WBN Social Accounts - 2005 - The Social Audit Network

Summary1Notachieved2Partiallyachieved3Achievedin mostrespects4FullyachievedBoard members 100%Network co-ordinators 27% 73%Staff 67% 33%Partners 13% 40% 47%5Don’tKnowAverage % responses for allstakeholder groups1Notachieved2Partiallyachieved3AchievedIn mostrespects4FullyachievedDon’tKnow2005 3% 34% 63%2004 12% 66% 20% 2%We consider that WBN is making good progress in delivering objective 2, this is supportedby positive stakeholder responses across all groups and overall stakeholders consider thatwe have been more successful this year than in 2004.WBN continues to invest in awareness raising activities, ranging from staff attending eventsand spreading information face to face to publishing newsletters and maintaining andupdating the web site to attract increasing numbers of visitors.Experience and comments received indicate to us that all printed materials distributed arenot necessarily read. Day to day demands on people’s lives and the constant pressure oftime offer reasonable explanations for this, therefore we accept that this lies outside ourcontrol.Considering what we have learnt through this social accounting process, it might be that areview of marketing activities in the future leads us to invest more heavily in fewer activities.Recommendations Identify financial resources to re-engage an external PR consultant Identify and invest in opportunities to encourage, support and developnew women in business role modelsPHOTO 1438