training makes journalists more valuable employees, increasing the risk that they will take a job witha competitor, media houses are increasingly <strong>for</strong>ced to offer competitive pay. In fact, one TVjournalist we met with was in the process of interviewing with other media outlets <strong>for</strong> betteropportunities, and one newspaper journalist had just accepted a higher position elsewhere.Impact on Career OpportunitiesPromotion and Opportunities Elsewhere in JournalismThe journalists we spoke with reported that trainings have definitely opened doors <strong>for</strong> promotionwithin their media houses. In our survey, we found that 31 percent of respondents reportedreceiving a promotion after training. For example, one journalist became the business desk editor athis newspaper, another was promoted to senior correspondent and a third was put in charge of theReal Estate beat. When asked if journalists go to trainings hoping to be promoted, one journalist atPunch said that “the expectation [<strong>for</strong> promotion from training] is certainly there…But it is gearedtowards equipping you in your industry capability, to be able to do your work effectively. You needto be able to stand out in your field.” 91Journalism trainings also opened doors <strong>for</strong> journalists in other media houses. Thirty-seven and a halfpercent of respondents in our survey reported taking a new job in another organization aftertraining. Of that 37.5 percent, 67 percent said they had taken that new job in another media house.Examples of new opportunities included, a promotion to a business editor position, freelance work<strong>for</strong> major American newspapers like The New York Times and Wall Street Journal and consultancies <strong>for</strong>television stations.Improved skills from trainings have also led some journalists to receive accolades from outside theirworkplace. One journalist said, “I was at the Daily Independent in 2005 when I won an award on thebusiness and economics category from CNN Africa. After that award, I switched employers, got araise, got a better package. What brought that award was that I’d done a couple of trainings thatmade me write better. They gave me a better opportunity.” 92Trainings not only exposed journalists to new topics, but also to other journalists as well.Interviewees overwhelmingly mentioned the networking aspect of trainings as one of the mostpositive outcomes. In some cases, interviewees said that networking was the most valuable aspect ofa training. This was true <strong>for</strong> Moyela Muyiwa, a <strong>for</strong>mer journalist in Nigeria who now works <strong>for</strong> apublic relations firm called Quadrant. Muyiwa attended a Thomson Reuters training in South Africain 2002 at which all the participants were journalists from various parts of Africa. Moyela has kept intouch with many of them, and has since collaborated on stories with journalists from Ghana andSouth Africa who he met in the training.Journalists Leaving JournalismIn Nigeria, journalism has not historically been thought of as a career, but rather as an entry point<strong>for</strong> other opportunities. A popular path among journalists has been to work as a journalist, and thentake a corporate communications job, often at a bank, where journalists can earn exponentially more91 Nigerian Interviewee #4. 2009. Interview by Ben Colmery. Lagos, Nigeria, January 13.92 Nigerian Interviewee #20. 2009. Interview by Ben Colmery. Lagos, Nigeria, January 15.– 30 –
money. Their knowledge of what media are looking <strong>for</strong> in terms of content, and their mediacontacts, make journalists uniquely suited to these communications positions.A major concern about journalism training is whether or not it increases the likelihood <strong>for</strong>journalists to leave the field altogether to seek other opportunities, threatening to actually lower theoverall quality of journalism from “brain drain.” Professor Utomi estimated that 90 percent of thejournalists he has trained have been recruited to work in corporate communications. 93 Theknowledge journalists receive in business reporting trainings often supplements education they didnot have access to in university, and qualifies them to work in positions outside of journalism thatare considerably more lucrative. In fact, many of our sample journalists have fled to other industries,while others are currently working outside of journalism.Dean Emevmo Biakolo of School of Media and Communication admitted that there are manyjournalists who are leaving the profession, but that this is more a function of low pay than training. 94In our survey, we found that 77.5 percent of our respondents reported that they remained injournalism after training, which supports this claim.Many journalists we interviewed had left the profession <strong>for</strong> a time, often seeking better pay, butreturned to journalism later. “I’ve heard stories from some of our colleagues who left to the banks,”said a journalist with Punch. But after some time they have not derived the kind of satisfaction theyexpected, and they are back to the newsroom. “Yes, they say, ‘We were being paid more than wewere getting from the media. But we don’t have the job satisfaction that we used to have.’” 95 Hesaid he saw this happen with at least two journalists when he was working at the Daily Independent. A<strong>for</strong>mer journalist who is now working in corporate communications at PHB Bank wanted to see theother side of his industry, and thought it would be good <strong>for</strong> him to go into public relations (citinghigher pay as the second reason). 96 Despite working a day job in Public Relations, he continues topublish stories in newspapers under a pen name. His hope is to return to journalism in the future inan ownership role.A <strong>for</strong>mer senior correspondent with This Day said that he has only left the journalism profession <strong>for</strong>the time being. “I wouldn’t say I have left journalism. I know I will return to journalism. I am certainof it. I know that I feel that I would lose a part of myself if I don’t practice journalism. Journalism isa profession that people go into because it gives you power.” 97 He reported that the opportunity toleave arose because of the trainings he’s had, certainly but that he left primarily because he wanted togain corporate experience. This journalist said he plans to return to journalism in six months or ayear. “When you practice journalism <strong>for</strong> a while and leave journalism,” he said, “and you go work<strong>for</strong> the government, or the private sector, and other work that aligns with the skills of journalists,you will always want to go back. Journalism is one work that seeps into your system. You cannot sitdown and not want to write, or pursue a story. As a journalist or <strong>for</strong>mer journalist you see all that ishappening around you, and you want to break that story today. When you leave mainstreamjournalism, you lose the chance to tell stories the way you want them to be told.”93 Patrick Utomi. 2009. Interview by Adriana Diaz. Lagos, Nigeria, January 15.94 Emevmo Biakolo. 2009. Interview by Ben Colmery. Lagos, Nigeria, January 14.95 Nigerian Interviewee #4. 2009. Interview by Ben Colmery. Lagos, Nigeria, January 13.96 Nigerian Interviewee #5. 2009. Interview by Ben Colmery and Adriana Diaz. Lagos, Nigeria, January 12.97 Nigerian Interviewee #20. 2009. Interview by Ben Colmery. Lagos, Nigeria, January 15.– 31 –
- Page 1 and 2: THEREWILLBE INKA study of journalis
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Length of TrainingRoughly three-qua
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industries, for instance, ought to
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otherwise being published in the pr
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Non-Training Recommendations for Ug
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Appendix A: NigeriaPotential Partne
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journalists. Biakolo is very profes
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Television Stations• Nigerian Tel
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have two to four month professional
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City: AccraTelephone: +233 (021) 22
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Fax: +256 414 255 495E-mail: umdf@a
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• What do you think are the most
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Appendix E: Survey Questions1. Name
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18. How effective were the teaching
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28. What are the most important cha
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1. Journalists by Country2. How wou
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12. After completing the training(s