Annex White book.pdf

In Greece saffron is used as powder for preparing various products.Saffron is grinded by a special machine and the powder is packed inbags in order to distributed in the market. The use of stigmas or powderfor alcoholic beverages and extracts aims at quality improvement.A5.2.7 POSSIBLE INNOVATIVE COMMERCIALIZATION CHANNELSThe three regions suggest a number of potential innovative commercialization methodssuch as:A) Creation of new products and derivates• Dye substances (by soaking the flower after drying andlyophilize).• Essential oils (perfume)• Taste and aroma)• Medical products and cosmetics (with saffron extract)• Refreshments similar to orgeat (soaking in water andadding sugars and almonds)• Introducing saffron to traditional cheese treatment• Animal food from the leaves, the bulbs and the driedflowers of the plant.• Non alcoholic and alcoholic beverages with saffron.B) New market distribution channels• Sales network development with safer and more attractivepackages• Development of e-commerce• Use of the plant in main parks and public gardens• Use in traditional flower shops during October, Novemberand December• Reconnaissance product facilitation in the market• Developing better market methods for distribution fromthe larger stores as well as from specialized retailerssuch as pharmacies.204