WBN Social Accounts - 2005 - The Social Audit Network

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8. Recommendations Review marketing approaches, considering different stakeholderrelationships to ensure clear messages Review levels of investment in awareness-raising activities andincorporate this activity as an integral part of the marketing plan. Consider investigating the supply chain to assess environmentalattitudes, policies and practices in identifying suppliers Ensure Training needs analysis is completed for each member ofstaff Employ telephone interviews or focus group to consult with Boardmembers in 2006, to improve response rate Consult with WBN Associate Members Invest in promoting WBN’s uniqueness in the English regions, infuture marketing materials Review values, particularly “progressive”, which is demonstratingdifficult to evaluate Incorporate more WBN network success stories into futuremarketing activities Ensure that participants of exchanges/visits are given advancenotice of the content, to allow them time to identify specific areasfor investigation Identify financial resources to re-engage an external PR consultant Identify and invest in opportunities to encourage, support anddevelop new women in business role model Identify relevant environmental indicators to evaluate progress Identify further activities promoting sustainable business practicesto influence women in business in the North West Undertake focus group to consult with Board members on 2006 toimprove response rate47
9. DisseminationThe social accounts will be distributed to all key stakeholders (the list is reviewed andupdated annually) and will be available to anyone on request. WBN will take the opportunityto discuss the findings from these social accounts with WBN members at the AGM.An executive summary of the social accounts will be posted on the WBN website, SANwebsite and an article will be included in the next issue of WBN Briefing.10. The Next Social Audit CycleThe social audit cycle will be in line with WBN’s financial year, 1 st April 2005 to 31 st March2006.48
Page 1 and 2: Women’s Business Network (North W
Page 8: WBN member networksBoard of Directo
Page 15 and 16: 5. Methodology5.1 Why we undertake
Page 19: 5.4 ExclusionsIndividual partner or
Page 23: However as one Co-ordinator comment
Page 26 and 27: As can be seen from the table, the
Page 28 and 29: WBN created the opportunity for 5 N
Page 30 and 31: 2004 also saw the completion of the
Page 32 and 33: Feedback from participants indicate
Page 34 and 35: We consider that performance in thi
Page 36 and 37: WBN actively distributes marketing
Page 38 and 39: WBN briefing, the bi-annual newslet
Page 40 and 41: 6.4 Objective 3To create an equitab
Page 42 and 43: WBN is an active member of five net
Page 44 and 45: Flagship statusDemonstrating contin
Page 46 and 47: WBN constantly strives to ensure th
Page 50 and 51: Appendix 1AWE (Accelerating Women
Page 52 and 53: Appendix 3Stakeholders51
Page 54 and 55: Appendix 7Awareness raising activit

WBN Social Accounts - 2005 - The Social Audit Network

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