outpace the competition.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Mr Simon Yi<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (People's Republic<br />
<strong>of</strong> China)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
International travel, long<br />
distance running, team<br />
sports (volleyball), various<br />
voluntary positions.<br />
Innovative, results-driven and energetic marketing manager with eight years' extensive and diverse experience in marketing and management. Led<br />
cross-functional and multi-cultural teams and possesses exceptional problem-solving and communication skills. Strong belief in personal growth<br />
and development. Highly ambitious; aspiring to develop in a strategic role in a multi-national organisation.<br />
Key Achievements<br />
Awarded �Employee <strong>of</strong> the Year��in both 2006 and 2007 in UTStarcom Company, for excellent contributions and achievements.<br />
Ranked amongst the top 10 sales staff in 2003 for Shenzhen Telling Telecom Company ($8m sales).<br />
Achieved a top 5% Bachelor Degree and awarded university scholarships several times.<br />
Qualifications:<br />
Training in Project and Communication<br />
<strong>Management</strong><br />
UTStarcom University 2004 - 2005<br />
Marketing and <strong>Management</strong> Trainer Course China Macarthy <strong>Management</strong> &<br />
Consultation Co., Ltd.<br />
Bachelor <strong>of</strong> Economics: International<br />
Economics and Trade<br />
Curriculum Vitae: Mr Simon Yi<br />
2002 - 2003<br />
University in HuNan, China 1997 - 2001<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
<strong>Career</strong> History:<br />
UTStarcom Telecom: Marketing Manager - China (May 2004 - ����������<br />
Listed company <strong>of</strong> Nasdaq. International high-tech communications, with headquarters based in Silicon Valley. Elected 'the fastest<br />
growing <strong>of</strong> global IT companies' in Forbes in 2002/2003, 'Fortune Top 1,000 Enterprises' in 2004 and 'Fortune Top 100 <strong>of</strong> Chinese<br />
Listed Companies', in 2006. Employs over 8,000 employees, generating sales <strong>of</strong> $5bn in 2006.<br />
� Managed and organised over 30 large scale nationwide marketing promotions by developing and implementing promotion actions; coordinating<br />
the finance, production and marketing departments, negotiating promotion budgets, plans and processes. Involved in a National<br />
Day promotion campaign throughout 50 cities in 2006 which increased sales by 60%.<br />
� Launched over 20 new products, which involved data analysis <strong>of</strong> competitor information, producing flyers, attending product launch<br />
meetings. Managed new product training and new product marketing promotions with the result <strong>of</strong> achieving the lead brand in China.<br />
� Led over 1,500 marketing executives and salespeople. Organised internal marketing-training activities on numerous occasions. Guided the<br />
annual marketing meeting <strong>of</strong> the entire marketing division from 2005 to 2008 successfully, which greatly enhanced internal communication<br />
and team solidarity.<br />
� Undertook negotiations and communication with companies including China Telecom, China Mobile, China Unicom mainly by face-to-face<br />
meeting; which was very helpful in improving sales volume and market share effectively.<br />
� Conducted large-scale market research projects, visiting over 60 cities in China and 600 stores to gain an insight into customer pr<strong>of</strong>iles and<br />
client suggestions, strengthening the marketing policy's rationality and efficiency.<br />
� Created management manuals for marketing executives, marketing supervisors and sales teams respectively. Succeeded in internal<br />
communication with other departments which were mostly multi-cultural teams.<br />
Shenzhen Telling Telecom: Marketing Manager - China (Mar 2001 - Apr 2004)<br />
Listed company <strong>of</strong> China A-stock market. The national first-level agent <strong>of</strong> Motorola, Sony Ericsson, Samsung, Nokia, which has more<br />
than 30 branch companies and over 5,000 employees generating sales <strong>of</strong> $1.8bn in 2008.<br />
� Progressed from the sales and marketing departments, eventually becoming Marketing Manager in the headquarters in Beijing, which<br />
helped improve pr<strong>of</strong>essional skills and communication strategies.<br />
� Led over 1,000 marketing executives and staff and headed over 30 new product launch meetings and 60 nationwide marketing promotions,<br />
including organising 80 front-line marketing staff training with the co-operation <strong>of</strong> other departments and branch companies.<br />
� Achieved sales <strong>of</strong> $8m in 2003 by means <strong>of</strong> effective cooperation with core clients and appropriate marketing strategies; rewarded with the<br />
honour <strong>of</strong> being one <strong>of</strong> the top 10 sales people, and promoted to Marketing Manager.<br />
� Elected as the internal lecturer between 2002 and 2003 and attended training courses including etiquette skills and communication skills,<br />
resulting in improved personal abilities and teamworking.<br />
� Actively took part in the �Blue Ocean Strategy��in 2002, which was a large-scale marketing research project throughout 300 cities and 10,000<br />
retail shops by fieldwork investigation; extensively revolutionised and broadened the sales channel and marketing share.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
Details<br />
Personal Statement<br />
Name:<br />
Ms Stefania Del Chiaro<br />
Country <strong>of</strong> Origin:<br />
ITALY<br />
Languages:<br />
Italian<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Working in a student union,<br />
reading biographies and<br />
comics, going to the<br />
cinema, educating children.<br />
An excellent communicator with skills gained through working in an international association (AIESEC) an existing ability to adapt to multicultural<br />
environments was positively strengthened. Natural leadership, a good sense <strong>of</strong> organisation and planning, skills in team management and team<br />
work developed in more than one <strong>of</strong>fice environment both for the association and during internships.<br />
Key Achievements<br />
European Union �Leonardo Da Vinci��programmes internship with the opportunity to see the Fiat advertisement campaign taking shape within Leo<br />
Burnett, Warsaw.<br />
Director <strong>of</strong> program exchange in local committee for the student association AIESEC (2003-2004).<br />
Training week in Leo Burnett Warsaw during the realisation <strong>of</strong> Fiat campaign.<br />
Qualifications:<br />
Curriculum Vitae: Ms Stefania Del Chiaro<br />
BA in Business Administration University <strong>of</strong> Pisa, Italy 2001 - 2008<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Active Learning Limited: Junior Project Manager, General <strong>Management</strong> Department - Coventry, UK (Jan 2008 - Mar 2008)<br />
Active Learning is an e-teaching company with a small business in the Midlands, which provides flexible learning for adults.<br />
� Responsible for customer care in order to ensure customer needs were being met efficiently during the learning process.<br />
� <strong>Management</strong> <strong>of</strong> a database <strong>of</strong> more than 300 customers in a team <strong>of</strong> five persons in order to upload information and students status.<br />
� On-line assistance to customers in order to help them during the e-lesson and the assessment.<br />
� Registration <strong>of</strong> new customers with introduction them to the different products and <strong>of</strong>fering advice on the different courses available.<br />
Bank Pekao SA: �Leonardo Da Vinci��Programmes Internship, External Marketing Department -�Warsaw, Poland (Jan 2007 - May 2007)<br />
Bank Pekao SA the leading bank in Poland and part <strong>of</strong> the UniCredit Group, one <strong>of</strong> the largest banking and financial services<br />
organisations in Central and Eastern Europe, providing services to approximately 5m clients in Poland.<br />
� Prepared briefings for the advertising agency for the realisation <strong>of</strong> different promotion campaigns.<br />
� Attended several meetings with advertising agencies for the realisation <strong>of</strong> several television advertising campaigns, window displays,<br />
posters and leaflets. Also assisted with all related processes until the on-line launch.<br />
� Participated in different camera shoot campaigns, indoor and outdoor, with temporary transfers to other cities for the promotion <strong>of</strong> various<br />
banking products.<br />
� Took part in briefings with marketing research consultancy firms and focus groups for targeting banking products.<br />
� Realised and presented a prospectus on the Italian banking overview for the director <strong>of</strong> the external marketing department,<br />
��������������������������������������������������������������������������<br />
� Attended meetings with external marketing department and sales teams.<br />
� Assisted the external marketing director during the selection <strong>of</strong> the bank gifts for different clients, contacting and organising meetings with<br />
several companies.<br />
� Participated in a training week during the Fiat advertising campaign at Leo Burnett Warsaw.<br />
Liquigas Spa: Internship, Trade Marketing Department - Milan, Italy (Jul 2006 - Sep 2006)<br />
Liquigas is the leading company in Italy for the distribution <strong>of</strong> LPG (liquefied petroleum gas) with more than 300,000 direct customers<br />
and around 8,000 retailers in Italy.<br />
� Assisted the Trade Marketing manager during the promotion <strong>of</strong> LPG cylinder: data organisation, email shots and telephone campaigns.<br />
� Took part in a regional marketing event for the promotion <strong>of</strong> the use <strong>of</strong> LPG, informing potential customers about the product.<br />
� Contacted regional <strong>of</strong>fices to check marketing accounting statistics in order to analyse the use <strong>of</strong> the budget in different regions.<br />
� Attended meetings with the sales department during the coordination <strong>of</strong> the restyling <strong>of</strong> the company internal organisation.<br />
La Fabbrica Delle Idee Ass.: Children�s Event Organiser - Viareggio, Italy, (Jul 2001 - Sep 2007)<br />
A children's entertainment company, specialising in the organisation <strong>of</strong> bespoke birthday celebrations.<br />
� Organised independently, and in teams, various events: both private and in public parks for children <strong>of</strong> 3-12 years old<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Su Che<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Cantonese)<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Photography, travelling, new<br />
experiences, Yoga.<br />
Dynamic, intelligent and goal-orientated pr<strong>of</strong>essional with the ability to work independently. Well organised and resourceful, grasps ideas and<br />
concepts quickly. Able to work calmly under pressure and respond to challenges and tight deadlines. Possesses strong sense <strong>of</strong> responsibility<br />
and motivated to learn new skills. Eager for a position in the publishing industry.<br />
Key Achievements<br />
Organised a number <strong>of</strong> key marketing events at Pacific Online, between online consumers and advertising companies.<br />
Completed successful market research whilst at Fuji Xerox, which assisted the after sales team in customer pr<strong>of</strong>iling.<br />
Awarded �The Best Intern <strong>of</strong> Keda Network Company 2006��Summer internship programme.<br />
Qualifications:<br />
BA Chinese (Foreign-related Secretarial<br />
Studies)<br />
Curriculum Vitae: Ms Su Che<br />
Guangdong University <strong>of</strong> Foreign Studies,<br />
China<br />
2005 - 2009<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Pacific Online Limited: Assistant Intern <strong>of</strong> the PCLADY.com - Guangzhou, China (Jan 2009 - Apr 2009)<br />
Pacific Online, together with its subsidiaries, provide internet advertising services in China. PClady <strong>of</strong>fers lifestyle-related services<br />
and product information tailored to women's interests. A leader in the network media industry.<br />
� Participated in the daily editing <strong>of</strong> the website and independently managed the online forum, helping to improve the image <strong>of</strong> the website and<br />
gained an insight into the workings <strong>of</strong> the mass media industry.<br />
� Organised and managed marketing events between online customers and advertisement sponsors by using organisation and negotiation<br />
skills.<br />
� Produced daily reports on click-through rates <strong>of</strong> the website and analysed the customer segmentation with basic marketing methods by<br />
various pr<strong>of</strong>iles, including demographics and lifestyle.<br />
Fuji Xerox <strong>of</strong> Shanghai Limited (Guangzhou): Trainee in Customer <strong>Service</strong> Department - Guangzhou, China (Oct 2008 - Dec 2008)<br />
Fuji Xerox <strong>of</strong> Shanghai is a joint venture by Fuji Xerox (China), Shanghai Shen Bei Office Machinery Company, Fuji Film (China), and<br />
Shanghai Jiu Shi Company. It is a leading <strong>of</strong>fice machinery enterprise in China.<br />
� Undertook practical market research, collecting after sales data and customer pr<strong>of</strong>ile information by visiting several companies and stores,<br />
learning how to communicate and develop long-term customer relationships.<br />
� Conducted several customer satisfaction surveys by phone using various techniques and compiled reports, using appropriate language for<br />
the customer relationship management team to understand the analysis.<br />
� Arranged machine installation and repair appointments between customers and related departments, using s<strong>of</strong>t skills to assist customers<br />
who were having difficulties.<br />
Dongguan Keda Network Company: Assistant Receptionist - Dongguan, China (Aug 2006 - Sep 2006)<br />
Keda Network focusses on s<strong>of</strong>tware design and information consultancy, one <strong>of</strong> the most developing and successful private<br />
enterprises in Dongguan.<br />
� Developed personal communication skills, contacting customers for feedback on the company and its products.<br />
� Helped Keda establish positive relationships with clients by providing detailed product information to potential customers using suitable<br />
persuasive approaches and negotiation skills. Received good feedback for contribution from various clients, achieving the award <strong>of</strong> 'Best<br />
Intern <strong>of</strong> Keda Network Company 2006' Summer internship programme.<br />
� Acquired practical knowledge <strong>of</strong> an <strong>of</strong>fice environment, including diary management skills.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Susie Zeng<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Music, movies, reading,<br />
dancing.<br />
Self-confident and enthusiatic individual with outstanding communication and creative skills. Quick to adapt, having worked in multi-cultural<br />
environments for international organisations and enjoys <strong>of</strong>fering innovative ideas, with excellent presentation and negotiation skills. Eager to accept<br />
a challenging role in the marketing industry within a global, co-operative environment.<br />
Key Achievements<br />
Led the promotions team <strong>of</strong> six, managing workloads and reporting weekly to the CEO.<br />
Prepared and presented presentations to Training Managers with the Assistance <strong>of</strong> the Marketing Director.<br />
Enhanced communication skills to contact customers and organised and delivered a large wedding.<br />
Qualifications:<br />
Curriculum Vitae: Ms Susie Zeng<br />
BA in Linguistics Capital Normal University, China 2005 - 2009<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
SMG: Marketing Department: Promotions Team Leader - Beijing, China (Apr 2009 - Aug 2009)<br />
<strong>Service</strong> <strong>Management</strong> Group (SMG) is an Australian company, which <strong>of</strong>fers a complete service (accommodation, transportation,<br />
teacher resource etc) to foreign and international schools in China.<br />
� Undertook market research within a team <strong>of</strong> six, initially over the phone then by appointment.<br />
� Visited approximately 10 schools in Beijing, meeting with marketing departments to give an overview <strong>of</strong> the support on <strong>of</strong>fer from SMG. This<br />
resulted in bringing on board new schools to the list <strong>of</strong> existing clients.<br />
� Improved customer retention by maintaining the client database and paying careful attention to the individual needs <strong>of</strong> the schools via regular<br />
communication.<br />
� Led the promotions team <strong>of</strong> six, managed workloads <strong>of</strong> each individual, setting targets and reporting in to the CEO. Writing three reports a<br />
week; Monday highlighting work to be undertaken, a midweek report showing what had been achieved in three days and finally on Friday the<br />
conversion.<br />
The China <strong>Service</strong> Centre for Friendship and Cooperation: American Marketing Department (Internship) - Beijing, China (Oct 2008 -<br />
Jan 2009)<br />
The China <strong>Service</strong> Centre for Friendship and Cooperation with Foreign Countries was established in 1985, aimied at enhancing<br />
international co-operation and opportunities for study/internship within the US.<br />
� Contacted organisations and schools within the US, using an existing database <strong>of</strong> contacts. Emailing and phoning to gain information<br />
regarding students, staff members wishing to visit China.<br />
� Dealt with issues relating to the exchange programme such as; payment <strong>of</strong> fees in a US school and inequality during an Internship period,<br />
e.g. hours expected to work compared with students from other countries.<br />
� Updated and implemented an efficient data processing system for sponsors and individuals, who wished to participate in the exchange<br />
system between China and the US.<br />
Oxford Training Group Limited: Assistant to Marketing Director (Internship) - Beijing, China (Jun 2008- ����������<br />
Oxford Training is a British company, providing top ranked training programmes for business pr<strong>of</strong>essionals and organisations in<br />
China since 2001.<br />
� Publicised events creating PowerPoint presentations, working alongside the Marketing Director and presenting to Training Managers within<br />
the client companies.<br />
� Assisted in analysis, through contacting existing clients on the company database, helped to identify customer needs and planned an<br />
effective marketing strategy, involving creating a bespoke service to each client.<br />
� Built solid relationships between media (advertising in trade journals) and agencies (promotion <strong>of</strong> services online), negotiated with the media<br />
to gain better advertising rates allowing in order to remain within budget.<br />
� Co-organised a seminar to launch a new product. Over a two month period this involved inviting over 100 clients and journalists which<br />
increased sales as a result.<br />
American International Assurance Company Limited (AIA), Beijing Branch: Assistant to Manager (Internship) - Beijing, China (May 2007-<br />
Aug 2007)<br />
Established in 1931, (AIA) is a wholly-owned subsidiary <strong>of</strong> American International Group, Inc. (AIG),and has been serving Asia for over<br />
70 years. It was the first foreign organisation to be granted an insurance license in China.<br />
� Gained knowledge <strong>of</strong> customer behaviour and relationship manangement by spending time in the customer services sector, working with<br />
the manager and understanding the detail <strong>of</strong> the products.<br />
� Conducted 100 cold calls per day, gaining a 50% response rate, refining phone skills in the process. Explained details <strong>of</strong> the products and<br />
any issues which could not be resolved over the phone were escalated to the direct line manager. When dealing with other claims queries<br />
such as; health and accident claims, <strong>of</strong>fered assistance to ensure all necessary documentation would be provided.<br />
ASEA International Wedding Planning Company: Wedding Planner (Part Time), Bejing, China (Mar 2006 - Jun 2008)<br />
ASEA is a well-known international wedding planning company, supplying various services.<br />
� Organised appointments via email or phone, giving a small presentation on previous weddings, as competition within this market is very<br />
high.<br />
� Managed a team <strong>of</strong> 10 to deliver a first class event, which included identifying a 5 star hotel or other venue, catering, flowers, decoration,<br />
band and theme for the day.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Mr Syed Naseem<br />
Country <strong>of</strong> Origin:<br />
INDIA<br />
Languages:<br />
Hindi<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Desert safari, playing<br />
football, reading, listening to<br />
music.<br />
A highly motivated, results orientated manager with over five years��experience in sectors ranging from real estate, retail banking, direct marketing<br />
and insurance. Possessing a wide range <strong>of</strong> skills covering sales and marketing, strategic planning, business development and client relationship<br />
management. Keen to join a dynamic international company in areas <strong>of</strong> strategy and business development.<br />
Key Achievements<br />
Succesfully negotiated a deal valued at US$16m, with a European investor in Ajmal Real Estate.<br />
Awarded a bonus <strong>of</strong> US$6k, for outstanding performance, from the director for real estate.<br />
Achieved 100% budget target in less than six months and 200% growth in sales in one year. This was achieved through aggressive distribution<br />
and marketing strategy and by developing the morale <strong>of</strong> the sales team.<br />
Qualifications:<br />
Bachelor <strong>of</strong> Business <strong>Management</strong> Bangalore University, India 2001 - 2004<br />
<strong>Career</strong> History:<br />
Curriculum Vitae: Mr Syed Naseem<br />
Ajmal Real Estate: Business <strong>Development</strong> Manager - Dubai (Feb 2008 - Jul 2009)<br />
Ajmal Real Estate is a part <strong>of</strong> a leading diversified group, established 57 years ago in the UAE.<br />
� Headed the business development department, for a real estate project valued at US$108m, based in Dubai, by developing and<br />
implementing strategic marketing and a business development plan, at corporate level, resulting in effective roll-out <strong>of</strong> this new project within<br />
three months.<br />
� Formulated sales and distribution strategies to drive business, by identifying and maintaining relationships with key international property<br />
consultants and motivating the sales team <strong>of</strong> five, resulting in 200% growth in sales over a period <strong>of</strong> twelve months.<br />
� Responsible for statutory compliance by developing and maintaining a good relationship with the Dubai Real Estate Regulatory Body,<br />
resulting in timely approval for construction, new project registration and also approval for participation in 'Dubai Cityscape', the largest<br />
global real estate event.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
� Designed effective promotional schemes and campaigns to heighten brand and project awareness, through radio and print advertising, the<br />
latter within key real estate magazines and newspapers in the Gulf region. Selected five online real estate websites, which were hand picked<br />
for their exposure in the marketplace, this generated more than 1,000 leads per quarter for the sales team.<br />
� Prepared market information and competitor activity reports for existing and new projects; gathered information from the sales team, met<br />
sales agents and collected information from media and government regulatory bodies, which helped the company in analysing the<br />
competition and developing strategy accordingly.<br />
� Developed an effective database management system by understanding the individual project product mix, pricing and specification, which<br />
helped the management to monitor the performance <strong>of</strong> the sales team, to undertake analysis <strong>of</strong> average rate realisation and product mix<br />
effectively.<br />
� Responsible for customer relationship management by communicating to customers on progress <strong>of</strong> the project, meeting existing<br />
customers and investors regularly and implementing a customer satisfaction system so that clarification and complaints <strong>of</strong> the customers<br />
were addressed immediately and effectively.<br />
Wunderman: Account Group Head -�India (Sep 2007 - Jan 2008)<br />
Wunderman is a part <strong>of</strong> Young & Rubicam Brands and WPP - leaders in advertising, branding, and marketing.<br />
� Headed the customer relationship marketing (CRM) programme for India's third largest manufacturer <strong>of</strong> motorbikes by understanding the<br />
client requirement and by developing and implementing strategy, resulting in 10% increase in sales, for the client, through customer referral.<br />
� Responsible for proper functioning <strong>of</strong> the CRM programme by setting milestones and structuring meetings between the client and creative<br />
team, to achieve best efficiency.<br />
� Negotiated with 50 vendors and programme partners for referral rewards and membership club card. Acquired these items on behalf <strong>of</strong> the<br />
client.<br />
� Responsible for making partnership alliances with non competitive brands, resulting in new revenue stream for the company and the client.<br />
� Created a CRM programme manual for the client, dealers and sales team that defined the procedures, processes and rules about the<br />
programme; resulting in smooth functioning.<br />
� Developed and implemented a direct mail programme, which increased customers��participation and resulted in 10% increase in sales for<br />
the client and success <strong>of</strong> the programme.<br />
� Supervised a team <strong>of</strong> five account executives, to send weekly reports to the client related to dispatch <strong>of</strong> reward items to the customers,<br />
through referral and repurchase, via training <strong>of</strong> the team and <strong>of</strong>fering guidance.<br />
Axis Bank: Relationship Manager -�India (Oct 2005 - Sep 2007)<br />
Axis Bank is India's third largest private sector bank and a dominant player in the retail banking sector with more than 853 branches<br />
globally.<br />
� Successfully achieved budget target in deposit by 125% and fee based income by 150% by focussing sales goals and maintaining<br />
relationship with existing high net-worth clients.<br />
� Acquired 300 new clients by building relationships with cross functional departments and generating referrals from them.<br />
� Conducted personal financial reviews for priority banking clients and <strong>of</strong>fered customised wealth management products to these clients<br />
based on their risk pr<strong>of</strong>ile and financial goal by co-ordinating with the product and branch banking teams.<br />
� Restructured client network through effective direct marketing strategies, which led to 38% increase in portfolio worth <strong>of</strong> inactive customers.<br />
� Selected to mentor and train five MBA graduate trainees in areas <strong>of</strong> business development, relationship management and banking<br />
operations.<br />
� Organised events, shows and networking platforms for priority banking customers, generating more than 250 referrals <strong>of</strong> high networth<br />
individuals from existing customers.<br />
Aviva Life Insurance: Financial Planning Consultant - India (Apr 2004 - Sep 2005)<br />
Aviva is the world�s fifth largest insurance group with over 54,000 employees serving 50m customers in 28 countries across the world.<br />
� Responsible for new business development through bank assurance channel by providing insurance advice to high net-worth clients<br />
including American Express Bank and Royal Bank <strong>of</strong> Scotland.<br />
� Successfully achieved sales target by 150% in the year 2004 by making 120 client visits on a monthly basis.<br />
� Rated among top three achievers in bank assurance channel for outperforming sales target every month.<br />
� Devised and implemented a referral contest, informed existing customers about the contest which generated 500 referrals for the bank<br />
assurance channel.<br />
� Responsible for co-ordinating weekly sales meetings for the bank assurance channel and for compiling sales MIS reports for the branch,<br />
reviewed by the sales and territory managers.<br />
� Conducted monthly programmes to educate customers on insurance and awareness <strong>of</strong> Aviva brand in India by presenting in multinational<br />
companies and social clubs <strong>of</strong> high network individuals.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Taiye Edah<br />
Country <strong>of</strong> Origin:<br />
NIGERIA<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Volunteering for charities.<br />
A highly experienced, pro-active and self motivated individual with strong negotaition and organisation skills. Practised at closing deals with such<br />
well known organisations, such as Diya Fatimilehin and Company, who have opened <strong>of</strong>fices in London, and has specialised in roles requiring<br />
strategic thinking over seven years.<br />
Key Achievements<br />
Involved in setting up an organisation with shareholder value <strong>of</strong> US$10m.<br />
Member <strong>of</strong> the Institute <strong>of</strong> Public Relations and Institute <strong>of</strong> Marketing.<br />
Grew business for White Truck Consulting through networking and close co-operation with existing clients, successfully closing deals.<br />
Qualifications:<br />
Curriculum Vitae: Ms Taiye Edah<br />
Post Graduate In Legislative Drafting University <strong>of</strong> Lagos, Institute <strong>of</strong> Advanced Legal<br />
Studies, Nigeria<br />
ICSA Institute <strong>of</strong> Chartered Secretaries and<br />
Administrators<br />
2006 - 2007<br />
2004 - 2005<br />
BL Nigerian Law <strong>School</strong>, Nigeria 1993 - 1994<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
White Truck Consulting Limited: Project Manager -�Nigeria (Feb 2007 - Aug 2009)<br />
A consultancy firm actively involved in organising in-house management seminars for top organisations in Africa.<br />
� Provided a full range <strong>of</strong> training and consultancy services to an SME, supported by a team <strong>of</strong> two client services co-ordinators. Organised,<br />
planned and monitored a bespoke training session relating to a corporate turn-around for 10 key staff, reporting directly to the CEO <strong>of</strong> the<br />
client organisation.<br />
� Co-ordinated activities closely with the functional managers in the operations group with a team <strong>of</strong> 10 staff with the sponsor. Executed<br />
property transactions and the consequential agreements, leases, conveyances and management <strong>of</strong> properties.<br />
� Developed over five projects, which involved maintaining and growing close relationships with existing clients, as well as constantly seeking<br />
new business opportunities. As a result, the business acquired more projects and established the business.<br />
Abu Steve and Company: Legal Adviser - Nigeria (Jan 2006 - Jan 2007)<br />
One <strong>of</strong> the reputable law firms in Nigeria with over five counsels involved in property and land dispute cases.<br />
� Represented multiple corporate clients successfully in resolutions involving land and property disputes, acting as the contact point for<br />
opposing counsel, court staff and third party creditors, working closely with a clerk and secretary. This work involved in-depth research <strong>of</strong><br />
clients��issues and a confidence necessary to put forward and represent the client in court.<br />
� Managed the <strong>of</strong>fice with its team <strong>of</strong> five counsels, ensuring the administrative department was functioning satisfactorily.<br />
Lagos Multidoor Courthouse, (LMDC): Negotiation and Conflict <strong>Management</strong> Group Officer - Nigeria (Feb 2005 - Dec 2005)<br />
Courthouse managing alternative dispute resolution cases for the whole <strong>of</strong> Nigeria.<br />
� Conducted research on alternative dispute resolution in a new legal development in 19 states across Nigeria, with a view to its application in<br />
the country.<br />
� Assembled and conducted pre-session meetings between disputing parties, as well as facilitating mediation and arbitration sessions by<br />
preparing preliminary schedules and pre-session charts, allowing both parties to understand the procedures clearly.<br />
� Acted as a facilitator in shuttle diplomacy, resolving disputes between parties, whilst summarising pertinent issues in each case for<br />
presentation to the neutrals, ultimately deciding which resolution to take.<br />
����������������������������������- Nigeria (Jan 2001 - Dec 2004)<br />
One <strong>of</strong> the leading Volkswagen distributors in the country.<br />
� Conducted and collated market analysis information on a major competitor <strong>of</strong> Car Link Limited, to allay a take-over bid.<br />
� Organised and co-ordinated sales promotion campaigns to raise commercial awareness. As part <strong>of</strong> this initiative placed advertisements in<br />
the local press inviting customers to the showroom on specific dates to receive discounts.<br />
� Sought properties for purchase, which could be resold for a pr<strong>of</strong>it, ensuring legal compliance.<br />
������������������������������������������������������������������������������������������<br />
Diya Fatimilehin and Company: Acting Company Secretary - Nigeria (Feb 1995 - Oct 1998)<br />
The leading estate surveyors and valuers company in Nigeria, with branches in the UK.<br />
� Successfully introduced and implemented the corporate affairs department <strong>of</strong> the company by writing and producing in-house journals,<br />
which brought in buyers to various types <strong>of</strong> properties being sold.<br />
� Started up the news and events monitoring department, working closely with external agencies on artwork and production. Also developed<br />
and initiated recruitment and selection programmes, encompassing training courses.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Ting Wang<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Learning languages, Latin<br />
dance, gardening, volunteer<br />
in protecting the<br />
environment.<br />
Considerate, responsible and perceptive graduate, looking for challenges in an international environment. Committed and steady in meeting<br />
obligations, striving to create an orderly and harmonious environment at work. Initiates plans and follows them to achieve goals step by step.<br />
Excellent communication skills learned from volunteering experiences and life in a multinational university.<br />
Key Achievements<br />
Awarded �Outstanding Volunteer��by BOCOG for strong people management skills, 2008.<br />
Honoured with university scholarship for academic excellence at Beijing Foreign Studies University.<br />
Achieved a pr<strong>of</strong>it <strong>of</strong> 2,000RMB through on-line business, taobao.com.<br />
Qualifications:<br />
Curriculum Vitae: Ms Ting Wang<br />
BA (Hons) in <strong>Management</strong> Beijing Foreign Studies University, China 2005 - 2009<br />
BA (Hons) in English Literature Beijing Foreign Studies University, China 2005 - 2009<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
S<strong>of</strong>tstone: HR Manager�s Assistant (Internship) - Beijing (Oct 2008 - Dec 2008)<br />
S<strong>of</strong>tstone is an emerging company supplying PC components to Korean and Japanese PC manufacturers.<br />
� Took charge <strong>of</strong> diary management, arranged itinerary for the HR manager, focussing on details and ensuring that all procedures were<br />
followed correctly. As a result, improved time management and organisation skills.<br />
� Filtered candidates' resumes online, organising interviews for the HR manager and assisting with the group hiring process, developed a<br />
strong eye for detail in the process.<br />
� Assisted in new employee integration and inductions, helping them to adapt to the new environment quickly, by managing and resolving any<br />
issues efficiently and keeping in regular contact.<br />
www.taobao.com: On-line seller/marketer (part-time) (Apr 2008 - Jul 2008)<br />
Taobao.com is a website providing B2C and C2C services.<br />
� Member <strong>of</strong> a team <strong>of</strong> six that built up an online shop selling cosmetics, researching the online and target markets before opening the shop,<br />
making sure that the team was aware <strong>of</strong> success factors.<br />
� Independently contacted cosmetic suppliers and negotiated pricing and delivery problems, developing new communication methods.<br />
� Applied various marketing strategies to help sell products in university, placing adverts on social websites, providing customers with<br />
skincare suggestions and detailed information about products and their benefits. Used effective communication skills to persuade college<br />
students into buying products, making a pr<strong>of</strong>it <strong>of</strong> 2,000 RMB in eight months.<br />
Beijing Organizing Committee <strong>of</strong> the XXIX Olympic Games (BOCOG): Language Specialist (Volunteer), Beijing (Jul 2008 - Sep 2008)<br />
BOCOG consists <strong>of</strong> more than 30 departments looking after everything from venue planning to environmental management for the<br />
preparation <strong>of</strong> Olympic Games. Its language service department sends volunteers to other departments to provide language<br />
services.<br />
� Worked closely with the security department and spectator service department. Helped to solve spectators' problems when watching the<br />
games, sometimes passing their questions to relevant staff and departments, to help find a quick solution.<br />
� Helped to smooth the communication among different departments by successfully passing messages through volunteers.<br />
� Acted as a volunteer interpreter in road cycling events in the Beijing Olympic Games and the goalball events in the Beijing Paralympics in<br />
2008, helping English speaking guests to satisfy their needs and requirements.<br />
� Awarded Outstanding Volunteer title by Beijing Organizing Committee <strong>of</strong> the XXIX Olympic Games and Beijing Municipal Government for<br />
providing a high level <strong>of</strong> customer service and successfully solving numerous problems, dealing with them efficiently.<br />
Beijing Organizing Committee <strong>of</strong> the XXIX Olympic Games: Procession Assistant (Volunteer) - Beijing (Apr 2007 - May 2007)<br />
� Assisted in the organisation <strong>of</strong> affairs relating to Sportaccord and Goodluck Beijing Test Events, mainly establishing and building on contacts<br />
with major organisations.<br />
� Worked as foreign guest receptionist during the Fifth Sportaccord, managed to satisfy every guests' need even during the busiest time <strong>of</strong><br />
the games, ensuring that customers' left pleased with the service.<br />
� Developed communication skills by getting in touch with large organisations outside China, learning to work in multinational environments<br />
with people from a variety <strong>of</strong> cultural backgrounds.<br />
Crazy English Training Centre: English Teacher <strong>of</strong> Summer Courses - Shandong Province, China (Aug 2006)<br />
Crazy English is where children learn to speak English crazily with gestures, which is an effective way <strong>of</strong> learning English.<br />
� Discussed teaching techniques and exchanged experiences with other teachers, applied new skills in class everyday and helped the<br />
students to develop new skills.<br />
� Summarised previous mistakes when studying English and helped students to avoid making the same mistakes again, teaching them new<br />
methods and techniques.<br />
� Taught the students not only English language but also about foreign cultures and lifestyles, helping them with their personal issues that<br />
were associated with living in another country and culture.<br />
� United a class <strong>of</strong> 40 students and kept them active and interested in studying, focussing on both teaching and interacting with them, using<br />
different communication skills with different students, according to their personalities.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Name:<br />
Mr Tomi Heikkinen<br />
Country <strong>of</strong> Origin:<br />
FINLAND<br />
Languages:<br />
Finnish<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Blogging, basketball,<br />
international politics.<br />
Very approachable and intuitive marketer with several years��experience in marketing and sales in small and medium enterprises. Practical and<br />
theoretical expertise, ranges from business-to-business selling and sales processes to marketing strategy, customer relationship management<br />
and business development. Strategy focussed teamworker, with a desire to take responsibility in order to create world-class services.<br />
�<br />
Details<br />
Personal Statement<br />
Key Achievements<br />
Developed and solely co-ordinated a new business service for Speakersforum Ltd. Co-founded new business start-up in area <strong>of</strong> marketing<br />
consultancy and research.<br />
Undergraduate thesis (�Strategic Customer Relationship <strong>Management</strong> <strong>of</strong> Growth Companies�).<br />
Awarded highest degree and nominated for the national competition <strong>of</strong> best thesis work <strong>of</strong> 2007.<br />
Qualifications:<br />
Curriculum Vitae: Mr Tomi Heikkinen<br />
Bachelor <strong>of</strong> Business Administration Laurea University <strong>of</strong> Applied Sciences, Espoo,<br />
Finland<br />
2004 - 2007<br />
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<strong>Career</strong> History:<br />
Speakersforum Finland Ltd: Key Account Manager - Helsinki, Finland (Oct 2007 - Aug 2009)<br />
Company specialising in finding speakers, hosts and coaches for events, <strong>of</strong>fering premium content and high quality training for<br />
companies and public organisations. Part <strong>of</strong> Talarforum AB, the Swedish parent company and market leader in Scandinavia.<br />
� Independently managed the establishment <strong>of</strong> business-to-business (B2B) customer accounts and created new long-term customer<br />
relationships by personal selling, generating a total revenue <strong>of</strong> over �200k, with a pr<strong>of</strong>itable gross margin <strong>of</strong> 40%. Total number <strong>of</strong> accounts<br />
in excess <strong>of</strong> 40, including organisations ranging from small event planning companies to Finland's largest multinationals.<br />
� Together with a colleague, planned and launched a new business service (training seminar programme on strategy and business<br />
development, for the company's existing customers), which created a revenue <strong>of</strong> circa �50k in first three months <strong>of</strong> operations, with a gross<br />
margin <strong>of</strong> 75%. As co-ordinator <strong>of</strong> the programme, was solely responsible for the execution and delivery <strong>of</strong> each training seminar.<br />
� Played a significant part in developing the company's new segmentation framework and customer portfolio tools. A member <strong>of</strong> the<br />
marketing team that produced the marketing plan for 2009, with specific responsibility in researching and detailing which events the<br />
company should organise and in which fairs to participate.<br />
Devotio Consulting Co-op: Co-founder and Partner - Helsinki, Finland (Mar 2006 - Oct 2007)<br />
Marketing research and consulting company that employed a team <strong>of</strong> three, which completed seven different projects for private<br />
companies and public institutions, before it was brought to a close.<br />
� As a member <strong>of</strong> the team <strong>of</strong> consultants, sharing equally all responsibilities with other team members, planned and co-ordinated a half-day<br />
stakeholder seminar for a public institution. Purpose <strong>of</strong> the seminar was to create awareness <strong>of</strong> a newly launched service to the institution's<br />
different stakeholders. The project succeeded in its goals <strong>of</strong> visitor numbers, perceived quality <strong>of</strong> the event and number <strong>of</strong> new prospective<br />
customers.Conducted a market research project for a private company in the area <strong>of</strong> industrial importing and B2B and business-toconsumers<br />
wholesale. The goal was to create a new service business for a product-orientated distributor. The research brought forth key<br />
considerations regarding customer demands, customers' decision-making processes, new market possibilities and a detailed plan to<br />
capitalise on acquired new information. The research was lauded as outstanding and even though the suggested plan was not applied as<br />
such, the research was essential in designing the new service business.<br />
� Together with the team, performed a market research and consultation project for a private company in IT business. The goal was to<br />
investigate a suitable distribution model for a newly launched IT service product family. This research and subsequent consultation,<br />
produced three viable business model proposals, which included key information regarding distributor and customer demands and<br />
behaviour. Results <strong>of</strong> this work saw the information used in the formulation <strong>of</strong> the final business model.<br />
Bonito Limited: Marketing Assistant/Trainee - Helsinki, Finland (Jun 2005 - Aug 2005)<br />
Highly specialised consulting company <strong>of</strong>fering services for the maintenance <strong>of</strong> sales, marketing and customer care, employing six<br />
people both full and part-time.<br />
� Independently developed new print marketing material and communicated with prospective customers by phone with the aim to agree to<br />
sales meetings with the company's partners. Worked under the direct guidance <strong>of</strong> the founders, who both had over 10 years��experience in<br />
����������������������������������<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Mr Tri Nguyen<br />
Country <strong>of</strong> Origin:<br />
VIET NAM<br />
Languages:<br />
Vietnamese<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Swimming, photography,<br />
running, travelling.<br />
<strong>Management</strong> graduate with excellent academic achievement. Strong communication and presentation skills, as well as the ability to motivate and<br />
inspire others by thinking strategically and leading by example. Good interpersonal skills with experience in roles requiring leadership. Good team<br />
player and able to use own initiative to achieve company objectives.<br />
Key Achievements<br />
Successfully managed students in passing Vietnamese exams.<br />
Won a prize for best intern <strong>of</strong> the month at ADB bank.<br />
Awarded with �Alumni Scholarship��at Southampton University, UK, for exceptional study and contribution to the school.<br />
Qualifications:<br />
Curriculum Vitae: Mr Tri Nguyen<br />
BSc (Hons) <strong>Management</strong> University <strong>of</strong> Southampton, UK 2006 - 2009<br />
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<strong>Career</strong> History:<br />
Apolo: Language Teacher - Vietnam (Jun 2009 - Sep 2009)<br />
Taught Vietnamese language to mature, part-time students on a one-to-one basis.<br />
� Prepared different teaching materials to suit the needs <strong>of</strong> each student, improving time management and organisation skills. Assisted a<br />
student successfully to pass the Vietnamese functional examination and was promoted to work as secretary <strong>of</strong> politics and economics for<br />
the British Embassy in Vietnam.<br />
� Managing activities outside <strong>of</strong> the classroom for students, using time management skills to prepare trips around Hanoi city, and Halong Bay.<br />
Students learned about the real life <strong>of</strong> Vietnamese people, and practice Vietnamese with native people. One student achieved 7/9 mark for<br />
language skills after this experience.<br />
Personal Tutor <strong>of</strong> A level Business and Economics - Southampton, UK (Nov 2008 - May 2009)<br />
� Taught and monitored the progress <strong>of</strong> two �A��level students using experiences and planning techniques. Communicated each business and<br />
economics concept by using real life examples. As a result, both students improved their grades during tests and examinations.<br />
� Managed time, and learning materials for students. Prepared handouts, notes and the reading list by using experiences in university to<br />
compile information. Teaching helped to gain new concepts and knowledge, and develop time management skills.<br />
HSBC: Summer Internship, Personal Banker, Personal Financial <strong>Service</strong>s - Vietnam (Jul 2007 - Oct 2007)<br />
Responsible for promoting two new products; personal instalment loan (PIL) and student package.<br />
� Analysed the market data, and segmented the market by applying knowledge from university. Identified potential customers (employees <strong>of</strong><br />
medium to large sized companies for PIL and Vietnamese students studying abroad or planning to school overseas) and marketed these<br />
two products.<br />
� Carried out a training project �Why HSBC?��which examined why HSBC�s products were superior to those <strong>of</strong> the competitors, helping<br />
colleagues to convince customers to bank with HSBC. Using communication techniques to persuade customers, and team working skills to<br />
create enthusiasm in others. As the result, successfully sold 23 loans and over 30 student packages.<br />
ADB BANK: Investment <strong>Management</strong> Internship - Vietnam (Jul 2006 - Sep 2006)<br />
� Acquired asset management foundations at one <strong>of</strong> Vietnam�s leading banks. Applied knowledge about corporate finances to analyse the<br />
assets. Consequently, created tables <strong>of</strong> positive assets, and listed all negative assets.<br />
� Researched financial markets, analysed investment funds and created databases, using quantitative skills to analyse data through NVIVO<br />
and SPSS s<strong>of</strong>tware. Therefore created fund databases which helped manager to compare data for future funding.<br />
R.K.ALLISTON: Shop Supervisor (Part-time) - Bath, UK (Sep 2004 - Jul 2005)<br />
� Assisting shop manager with the running <strong>of</strong> the shop, also helping the marketing team promote the company�s products in various<br />
magazines. As a result <strong>of</strong> these experiences, communication skills and team working were improved.<br />
� Started as a shop assistant, and was promoted to supervisor position after seven months. In charge <strong>of</strong> shop�s stall in the annual Bath<br />
Christmas market which contributed 25% to the shop�s total sales during that period.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Mr Uchenna Ugbor<br />
Country <strong>of</strong> Origin:<br />
NIGERIA<br />
Languages:<br />
Igbo (Nigeria)<br />
Yoruba (Nigeria)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Football, dancing, driving.<br />
Creative, ambitious and enthusiastic business manager with over 10 years' experience in marketing strategy and planning, key account<br />
management and banking, strong analytical, communication and leadership skills. A team player capable <strong>of</strong> establishing effective relationships<br />
across multi-level stakeholder groups with a proven track record <strong>of</strong> achieving results.<br />
Key Achievements<br />
Successfully set up and implemented a regional retail sales structure for Bank Phb Plc.<br />
Developed retail banking products, which revolutionalised salary account management in Bank Phb Plc.<br />
Implemented an online embasy fees collection solution, which improved the method <strong>of</strong> fee collections at the Netherland's Embassy in Nigeria.<br />
Qualifications:<br />
Curriculum Vitae: Mr Uchenna Ugbor<br />
MBA ESUT Business <strong>School</strong>, Lagos, Nigeria 2004 - 2006<br />
BSc (Accounting) Nnamdi Azikiwe University Awka, Nigeria 1996 - 2000<br />
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<strong>Career</strong> History:<br />
Bank Phb Plc: Senior Associate/ Regional Sales Manager - Lagos Island (Jun 2007 - Oct 2009)<br />
Bank Phb Plc is the fifth largest bank in Nigeria, with over three million customers and 260 branches in Nigeria and five other<br />
countries in Africa.<br />
� Designed and implemented a regional sales structure, collaborating with eight cross-functional senior management staff <strong>of</strong> the retail banking<br />
division. The success <strong>of</strong> the implementation increased the pr<strong>of</strong>itability <strong>of</strong> the branches by 60% in two years.<br />
� Led the recruitment and performance appraisal committee <strong>of</strong> five heads <strong>of</strong> department, whose responsibility was to design the framework<br />
for recruiting, posting and appraising retail sales staff appropriately. Commended by management for qualitative output.<br />
� Developed retail banking products with third parties (British Council, HP Technologies) and the IT department, used as incentives to attract<br />
salary earners to open an account, to obtain loans for studying in the UK, purchasing laptops and other large household applicances. This<br />
increased the revenue <strong>of</strong> the retail bank by 20% in 12 months and highlighted the bank's leadership in product innovation.<br />
� Participated with six other staff and two agencies in the development and implementation <strong>of</strong> small and medium scale enterprises (SMEs)<br />
partnership programme. The success <strong>of</strong> the implementation <strong>of</strong> the project increased revenues in the sector by 35%.<br />
Access Bank Plc: Head, e-Banking Product <strong>Development</strong> - �������������������������- Jun 2007)<br />
One <strong>of</strong> Africa�s fastest growing banks, a vibrant brand with special interest in service delivery through electronic banking. Over 130<br />
branches in Nigeria and 13 other branches in Africa and Europe with assets <strong>of</strong> US$5.5bn.<br />
� Designed and implemented a card-based fee collection solution for the Netherland's embassy in Nigeria, using a web based online payment<br />
system. The successful implementation increased embassy business with the bank by 40% and is currently the only way to pay for visa<br />
fees in Nigeria.<br />
� Enhanced and strengthened Access Banks retail team in the management and payment <strong>of</strong> retired army <strong>of</strong>ficers salaries and benefits, which<br />
is a key account to the bank. Successful implementation <strong>of</strong> the processes increased revenue from the account by 30%.<br />
Gulf Bank Plc: Branch Business Manager -�Lagos and Onitsha, Nigeria (Jan 1998 - Apr 2003)<br />
The company provides general banking services to the public with a strong emphasis on commercial and public sector banking.<br />
� Led a team <strong>of</strong> 23 in the opening <strong>of</strong> the Iweka market branch, which broke even within the first five months <strong>of</strong> operation and was<br />
acknowledged by management as the fastest growing and third most pr<strong>of</strong>itable branch in 2002.<br />
� As the branch�s Business <strong>Development</strong> Manager managed two other pr<strong>of</strong>itable branches <strong>of</strong> the bank, in charge <strong>of</strong> business development in<br />
Lagos and Onitsha. Working with 35 staff divided into various groups, monitored individual performance in line with set targets.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Mr Versailles Thomas<br />
Country <strong>of</strong> Origin:<br />
INDIA<br />
Languages:<br />
Hindi<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Football, European<br />
architecture, business<br />
biographies.<br />
An energetic and results orientated pr<strong>of</strong>essional with close to four years' experience within banking (wealth management). Excellent team player<br />
and passionate about building significant customer relationships and responding to their needs. Interested in being part <strong>of</strong> a collaborative and<br />
cosmopolitan work environment.<br />
Key Achievements<br />
Migrated second largest group <strong>of</strong> customers in India to an online investment platform thereby reducing the bank's cost and increasing incremental<br />
revenues from the customers.<br />
Winner <strong>of</strong> cash prizes in the 'Life Insurance' contests organised by the HDFC Standard Life Insurance Company.<br />
Recipient <strong>of</strong> �Leaders Day Out' award (HSBC) for outstanding performance in mortgage and insurance performance.<br />
Qualifications:<br />
Curriculum Vitae: Mr Versailles Thomas<br />
MBA IFIM Business <strong>School</strong>, Bangalore, India 2004 - 2006<br />
Bachelor <strong>of</strong> Commerce Bangalore University, India 2001 - 2004<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
<strong>Career</strong> History:<br />
HSBC: Power Vantage Relationship Manager - Bangalore, India (Apr 2008 - Aug 2009)<br />
One <strong>of</strong> the largest financial services organisations in the world and recently voted 'Top World Bank' by The Banker (2008).<br />
� Built the Power Vantage Plus client base by increasing the wallet share <strong>of</strong> new and existing customers through successful sales <strong>of</strong><br />
insurance and investment products, with the help <strong>of</strong> �Personalised Financial Review�. This resulted in a growth rate <strong>of</strong> at least 5% <strong>of</strong> assets<br />
under management on a quarterly basis.<br />
� Conducted investment workshops among the bank's Top 10 corporate salary clients and built customer confidence by showing an increase<br />
<strong>of</strong> 25% in average returns, in client investment portfolios. Increased customer confidence by showing positive results on the variety <strong>of</strong><br />
investments made and timely resolution <strong>of</strong> banking issues, thereby fulfilling the role <strong>of</strong> a �one-point��contact for customers.<br />
� Managed operational risk, including its identification and maintained HSBC's internal control standards including timely implementation <strong>of</strong><br />
internal sales audit requirements and compliance initiatives raised by external regulators in conjunction with the internal auditor.<br />
� Consistently in the top 20% <strong>of</strong> the Power Vantage team, Bangalore and also a recipient <strong>of</strong> the �Leaders Day��Out award for exceptional<br />
performance in mortgage disbursals and insurance business for Feb 2009.<br />
HDFC Bank Ltd: Investment Relationship Manager - Bangalore, India (Jan 2006 - Apr 2008)<br />
One <strong>of</strong> India's largest banks and recently voted the �Best Bank in India��by Euromoney Awards 2009.<br />
� Provided personalised investment and banking solutions to the bank�s clients, which increased the repeat business from existing clients by<br />
5% from a portfolio <strong>of</strong> 300 customers.<br />
� Migrated the second largest group <strong>of</strong> customers (more than 500) within India, towards a newly introduced online investment platform<br />
resulting in more than a 20% reduction in logistical costs and a 10% addition in revenues to the branch.<br />
� Challenged by top management to ensure that Third Party Product (TPP) targets were achieved by driving sales through personal bankers<br />
and relationship managers, which resulted in 90% <strong>of</strong> the personnel, as well as the branch, reaching the annual revenue target ahead <strong>of</strong> the<br />
last quarter.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus
Details<br />
Personal Statement<br />
Name:<br />
Mr Victor Escudero Ramos<br />
Country <strong>of</strong> Origin:<br />
SPAIN<br />
Languages:<br />
Spanish<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Wines, dogs and<br />
international economies.<br />
Proven ability working in a team environment. Interested in market research and strategic marketing. Acquired analytical and presentation skills<br />
during several internships at leading multinational companies. Aiming to work in a dynamic company within a strong team, gaining new skills and<br />
developing market research techniques.<br />
Key Achievements<br />
Involved in a key strategic project for Diageo Iberia at a national level.<br />
Developed key analytical and s<strong>of</strong>tware skills researching market information on systems such as Galileo, S<strong>of</strong>res (TNS) and Dragon.<br />
�Mencion Especial Nebrija��in Market Research Degree: Award given to the student with the best academic scores from all the students <strong>of</strong> each<br />
degree.<br />
Qualifications:<br />
Curriculum Vitae: Mr Victor Escudero Ramos<br />
BA Marketing and Market Research Antonio de Nebrija University, Spain 2007 - 2009<br />
BA Business Antonio de Nebrija University, Spain 2004 - 2008<br />
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<strong>Career</strong> History:<br />
Diageo Iberia: Marketing Internship for Consumer, Planning and Research Department - Spain (Oct 2008 - Jun 2009)<br />
International spirits company, a world leader in the market. Brand portfolio includes J&B, Baileys, Smirn<strong>of</strong>f and Tanqueray.<br />
� Reporting to managers in the consumer, planning and research departments using information from specific market research tools (SPSS,<br />
Nitro), helping to improve the decision making process, through critically analysing the market situation, current placing <strong>of</strong> products and<br />
pricing strategies.<br />
� Informing brand managers about the performance <strong>of</strong> brands/products, through presentations and email reports, taking into account<br />
variables such as sales, market share, and weight distribution, thus contributing to the future design and implementation <strong>of</strong> the company<br />
strategies.<br />
� Detecting new business opportunities, through gathering information from secondary sources such as newspapers and websites, analysing<br />
the collected data to identify new trends in the market. Contributed to the organisation by exploiting new gaps and opportunities in the market<br />
place.<br />
Aegis Media Group: Market Research Internship for Carat Expert Department (Oct 2007 - Jun 2008)<br />
Multinational world-���������������������������������������������������������������������������������������������������<br />
� Managing client requests and providing information and guidance on how successful marketing campaigns were, analysing target audience<br />
data and measuring success factors. Dealing with s<strong>of</strong>tware and data issues via various communication channels, improving the overall<br />
service to key clients.<br />
� Updating <strong>of</strong> several periodic intern reports which assisted in providing insights into particular markets, using high end technical s<strong>of</strong>tware<br />
such as Galileo, S<strong>of</strong>res (TNS) and Dragon. Providing key information to the entire organisation on the performance <strong>of</strong> media used, including<br />
TV, radio, cinema, Internet and out <strong>of</strong> home advertising (OOH).<br />
� Member <strong>of</strong> a team assisting with segmentations, aimed at optimising the success <strong>of</strong> future advertising campaigns. Analysed demographic,<br />
psychological and life-style variables to forecast the future behaviour <strong>of</strong> the target market, helping Media Planners to structure their planning<br />
process.<br />
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Details<br />
Personal Statement<br />
Name:<br />
Ms Weichun Ko<br />
Country <strong>of</strong> Origin:<br />
TAIWAN<br />
Languages:<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Web blogging, yoga, travel.<br />
Adaptable and pro-active sales pr<strong>of</strong>essional with two years' work experience in the shipping industry. Possesses excellent customer relationship<br />
management skills and has the flexibility to handle multiple tasks. Always enjoys learning new skills and participating in teamwork with a positive<br />
attitude. Keen to develop an international career in a challenging organisation.<br />
Key Achievements<br />
Developed pr<strong>of</strong>essional relationships with customers at Wagon Shipping, attaining strong interpersonal communication skills from two years'<br />
sales experience, observing consumer behaviour and satisfying consumer demand.<br />
Successfully completed market surveys and statistics in SPSS; developing a comprehensive understanding <strong>of</strong> in-depth data access and<br />
preparation, analytical reporting, graphics and modelling.<br />
Qualifications:<br />
Curriculum Vitae: Ms Weichun Ko<br />
BA in Political Science National Chung Cheng University (CCU),<br />
Taiwan<br />
2002 - 2006<br />
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<strong>Career</strong> History:<br />
COSMED Drugstore: Salesperson (Part-time) - Taichung, Taiwan (Apr 2009 - Jul 2009)<br />
COSMED, owned by the President Chain Store Corporation is an international retailer selling cosmetics, medicine, health food and<br />
personal daily commodities. The largest drugstore in Taiwan with over 120 branches, and a turnover in excess <strong>of</strong> �58m, employing<br />
2,600 people.<br />
� Managed the cashier desk and product displays. Fulfilled customers' needs, such as introducing and comparing different products,<br />
recommending suitable medicine or suggesting follow-up treatments, resulting in sales for the organisation.<br />
� Successful in selling own-brand products by analysing product benefits and price whilst using skillful negotiation techniques and<br />
pr<strong>of</strong>essional product knowledge, resulting in high levels <strong>of</strong> customer satisfaction.<br />
� Assisted in making Bei-ping a top 10 store, with some <strong>of</strong> the highest sales in own-brand products each month. This was achieved by<br />
ensuring that every customer was given the best possible experience.<br />
Wagon Shipping Corporation: Sales Representative - Taichung, Taiwan (Sep 2006 - Jul 2008)<br />
Wagon is in the top five international trade shipping agencies and has 18 branches in four countries, employng over 450 people. Its<br />
main business integrates sea, land, air and rail transport.<br />
� Assisted two main sales partners and strengthened the business relationships with over 100 clients, developing improved communications<br />
between the business and the customer base.<br />
� Explored new customers by cold calling or visiting clients to <strong>of</strong>fer products and services, through which the pr<strong>of</strong>it made up 20% <strong>of</strong> the<br />
team's total business.<br />
� Provided and updated market information to clients such as new routes between ports, growth and declines in ocean rates and <strong>of</strong>fered the<br />
best pathway <strong>of</strong> transportation for clients based on their demands; maximising the pr<strong>of</strong>it margin and satisfaction rate. Managed<br />
transportation transactions including triangle trade and airlift, and arranged international exhibitions, developing key negotiation skills.<br />
� Demonstrated expertise and skills in the know-how <strong>of</strong> shipping, with competent risk management analysis, including solving problems that<br />
occurred during transit and managing issues in a pr<strong>of</strong>essional manner.<br />
National Chung Cheng University 2006 Yearbook: Chief Editor - Chiayi, Taiwan (Sep 2005 - Jun 2006)<br />
� Managed and administered all the processes <strong>of</strong> compiling the annual yearbook, which contained seven departments and over 75 classes in<br />
the university. Arranged the contract for a printing house, negotiating the price <strong>of</strong> printing and merchandise. Organised the class photos and<br />
the overall planning <strong>of</strong> the layout, resulting in the well organised production <strong>of</strong> the yearbook.<br />
� Introduced and marketed incentives to students <strong>of</strong>fering souvenirs for particpation, including designer bags, playing cards, a series <strong>of</strong><br />
postcards, and discs with videos and pictures <strong>of</strong> students. Successfully attracted students to order the yearbook, increasing sales by 10%<br />
compared to the previous year.<br />
National Chung Cheng University Survey Research Center (CCUSRC): Telephone Interviewer - Chiayi, Taiwan (Sep 2004 - Oct 2004)<br />
CCUSRC serves the contract proposals <strong>of</strong> market surveys from government departments, non-pr<strong>of</strong>it organisations, private sectors<br />
services and academic units with its pr<strong>of</strong>essional statistics service.<br />
� Joined the research topic �Smoker Consumer Behaviour in Taiwan�, analysing the factors that influenced smoker consumer behaviour such<br />
as age, region and education level, producing data to support the findings <strong>of</strong> the study.<br />
� Utilised telephone interviewing methodologies to collect data and obtain statistical information as required, organising and completing work<br />
assignments and surveys, through developing rapport with participants.<br />
National Chung Cheng University Survey Research Center (CCUSRC): Interviewer - Chiayi, Taiwan (Feb 2003 - Apr 2003)<br />
Participated in the research topic �Research <strong>of</strong> Taiwan Election and Democratisation,� �analysing the relationships amongst<br />
demographics, political preferences and media receiving access and collating evidence to support the data collected.<br />
� Served as a face-to-face interviewer in Kaohsiung City and undertook intensive training in interview skills, gaining an understanding <strong>of</strong> the<br />
communication techniques in various situations and applying these to the interviews undertaken.<br />
� Succeeded in interviewing over 50 people and applied SPSS to examine how people can be influenced to change their preferences on<br />
political issues, reporting findings to the Research panel and gaining recognition for the data collected.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Wen Wen Chen<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Music, yoga, blogging,<br />
perfume collection.<br />
An ambitious marketer with five years' work experience as Product Manager in top four fragrance and flavour producing companies. Started career<br />
as fragrance evaluator (technical background), promoted to marketing; planned and implemented new business strategy, with strong customer<br />
relationship influence. Skilled communicator with creativity, organisational and interpersonal skills.<br />
Key Achievements<br />
Won the Estee Lauder �Ying-Yang��new product range (due to be launched in 2010) project as lead marketer, 2009.<br />
Organised the �India Expedition��and �Art <strong>of</strong> Scent��Exhibition, 2009.<br />
Effectively co-ordinated �Six Scents��project in South East Asia, managed public relations and advertising process, 2009.<br />
Qualifications:<br />
BSc Chemical Engineering and Technology<br />
(Flavour and Fragrance Technology)<br />
Curriculum Vitae: Ms Wen Wen Chen<br />
Shanghai Institute <strong>of</strong> Technology, China 2000 - 2004<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Symrise (Shanghai) Limited: Product Manager Scent and Care - ��������������������������- Aug 2009)<br />
Fourth largest fragrance and flavour manufacturer in the world with a turnover <strong>of</strong> �1.3bn, supplier to leading FMCG companies.<br />
� Managed highly effective team <strong>of</strong> two assistants and one intern, growing the product portfolio. Drove sales growth by using strong<br />
interpersonal skills, working in cross functional teams and establishing strong relationships with the sales team across four categories; fine<br />
fragrance +30%, haircare +16%, cosmetics +10% and deodorant +26% 2007/2008 year on year value growth.<br />
� Created new personal care product ideas through analysing market trends, presented these to key customers such as Beiersdorf, Johnson<br />
& Johnson, Henkel and LG to gain new project briefs. Successful examples include styling shampoo for Beiersdorf's Slek range, traditional<br />
Chinese medicine applications to modern products e.g. Nivea face creams, a good-night shower gel for Slek and 'Lohas' lifestyle concept<br />
for Mind Upon Mind tissues, adding new business in excess <strong>of</strong> �2m between 2007-2009.<br />
� Launched and designed quarterly magazine newsletter, sent to all key account customers, such as NICE, Liby, Jahwa, Beiersdorf, Johnson<br />
& Johnson and Henkel, to communicate market trends, new product launches and technological innovations. A key service, which<br />
differentiates Symrise from its competitors and contributes to strong customer relationships.<br />
� Discovered a new business opportunity through a joint strategic planning project, with the sales team for the tissue market. Became sole<br />
fragrance supplier to a fast growing �160m tissue producer, won and maintained through strong sales relationship and continuous<br />
innovative marketing support for the customer 2007-2009.<br />
� Lead marketer for personal care product portfolio, worked in cross functional teams with sales, product evaluation and perfumers to help<br />
win projects with key account customers. Won the new Estee Lauder �Ying -Yang��product range supply contract (due to be launched in<br />
2010), through strong marketing communications and fragrance concept support (2009). Also created a variety <strong>of</strong> fragrance experience<br />
launch stories for the fine fragrance key account Jahwa. These concepts helped win accumulated contract business worth �1.1m, 2007-<br />
2009.<br />
� Won key business contract with China�s biggest paper manufacturer (Heng An) by introducing a series <strong>of</strong> �Green movement��concepts<br />
worth an additional yearly sales value <strong>of</strong> �500k, 2006-2007.<br />
Symrise (Shanghai) Ltd: Marketing Executive Scent Care - ��������������������������- Mar 2007)<br />
� Analysed new product launches and trends in consumer behaviour, provided insights to cross functional teams.<br />
� Strengthened the marketing and sales communication, provided guidance for new fragrance development.<br />
� Built up an encyclopaedia library <strong>of</strong> mass market beauty care products launched between 2005-2008 in China.<br />
� Translated latest global trend documents and press releases, provided to local customers to strengthen and reinforce business<br />
relationships.<br />
� Managed product sample library and documentation <strong>of</strong> olfactive conclusion <strong>of</strong> personal care and household products, a comprehensive<br />
database that provided inspiration for fragrance creation and benchmark <strong>of</strong> products for new product development tests.<br />
Symrise (Shanghai) Ltd: Evaluator Scent Care - Shanghai, China (Apr 2005 - Oct 2006)<br />
� Selected shortlisted fragrances that were submitted to customers, produced products for the personal care and household sectors in order<br />
to win new fragrance supply contracts. Role also involved promoting new frangrance ideas to the sales team.<br />
� Organised fragrance collection library with over 1000 samples.<br />
� Selected the winning fragrance for the No 1 leading detergent powder in China (volume share), additional business worth �2m, 2006.<br />
International Fragrance and Flavour (Shanghai) Limited: Administrative Position - ��������������������������- Apr 2005)<br />
Second largest fragrance and flavour company in the world with annual turnover <strong>of</strong> �1.6bn.<br />
� Helped maintain daily business operation and developed strong organisation, communication and interpersonal skills.<br />
Firmenich (Shanghai) Limited: Internship Fragrance Marketing Department - Shanghai, China (Jul 2003 - Jan 2004)<br />
Third largest fragrance and flavour company in the world with annual turnover <strong>of</strong> �1.7bn.<br />
� Assistant to the lead product manager, analysed market research data, helped design the creative centre presentations and translated<br />
global trend presentations.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Yao Sun<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Photography, swimming,<br />
photoshop, detective novels.<br />
Enthusiastic and flexible individual with excellent organisational and management skills. Worked across multiple departments at Foton China,<br />
during a twelve month period as Marketing Specialist. Adapts quickly to new tasks and displays a high level <strong>of</strong> motivation, independence and<br />
reliability. Excellent communication skills and a dynamic and committed team player.<br />
Key Achievements<br />
Successfully organised the Foton Automobile Parts seasonal promotion.<br />
Set up and conducted a consumer analysis programme, which led to a product launch in China's rural markets.<br />
Academic Excellence Certificate from Keuka College New York, USA.<br />
Qualifications:<br />
Curriculum Vitae: Ms Yao Sun<br />
Bachelor in Economics Tianjin University <strong>of</strong> Science and Technology,<br />
China<br />
2004 - 2008<br />
Bachelor in Science <strong>Management</strong> Keuka College New York, USA 2004 - 2008<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Foton Automobile Co. Limited: Marketing Specialist - China (Sep 2008 - Sep 2009)<br />
Foton Automobile Co. Limited, enjoys the reputation <strong>of</strong> being the �fastest developing and most promising enterprise in China's<br />
automotive industry�. Foton is a commercial vehicle manufacturer ranked first in Asia and second worldwide and is the pre-eminent<br />
brand amongst China's commercial vehicle manufacturers.<br />
� Organised the Foton Automobile Parts seasonal print advertising promotion, by working closely with the T and A Advertising Agency, which<br />
involved briefing in the advertising design, structure and copy, contacting a new print plant and distriution <strong>of</strong> 20,000 copies <strong>of</strong> the brochure to<br />
over 100 Foton service stations around China. This advertising design became the most successful to date in the company's history.<br />
� Set up and conducted a consumer analysis programme, within a team <strong>of</strong> four, responsible for the design <strong>of</strong> phone questionnaires,<br />
conducting customer interviews by phone and collection and analysis <strong>of</strong> this data. The result <strong>of</strong> this programme led to the launch <strong>of</strong> a light<br />
commercial vehicle (truck) used in China's urban markets, which was influenced by the change in the new emission standard.<br />
� In charge <strong>of</strong> Foton auto parts' daily order management, greatly contributing to the company's annual project <strong>of</strong> Order Process Improvement,<br />
by working closely with the leader <strong>of</strong> the order management team, introducing new ideas and structure into the current order process. This<br />
improved process shortened the processing time <strong>of</strong> customers' orders, increasing the customers' satisfaction.<br />
� Participated in preparing the company's monthly marketing evaluation report, within a team <strong>of</strong> six, with the main focus being on competitor<br />
analysis, through analysing market share and growth <strong>of</strong> different regions in China, followed by building and maintaining the competitor<br />
database.<br />
GOME Electrical Appliances Holding Limited : Internship - China (Jul 2007 - Sep 2007)<br />
GOME Electrical Appliances Holding Limited is one <strong>of</strong> the largest privately-owned electrical appliance retailers in Mainland China and<br />
Hong Kong.<br />
� Worked as an store assistant, providing relevant information about the mobile telephone range to potential customers.<br />
� Increased consumers��interests about the products through detailed introductions <strong>of</strong> varied and unique features and functions <strong>of</strong> a wide<br />
range <strong>of</strong> mobile telephones.<br />
� Created customer satisfaction by patiently negotiating with consumers during the buying processes and solving problems after purchase.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Yue Fan<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Outdoor sports such as<br />
hiking, camping,<br />
photography, swimming.<br />
Highly innovative marketing pr<strong>of</strong>essional with three years��new product launch and marketing communication experience in multi-national<br />
company. Excellent ability to direct and co-ordinate with both internal and external clients, and partner companies. Distinguished by strong project<br />
management and interpersonal skills.<br />
Key Achievements<br />
Organised the 'Global Summit 2007' for SPX <strong>Service</strong> Solutions, inviting key organisational leaders from 17 countries.<br />
Planned, organised and implemented a 'DT-500' new product launch campaign, in which over 1,000 people participated.<br />
Achieved University Scholarships in both 2005 and 2006 for academic excellence.<br />
Qualifications:<br />
Leadership Training Programme SPX University (<strong>Management</strong> Trainee<br />
Program)<br />
Lean Manufacturing Training SPX Universtiy (<strong>Management</strong> Trainee<br />
Program)<br />
Finance Training SPX University (<strong>Management</strong> Trainee<br />
Program)<br />
BA in Business Administration and Public<br />
Relations<br />
Curriculum Vitae: Ms Yue Fan<br />
2009 - 2009<br />
2008 - 2008<br />
2007 - 2007<br />
Donghua University, China 2003 - 2007<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
SPX Corporation: Marketing Specialist (Graduate Trainee Program) - Shanghai, China (Sep 2006 - Sep 2009)<br />
SPX Corporation was founded as an automotive components supplier, and is now a global Fortune 500, multi-industry company.<br />
Customers include Jaguar/Land Rover, GM, VW, Ford and Chrysler.<br />
� Created marketing communication plans for 2008 with a budget <strong>of</strong> US$800k and implemented the plan, saving 12% <strong>of</strong> budget through<br />
positive and strategic negotiations with diver suppliers.<br />
� Independently managed Marcom Literature, including the development <strong>of</strong> a company brochure, vertical market brochure, service and energy<br />
solution brochures as well as other promotional materials for SPX APAC. This led to an improvement in the quality <strong>of</strong> literature, with the aim<br />
<strong>of</strong> generating more interest from clients.<br />
� Effectively operated as an organiser throughout various exhibitions, efficiently managing exhibition planning, media co-operation and on-site<br />
support activities, developing communication and organisational skills.<br />
� Provided marketing support for dealer channel management, including the dealer showroom and dealer promotional materials, as well as<br />
other events, such as 'DT-500' new product launch campaign, increasing the sales volume by 32% in 2007. Achieved this by improving the<br />
overall quality <strong>of</strong> marketing material and selecting new marketing techniques to be implemented.<br />
� Dynamically interacted with the media; maintained the corporate website, the placement <strong>of</strong> news and updated company information, helping<br />
to enhance brand recognition by 18% in 2008 through improved communication.<br />
� Co-ordinated with marketing departments in Japan, Korea, Australia and India on new product launch schedules and advertisement layouts,<br />
using cross-cultural communication methods and adapting campaigns for different markets.<br />
� Successfully organised the sales council meeting 'Global Summit 2007' for SPX <strong>Service</strong> Solutions, inviting key organisational leaders from<br />
17 countries, developing, co-ordinating and using multi-cultural communication skills.<br />
Shanghai Agricultural Exhibition Limited Company: Marketing Assistant (Intern) (July 2006 - Aug 2006)<br />
Shanghai Agricultural Exhibition is a stated-���������������������������������������������������������������������<br />
� Co-ordinated with exhibitors in order to ensure participation and effective delivery, helping to increase the customer satisfaction rate by 16%<br />
through listening to feedback and improving services accordingly.<br />
� Built preliminary relationships with potential clients to introduce exhibitions that were related to their company objectives, helping to<br />
successfully launch three new exhibitions in 2006.<br />
� Instrumental in cutting down construction cost by 21% through negotiation with main suppliers.<br />
� Organised press conference for '2006 Agriculture Fair', inviting a number <strong>of</strong> businesses. Participants included the Chief <strong>of</strong> The Agriculture<br />
Commission and a correspondent from a main stream media firm in China, which was broadcast by STV news.<br />
� Managed the recruitment <strong>of</strong> suitable volunteers in order to build a pr<strong>of</strong>essional image <strong>of</strong> the company. Assisted in the CV filtering and<br />
telephone interviews.<br />
� Undertook consecutive translation work for Walmart on a forum called 'the agricultural collaboration between U.S and China'. Achieved a<br />
greater understanding <strong>of</strong> how Chinese and US cultures interact and improved language skills.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Details<br />
Personal Statement<br />
Name:<br />
Ms Yunzhi Jiang<br />
Country <strong>of</strong> Origin:<br />
CHINA<br />
Languages:<br />
Chinese (Cantonese)<br />
Chinese (Mandarin)<br />
Current Course:<br />
MSc Strategic Marketing<br />
Interests:<br />
Shopping and comparing<br />
prices, singing karaoke,<br />
watching Chelsea games,<br />
playing table tennis.<br />
Enthusiastic and aspiring young pr<strong>of</strong>essional with analytical skills and a strong academic background, having studied marketing, branding and<br />
customer realationship marketing. In-depth understanding <strong>of</strong> Asian cultures and markets through unique global experiences. Strong leadership<br />
skills, takes initiative and interacts well with colleagues from multi-cultural backgrounds. Goal orientated and quick to learn.<br />
Key Achievements<br />
Won first Runner-up in �Booz and Co. Social Venture Challenge Business Plan Competition��and attracted venture capital from a famous local<br />
firm, 2009, Hong Kong.<br />
Awarded �Choi Koon Shum China Employment Award 2007��and �United College Overseas Summer Studies Scholarship 2008�, Hong Kong.<br />
Effective in expanding a potential market in a business-to-business area whilst at Pitney Bowes.<br />
Qualifications:<br />
Curriculum Vitae: Ms Yunzhi Jiang<br />
BA (Hons) - Business Administration The Chinese University <strong>of</strong> Hong Kong, China. 2005 - 2009<br />
Summer <strong>School</strong> Certificate University <strong>of</strong> Califonia, Los Angeles, USA 2008 - 2008<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 1 <strong>of</strong> 2
<strong>Career</strong> History:<br />
Pitney Bowes: Internship, Marketing Assistant - Beijing, China (May 2007 - Jul 2007)<br />
Pitney Bowes is the world's number one mailstream s<strong>of</strong>tware and hardware manufacturer and service provider. It operates in over 130<br />
countries and has been a member <strong>of</strong> S&P 500 since 1957.<br />
� Effectively expanded a potential market in the business-to-business area, through strategically constructed telemarketing and direct mail<br />
campaign, which increased customer purchase intention and response rate by 30% in two months.<br />
� Actively involved in key account management with corporate clients to maintain long-term customer relationships, indentify any problems<br />
and provide comprehensive solutions.<br />
� Supervised preparation <strong>of</strong> tender documents and ensured cross-functional productivity, by co-ordinating and communicating with<br />
colleagues from engineering and financial departments.<br />
Residence Association: Vice President, The Chinese University <strong>of</strong> Hong Kong - China (Oct 2006 - Sept 2007)<br />
Residence Association is one <strong>of</strong> the largest student societies in the university, which administers to more than 200 residents on<br />
campus and organises various student activities. The cabinet is elected by voting each year.<br />
� Led and motivated members in weekly meetings to ensure efficient group work, organised activities and received very positive response<br />
from residents.<br />
� Negotiated student matters between residents and university, to build a win-win situation for both parties and communicated with residents<br />
by presentations and public addresses about the latest university policy and activities to create a favourable campus atmosphere.<br />
For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2
Cranfi eld <strong>School</strong> <strong>of</strong> <strong>Management</strong> has a world-class reputation<br />
for high quality inspirational teaching, rigorous research and<br />
strong links with<br />
business and industry.<br />
We place great emphasis on personal development and<br />
practical knowledge which makes a genuine difference in<br />
today’s workplace.<br />
We have a portfolio <strong>of</strong> Specialist Masters programmes to help<br />
enhance your career and take your functional skills to a more<br />
strategic level. We also have leading PhD and Executive Doctorate<br />
(DBA) programmes and are one <strong>of</strong> the world’s largest<br />
providers <strong>of</strong> open and customised executive programmes.<br />
To fi nd out more visit www.cranfi eld.ac.uk/som<br />
Cranfi eld <strong>School</strong> <strong>of</strong> <strong>Management</strong><br />
Cranfi eld, Bedfordshire MK43 0AL<br />
Telephone: +44 (0)1234 751122<br />
Fax: +44 (0)1234 751806<br />
www.cranfi eld.ac.uk/som