Or<strong>an</strong>ge Jord<strong>an</strong> takesdigital content to new heightsThe comp<strong>an</strong>y exp<strong>an</strong>ds on its Mobile TV package with HD streamingfrom a variety of popular TV ch<strong>an</strong>nelsNayla KhawamCEO - Or<strong>an</strong>ge Jord<strong>an</strong>Or<strong>an</strong>ge Jord<strong>an</strong> has <strong>an</strong>nouncedthe launch of <strong>an</strong>ew bundle of services in thearena of Mobile TV, which willoffer subscribers access a richrepository of digital content.The event was headed by thecomp<strong>an</strong>y's CEO Nayla Khawam<strong>an</strong>d Marketing Director WasfiSafadi, in addition to variousrepresentatives of the localmedia <strong>an</strong>d online activists.During the conference, Khawamdiscussed the rapidly growingdem<strong>an</strong>d for digital content <strong>an</strong>dthe crucial role it plays in thedevelopment of our local communities.She explained thatQ1 2011 witnessed a noticeableincrease in the consumption ofonline content, whether throughpersonal computers or mobilephones."<strong>We</strong> were the first to introduce3G+ technology to the Jord<strong>an</strong>i<strong>an</strong>market, a move that subst<strong>an</strong>tiallyspurred the consumptionof digital content," commentedKhawam. "Our role, however, isnot solely limited to the supplyof high-speed Internet connectionsthat provide easy accessto content, but also in devisingcreative services that redefinethe quality <strong>an</strong>d variety of digitalcontent, as well as the ch<strong>an</strong>nelsthrough which it is delivered."Khawam then unveiled the newplatform recently launched byOr<strong>an</strong>ge Jord<strong>an</strong> within its MobileTV package, which streamsHD content from a variety oftelevision ch<strong>an</strong>nels in competitively-pricedoffers that cater tovarious consumer groups. Thech<strong>an</strong>nels streamed through thishighly varied platform are Al-Jazeera, Al-Arabiyya, Fr<strong>an</strong>ce 24Arabic, MBC 1 -- which has <strong>an</strong>exclusive content syndicationagreement with Or<strong>an</strong>ge, MelodyHits, Melody Drama, MelodyMovies, in addition to NaghamTelevision, which streamsthe Star Academy programexclusively through Or<strong>an</strong>ge.The comp<strong>an</strong>y also intends tocontinue exp<strong>an</strong>ding its MobileTV platform by adding morech<strong>an</strong>nels in the future."This new platform will allowour subscribers, irrespective oftheir interests, to access a varietyof rich <strong>an</strong>d popular content.The addition of new ch<strong>an</strong>nels toour Mobile TV HD service demonstratesour deep underst<strong>an</strong>dingof our subscribers, whichcontinually drives us to utilizeour high-tech infrastructure inorder to cater to their needs.This is precisely why Or<strong>an</strong>geJord<strong>an</strong> remains a pioneer ofgroundbreaking services."Or<strong>an</strong>ge Jord<strong>an</strong> beg<strong>an</strong> providinginnovative digital contentservices in late February 2010after signing <strong>an</strong> exclusive agreementwith MBC to stream <strong>an</strong>assortment of the ch<strong>an</strong>nel'sprograms <strong>an</strong>d series to Or<strong>an</strong>gesubscribers. This was followedby a similar agreement withAl Jazeera Sports to streamcontent during the 2010 WorldCup. This concept was exp<strong>an</strong>dedwith the "Real Madrid" assortmentof services, which allowsReal Madrid's f<strong>an</strong>s to stayapprised of club news througheasily accessible video segmentsdownloadable directly to theirmobile h<strong>an</strong>dsets. These includegoals, training sessions <strong>an</strong>dcelebrations, as well as Real Madridteam wallpapers, images,<strong>an</strong>imations <strong>an</strong>d games. Thepackage also includes a specialring-back tone service with arich backlog of club <strong>an</strong>thems.<strong>Teletimes</strong> ReportRecently, the comp<strong>an</strong>y launchedits Star Academy service, whichallows subscribers with theunique opportunity to enjoyunlimited access to the 8thseason of the popular TV showthrough their mobile phones <strong>an</strong>dcomputers.Khawam emphasized the factthat the prices of Or<strong>an</strong>geJord<strong>an</strong>'s Mobile TV HD offersare tailored to suit variousconsumer groups, explaining:"<strong>We</strong> believe that new communicationtechnologies should bemade accessible to all; after all,our prime objective at Or<strong>an</strong>geJord<strong>an</strong> is to simplify the waypeople communicate."Or<strong>an</strong>ge Jord<strong>an</strong>'s prepaid subscribersc<strong>an</strong> access the newservice through three subscriptionoptions: a two-day packagefor 99 piasters, a weekly packagefor JD 2.99, or a monthlypackage for JD 4.99. Post-paidsubscribers c<strong>an</strong> subscribe on amonthly basis for JD 4.99. Ineither case, activation of theservice requires a 3G-capableh<strong>an</strong>dset."Through this offer, we alsoseek to target the youth segment,which is amongst our toppriorities at Or<strong>an</strong>ge Jord<strong>an</strong>,"concluded Wasfi Safadi. "Moreover,we recently launched the'Min El Akher' mobile offer forthis particular segment, whichoffers subscribers 1250 on-netminutes per week, in additionto 25 off-net minutes <strong>an</strong>d 25MBfor Facebook <strong>an</strong>d Twitter browsing-- all for the great price ofJD 1.5 per week. The offer alsocomes with <strong>an</strong> attractive tariffon local calls <strong>an</strong>d a variety ofspecial discounts." T15Jun - 14Jul 2011www.teletimesinternational.com47
Head of Egypt's Wind Telecom expectsVimpelcom board seats in 6 monthsNaguib Sawiris' firm will ask Russi<strong>an</strong> mobile operator for seats at first shareholdermeeting following its takeover of Orascom Telecom <strong>an</strong>d WindWind Telecom'schairm<strong>an</strong> sees thecomp<strong>an</strong>y getting three seatson Russi<strong>an</strong> mobile operatorVimpelcom's board withinsix months if <strong>an</strong> existingshareholders agreement isscrapped.Egypti<strong>an</strong> tycoon NaguibSawiris' firm will ask Vimpelcomfor the seats in thefirst shareholders' meetingafter <strong>an</strong>y c<strong>an</strong>cellation of theagreement, which gives keyVimpelcom stakeholders Altimo<strong>an</strong>d Telenor three boardseats each."Sawiris explained ... thatWind has a 34 per centvoting right, by virtue ofthe deal, which gives it aright to get three seats onVimpelcom's board, <strong>an</strong>d suchprocedures could end withinsix months," the report said.A spokeswom<strong>an</strong> for OrascomTelecom, which is owned byWind, confirmed the report.Sawiris became a 30.6 percent shareholder in Vimpelcomlast month after Russia'sNo. 3 mobile phone operatorclosed a more th<strong>an</strong> US$6 billiondeal for Wind Telecom,including Orascom Telecom<strong>an</strong>d Italy's Wind.Vimpelcom's key Russi<strong>an</strong>shareholder Altimo said inApril it expected to scrap a2009 shareholder agreementwith Norway's Telenor toallow Sawiris roughly equalrights in Vimpelcom. TEgypt bustsillegaltelecomsnetworkAn Egypti<strong>an</strong> military courtsentenced 16 people to jail forestablishing <strong>an</strong> illegal telecom networkenabling phone calls via Israel. Localmedia reported, that <strong>an</strong> Israeli <strong>an</strong>dtwo Palestini<strong>an</strong>s were among thosesentenced to 15 years in jail for thenetwork.The state-owned daily newspaper saidthat two Egypti<strong>an</strong>s, Ahmed Metwalli<strong>an</strong>d Ahmed al-Badri, were jailed for 15years, while the Israeli <strong>an</strong>d Palestini<strong>an</strong>swere sentenced in absentia.Terms r<strong>an</strong>ging from four months toone year were h<strong>an</strong>ded to 11 peoplewhile 11 others were acquitted, thenewspaper reported.The group is said to <strong>have</strong> set up a telecommunicationnetwork that allowedcallers to make unauthorized internationalcalls through Israel, costing thestate-owned Egypt Telecom some 280million Egypti<strong>an</strong> pounds ($47 million)in losses. Analysts feel the move ispositive <strong>an</strong>d is likely to hold those accountablefor illegal activity.“<strong>We</strong> are definitely watching the proceedingsbecause it is import<strong>an</strong>t to thefuture of telecom market in Egypt,”said Ismail Ramad<strong>an</strong>, a securities<strong>an</strong>alyst based in Cairo. “Because withso much corruption <strong>an</strong>d illegal activity,there needs to be accountability <strong>an</strong>dthis is a good start.” T48 www.teletimesinternational.com15Jun - 14Jul 2011