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wi-tribe rejuvenatesitself world overwi-tribe unveiled the re-Iaunch of itsbrand with a new identity and a refreshedbrand concept at a very interestingthematic press launch ceremony heldat a local hotel.The re-branding initiative moves awayfrom wi-tribe’s previous tagline “onlinewith no line” to “create your own world”,Mustafa Parachapromising a deeper, more profound consumerrelationship by providing a moreexciting experience from Pakistan’s no.!broadband company. With a new lookand feel, wi-tribe reaffirms its commitmentto transform the lives of its customersby offering not just a product buta novel combination of converged productsand services. Established in June2009, wi-tribe Pakistan quickly gainedconsumer trust and became the fastestgrowing broadband service provider inthe country. wi-tribe is synonymous withfun and innovation by making internetsurfing more enjoyable.Taking its vision forward, wi-tribe aimsto follow a more personalized, community-orientedand warmer approach to attractgreater customer affinity. Speakingon the occasion, CEO, wi-tribe Pakistan,Mustafa Peracha said, “wi-tribe believesin exceeding customer expectations.Our focus is on continuousprogress. Followingthis thought,we have come upwith a fresh brandidentity to betterreflect the expandingset of services thatwe aim to bring toPakistani customers.In doing so, wi-tribewill add the kind ofzest in their lives,empowering them toenjoy greater value and satisfaction. Wehope to enrich our customers’ internetexperience; giving them the freedom tocreate their own world and explore endlesspossibilities.”In line with its brand re-invention,wi-tribe continues venturing into newinitiatives such as products and servicesfor consumers and enterprises, add-onsfor all kinds of users, software-as-a-service,partnerships with industry leaders,and live streaming facilities, ensuringconsumers can continue to expect a hostof amazing surprises from wi-tribe. TQtel reachesinternet trial speedsof 100 Mbps forconsumersQtel became the first company in Qatar,and one of the first communicationsproviders in the region, to reach internettrial speeds of up to 100 Mbps (Megabitsper second) for consumers. From 18 May2011, Qtel is enabling customers within thecompany's trial fibre footprint to receivehome internet broadband at speeds of up to100 Mbps.As Qtel's next generation fibre network continuesto extend,the company willbe well positionedto offer this serviceto customersthroughout Dohaand other urbanareas.The deploymentof Qtel's next generationfibre network throughout Qatar isadvancing rapidly, with fibre deployment occurringzone-by-zone and commercial launchset to start in the second half of this year.Qtel has confirmed its intention to launchinternet packages with speeds of up to 100Mbps. Pricing and availability will be announcedat the commercial launch later in2011.With the 100 Mbps speed, customers willbe able to download HD movies and sharehundreds of photos in a matter of minutes,rather than hours. This new technologicalmilestone will propel Qatar into the "TopTen" countries with the fastest internet inthe world. T50 www.teletimesinternational.com15Jun - 14Jul 2011