WBN Social Accounts - 2005 - The Social Audit Network

6.3 Objective 2To identify and raise awareness of the opportunities for and thechallenges and barriers faced by, women in business and developing theirbusinessesActivity 1Undertaking action based research into issues that are important to women inbusiness and women thinking of starting a business2002 2003 2004 2005Research reports published 1 - 1 -WBN undertakes action based research, to help us to further understand what is importantto women in business and how we can shape the design of our delivery to provide effectivewomen friendly business support. Following completion of an action research project, WBNpublishes the findings to share our learning with the wider business community.Research studies are resource intensive and this is not an activity WBN can currently committo every year. Despite not publishing any reports in this social accounting period, WBNcontinues to receive enquiries from a variety of organisations from Business Link operatorsto academic institutions, requesting copies of existing reports.Activity 2Promoting and sharing information and research to shape future activities2002 2003 2004 2005Number of awareness raisingsessions15 31 14 15WBN attends conferences, taking along the stand and information, offering advice todelegates and is also frequently invited to deliver presentations and workshops (appendix6). Awareness raising activity in this period includes: presentations at the ISBE (Institute forSmall Business and Entrepreneurship) and the Womens’ Entrepreneurship conference inOviedo, Spain, during which information was shared about WBN’s approach andachievements.Activity 3Educating and informing through marketing activities2002 2003 2004 2005Number of newsletters 1 2 2 2Number of media articles 27 19 21 17Number of pages accessed onwebsite30,933 49,189 63,428 110,36534